German sports brand Adidas is the most misspelt fashion brand on the internet – but what price can be put on a tricky to spell company identiry? According to research from wholesale management platform for the fashion industry, JOOR, the brand averages 556,000 online misspellings across the UK a month. Common search variations include, ‘Addidas’ (487,000 monthly searches) and ‘Addias’ (48,000 monthly searches).
Luxury French brand Chanel comes in second, with an average of 408,700 inaccurate online searches a month typically misspelt as ‘Channel’ (402,000 monthly searches) and ‘Chanell’ (6,700 monthly searches).
Interestingly, these are two of the UK’s most popular fashion brands, with Adidas being Europe’s largest sportswear brand and Chanel globally recognised as a leader in luxury fashion. However, each misspelling hurts the respective brands’ SEO, causing one to wonder just how many sales have gone begging because of this blunder.
Five top tips on choosing an SEO-friendly brand name
In order to prevent lost sales opportunities due to brand name misspellings hitting SEO where it hurts, experts from JOOR have pooled together some tips to ensure your brand’s name is making - not losing - you money.
A spokesperson from JOOR said: “Selecting a brand name for a fashion business is a critical decision that can significantly impact its popularity and success. Aspiring entrepreneurs in the fashion industry should exercise careful consideration when naming their brand, as it is one of the key elements that can shape their business's fortunes.”
1. Be unique – The fashion industry is very competitive. Choose a brand name that is distinctive and makes your business stand out against competitors.
2. Is the name globally recognisable? It is essential to consider the linguistic and cultural implications of your name. It needs to be easy to say and spell across locations, languages and cultures, to avoid confusion and even negative associations with the brand - a simple, recognisable concept will make communication easier, leading to increased marketability and success in a global context.
3. Is it visually pleasing? Ensure it can be clearly communicated through colours, icons and logos - within the fashion industry, an aesthetically pleasing logo is also really important.
4. Create a story behind your brand name - Creating the ‘who’, ‘what’ and ‘why’ behind a business will help you to envisage the perfect brand name, making it more personable and memorable, allowing consumers to relate better.
5. Does it have future scalability? As your business grows, your brand name should be able to scale with it. Consider whether your brand name will be relevant in the long-term and avoid choosing something that might become outdated.