E-COMMERCE CASE STUDIES
Crew Clothing adopted a full-funnel performance-based approach to scale its one-to-one messages for retailers and subsequently saw like-for-like sales increase 22% year-on-year in October 2023.
Resulting in a 44% increase in dog food repeat purchases and a 35% increase in cat food repeat purchases, I and I love you used Nosto to revamp its e-commerce offering and streamline the purchase process for different types of customers.
Interview: How DFI Retail in Hong Kong signed up 2 million members to its loyalty app in just one month
From a catchy Billy Joel cover song to super smart personalisation, here's the inside story on how a retail giant in Hong Kong turned a pandemic problem into a sales solution with a compelling mobile loyalty app campaign.
Partnership between Octave Audio and Covatic taps valuable new audiences for electronics giant by harnessing deterministic modelling to target listeners on radio stations including Talksport, Virgin Radio, Absolute, and Kiss.
Spearheaded by authentic, user generated content, Samsonite’s partnership with Bazaarvoice Galleries saw conversion rates across its social and marketing channels enjoy a 4x increase.
AI-powered ‘Category Merchandising’ allowed Chelsea Peers to unlock the full potential of its pyjama products, more than doubling its conversion rates with an emphasis on curve- and maternity-sized pieces.
Headlined by a digital campaign combining both native and display creative formats and strategies to drive traffic, MitoQ reframed its value proposition to break into the market for cellular health.
The luxury watch platform employed Storyblok to reimagine its customer experience by implementing a new CMS compatible with a mobile app and saw average user sessions times almost triple from 2 to 5 minutes.
How Waverton increased the performance of its website by 129% – and learned more about its customers
Reduced loading times, increased viewership and a drastically improved overall performance score, Organic was tasked with a complete ‘digital transformation’ of Waverton’s customer experience - here’s how it delivered.
The transport company righted the ship post-pandemic by using website SEO to tap into new customer segments previously left in uncharted waters with visibility of its port pages increasing by nearly 20% and traffic by nearly 85%.
The plant-based food brand turned to its customer fanbase to convert 60% of recommendations into new customers, despite an unfamiliar product in an overcrowded market.
The goal was simple: increase awareness and change consumer behaviour to promote the use of e-commerce. Here’s how Reprise leveraged Meta’s Conversions APIs to make first-party data audiences responsible for 43% of Nescafé Dolce Gusto purchases.
How Carrefour leveraged machine learning tech to increase lifetime value ROAS for newly acquired customers by 45%
Omnichannel retailer Carrefour Group partnered with digital acceleration provider Making Science to refine its strategy for predicting future lifetime value of newly acquired customers and enjoyed strong results over a six month A/B testing period.
How weaving an omnichannel retail media strategy into one centralised platform saw CordaRoy’s ROI increase 22% in a month
Partnering with omnichannel marketing platform Skai, bean-bag chair brand CordaRoy’s and ad agency Marshall centralised retail media management and fostered the launch of the brand’s new product lines.
GumGum and Playground xyz give Domino’s Pizza all the toppings in joint solution for a cookie-less future.
Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.
Over six months, Buddy Media enlisted 12 influencers to drive new customer acquisition and increase revenue for the luxury retail platform.
From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?
The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.
By teaming up with Yext Listings, the furniture retailer took control of its data and listings to increase foot traffic, customer footfall and conversions.
Innovative fashion boutique Red Dress turned to a similarly forward-thinking tech company during lockdown’s uncertain times.
By finding synergies between branding and performance marketing, DBS Bank Singapore has seen business outcomes and brand interest reach new heights.
Coconut Lane generated 113% revenue growth, 86% more conversation and 27% impression share by using Google Shopping to showcase its range of matching, Instagrammable products.
The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.
The software company targeted gamers on TikTok and Twitch, and managed to amass over 47million impressions across all markets.
The classical music store's strong interactive online community helped the business grow 25% year-on-year.
An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.
In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before.
GSK’s brands are household names, but the pharma company wanted to foster a direct relationship with its consumers.
As health consciousness increased because of COVID-19, so did the demand for kombucha. But with shops shut, Fix8 had to find new ways of distributing its products.
E-commerce platforms like Shopify are providing the springboard for success for small businesses and helping to level the playing field against big global brands.
The two challenger brands both used performance marketing data to grow their businesses and save costs.
Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.
Men’s makeup brand War Paint for Men has begun trialling TikTok and Shopify’s social commerce features to create engaging ad content that relates to its customers.