“If all you’re using is data, it’s a hindrance because it’s drinking from the firehose”

One Minute in Cannes with…Zappi’s Ryan Barry unlocks why you need to connect data and insights in a way that works for you, so that it can support the creative process.

Ryan Barry, President at Zappi, talks to PMW about leveraging all the viewpoints you have of your business to support modern creativity’s unique, “breakthrough” ideas in the latest of our video digests at Cannes Lions last week.

Barry also reveals how, during his time at Cannes Lions, and how a particularly insightful panel with marketing leaders at some of the world’s largest CPG and cosmetics brands highlighted the experimental nature of brands leaning into AI – but with a watchful eye over brand safety and the needs for human interpretation.