Affiliate is low risk and high ROI – Gemma Ngona, Boots UK

Small hurdles make success easier. It’s all a matter of perspective.

Gemma Ng’ona
Affiliates Performance Specialist
Boots UK

What does it mean to win a PMW 30 Under 30 award? 

It’s truly an honour, leaving university I wasn’t sure what I wanted to do and found my way into affiliate marketing. To now be recognised as part of this list, is an incredible achievement and I hope I can make a difference in the industry.

Where will you keep your trophy? 

On my desk, as a reminder of just how far I’ve come and what I’ve achieved.

How do you get motivated? 

Reminding myself that nothing is impossible and you can achieve almost anything by looking at the problem as smaller hurdles.

Where would you like to be in 10 years’ time? 

Hopefully playing a key role within the Affiliate Marketing industry, being a thought leader within the space bringing my experience to a channel that will be recognised as a crucial part of performance marketing and helping others to see the benefits of the channel.

What do you think is underrated in the industry right now? 

The benefit of the affiliate and partnerships channel, it’s growing at an exponential rate and it is a great channel more businesses should explore. It’s low risk and high ROI (I’m very biased…)