BEST PRACTICE

CASE STUDIES

How Micheldever Group increased website conversions by 98% in just 3 months

Micheldever integrated Storyblok’s headless CMS into its Protyre Autocare e-commerce site, putting its faith in a ‘MACH’ solution that paid dividends.

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PMW MASTERCLASS

Why brand lift should become your latest performance metric

In a world of ad data overload, brand lift presents a more holistic metric way for performance marketers to make sense of their success and failures. Sean Adams, Global Insight Director at Brand Metrics, offers a handy guide on implementing and optimising this measure in your campaigns.

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HOW TO

How independent agencies can break into the new business short list… and stay there

Pitch consultants have shielded brands from being inundated by lazy, cold pitches for the past 40 years - and new business people only have themselves to blame for this state of affairs. But there is still an opportunity for smaller agencies to stand out in a crowded space.

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PMW JARGON BUSTER

Headless commerce

An e-commerce strategy intended to…

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FACE TO FACE INTERVIEWS

In video: DriveTribe's Richard Hammond and Dave Murdoch join the podcast

For all registered users, watch the in-studio conversation with Hammond and Murdoch on the Performance Marketing Unlocked podcast.

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