AA/WARC: Online formats dominate UK adspend as search and online display takes 76% of £9bn investment in Q1 2023

Adspend in the UK was up just 0.1% year-on-year, with a forecast of 2.6% growth for the next three quarters of 2023 as AA/WARC report forecasts online to prop up growth even more than previous years.

by Sarah Dennis

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