The victors reflect outstanding work across a number of product sectors, alongside awards for the best people, agencies, innovations and teams.
A record number of shortlisted finalists across 28 categories (plus the Grand Prix award) were selected by a judging panel made up of industry leaders and experts.
This year’s Grand Prix was awarded to Performics @ Starcom for its outstanding work with Vauxhall, for its innovative EV calculator to help drive engagement around the value of owning an electric vehicle.
Judges praised the work as a “classic auto campaign that's data driven, focussed on engagement and results”.
One judge said: “The inclusion of the calculator significantly captured consumer attention, providing a valuable tool to help consumers make their own decisions based on the outcome.”
Other winning entries included work from Specsavers, Primark, ITV, ASICS, KFC, Lloyds Pharmacy, Peugeot and Google.
The FT Performance Marketing team scooped the in-house agency of the year, earning praise from the judges for being “empowered to really own this division and treat it like their company”.
“I'd be very proud if I had an in-house team of this calibre,” one judge added.
Kinesso took home the prestigious title of Performance Marketing Agency of the Year, earning praise for its admirable CSR initiatives and innovative ‘Flow’ model that helped bond the agency and break down silos in a game-changing year.
International agency of the year prize went to Croud, singled out by one judge for the organisation's “unique business model, combining in-house experts with a global network of specialists”.
Marketer of the year was awarded to Ishita Khare, SEO Account Director at Performics @ Starcom, whose work this year was described by PMW’s judging panel as “nothing short of exceptional. A true force of positive change, she's shaping the agency's future and promoting diversity in leadership”.
The awards were announced at a glamorous ceremony at the JW Marriott Hotel Grosvenor in London and were supported by our partners Example and Vitality.
The full list of 28 the winners (plus the Grand Prix award) is below, follow this link for an in-depth look at the story behind each winning campaign.
Automotive: Performics @ Starcom – Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness (Vauxhall)
B2B: EssenceMediacomX – Helping Google break business stereotypes, eliminate campaign bias and grow its business (Google)
Charity: EssenceMediacomX – Turning Hard News into Hard Donations (UN Women)
E-Commerce: OMG Transact & Adimo – Powering omnichannel retailer sales: How we transformed Crown Paints’ DTC shopping experience (Crown Paints)
Fashion: Performics @ Starcom – Global Runway to Digital Success (Primark)
Finance and Insurance: Zenus Bank – Taking the Zenus Infinite Debit Card Global
Food & Drink: GroupM Nexus and Mindshare – Supercharging the launch of KFC’s owned delivery service (KFC)
Growth Marketing: EssenceMediacomX – Making ITVX Unmissable (ITV)
Hospitality: Havas Media Network – Re-establishing footfall post-COVID to Mitchells and Butlers restaurants across the UK (Mitchells and Butlers)
In House Agency of the Year: Financial Times (FT) Live Digital and Performance Marketing Team - FT Live
Influencer Marketing: Performics @ Starcom – ASICS & World Mental Health Day (ASICS)
Integrated: EssenceMediacomX – Making ITVX Unmissable (ITV)
International Agency of the Year: Croud
Lead Generation: Walk-In Media – Brewin Dolphin: Generating more leads through innovation and testing (RBC Brewin Dolphin)
Marketer of the Year: Ishita Khare – Performics @ Starcom
Marketing Innovation: MG OMD – Creating Difference that Matters with SpecsTech (Specsavers)
Mobile & App Marketing: Zenus Bank: A Truly Global App (Zenus Bank)
New Consumer Product Launch: EssenceMediacomX – Making ITVX Unmissable (ITV)
Paid Search: MG OMD – Creating Difference that Matters with SpecsTech (Specsavers)
Paid Social: Performics @ Starcom – Changing Perceptions of the Next Generation of Peugeot Buyers (Peugeot)
Partner & Affiliate Marketing: MG OMD – Redefining the role of Affiliates in the path to purchase (Aer Lingus)
Performance Marketing Agency Of The Year: Kinesso
Purpose: EssenceMediacomX – UN Women - Turning Hard News into Hard Donations (UN Women)
Retail: Go Inspire Group – Sowing the seeds for long-term growth (Dobbies Garden Centres Limited)
SEO: EssenceMediacom – Emergency Response for Ukraine (Save the Children UK)
Sustainable Initiative of the Year: Scope3 – Decarbonizing Media and Ad Tech with Scope3
Team Of The Year: Performics @ Starcom
Travel: MG OMD – Managing Capacity on LNER with 1PDRK (LNER)
Wellness and Healthcare: iProspect – Hitting 2.8m incremental traffic gain by combatting keyword cannibalisation (Lloyds Pharmacy)
GRAND PRIX: Performics @ Starcom – Driving Change: Vauxhall’s Innovative EV Calculator Drives Awareness (Vauxhall)
Highly Commended awards
With such high quality on display from all the entries, the judges decided to allocate a ‘Highly Commended award’ in the following categories:
E-Commerce: Havas Media – Unlocking the Power of Connected Commerce for L'OR JDE (L'OR)
Influencer Marketing: LTK – LTK X Abercrombie & Fitch Cyber Week Campaign (Abercrombie & Fitch)
Lead Generation: RocketMill – Pivoting from quantity to quality to drive 50% more revenue from paid media (Harvey Water Softeners)
Marketing Innovation: Performics @Spark Foundry Leveraging Predictive Audiences To Boost Secondary Shoppers' Revenue (ASDA)
Paid Search: MG OMD Managing Capacity on LNER with 1PDRK (LNER)
Performance Marketing Agency Of The Year: RocketMill - Full service with performance at the core
SEO: Greenpark – The Mixer (Campari Group)
Sustainable Initiative of the Year: EssenceMediacomX – Proving Sustainability Doesn't Mean Reduced Performance (Sainsbury's Argos and MPB)
Team Of The Year: Rakuten Advertising – Rakuten Advertising DealMaker Team Powers Thousands of In-Person Connections for Growth
Travel: iProspect – Reaching 2.7 Million Through The Power of Performance and Data-Driven Content & Digital PR (South West Rail)