PMW UK Awards 2023: Coca-Cola’s Ana Afán Ruiz announced as Chair of Judges

The Head of E-commerce GB at Coca-Cola Europacific Partners leads PMW’s expert panel for this year, as the early bird deadline for entries approaches.

Ana Afán Ruiz, Head of E-commerce GB at Coca-Cola Europacific Partners, has been announced as the Chair of Judges for the Performance Marketing World UK Awards 2023

Having previously worked at PepsiCo, Lavazza and The Hut Group, Afán Ruiz has over 10 years of experience building and leading the e-commerce and digital agenda across retail and FMCG giants. She joined Coca-Cola Europacific Partners in 2021 to head up e-commerce for both the Grocery and Away From Home channels in Great Britain. 

The early bird deadline for the Performance Marketing World UK Awards 2023 is on Thursday 15 June, giving brands, agencies and technlogy suppliers a few days to take advantage of a reduced entry rate for one of the biggest industry awards of the year

“Some of the most relevant campaigns seen in 2023”

Commenting on her role as Chair of Judges, Afán Ruiz said: “The Performance Marketing World UK Awards 2023 will host some of the most relevant campaigns seen in 2023. The participating campaigns have either broken a paradigm, made the industry advance or established new ways of communicating.” 

Afán Ruiz’ responsibilities have ranged from the development of channel specific portfolio and operations, to the optimisation of D2C, B2B and performance marketing at UK and European levels. Prior to venturing into the private sector, she also worked in Foreign Affairs at the European Union in Brussels.

The full list of judges, which includes high profile brands, marketing trade bodies and senior leaders at agencies will be announced shortly. 

Judges already announced include: 

  • Tim Bond, Associate Director, Ipsos

  • Odhran Clancy, Client Partner, TikTok

  • Stephen Davis, Head of Performance, Finder

  • Dale Fisher, Head of Global Display and Social Growth Marketing, Superbet

  • Katrien Grobler, Head of Marketing, Cocorio

  • Hauwa Yakubu, Product Leader and Media Marketing Mentor, Kugali Limited

  • Efi Naskou, Global Head of Marketing, Zenus Bank

  • Hayley Hall, Head of Brand & Communications, Brand Architekts

One of the biggest nights of the year for the performance marketing industry 

The Performance Marketing World UK Awards 2023 is the industry’s annual celebration of best in class campaigns, strategies, teams and individual pioneers in digital marketing today. 

Now in its third year, this year’s award’s categories span affiliate marketing, programmatic advertising, search, social media, influencer marketing, to name just a few – with plenty of opportunities for you to showcase your successes and innovations over the past year.

Enter now to get your work in front of our esteemed panel of independent expert judges and come and celebrate with us in London in November – where you can network with familiar faces and make new contacts at our glamorous Awards ceremony.  

Commenting on his team's shortlisted entry last year, Jamie MacNaughton, Head of Digital at, said: "I was absolutely delighted our team's collaborative work across brand and performance was shortlisted in the Marketing Innovation category. What we achieved far exceeded my expectations! 

“Being able to drive new customer sign-ups whilst gaining top of funnel awareness using brand content has been an absolute first for us, and was a real unknown when we first set out on this journey. It's a new and game-changing way for us to acquire new customers, and I couldn't be prouder of the team at"

View a video of last year’s event, at Grosvenor House in London, below: 

Key Dates

  • Early Bird Deadline - Thursday 15 June
  • Standard Deadline - Thursday 13 July
  • Late Deadline - Thursday 10 August


  • *Early Bird Entry Fee
  • *Standard Entry Fee -  £520.00

*prices exclude VAT*

Entries received after 13 July may incur a late penalty fee

To take part in this year, and take advantage of the early bird entry free, click here.