The great escape: the resilience of the travel industry
Welcome to the PMW Playbook: Travel Retail Brands – your practical guide to marketing in travel for 2023 and beyond.
Rhiannon Jones, Senior Consultant, Strategic Futures at Kantar
"We don't see disruption going away. We don't see this being a nice calm 10 years where the aviation industry bounces back and there's no staff shortages within hospitality. So that's where tech is going to play a really key role."
Lloyd Davies, Managing Director UK at Making Science
"Less than half of those surveyed are using sophisticated machine learning tools to optimise their campaigns (45%) and an even smaller percentage (33%) are leveraging AI tools."
A double win: LATAM Airlines reduces cost per user and carbon emissions with adtech
South America’s largest carrier reduced CO2 emissions linked to digital advertising by 14 tonnes in a single campaign, whilst reducing CPU by 83%.
The road ahead: the future of travel marketing
From AI concierges and reactive menus to wearables and metaverse ‘VR samples’, the future of travel will offer a Smörgåsbord of new consumer touchpoints for performance marketers.
The Performance Marketing PlayBook: Travel Brands