Performance Marketing World has released the final shortlist of entries to its UK awards, sponsored by Vitality and Example, with the winners to be announced at a live ceremony in London.
Shortlisted entries are now being invited to book tables at a fabulous gala dinner at JW Marriott Grosvenor House on Park Lane on Thursday 9 November 2023.
This year's Awards ceremony will be an evening to remember, starting with a delicious dinner and culminating in an exciting Awards presentation.
Entries across 29 categories have been selected by a judging panel made up of industry leaders and experts from organisations including Vodafone, ASOS, Vitality and EasyJet. The Chair of Judges this year is Ana Afán Ruiz, Head of E-commerce at Coca-Cola UK
The categories for the awards are designed to showcase outstanding work across a number of performance marketing channels, alongside trophies for the best people, agencies and teams in the industry
Major household global names, including Samsung, Next, AmEx, Primark, EE, ITV, VISA, Aldi, Google, KFC and ASICS feature in campaigns on the shortlist
Each nominee has been picked for outstanding performance marketing practices that have grown new audiences, new markets and world-class businesses
A large number of agencies are up for awards, with Affiverse, Tug, Go Inspire, Reprise, EssenceMediacomX and RocketMill all competing for the title of Performance Marketing Agency of the Year.
The details of shortlisted entries explaining they made it through to the final round is available on the official PMW Awards UK 2023 site with a full list published below:
Automotive
Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness (Vauxhall)
UpSellit Drives Conversions for National Tyres (National Tyres)
The art of battling giants with slingshot precision for polestar (Polestar)
The Zen way: Breaking from tradition to shake up the new car market (ZenAuto)
B2B
abrdn: Boosting global brand awareness with search (abrdn)
Great Things (Taylor and Francis)
How Bordeaux & Burgundy Skyrocketed Campaign Output By 250% (Armis)
BORDEAUX & BURGUNDY | The Marketing Agency Built for SAAS
Helping Google break business stereotypes, eliminate campaign bias and grow its business (Google)
E-Commerce
Supercharging Peak with First-Party Data (Hobbycraft)
Unlocking the Power of Connected Commerce for L'OR (JDE L'OR)
Powering omnichannel retailer sales: How we transformed Crown Paints’ DTC shopping experience (Crown Paints)
VEVE generated over 900K clicks for Tesco at an average conversion rate of 9%, delivering a ROAS of 45X (Tesco)
Fashion
The Sale Before The Sale (BrandAlley)
Global Runway to Digital Success (Primark)
Zero Degrees - Abu Dhabi Winter Retail Season 2022 (Retail Abu Dhabi)
Finance and Insurance
Driving Awareness and Consideration for Samsung Care+ (Samsung)
AXA: Banking on Exceptional Content in Search (AXA)
Send - With Love (Flutterwave Send)
Taking the Zenus Infinite Debit Card Global (Zenus Bank)
Food and Drink
Forbidden fromage: Babybel’s journey from invisible to #1 in SERPs (Bel - Babybel plant based)
Supercharging the launch of KFC’s owned delivery service (KFC)
Reduce, Reinvest, Repeat: Helping Sainsbury’s Argos slash its media carbon footprint (Sainsbury's Argos)
Growth Marketing
Sowing the seeds for long-term growth (Dobbies Garden Centres Limited)
Partnering to exponentially increase performance marketing (Skinny Foods and Cannon Digital Marketing)
Zenus Bank - Research, Advertise, Grow, Repeat (Zenus Bank)
Making ITVX Unmissable (ITV)
In House Agency of the Year
FT Live
Financial Times (FT Live Digital and Performance Marketing Team)
Delivering Record-Breaking Targets In-House with Innovation and Design Excellence
Influencer Marketing
ASICS and World Mental Health Day (ASICS)
LIWA Village (DEC 16 2022 to JAN 3 2023) -– Department of Culture and Tourism, Abu Dhabi.
LTK X Abercrombie & Fitch Cyber Week Campaign (Abercrombie & Fitch)
#PartyNeverStops (FLANNELS)
Integrated
Helping customers ‘Take home life in their stride’ to drive 64% more sales (HomeServe)
Making ITVX Unmissable (ITV)
Making Digital Work Harder with Data Insights (Milk & More)
Helping Google break business stereotypes, eliminate campaign bias and grow its business (Google)
Anchored in Excellence Through OneSearch (Maersk)
Believe the Hype (Hyperoptic)
Lead Generation
Creating difference that matters for Nissan’s Lead Generation (Nissan)
Driving brand awareness and converting new student sign ups within the student demographic (Fiver)
Target High Value Sources of Growth (Crown Jewels Consultants (CJC) Ltd.)
Crown Jewels Consultants (CJC) Ltd.
