PMW has launched the first names from its inaugural powerlist, showcasing the 100 most influential people in the UK performance marketing sector, as nominated by their industry peers.
The list was compiled by a panel of judges made up of senior industry leaders and the PMW editorial team.
The type of qualities considered for inclusion in the PMW 100 Powerlist were:
Innovation that drove the marketing industry forward;
Thought leadership that changed mindsets;
Achieving world-class results for brands or clients that set a gold standard for the industry; and
Overcoming obstacles to defy expectations.
PMW will release the full list as a series over the next week, with the overall winner taking the number one slot revealed on Monday 18th September.
“I've been incredibly impressed by the breadth and depth of experience of many of the entrants to the PMW 100 Powerlist,” said Paul Stringer, Managing Editor, WARC, an Ascential company and part of this year’s judging panel.
“Individuals that stood out to me were those taking steps to drive the industry forward – whether that be through specific internal initiatives like employee committees and training schemes; or tackling industry-wide challenges in performance marketing, to drive better business outcomes for clients and create a more sustainable future for marketing,” Stringer added.
View the first 20 winners in our special series below available for free to all registered PMW users. To view the complete squad as it is assembled in our daily countdown articles, visit PMW each day this week.
We aimed to make this powerlist as valuable as possible to all those working in the UK performance marketing industry. If there is anyone you think we have missed for consideration, or to register your interest for next year’s list, click here.