How Boden reduced its paid search cost-per-click by 30% in just five months

Partnering with GOA Marketing, the retailer optimised its paid search advertising and unlocked real time insights that allowed it to reduce its CPC without negatively impacting revenue.

by Joseph Arthur

To continue enjoying this article, please sign in. You can register for free for limited further access.

Sign In

Trouble signing in?

Reset password: Click here

Email: pmw.support@haymarket.com

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register now

Take a 30-day free trial

  • Full access to performancemarketingworld.com
  • Monthly masterclass videos to help you upskill fast
  • Deep dive reports to help you make crucial budget decisions

Subscribe now