BEST PRACTICE

CASE STUDIES

A double win: LATAM Airlines reduces cost per user and carbon emissions with adtech

South America’s largest carrier reduced CO2 emissions linked to digital advertising by 14 tonnes in a single campaign, whilst reducing CPU by 83%.

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PMW MASTERCLASS

Why brand lift should become your latest performance metric

In a world of ad data overload, brand lift presents a more holistic metric way for performance marketers to make sense of their success and failures. Sean Adams, Global Insight Director at Brand Metrics, offers a handy guide on implementing and optimising this measure in your campaigns.

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HOW TO

How to accelerate your conversions by future-proofing your measurement

Marketers need to future-proof their data strategies and conversion APIs could be the missing link they need to achieve this.

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PMW JARGON BUSTER

SKAd Network

The StoreKit Ad Network, or SKAd Network, is a…

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FACE TO FACE INTERVIEWS

The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast

Cereal startup Surreal knows exactly what it's doing. With KPIs for humour and subverting Black Friday, the brand is all about maximum impact with minimum spend.

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