Team of the Year: Performics @ Starcom

Not content with delivering top-tier cross-channel performance tactics and campaigns, the Performics team have pushed boundaries by developing proprietary tools tailored for their clients this year.

This entry was chosen as a winner of the Performance Marketing World UK Awards 2023. View all the winners, coverage, photos and videos from the night in our special feature section here..

Performics @ Starcom, the globally renowned performance marketing division of Publicis Media, has made waves within the industry through their pioneering strategies and evidence-based methodology. Over the past year, their achievements speak for themselves: an impressive 71% new business conversion rate, a noteworthy 95% client retention rate, and a tally of 7 new business procurements, which notably include brands like Western Union and Bank of America. These achievements are further highlighted by the team securing 18 esteemed industry accolades in this year alone.

The team’s dedication isn't just limited to delivering top-tier cross-channel performance tactics and campaigns. They have pushed boundaries by developing proprietary tools tailored for their clients. Innovations such as the 'Intent-based planning' leverage machine learning to delve into user motivations behind online interactions, while 'AccuSuite' stands out as their custom solution for accurate forecasting. These tools have placed Performics @ Starcom at the forefront of their field, marking them as technological innovators with a laser-focused approach to navigating the digital domain.

As a collective, the team's positive internal culture has garnered much praise. This collaborative and positive environment has fostered groundbreaking strategies, from data-centric content plans for Primark to crucial humanitarian efforts, exemplified by their support for the charity Choose Love during the Ukrainian Appeal. Their collective intelligence, passion for innovation, and commitment to excellence make Performics @ Starcom a deserving winner of ‘Team of the Year’.

Judges’ Comments:

“Outstanding achievements by Performics @ Starcom where both clients and employees have seen high retention rates. The client relationship is clearly strong, which has led the team to new business wins.”

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