Building brand relationships with niche audiences: David Trencher, Reddit

Reddit's Head of Sales UK, EMEA and Australia, David Trencher, sat down with PMW's News Reporter, Joseph Arthur, to discuss how Reddit attracts advertisers to its platform, staying on top of diverse audiences and the importance being prepared for the death of the cookie.

"We want to be able to drive success for brands and prove that with measurement."

As Head of Sales for Reddit across its UK, EMEA and Australia regions, David Trencher is all about making the platform attractive to advertisers.

Speaking to PMW, he lifts the lid on what it takes to create successful campaigns, the importance of achieving tangible results and how publishers and advertisers alike can future-proof themselves technologically.