Micheldever integrated Storyblok’s headless CMS into its Protyre Autocare e-commerce site, putting its faith in a ‘MACH’ solution that paid dividends.
In a world of ad data overload, brand lift presents a more holistic metric way for performance marketers to make sense of their success and failures. Sean Adams, Global Insight Director at Brand Metrics, offers a handy guide on implementing and optimising this measure in your campaigns.
Pitch consultants have shielded brands from being inundated by lazy, cold pitches for the past 40 years - and new business people only have themselves to blame for this state of affairs. But there is still an opportunity for smaller agencies to stand out in a crowded space.
For all registered users, watch the in-studio conversation with Hammond and Murdoch on the Performance Marketing Unlocked podcast.