Dove, KFC, P&O Cruises and Vodafone among top brands for DMA Awards 2023 shortlist nominations

Ogilvy tops agency nominations with 24 entries making it through to the final round in search for best data-led marketing campaigns in the UK.

The Data & Marketing Association (DMA UK) has announced the DMA Awards 2023 Shortlist, with ad agency Ogilvy UK and beauty brand Dove leading the nominations.

The annual DMA Awards showcases the best campaigns and talent the data-driven marketing industry has to offer, with a wide variety of agencies, brands, and sectors from across the UK represented. It rewards the most inspiring and effective campaigns that always have the customer at their heart.

This year’s shortlist includes entries from 58 different agencies across the 39 categories, with 184 campaign entries still vying for an accolade and a chance to win the the prestigious Grand Prix award.

Over 400 senior marketers from agencies, brands and specialists helped to judge this year’s Awards over the five days of judging across the UK that went into creating the shortlist. Among the judges was Performance Marketing World Editor Robin Langford. 

There are three key pillars that entries are judged on: Strategy, Creativity and Results.

The winning campaigns will be viewed by aspiring marketers of future generations, highlighting what the very best that the industry has to offer and the impact this work had.

Rachel Aldighieri, MD at the DMA, said: “The DMA Awards is a fantastic opportunity for marketing talent to show the industry who they are and why their marketing matters. Each year, we love to see how their work is evolving with consumers’ increasingly complex challenges and demands. Our judges were particularly impressed with how this year’s shortlisted work inspired the UK public and drove meaningful change through their creative flair and strategic direction.”

Leading the agencies this year is Ogilvy UK with 24 entries across numerous categories.

The top four agencies on this year’s Shortlist includes: 

  • Ogilvy UK - 24
  • RAPP - 22
  • TMW Unlimited -11
  • Armadillo - 8

The four most shortlisted brands at this years’ Awards includes:

  • Dove - 14
  • KFC - 5
  • P&O Cruises - 5
  • Vodafone - 5

For the full DMA Awards 2023 shortlist visit: