“It’s not about more data, it’s about the quality of data”

Tim Geenen of analytics portal Rayn gives us one minute of his time at Cannes to tell us what he thinks about the opportunities around generative AI.

“It’s probably a new way of looking at how to solve problems”.

Co-founder and CEO of predictive behavioural analytics platform Rayn, Tim Geenen, tells PMW exactly why generative AI is an opportunity for the industry, not a threat – as long as we humans learn how to use it properly..