CASE STUDIES

Hydrow and Hivestack’s programmatic targeting for luxury fitness

The ‘peleton of rowing’ targets affluent gym-lovers. How did Hydrow and Hivestack use a DSP to create a contextually relevant campaign for a specific audience?

Prioritising authenticity: how Elemis increased revenue through creator commerce

Off the back of a super-charged 2020s, Elemis had a focus on boosting sales for its best-selling lines via increased traffic to ELEMIS.com. The team wanted to embrace a more consistent ongoing influencer strategy as part of its marketing mix.

How TalkTalk’s laser focused direct mail campaign resulted in more conversions and less waste

A UK telecoms operator slashed the cost of acquisition by a startling 73.4%, by spending more time upfront compiling suitable targets rather than large-scale digital campaigns or wide mailshots.

How PensionBee reduced ad costs and boosted acquisitions with creative data insights

Here’s how the fast growing scale-up decreased their Meta CPA from £130 to £88 for a specific campaign and used Automated Creative’s insights to shape their TV ad.

How a Latin American drugstore chain boosted revenue by 235% using location-based campaigns

Latin American drugstore giant partnered with Cloud4Wi to harness WiFi functionality across its 2,500 to collect first-party data in line with privacy regulations and target its customers with highly personalised offers.

How car retailer Pendragon accelerated Google search clicks by 17%

Yext worked with UK’s automotive retailer Pendragon to help create a clear and consistent digital footprint for car buyers to land on the right web pages and locate relevant dealerships.

This pencil went viral on TikTok in 8 seconds, how?

From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?

How IBM reached and retargeted 1.4 million B2B Safari users

ID5 and MediaMath helped IBM promote its cloud and AI products to IT professionals, providing more competitive CPMs while honouring the users’ privacy choices.

How a creative testing strategy boosted ad spend returns by 22% for Fluent

An iterative approach from LifeStreet helped performance marketing agency Fluent quickly identify new creative lifts, increasing engagement with its in-app ads.

How Turtl fast-tracked sales proposal delivery with automation to slash delivery time by 90%

Informa Markets felt stuck in the 1990s with its inconsistent, time-consuming PowerPoint-led proposal creation process, but Turtl’s solution was worth thousands of hours of time saved, with a brand-consistent, visually appealing output.

How Charlotte Tilbury Beauty reduced cost per acquisition by 29% with Scibids’ custom bidding

The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.

How a food manufacturer used gaming to reignite awareness of its products to students returning to school post-pandemic

Appetite Creative’s multi-layer 2D and AR gaming experience connected users with KDD’s drinks products as a back to school staple.

A digital transformation to save lives: Anthony Nolan’s improved SEO for stem-cell donors

Anthony Nolan optimised its website and SEO, with DAM platform Bynder, to support the lifeblood of the charity and retain its supporters for the long term.

How a charity used seamless in-game ads to communicate purpose and highlight awareness of its Clean Water Pledge

Interact’s in-game billboards with targeted messages allowed users to click to find out more rather than having their gameplay interrupted with advertising. One in four players made the decision to leave the game to learn more about the water crisis.

How BIG W’s Toy Mania AR campaign caused a big uplift in CTR, engagement rates and store visits

By delivering a fun, imaginative experience, the Australian toy store brought toys to life and bridged the online/offline experience.

How SYZYGY ensures Deliveroo a peak standout for first time downloads

A continual test and learn approach in app store optimisation meant SYZYGY exceeded Deliveroo’s targets of first-time app downloads in 2021.

How Burst Oral Care rebranded for on-shelf appeal and saw a 20% ROAS boost

To maximise return it's important to be mindful of all your consumer touchpoints (including keeping up with the Kardashians!)

How Iberostar Group and Making Science used machine learning to ensure rapid response when travel bounced back

The pandemic-led downturn in the travel sector provided the global tourism and hotel chain with an opportunity to look at its paid social campaign and enhance efficiencies to prepare for a return in demand.

