"'Tis the season to be thrifty" says PMW's Editor Robin Langford.
In this episode, he talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more.
We dissect consumers spend, when they're shopping and how, discussing why the Golden Quarter is so important to performance marketers, why it's going to be different this year and how marketers can do more with data.
Also in this episode, PMW's News Reporter Joe Arthur shares the news of the week in the retail and e-commerce space, including Amazon's recent successes and the introduction of ad-free subscription tiers to Meta's platforms.
Check out the full nine-part PMW Retail Playbook here.
Further reading
Meta to offer ad free subscriptions for Facebook and Instagram in Europe
Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google
Latest podcast: Behind TikTok – how the app is convincing its advertisers
Chapters from the PMW Retail Playbook
Spending habits: why Brits are saving up to slow down
Peak shopping times: a Black Friday bonanza or a bleak midwinter?
A strategy beyond price: five marketing tactics for a Cost of Living Christmas
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
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