Peak shopping times: a Black Friday bonanza or a bleak midwinter?

November might be peak time for consumer’s Christmas shopping planning, but as frugal Brits hold onto their shopping spend for later than usual this year will a more dynamic (but risky) strategy pay off for marketers?

by Robin Langford

To continue enjoying this article, please sign in. You can register for free for limited further access.

Sign In

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121


  • Limited free articles a month
  • Free email bulletins

Register now

Take a 30-day free trial

  • Full access to
  • Monthly masterclass videos to help you upskill fast
  • Deep dive reports to help you make crucial budget decisions

Subscribe now