This week in performance marketing: CityAM bail-out, Warner Bros. ad restructure, Meta’s“year of efficiency” and Ralph Lauren’s ‘phygital’ shoe

London’s free business newspaper, CityAM, has been bought by online beauty retailer THG, Warner Bros. Discovery is heading in a new advertising direction, Meta’s ‘back to basics’ approach pays dividends and Ralph Lauren brings together the worlds of physical and digital commerce with its ‘phygital’ shoe launch - here’s all the performance marketing news you need to know this week.

by Joseph Arthur

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