To be a performance marketer, you have to be altruistic – Ella French, Rakuten Advertising

This PMW 30 Under 30 winner admits her ambitions to change the education around performance marketing.

Ella French – PMW 30 Under 30 Winner
Senior Account Manager
Rakuten Advertising

Q. What does it mean to win a PMW 30 Under 30 award?

Winning this award serves as recognition of my hard work and contribution to the industry. After a personally challenging few years, it means even more as it also proves to myself that I can achieve great things no matter the obstacles. 

Q. What do you want to change in the industry in the future?

Better education of the advantages of performance marketing channels for not only emerging businesses but also established brands who could be evolving their online performance.

Q. What’s the best advice you’ve ever received?

“You can do anything, but you can’t do everything”

Q. What top three skills do you think are essential for a performance marketer?

Good time management, patience and an altruistic desire to see your client’s business succeed.