Performance marketing people: Ogury bolsters its Board and former TikTok staffer joins Known

Ogury, a personified advertising platform, has appointed Brian Lesser to its Board of Directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T. Currently, Lesser serves as Chairman and CEO of InfoSum, a global data collaboration platform. He joins Ogury’s board to provide guidance as the company accelerates its next stage of growth.

Performance brand agency Journey Further has hired Linda Warnock and Michelle Argan to bolster its growth in the United States. Warnock, who is the former Vice President of Marketing at Dept (previously known as 3Q), joins Journey Further as the new SVP Head of Global Marketing. With over 25 years’ experience, she brings a balance of marketing experience across brand and business, clients and agencies.

Argan joins the company from Merkle and will take on the role of VP of Paid Media.

Former TikTok staffer Todd Triplett has joined Known as the agency’s first Senior Vice President of Global ECD. Most recently, Triplett was Executive Creative Director at creative advocacy agency Might Dream. Known has also hired Jordan Schultz as Head of Social and promoted Aya Baeshean to Head of Design.

Weber Shandwick has promoted Amy Garrett to UK President, a new role for the business. Garrett joined Weber Shandwick in July 2021 as Executive Vice President, Creative, bringing with her over 25 years of experience in the industry. Prior to joining Weber Shandwick, Garrett was Managing Director at Beano Studios.

Leagas Delaney London has appointed a new Managing Partner, Chris Boyton, following a period of sustained growth. Boyton joins from M&C Saatchi World Services where he worked for the last four years as a Business Director. Prior to his time at M&C Saatchi, he spent five years at Engine working on campaigns for the UK Government including Royal Navy recruitment, The Army, Department of Work & Pensions and the Cabinet Office.

European omnichannel advertising platform Hawk has appointed Luke Scowcroft to the newly-created position of Regional Sales Director. Scowcroft joins Hawk from dentsu, where he spent almost eight years in the Manchester office, most recently as Associate Director for Amplifi Display. Prior to that he held paid search manager roles at MediaCom.

Team ITG, a technology-led multichannel marketing activation business, has hired industry veteran Phil Burroughes as Managing Director of its Capture & Innovation departments. Burroughes has previously worked in the media sector with the BBC and The Guardian before moving agency side to work with clients such as Adidas, H&M, Target, Co-op and Tesco.

Wavemaker has announced the appointment of Sindhuja Rai as CEO of Asia Pacific, based in Singapore. Rai joins the media agency from Mondelēz International. With two decades of experience in marketing, her career also spans jobs with media agencies Mindshare and Publicis Media.

Wavemaker has also undertaken a significant expansion of its Global Growth team. Natalie Yorke has joined as Global Growth Partner based in London, from HH Global and brings significant insight from her experience at IPG and running her own business.

For the Americas, Lynne Reilly has joined as Chief Growth Officer leading all growth initiatives across North America. Prior to Wavemaker, Reilly was at UM where she led teams to unprecedented expansion over the course of her nine-year career. Additionally, Natalia Lopez, who has transferred from GroupM Latin America, joins as new Head of Growth for Latin America.

Spark Foundry, a UK-based acceleration agency, part of Publicis Media, has bolstered its leadership team with the promotion of Kudzai Mubaiwa to Head of Performance. Mubaiwa has been with Publicis Media for nearly a decade, first at Blue 449 before the brand became part of Spark Foundry, and most recently, she held the role of Head of Performance Media. Prior to working at Spark Foundry, Mubaiwa was in Australia where she worked at InsureandGo Australia, Blackglass and Found Agency in various search and digital marketing roles.

Pladis, a global snack company, has promoted its current Chief Human Resources Officer, Fulya Fraser, to the newly created role of Chief Growth Officer. Fraser possesses over 25 years of experience in commercial and marketing leadership roles with the likes of PepsiCo, BAT and P&G.

Wasserman, a global leader in sports, music, entertainment and culture, has appointed DECATHLON partnership director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. Mathues joins Wasserman after three and a half years at DECATHLON, where he served as the Partnership Director of Europe. He has more than a decade of experience in marketing, specialising in sports marketing, FMCG, digital commerce, entertainment and technology.