E-COMMERCE CASE STUDIES
How Crew Clothing unlocked three-fold sales growth from new customers
Crew Clothing adopted a full-funnel performance-based approach to scale its one-to-one messages for retailers and subsequently saw like-for-like sales increase 22% year-on-year in October 2023.
How a pet food brand used personalised customer segmentation to double its loyal consumer base
Resulting in a 44% increase in dog food repeat purchases and a 35% increase in cat food repeat purchases, I and I love you used Nosto to revamp its e-commerce offering and streamline the purchase process for different types of customers.
Interview: How DFI Retail in Hong Kong signed up 2 million members to its loyalty app in just one month
From a catchy Billy Joel cover song to super smart personalisation, here's the inside story on how a retail giant in Hong Kong turned a pandemic problem into a sales solution with a compelling mobile loyalty app campaign.
How Samsung Buds achieved a 98% listen through rate with privacy-first audio ads
Partnership between Octave Audio and Covatic taps valuable new audiences for electronics giant by harnessing deterministic modelling to target listeners on radio stations including Talksport, Virgin Radio, Absolute, and Kiss.
How UGC helped Samsonite unlock a 254% jump in revenue
Spearheaded by authentic, user generated content, Samsonite’s partnership with Bazaarvoice Galleries saw conversion rates across its social and marketing channels enjoy a 4x increase.
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How Chelsea Peers used personalisation to double its category page sales conversions
AI-powered ‘Category Merchandising’ allowed Chelsea Peers to unlock the full potential of its pyjama products, more than doubling its conversion rates with an emphasis on curve- and maternity-sized pieces.
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How Born Ugly increased MitoQ’s average engagement by 74% with a digital-first rebrand
Headlined by a digital campaign combining both native and display creative formats and strategies to drive traffic, MitoQ reframed its value proposition to break into the market for cellular health.
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How CHRONEXT increased user engagement by 150% with the introduction of a mobile app
The luxury watch platform employed Storyblok to reimagine its customer experience by implementing a new CMS compatible with a mobile app and saw average user sessions times almost triple from 2 to 5 minutes.
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How Waverton increased the performance of its website by 129% – and learned more about its customers
Reduced loading times, increased viewership and a drastically improved overall performance score, Organic was tasked with a complete ‘digital transformation’ of Waverton’s customer experience - here’s how it delivered.
How P&O Cruises used SEO to bounce back post-COVID with 1,200% rise in traffic to newcomer pages
The transport company righted the ship post-pandemic by using website SEO to tap into new customer segments previously left in uncharted waters with visibility of its port pages increasing by nearly 20% and traffic by nearly 85%.
How Huel grew a global D2C brand focusing on one channel: referrals
The plant-based food brand turned to its customer fanbase to convert 60% of recommendations into new customers, despite an unfamiliar product in an overcrowded market.
How Nescafé Dolce Gusto and Meta opened Gen X’s eyes to the world of direct-to-consumer commerce
The goal was simple: increase awareness and change consumer behaviour to promote the use of e-commerce. Here’s how Reprise leveraged Meta’s Conversions APIs to make first-party data audiences responsible for 43% of Nescafé Dolce Gusto purchases.
How Carrefour leveraged machine learning tech to increase lifetime value ROAS for newly acquired customers by 45%
Omnichannel retailer Carrefour Group partnered with digital acceleration provider Making Science to refine its strategy for predicting future lifetime value of newly acquired customers and enjoyed strong results over a six month A/B testing period.
How weaving an omnichannel retail media strategy into one centralised platform saw CordaRoy’s ROI increase 22% in a month
Partnering with omnichannel marketing platform Skai, bean-bag chair brand CordaRoy’s and ad agency Marshall centralised retail media management and fostered the launch of the brand’s new product lines.
Domino’s Pizza boosts ROAS by 400% in first contextual and attention-based campaign
GumGum and Playground xyz give Domino’s Pizza all the toppings in joint solution for a cookie-less future.
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How LiveScore Bet used the 2022 FIFA World Cup to drive clicks and leads via contextual ads
Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.
How Farfetch saw £1m in sales with a Performance Influencer model
Over six months, Buddy Media enlisted 12 influencers to drive new customer acquisition and increase revenue for the luxury retail platform.
This pencil went viral on TikTok in 8 seconds, how?
From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?
How Charlotte Tilbury Beauty reduced cost per acquisition by 29% with Scibids’ custom bidding
The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.
How Sofology improved searches and listings to comfortably achieve 7x ROI
By teaming up with Yext Listings, the furniture retailer took control of its data and listings to increase foot traffic, customer footfall and conversions.
How the tech-curious entrepreneurs at Red Dress achieved a double-digit uplift in sales
Innovative fashion boutique Red Dress turned to a similarly forward-thinking tech company during lockdown’s uncertain times.
How DBS Singapore blended branding and performance marketing to boost applications
By finding synergies between branding and performance marketing, DBS Bank Singapore has seen business outcomes and brand interest reach new heights.
How a small beauty retailer outranked the big players on Google Shopping
Coconut Lane generated 113% revenue growth, 86% more conversation and 27% impression share by using Google Shopping to showcase its range of matching, Instagrammable products.
How a light bulb supplier increased online revenues by 107%
The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.
How Norton sold antivirus software to online gamers
The software company targeted gamers on TikTok and Twitch, and managed to amass over 47million impressions across all markets.
How Presto Music nurtured its first-party data to drive sales
The classical music store's strong interactive online community helped the business grow 25% year-on-year.
How independent bookshops are competing with Amazon
An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.
How Moonpig used lockdown to take creative risks
In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before.
How GSK turned smokers into first-party consumers
GSK’s brands are household names, but the pharma company wanted to foster a direct relationship with its consumers.
How Fix8 pivoted to sell kombucha direct to consumers
As health consciousness increased because of COVID-19, so did the demand for kombucha. But with shops shut, Fix8 had to find new ways of distributing its products.
How small businesses used Shopify to rapidly scale
E-commerce platforms like Shopify are providing the springboard for success for small businesses and helping to level the playing field against big global brands.
How Beano and Flavourly used data to boost audiences and sales
The two challenger brands both used performance marketing data to grow their businesses and save costs.
How the Stroke Association grew donations during lockdown
Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.
How War Paint is using TikTok to sell men’s makeup
Men’s makeup brand War Paint for Men has begun trialling TikTok and Shopify’s social commerce features to create engaging ad content that relates to its customers.