“The way we think about AI in Cannes is it can improve, speed up workflows and reduce effort where a machine can do better”

Magnite’s Pete Danks discusses modern creativity shaped by data and how the right data can help build a business.

PMW spends ‘One Minute in Cannes’ with Pete Danks, Vice President of Product at sell-side ad platform Magnite to talk about how the use of data in marketing is helpful – as long as it’s the right type of data.

Danks also gives us his views on what it means to be creative in today’s world – and the many functions generative AI can help with to free up marketers’ time to “focus on the things they really care about.”