Return of the Zuck: how has Meta managed to reinvigorate its ad offering?

Meta's ad-targeting efforts, now enhanced with AI, are helping it regain ground after Apple's privacy-policy changes and a metaverse misstep. PMW spoke to an expert panel on how Zuckerberg is ‘reeling’ back advertisers in one of the biggest comeback stories of 2023…

by Daniel Farey-Jones

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