News Short: IPA Bellwether predicts shallow recession

Dropped first thing this morning, PMW's podcast delves into the quarterly report revealing the good, the bad and the future of UK adland in less than 10 minutes.

 

The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession, changes in UK adspend and a greater focus on AI and sustainability for 2024.

To save you reading the whole report, PMW's News Reporter Joe Arthur delves into the quarterly report revealing the good, the bad and the future of UK adland in less than 10 minutes.

Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along and read our full breakdown of the latest IPA Bellwether report here.

Hosted by Lucy Shelley, Multimedia Editor at PMW.


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