E-COMMERCE CASE STUDIES
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How LiveScore Bet used the 2022 FIFA World Cup to drive clicks and leads via contextual ads
Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.
How Farfetch saw £1m in sales with a Performance Influencer model
Over six months, Buddy Media enlisted 12 influencers to drive new customer acquisition and increase revenue for the luxury retail platform.
This pencil went viral on TikTok in 8 seconds, how?
From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?
How Charlotte Tilbury Beauty reduced cost per acquisition by 29% with Scibids’ custom bidding
The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.
How Sofology improved searches and listings to comfortably achieve 7x ROI
By teaming up with Yext Listings, the furniture retailer took control of its data and listings to increase foot traffic, customer footfall and conversions.
How the tech-curious entrepreneurs at Red Dress achieved a double-digit uplift in sales
Innovative fashion boutique Red Dress turned to a similarly forward-thinking tech company during lockdown’s uncertain times.
How DBS Singapore blended branding and performance marketing to boost applications
By finding synergies between branding and performance marketing, DBS Bank Singapore has seen business outcomes and brand interest reach new heights.
How a small beauty retailer outranked the big players on Google Shopping
Coconut Lane generated 113% revenue growth, 86% more conversation and 27% impression share by using Google Shopping to showcase its range of matching, Instagrammable products.
How a light bulb supplier increased online revenues by 107%
The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.
How Norton sold antivirus software to online gamers
The software company targeted gamers on TikTok and Twitch, and managed to amass over 47million impressions across all markets.
How Presto Music nurtured its first-party data to drive sales
The classical music store's strong interactive online community helped the business grow 25% year-on-year.
How independent bookshops are competing with Amazon
An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.
How Moonpig used lockdown to take creative risks
In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before.
How GSK turned smokers into first-party consumers
GSK’s brands are household names, but the pharma company wanted to foster a direct relationship with its consumers.
How Fix8 pivoted to sell kombucha direct to consumers
As health consciousness increased because of COVID-19, so did the demand for kombucha. But with shops shut, Fix8 had to find new ways of distributing its products.
How small businesses used Shopify to rapidly scale
E-commerce platforms like Shopify are providing the springboard for success for small businesses and helping to level the playing field against big global brands.
How Beano and Flavourly used data to boost audiences and sales
The two challenger brands both used performance marketing data to grow their businesses and save costs.
How the Stroke Association grew donations during lockdown
Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.
How War Paint is using TikTok to sell men’s makeup
Men’s makeup brand War Paint for Men has begun trialling TikTok and Shopify’s social commerce features to create engaging ad content that relates to its customers.