"We don't see disruption going away. We don't see this being a nice calm 10 years where the aviation industry bounces back and there's no staff shortages within hospitality. So that's where tech is going to play a really key role."
"Less than half of those surveyed are using sophisticated machine learning tools to optimise their campaigns (45%) and an even smaller percentage (33%) are leveraging AI tools."
South America’s largest carrier reduced CO2 emissions linked to digital advertising by 14 tonnes in a single campaign, whilst reducing CPU by 83%.
From AI concierges and reactive menus to wearables and metaverse ‘VR samples’, the future of travel will offer a Smörgåsbord of new consumer touchpoints for performance marketers.
The Performance Marketing PlayBook: Travel Brands