Cracking the YouTube code: Playground xyz and TVision bring real-time attention measurement to video platform’s CTV advertisers

Connected TV (CTV) and YouTube have become valuable advertising channels for brands, but breaking through their black-boxes to gather accurate measurement data has been challenging…until now.

by Joseph Arthur

To continue enjoying this article, please sign in. You can register for free for limited further access.

Sign In

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121


  • Limited free articles a month
  • Free email bulletins

Register now

Take a 30-day free trial

  • Full access to
  • Monthly masterclass videos to help you upskill fast
  • Deep dive reports to help you make crucial budget decisions

Subscribe now