The ‘peleton of rowing’ targets affluent gym-lovers. How did Hydrow and Hivestack use a DSP to create a contextually relevant campaign for a specific audience?
Off the back of a super-charged 2020s, Elemis had a focus on boosting sales for its best-selling lines via increased traffic to ELEMIS.com. The team wanted to embrace a more consistent ongoing influencer strategy as part of its marketing mix.
A UK telecoms operator slashed the cost of acquisition by a startling 73.4%, by spending more time upfront compiling suitable targets rather than large-scale digital campaigns or wide mailshots.
Here’s how the fast growing scale-up decreased their Meta CPA from £130 to £88 for a specific campaign and used Automated Creative’s insights to shape their TV ad.
Latin American drugstore giant partnered with Cloud4Wi to harness WiFi functionality across its 2,500 to collect first-party data in line with privacy regulations and target its customers with highly personalised offers.
Yext worked with UK’s automotive retailer Pendragon to help create a clear and consistent digital footprint for car buyers to land on the right web pages and locate relevant dealerships.
From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?
ID5 and MediaMath helped IBM promote its cloud and AI products to IT professionals, providing more competitive CPMs while honouring the users’ privacy choices.
An iterative approach from LifeStreet helped performance marketing agency Fluent quickly identify new creative lifts, increasing engagement with its in-app ads.
Informa Markets felt stuck in the 1990s with its inconsistent, time-consuming PowerPoint-led proposal creation process, but Turtl’s solution was worth thousands of hours of time saved, with a brand-consistent, visually appealing output.
The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.
How a food manufacturer used gaming to reignite awareness of its products to students returning to school post-pandemic
Appetite Creative’s multi-layer 2D and AR gaming experience connected users with KDD’s drinks products as a back to school staple.
Anthony Nolan optimised its website and SEO, with DAM platform Bynder, to support the lifeblood of the charity and retain its supporters for the long term.
How a charity used seamless in-game ads to communicate purpose and highlight awareness of its Clean Water Pledge
Interact’s in-game billboards with targeted messages allowed users to click to find out more rather than having their gameplay interrupted with advertising. One in four players made the decision to leave the game to learn more about the water crisis.
By delivering a fun, imaginative experience, the Australian toy store brought toys to life and bridged the online/offline experience.
A continual test and learn approach in app store optimisation meant SYZYGY exceeded Deliveroo’s targets of first-time app downloads in 2021.
To maximise return it's important to be mindful of all your consumer touchpoints (including keeping up with the Kardashians!)
How Iberostar Group and Making Science used machine learning to ensure rapid response when travel bounced back
The pandemic-led downturn in the travel sector provided the global tourism and hotel chain with an opportunity to look at its paid social campaign and enhance efficiencies to prepare for a return in demand.
The Dell-owned gaming and console company found Reddit’s Conversation Placements - despite a small real estate - increased CTR compared to other placements, with a nod to the importance of authenticity when engaging with the gaming community
Using a data-heavy cross-channel strategy helped the Singapore bank stay ahead of the competition and drive sign-ups to their Unlimited Cashback Credit Card.
The UK government reached out to Reddit’s army of car enthusiasts to communicate an important message to the public as fast, and cost-efficiently, as possible.
By aligning ad spend relative to the profits generated by individual products, spend increased fourfold and revenue was doubled.
By teaming up with Yext Listings, the furniture retailer took control of its data and listings to increase foot traffic, customer footfall and conversions.
How Mixed Martial Arts (MMA) star Rory Singer’s gym, SBG Athens, used AI to filter out uncompleted sales, and knock out the competition.
How a ketchup brand in Pakistan beat rivals and grew sales by 125 percent with an online learning show
National Foods Limited (NFL) reinvented online education for children and managed to drive marketing and business success across Asia.
Growing a cricket fanbase via a completely new nationwide event is tricky enough without an ongoing pandemic to contend with too. Here’s how the ECB and Threepipe Reply batted a sticky wicket to generate half a million ticket sales…
Using AI to back up gut feel and intuition with data allowed the motor manufacturer to unlock valuable insights that informed key creative decisions.
Innovative fashion boutique Red Dress turned to a similarly forward-thinking tech company during lockdown’s uncertain times.
By finding synergies between branding and performance marketing, DBS Bank Singapore has seen business outcomes and brand interest reach new heights.
Coconut Lane generated 113% revenue growth, 86% more conversation and 27% impression share by using Google Shopping to showcase its range of matching, Instagrammable products.
The insurance company became more aligned with societal changes and stepped out of its performance marketing bubble.
The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.
The software company targeted gamers on TikTok and Twitch, and managed to amass over 47million impressions across all markets.
The breakdown service provider was able to accurately track and attribute website visits of customers that heard their audio advert.
The classical music store's strong interactive online community helped the business grow 25% year-on-year.
An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.
In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before.
GSK’s brands are household names, but the pharma company wanted to foster a direct relationship with its consumers.
As health consciousness increased because of COVID-19, so did the demand for kombucha. But with shops shut, Fix8 had to find new ways of distributing its products.
E-commerce platforms like Shopify are providing the springboard for success for small businesses and helping to level the playing field against big global brands.
Little Moons' mochi balls are a social media sensation. Here's what you can learn about generating buzz, Gen-Z style.
The two challenger brands both used performance marketing data to grow their businesses and save costs.
Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.
Men’s makeup brand War Paint for Men has begun trialling TikTok and Shopify’s social commerce features to create engaging ad content that relates to its customers.