With so many platforms coming and going, gaining and losing popularity, this week's guest helps decipher the madness. Adam Walker, Global Digital Marketing Lead at Dufry, talks about the overrated cost of Web3, the underrated use of owned media and what's Black Friday really like for an e-commerce brand.
And in this week's Resell Me a Pen challenge, Barbie isn't the only returning fashionista...
Further listening:
PMW Unlocked LinkedIn community here.
Recorded on 11 August.
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