How Alienware used a little more conversation to boost click through rates

The Dell-owned gaming and console company found Reddit’s Conversation Placements - despite a small real estate - increased CTR compared to other placements, with a nod to the importance of authenticity when engaging with the gaming community

How Standard Chartered Bank, Dentsu and Yahoo played their cards right with AI and Programmatic

Using a data-heavy cross-channel strategy helped the Singapore bank stay ahead of the competition and drive sign-ups to their Unlimited Cashback Credit Card.

How a government department combatted confusion to make E10 petrol more than a label

The UK government reached out to Reddit’s army of car enthusiasts to communicate an important message to the public as fast, and cost-efficiently, as possible.

How Starcom leveraged Samsung UK data to maximise high-level product revenue

By aligning ad spend relative to the profits generated by individual products, spend increased fourfold and revenue was doubled.

How Sofology improved searches and listings to comfortably achieve 7x ROI

By teaming up with Yext Listings, the furniture retailer took control of its data and listings to increase foot traffic, customer footfall and conversions.

Is Peleton’s 35 percent loss MMA’s 335 percent win?

How Mixed Martial Arts (MMA) star Rory Singer’s gym, SBG Athens, used AI to filter out uncompleted sales, and knock out the competition.

How a ketchup brand in Pakistan beat rivals and grew sales by 125 percent with an online learning show

National Foods Limited (NFL) reinvented online education for children and managed to drive marketing and business success across Asia.

How the ECB boosted live cricket audiences during a pandemic

Growing a cricket fanbase via a completely new nationwide event is tricky enough without an ongoing pandemic to contend with too. Here’s how the ECB and Threepipe Reply batted a sticky wicket to generate half a million ticket sales…

How Dragonfly AI helped Mitsubishi Motors exceed revenue target by 17 percent

Using AI to back up gut feel and intuition with data allowed the motor manufacturer to unlock valuable insights that informed key creative decisions.

How the tech-curious entrepreneurs at Red Dress achieved a double-digit uplift in sales

Innovative fashion boutique Red Dress turned to a similarly forward-thinking tech company during lockdown’s uncertain times.

How DBS Singapore blended branding and performance marketing to boost applications

By finding synergies between branding and performance marketing, DBS Bank Singapore has seen business outcomes and brand interest reach new heights.

How a small beauty retailer outranked the big players on Google Shopping

Coconut Lane generated 113% revenue growth, 86% more conversation and 27% impression share by using Google Shopping to showcase its range of matching, Instagrammable products. 

How Vitality found purpose in their performance

The insurance company became more aligned with societal changes and stepped out of its performance marketing bubble.

How a light bulb supplier increased online revenues by 107%

The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.

How Norton sold antivirus software to online gamers

The software company targeted gamers on TikTok and Twitch, and managed to amass over 47million impressions across all markets.

How the AA used audio to target and convert customers

The breakdown service provider was able to accurately track and attribute website visits of customers that heard their audio advert.

How Presto Music nurtured its first-party data to drive sales

The classical music store's strong interactive online community helped the business grow 25% year-on-year.

How independent bookshops are competing with Amazon

An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.

How Moonpig used lockdown to take creative risks

In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before. 

How GSK turned smokers into first-party consumers

GSK’s brands are household names, but the pharma company wanted to foster a direct relationship with its consumers.

How Fix8 pivoted to sell kombucha direct to consumers

As health consciousness increased because of COVID-19, so did the demand for kombucha. But with shops shut, Fix8 had to find new ways of distributing its products.

How small businesses used Shopify to rapidly scale

E-commerce platforms like Shopify are providing the springboard for success for small businesses and helping to level the playing field against big global brands.

How Little Moons went viral on social media

Little Moons' mochi balls are a social media sensation. Here's what you can learn about generating buzz, Gen-Z style.

How Beano and Flavourly used data to boost audiences and sales

The two challenger brands both used performance marketing data to grow their businesses and save costs.

How the Stroke Association grew donations during lockdown

Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.

How War Paint is using TikTok to sell men’s makeup

Men’s makeup brand War Paint for Men has begun trialling TikTok and Shopify’s social commerce features to create engaging ad content that relates to its customers.