Return of the Zuck: how has Meta managed to reinvigorate its ad offering?

Meta's ad-targeting efforts, now enhanced with AI, are helping it regain ground after Apple's privacy-policy changes and a metaverse misstep. PMW spoke to an expert panel on how Zuckerberg is ‘reeling’ back advertisers in one of the biggest comeback stories of 2023…

by Daniel Farey-Jones

To continue enjoying this article, please sign in. You can register for free for limited further access.

Sign In

Trouble signing in?

Reset password: Click here

Email: pmw.support@haymarket.com

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register now

Take a 30-day free trial

  • Full access to performancemarketingworld.com
  • Monthly masterclass videos to help you upskill fast
  • Deep dive reports to help you make crucial budget decisions

Subscribe now