BEST PRACTICE

CASE STUDIES

How a charity used seamless in-game ads to communicate purpose and highlight awareness of its Clean Water Pledge

Interact’s in-game billboards with targeted messages allowed users to click to find out more rather than having their gameplay interrupted with advertising. One in four players made the decision to leave the game to learn more about the water crisis.

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HOW TO

Brand measurement

How to embrace brand performance measurement

7 ways to find the metrics you need to measure what’s important for your brand.

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