BEST PRACTICE

CASE STUDIES

How IBM reached and retargeted 1.4 million B2B Safari users

ID5 and MediaMath helped IBM promote its cloud and AI products to IT professionals, providing more competitive CPMs while honouring the users’ privacy choices.

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HOW TO

How to write better content for SEO

Google’s Helpful Content update means it is far less easy for copywriters to ‘game’ search engines, though this shouldn't be happening anyway. But what makes good content with a customer-focussed mindset?

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