Performance Marketing

Performance marketing, also known as pay for performance marketing, refers to...

A

Ad Podding

Often used by publishers offering video ad slots...

Advertising Video on Demand (AVOD)

A service that supplies...

Affiliate Marketing

Affiliate marketing is a performance-based business method where...

Attribution

Marketing attribution in the world of marketing is, simply, the science behind determining...

B

Beacon

A beacon is a hardware device that uses Bluetooth to...

Blockchain

A blockchain is a system that keeps a decentralised ledger of...

C

Connected TV (CTV)

A connected TV (CTV) is a device such as a console, Smart TV, mobile or tablet, that allows users to...

Consent Management Platform (CMP)

A consent management platform (CMP) is a software solution that...

Contextual Targeting

At its most basic, this is simply...

Conversion Rate (CVR)

Conversion rate (CVR) refers to the number of...

Cookie

A cookie is a small block of data put on a...

Cost Per Action (CPA)

Cost per action (CPA) is a model whereby you...

Cost Per Click (CPC)

One of the more common paid advertising terms, cost per click (CPC) refers to...

Cost Per Mille (CPM)

Cost per mille (CPM) refers to the cost per one thousand impressions of an ad or campaign. It’s typically used to...

Customer Data Platform (CDP)

A customer data platform is a software tool that allows...

D

Daisy Chaining (or Waterfall)

In online advertising, daisy chaining (or waterfall) is the process of...

Data Clean Room

A data clean room is a secure online environment where...

Deep Learning

Deep Learning is a subset of Machine Learning (ML). It uses...

Demand-Side Platform (DSP)

A demand-side platform is software used by advertisers to...

F

First-Party Cookie

A cookie is a small data file served to a...

H

Header Bidding

Used by publishers in ad auctions, header bidding offers...

I

Impression

An impression is a metric that counts when...

Incrementality

Incrementality measurement is the rise in a desired outcome or action attributed to...

L

Lifetime Value (LTV or CLV)

Lifetime value, or customer lifetime value (CLV), is a metric that represents...

List Suppression

A suppression list is a list of subscribers that...

P

Pay Per Click (PPC)

PPC stands for ‘pay-per-click’, a model of digital advertising where...

Programmatic

Programmatic advertising is the use of automated technology for...

R

Real-Time Bidding (RTB)

Real-time bidding is a subcategory of programmatic media buying. It is the...

Responsive Search Ads (RSAs)

Responsive search ads let you create an ad that...

Retail Media Network

A retail media network is an advertising network set up by...

S

Second-Party Cookies

Second-party cookies are actually better defined as...

Software Development Kit (SDK)

A software development kit (SDK) is a set of tools that allow developers to...

T

Third-Party Cookies

A third-party cookie is a piece of data that is...

Tracking Pixels

A tracking pixel, also known as a marketing pixel or pixel, is a...

W

Web3

Web3 replaces centralised, corporate platforms with...

White Hat SEO / Black Hat SEO

White hat SEO is approved search engine optimisation tactics designed to...