“If creatives listen to data, creative could get better...but it doesn’t have to limit them”

Code3’s Craig Atkinson on whether generative AI is an opportunity or a threat for creative and marketing, and the importance of reconnecting at Cannes Lions.

Code3 CEO Craig Atkinson spends One Minute in Cannes with PMW to talk about his views on what defines creativity today.

Watch our video interview with Atkinson below to find out whether he considers generative AI an opportunity or a threat to creative and marketing, and how the use of data can contribute to creative.