BEST PRACTICE
How Specsavers sold ‘invisible’ products with Snapchat’s AR
Contact lenses are practically invisible, so how can you make a creative and engaging campaign that converts customers into sales?
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Why brand lift should become your latest performance metric
In a world of ad data overload, brand lift presents a more holistic metric way for performance marketers to make sense of their success and failures. Sean Adams, Global Insight Director at Brand Metrics, offers a handy guide on implementing and optimising this measure in your campaigns.
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How to integrate B2B influencer marketing into your strategy
Energy PR’s Sarah Evans on the ‘real world’ side of influencer marketing and how B2B organisations can harness the marketing power of their trusted industry experts.
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Application Programming Interface
Application Programming Interface (API) is a type of software that allows…
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Building brand relationships with niche audiences: David Trencher, Reddit
Reddit's Head of Sales UK, EMEA and Australia, David Trencher, sat down with PMW's News Reporter, Joseph Arthur, to discuss how Reddit attracts advertisers to its platform, staying on top of diverse audiences and the importance being prepared for the death of the cookie.
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