PMW spends ‘One Minute in Cannes’ with Pete Danks, Vice President of Product at sell-side ad platform Magnite to talk about how the use of data in marketing is helpful – as long as it’s the right type of data.
Danks also gives us his views on what it means to be creative in today’s world – and the many functions generative AI can help with to free up marketers’ time to “focus on the things they really care about.”
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