Amazoogle: the pairing you didn’t know you needed
Amazon and Google are rivals in many respects, but marketers can strategically combine their benefits to support a customer-focused marketing plan
UK’s e-commerce sector investment bucks European trends as Google catches Meta for ad spend
E-commerce companies across Europe are backing themselves with increased investment across inventory and ad spend despite variable economic conditions.
How LiveScore Bet used the 2022 FIFA World Cup to drive clicks and leads via contextual ads
Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.
Brands and media owners: the blurring of the lines
In the first-party data era, brands are becoming audience owners in their own right. Nowhere is this clearer than in retail, where retail organisations are monetisng their valuable shopper audiences with advertisers via retail media networks. But brands are discovering that customer data is both a reward and a responsibility...