International Agency of the Year winner: Croud

A unique mix of in-house experts, proprietary tools and a global network of specialist ‘Croudies’ helped this innovative agency enjoy a stand out year on a global scale.

This entry was chosen as a winner of the Performance Marketing World UK Awards 2023. View all the winners, coverage, photos and videos from the night in our special feature section here..

Full-service digital marketing agency, Croud, has consistently showcased unparalleled expertise in the digital domain since its inception in 2011. Blending the talents of 480+ in-house digital marketing professionals with a vast global network of over 2,000 'Croudies', the Croud team has carved an indomitable presence in the industry, collaborating with world-leading brands to drive significant growth.

The agency's proactive and ambitious nature shone brightly in 2022, when it acquired global social media powerhouse, Born Social, and expanded its horizon with a new office in the MENA region. It also added telecom giant Ooredoo to its impressive client roster. This noteworthy expansion was underscored by strategic leadership enhancements, including the appointment of industry veterans Audrey Lucy as Chief People Officer and Google's Avinash Kaushik as Chief Strategy Officer.

Demonstrating financial strength and visionary leadership, Croud reported an impressive year-on-year growth in 2022/23, pushing impressive global revenues. This fiscal success paralleled their organisational expansion, with 115 new team members joining and 62 promotions celebrated internally.

Innovation remains at Croud's core. The introduction of pioneering tools like the carbon calculator and Calibrate, an SEO-focussed content assistant, sets them apart in a crowded market. Their dedication to employee well-being and diversity is unmistakable. Their partnership with Wellness Cloud, coupled with the launch of their third D&I report, underlined their commitment to a positive and inclusive work culture. This commitment was aptly recognised when Croud earned a coveted spot in the Sunday Times Best Places to Work 2023.

Judges’ Comments:

“Croud has demonstrated exceptional growth and innovation as an international marketing agency. Their unique business model, combining in-house experts with a global network of specialists, is a testament to their commitment to delivering results for their clients.”