E-COMMERCE: LEARN
How to prepare for a successful Black Friday
While consumers are seeking personalised recommendations more than ever, marketers are struggling to get the insight they need. So how can marketers bridge this ‘potential gap’?
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Closed loop (commerce)
Closed loop (commerce) is…
How to drive sustainability in search
From optimising image sizes to reviewing crawl logs, steps can be taken to reduce the environmental impact of websites and digital marketing – and improve the user experience.
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Connected Commerce
Connected Commerce is…
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How to reach the ever-moving customer: examples from Amazon Ads
Amazon’s advertising business grew 19% last year, in stark contrast to slowdowns from Google and Meta. Here’s how a customer-centric attitude and 'test and learn' approach can help marketers get the most out of this growing platform.
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How to win more Black Friday customers with SEO
From on-the day optimisation to all year round pages, here's a 10-step guide to preparing your content for one of the biggest consumer spending events of the year.
How to implement data ethics for a competitive advantage
It’s more important than ever to clearly communicate your privacy-first credentials to your customers. Enter the personal data dashboard….
How to prepare a best-in-class strategy for Black Friday
This year’s shopping phenomenon will be dominated by online retail, while the FIFA World Cup presents unique opportunities for an ironclad Black Friday strategy – but what is ‘best in class’?
How to adapt digital marketing for a downturn
When economic change impacts customer behaviour, it’s business behaviour that needs to pivot - not the budget. So how can marketers weather the incoming economic storm?
Attribution
Marketing attribution in the world of marketing is, simply, the science behind determining...
Performance Marketing
Performance marketing, also known as pay for performance marketing, refers to...
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PMW Masterclass goes live: practical video lessons from the experts in performance marketing
September means it’s time to go back to school and learn the latest performance marketing skills, from server-side tracking to influencer marketing. Are you ready for the new term?
7: Key takeaways
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
6: Purchase intent
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
5: Site speed
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
4: Average order value
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
3: Price competitiveness
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
2: Search volume
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
1: Introduction to Google Shopping
Liam Patterson, CEO and Co-Founder, Bidnamic gives us his masterclass: 5 reasons Google Shopping doesn’t work for some retailers.
5 reasons Google Shopping doesn’t work for some retailers
Google is investing more in shopping and it remains a key discovery platform for retailers. Liam Patterson at Bidnamic unlocks the secrets to turning browsers into buyers on this high-profile platform.
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Retail Media Network
A retail media network is an advertising network set up by...
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How to move customers out of the messy middle
Find out how using the right triggers can get customers out of the messy middle and ready to purchase.
How to make your TikTok tick
5 ways to make sure your marketing strategy performs how it should
How to make sure your retail marketing budget counts
3 ways digital marketers can help drive action from their advertising.
How to be a winner in retail media
With this burgeoning channel set to grow and grow as cookie deprecation looms, here are five top tips to help brands and marketers win big.
How to keep digital customers loyal
How can marketers ensure brand loyalty in an increasingly disloyal shopping environment?
How to manage your pipeline and boost sales
Sector, product or service aside, to succeed in today’s challenging business environment you need a sustainable flow of sales. And crucial to this is a robust and measurable sales pipeline.
How to optimise Pay Per Click (PPC)
Technology is advancing by the day. To be seen by and engage with consumers, marketers need to keep on top of Pay Per Click and paid social trends now, or risk falling behind.
How to win at customer acquisition
Too many brands are relying on a ‘patchwork’ of methods and spending more on acquiring customers than they are worth.
How to create a great chatbot
Your guide to creating authentic-feeling conversations that improve customer service… and sales completion rates.
How to avoid cart abandonment
Performance marketing may have done all the hard work to attract customers and bring them to the point of purchase, but here’s how to get them over the line.
How get into Amazon’s ‘buy box’
Appearing in the box on the right of their page can make all the difference when it comes to sales.
How to choose the right platforms for your social
Social commerce offers potentially the biggest new online commercial opportunity since the launch of Amazon, but what functions does each platform have to offer?
How to use supply chain issues to your advantage
As shortages hit the headlines again, affiliates and advertisers have an opportunity to fight back by offering alternative supply routes.
How to get seen on Google Shopping
Can software help you game the system and make the right bids?
How to make your Google Shopping campaign a winner
As the field becomes ever more sophisticated, here's how think like an e-commerce specialist and stay ahead.
How to launch a successful campaign on social
With social platforms looking to turn users into shoppers without leaving their bubble, here’s how to makes sure your brand doesn’t get left outside.
How to go mobile-first for performance
With online shopping soaring and high streets shuttered during pandemic lockdowns, traditional brands without a substantial online presence have been playing catch up. The solution requires a shift in priorities...
How to strengthen connections with mobile-first
If acquiring a new customer costs five to eight times more than retaining a current one, what are the best ways to take care of those you have?
How to maximise your customer engagement
Simply spending more money on ads is unlikely to make the difference you need, especially when there are so many other distractions for consumers. So what can you do?
How to create real transparency in your supply chain
How to create end-to-end transparency in the supply chain and be the brand consumers switch to, not from.
How to quickly upskill with data training
There is a growing gap between the pace of digital transformation and the provision of the foundational skills needed to deliver it. The good news is that the C-suite is becoming more aware of the problem...
How to best blend physical and online retail
While bricks and mortar brands turn to online models and performance marketing strategies, digital natives now see the need for physical stores and brand building tactics. Can there be a best of both worlds approach?
How to make sense of gaming demographics
Gaming is no longer just a boys’ club. But with global brands experimenting with the market, marketers need to act quickly.