10 things I got horribly wrong about Cannes Lions 2023

Do creatives really resent the adtechs? Is Gen AI going to take everyone's jobs? Can I run the length of the Croisette in five minutes? Robin Langford, Editor at Performance Marketing World, confesses his top misconceptions, biggest mistakes and flat out wrongness upon returning from a week at Cannes Lions 2023.

ONE MINUTE IN CANNES WITH...

“If all you’re using is data, it’s a hindrance because it’s drinking from the firehose”

Q: Is generative AI an opportunity or a threat for creativity? A: “It’s entirely a balance actually”

“If creatives listen to data, creative could get better...but it doesn’t have to limit them”

“The way we think about AI in Cannes is it can improve, speed up workflows and reduce effort where a machine can do better”

“It’s not about more data, it’s about the quality of data”

“If we use generative AI as the absolute truth, that’s the threat”

“When everything from brand to performance campaigns is about ROI, that’s always going to be in service of platforms and ad partners”

“We have this tool now, it’s out of the box and we have to learn how to use it”

“The line with data is not allowing it to tell you the story – you have to go from data to actual insight”

“Modern creativity is powered by AI and finessed by humans”

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Amazon Ads joins the podcast at Cannes

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TikTok and Unilever leverage #CleanTok trend to create global marketing category

Attracting over 35bn views in the 12 months to March 2023, TikTok’s #CleanTok community is one of the platform’s most popular.

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Fatboy Slim and Rob Mayhew join marketers in breaking down Cannes’ “exclusive club”

DJ and influencer donate 1% of all Cannes Lions earnings to support the #CannesForAll initiative alongside brands and agencies to bring more diverse talent to Cannes.