FACE TO FACE INTERVIEWS
Building brand relationships with niche audiences: David Trencher, Reddit
Reddit's Head of Sales UK, EMEA and Australia, David Trencher, sat down with PMW's News Reporter, Joseph Arthur, to discuss how Reddit attracts advertisers to its platform, staying on top of diverse audiences and the importance being prepared for the death of the cookie.
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Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why the metaverse won’t suit everyone
The headline discussions from the DMA’s 2023 event spanned the technicalities of incoming legislation for UK data protection to the future of the metaverse. PMW was at the event to capture the actionable insights.
Is your brand metaverse-appropriate? Brands warned against jumping the gun
Digitas UK’s Leila Seith Hassan talks about the questions brands need to ask themselves before immersing into a world that currently still has its roots in gaming, and why entering too early will draw more questions than answers.
“Every business has data as its oil, they just need to know how to use it properly”
How the role of user data has gone from being a ‘tech’ problem to a core part of a business’s strategic development, from Age UK’s James Caughlin.
DPDI: “When there is no harm likely to happen, don’t create a cost or a burden on business”
The DMA’s Chris Combemale on how the new UK data Bill can remove administrative burdens and how trust is essential for digital progression and development.
The innovation roadmap for performance marketing: Sarah Salter, Wavemaker
Wavemaker’s Global Head of Applied Innovation speaks to PMW about the four areas of tech that marketers need to dive into in 2023, and how to move beyond the barriers of change.
The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast
Cereal startup Surreal knows exactly what it's doing. With KPIs for humour and subverting Black Friday, the brand is all about maximum impact with minimum spend.
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Taking marketing measurement to the next level: Nick Reid, DoubleVerify
From brand suitability to shifting audience expectations, Nick Reid, Managing Director at DoubleVerify, outlines how performance marketers can measure what matters in a world full of ads… and be seen in the right places.
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What do you meme? Monetising the creator economy
"Almost half of all Millennials and Gen Z's use memes on a daily basis". Funcorp's Group CEO talks to PMW about monetising memes, growing the creator economy and how marketers can use the humorous images.
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Frameworks of success for brands in the metaverse explained
Brands need a very compelling case to spend budget entering the metaverse right now. Stuart Russell, CSO, Planning-inc unfolds the visions of the metaverse, how it can be democratised and who’s leading the way.
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Going in-house: Dale Fisher from Superbet on evolving brand and agency relationships
From the World Cup to the cost of living crisis, Dale Fisher, Global Head of Paid Social & Display at Superbet, outlines the challenges performance marketers face going into the 'Golden Quarter'.
Sharing success: Farhad Divecha from AccuraCast on cross-border data consolidation
From boardroom buy-in to empowering local teams, Farhad Divecha, MD at international agency AccuraCast, offers his experiences on helping brands turn global consolidation into marketing success stories.
Sonic boom: Charlie Cadbury from Say it Now on the rise of actionable audio
From selling apples in his garden to selling Berocca Boost via smart speakers, we meet with Charlie Cadbury CEO of Say it Now, to talk about the future of voice commerce.
The keys to success in today's world: Joanna Lyall, Brainlabs
PMW meets with Jo Lyall, UK CEO at Brainlabs to talk about why connection, experimentation and adaptability are integral skills for performance marketers today.
Travel back in time with Guido Ampollini, GA Agency
A video interview with the Founder and Head of Performance at GA Agency. Guido talks to PMW about failure, time travel, and what is exciting about young talent in the performance marketing industry right now.