Cannes versus Machine: PMW goes on location to chart ad creative’s technology revolution

Our series over the course of Cannes Lions will delve into the relationship between ad creative and data led performance marketing, with podcasts, video interviews and a daily blog from the Cannes Lions festival.

With an armada of tech vendors on course for the French Riviera, it’s no secret that Cannes Lions has become more data-focussed as each year passes – sparking anxiety and excitement alike from attendees at the world’s biggest celebration of ad creativity.

Is true creativity being diluted by big data and adtech? And is generative AI about to water that down further?

It’s a debate that hasn’t passed PMW by. So this year, we are going on location in Cannes to talk to experts on the ground, asking brands, platforms, agencies and adtech vendors the big questions: how are the worlds of performance and creativity merging? And when is a hunch better than a header bidding strategy?

PMW launches Cannes Versus Machine coverage

Over the course of the next week, PMW will be running a special Cannes Versus Machine series covering:

  • A daily bulletin
  • Podcast interviews
  • A video shorts series
  • Relevant events and awards coverage for data marketers
  • An exclusive daily blog from PMW Editor Robin Langford.

Commenting on PMW’s Cannes Versus Machine series Langford, said: “Creativity, and creative agencies, are rightly at the heart of what Cannes Lions is all about, but as each year passes it’s been hard to ignore the number of adtech vendor yachts dropping anchor at the port. Last year notably included Amazon Ads for the first time.

“It’s also been hard to ignore a slight tension, and division, between the two major parts of the ad ecosystem, the engines driving branding and performance. We will be on location via audio, video and blog to track how this is evolving this year, especially in the new age of generative AI.”

The Cannes Versus Machine series will run all next week on PMW. Sign up here for our daily bulletins.