Allowing SMEs To Grow Their Business (Twill)
Brewin Dolphin: Generating more leads through innovation and testing (Brewin Dolphin)
Pivoting from quantity to quality to drive 50% more revenue from paid media (Harvey Water Softeners)
Marketer of the Year
Ishita Khare - Performics @ Starcom
Kubi Springer - Avantgarde Middle East
Antony Juen-Hing Fung - Crown Jewels Consultants (CJC) Ltd.
Marketing Innovation
How VISA leveraged Ogury’s cookieless technology to engage users during the 2022 FIFA World Cup (VISA)
Leveraging Predictive Audiences To Boost Secondary Shoppers' Revenue (ASDA)
The Domino's Effect: How Fusing Attention & Context Data Made Sales Fall in Place (Domino's x Gum Gum)
Creating Difference that Matters with SpecsTech (Specsavers)
Delivering instore sales come rain or shine (Primark)
Herdify X Whistl: Boosting door-drop success for Abel & Cole (Abel & Cole)
New Consumer Product Launch
How Data Made EE the No. 1 Network for Samsung’s S23 (EE)
Making ITVX Unmissable (ITV)
Paid Search
Outsmarting The Big Spenders: Activating Full Funnel Search To Drive Revenue (Asda George)
Winning Peak with Profit Data (Virgin Experience Days)
Creating Difference that Matters with SpecsTech (Specsavers)
Managing Capacity on LNER with 1PDRK (LNER)
Driving high value search leads for BMW in an industry first (BMW)
Transforming and scaling H&M's paid search strategy for 70% YoY more online revenue
Paid Social
#PartyNeverStops (FLANNELS)
Successfully diversifying ad platforms (Gym King)
Greally Reaching Our Target Audience Through Location-Targeting (Milk & More)
Changing Perceptions of the Next Generation of Peugeot Buyers (Peugeot)
Galaxy makes sustainability tasty in a sales-driving brand equity campaign (Mars Galaxy)
Partner and Affiliate Marketing
Driving Cost Effective Growth for Best Western GB (Best Western GB)
Acceleration Partners and Awin
Helping ManyPets deliver many sales (ManyPets)
Redefining the role of Affiliates in the path to purchase (Aer Lingus)
Performance Marketing Agency Of The Year
Affiverse (formerly Affiliate Insider)
20% Global Growth in a Year of Innovation
A TRUE Marketing Performance Partner: Delivering Outcomes NOT Output: Go Inspire Group
Reprise Digital UK - Performance Marketing Agency of the Year 2023
EssenceMediacomX: Built to Breakthrough
Full service with performance at the core
Purpose
PRA Group Global Inclusion Week (PRA Group)
How BMW Canada Increased Brand Metrics While Delivering A Carbon-Neutral Campaign with Sharethrough GreenPMPs (BMW Canada)
MPB - From Investment to Invest-meaning (MPB)
UN Women - Turning Hard News into Hard Donations (UN Women)
Reduce, Reinvest, Repeat: Helping Sainsbury’s Argos slash its media carbon footprint (Sainsbury's Argos)
Retail
Sowing the seeds for long-term growth (Dobbies Garden Centres Limited)
Creating Difference that Matters with SpecsTech (Specsavers)
Applying a performance mindset to TV for NEXT level results (NEXT)
How Data Made EE the No. 1 Network for Samsung’s S23 (EE)
Reduce, Reinvest, Repeat: Helping Sainsbury’s Argos slash its media carbon footprint (Sainsbury's Argos)
SEO
Climbing Trees & Avanti Travel Insurance – Flying Onto Page 1 Rankings (Avanti Travel Insurance)
Proof's In The Pudding – Using Holistic Search To Drive Sweeter Results (Asda)
Optimising User Experience With Core Web Vitals (American Express)
Accelerating Growth Through Enterprise-SEO (END. Clothing)
The Mixer (Campari Group)
Emergency Response for Ukraine (Save the Children UK)
Sustainable Initiative of the Year
Decarbonizing Media and Ad Tech with Scope3 (Scope3)
Proving Sustainability Doesn't Mean Reduced Performance (Sainsbury's Argos and MPB)
Team Of The Year
Performics @ Starcom
LIWA Village
Rakuten Advertising DealMaker Team Powers Thousands of In-Person Connections for Growth
Zenus Bank - Growing Team, Growing Ambitions
Travel
Managing Capacity on LNER with 1PDRK (LNER)
Reaching 2.7 million through the power of performance - South West Rail
VEVE generated GMV worth over $20MN for TUI, delivering a ROAS of 20X (TUI)
Wellness and Healthcare
Hitting 2.8 millions incremental traffic gain by combating keyword cannibalisation – Lloyds Pharmacy
Zoetis Seeks to Improve The Quality of Life for Pets (Zoetis)
The following awards will be announced on the awards night.
Charity;
Hospitality;
Mobile and App Marketing and
International Agency of the Year
To book your places for the PMW Awards UK 2023, click here.
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