10 things I got horribly wrong about Cannes Lions 2023

Do creatives really resent the adtechs? Is Gen AI going to take everyone's jobs? Can I run the length of the Croisette in five minutes? Robin Langford, Editor at Performance Marketing World, confesses his top misconceptions, biggest mistakes and flat out wrongness upon returning from a week at Cannes Lions 2023.



Why are performance marketers even at Cannes Lions? Snapchat, Jon Evans and Billion Dollar Boy join the podcast

For a festival that boasts creativity, why is the presence of adtech and performance marketers bigger than ever before? This bumper episode finds how creativity and performance can truly work together, and if Cannes Lions winners actually perform.

Days 4 and 5 at Cannes Lions: the murky origin story of performance marketing… and a brighter, inclusive future

The final days at Cannes Lions look at how brands can turn trends into storylines, why performance and PR are merging and why breaking down silos will drive the marketing industry forward.

Cannes Lions Awards 2023: social, media, B2B and direct marketing entrants among those to watch

Many entrants to this year’s awards stood out for their use of strategy to drive sales and engagement – including social media, tech and performance marketing. PMW takes its pick of the best.

Day 3 at Cannes Lions: yacht rock and blowouts

Cannes reaches a midpoint crescendo with maritime millions, creator commerce and digital personas steering the conversation, as AI fatigue sets in as the Big Tech platforms host their biggest parties yet.

AI? Who cares? Samsung Ads and Kantar join podcast at Cannes

In part two of PMW's Cannes podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW also talk through their best bits, including the Grand Prix winner for the Creative Data Lions.

Cannes Lions Creative Data Awards: the winners

This year’s winners are proving that creativity and data can be a match made in heaven rather than two opposing forces.

Day 2(.5) at Cannes Lions: scaling the walled gardens… and beaches

'Super Tuesday' continues at Cannes with discussions scaling data-sharing, using marketing muscle to move the dial on sustainability – and using data to make ads ‘beautiful again’, but also fostering a deeper customer relationship.

Day 2 at Cannes Lions: inside the large Hadron Collider of marketing

Marketing data colliding with the forces of regulation, the holy grail of real-time measurement and messaging and retail media are just some of the themes we took in on Day Two at the Croisette.

Amazon Ads joins the podcast at Cannes

Episode 1 of PMW's 3-part podcast series covering Cannes Lions Festival of Creativity sets sail with Amazon Ads on connecting to customers with media magic, JP Morgan on invention versus innovation and frog on what skills marketers need to be creative in the machine era.

Day 1 at Cannes Lions “Don’t grade my homework… amplify my idea”

Day one of the world’s biggest festival of ad creativity unearths discussions around ads driving sales and leads, the performance marketing capabilities of the biggest platforms, and the tech solving marketing’s pain points.

Cannes Lions 2023: Creative Data Awards shortlist announced

The contenders for the Creative Data Awards celebrating work that was enhanced by the creative use and interpretation of data have now been revealed.

TikTok and Unilever leverage #CleanTok trend to create global marketing category

Attracting over 35bn views in the 12 months to March 2023, TikTok’s #CleanTok community is one of the platform’s most popular.

“The data isn't there to make the decisions. It's there to help us make decisions”: uniting two tribes at Cannes Lions with Anastasia Leng and Tom Goodwin

While generative AI will make waves at Cannes Lions this week, is technology in danger of reinforcing biases rather than breaking them down? PMW spoke to two experts in the field of creative data to find consensus among all the catastrophizing views.

Creating the next Grand Prix winner: how AI is helping brands supercharge their ad testing

The winners of this year’s Cannes Lions awards represent the peak of ad creativity, but where did those ideas come from? And how much time did it take to validate these ideas before investing in the reality? Welcome to the world of creative ad testing…

“Cannes is guilty of hyping up buzzwords… but the advent of AI is more profound than this”: six performance marketers on the festival trends to watch next week

What will everyone be talking about on the Croisette this year? From retail media and CTV to Ad Net Zero and generative AI, an expert panel explains why technology will be taking a bigger part of the conversation at Cannes Lions than ever before…

Fatboy Slim and Rob Mayhew join marketers in breaking down Cannes’ “exclusive club”

DJ and influencer donate 1% of all Cannes Lions earnings to support the #CannesForAll initiative alongside brands and agencies to bring more diverse talent to Cannes.