Paul Coggins, CEO of AI-powered platform Adludio, takes one minute (and a bit) out of his busy schedule at Cannes Lions to talk to PMW about the three As that will increasingly drive modern creativity. The first may be an obvious nod to AI, but watch below to find out the other two...
Coggins also discusses the balancing act of using generative AI to ensure it is an opportunity rather than a threat – acknowledging the technology’s capability to “fundamentally change the way the industry works” – while being unable to hide his excitement that post-COVID, Cannes Lions is “back with a bang”.
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