AI will set brands apart in connecting with customers in the future – John Berggren, Acquco

“The future is in capable hands” said this year’s PMW 30 Under 30 judge. Meet one of the future leaders here.

John Berggren – PMW 30 Under 30 Winner
Senior Director of Marketing

What does it mean to win a PMW 30 Under 30 award?

Winning this award is an honor and I am truly humbled. It feels great to be recognized for my hard work and achievements in driving incremental sales for so many e-commerce businesses. I'm extremely proud of my accomplishments and success as a younger member of the marketing community.

What do you want to change in the industry in the future?

Creative thinking and execution will be the next big step in the performance marketing space. Algorithmic bidding and AI writing have been trending over the past decade but understanding how to connect with customers on a deeper level will set future successful brands apart from the rest.

Where will you keep your trophy?

On my bookshelf in my office!

What’s the best advice you’ve ever received?

If you say you're going to do something, do it.

What top three skills do you think are essential for a performance marketer?

Common sense (don't overthink it), Analytics/Data Science and Creative.

Apart from Performance Marketing Unlocked, what’s your favourite business/marketing podcast?

The All-in podcast.

What do you think is underrated in the industry right now?

Humor. Using humor correctly can really elevate a brand image and help persuade a customer to convert.