E-COMMERCE IN DEPTH
Brands and media owners: the blurring of the lines
In the first-party data era, brands are becoming audience owners in their own right. Nowhere is this clearer than in retail, where retail organisations are monetisng their valuable shopper audiences with advertisers via retail media networks. But brands are discovering that customer data is both a reward and a responsibility...
Why Amazon Ads is outgrowing its own shopping sales
As Google and Meta lose their grip of online ad dominance, Amazon is emerging as the biggest beneficiary – even as its own e-commerce business reports no growth.
Reply hazy, try again: driving efficiency in marketing to win when uncertainty looms
In unstable times marketers can take action to combat tightening budgets and intense competition to create more impactful campaigns.
Amazoogle: the pairing you didn’t know you needed
Amazon and Google are rivals in many respects, but marketers can strategically combine their benefits to support a customer-focused marketing plan
Pitching SEO investment to the C-suite when times are tough
Search has evolved to become an important tool for overall business growth, adding value by enabling brands to spot future trends early and anticipate consumer behaviour.
China’s answer to ChatGPT? Alibaba refuses to be left behind in the global AI development race
Tech giant produces a generative AI chatbot of its own - will China have the edge on more regulated Western markets? We spoke to AI experts for the implications…
More measurement, fewer cowboys: CTV must learn from past ad tech eras
Consumer privacy, transparency and accurate measurement must be at the heart of any personalised, programmatic CTV activity as the technology advances further.
Why product information is the key to better customer experience
Amid the ongoing economic uncertainty, marketers need to make optimal use of marketing tech and timely personalisation to help their business thrive.
Are you a performance marketer… or a ‘Chief Dot Connector’?
Last week, an 800-strong audience at PM Unlocked welcomed a new type of event for London – with a rallying cry that performance marketing is breaking out from the bottom of the funnel.
Female leaders on how diversity closes the skills gap
Only one in four C-Suite leaders are women. How can the growing tech and performance marketing industries pave the way for change?
Trusting consumers over influencers: what trends will shape brand marketing in 2023?
With the economy's tight grip on marketing budgets, what can marketers do to reach new and loyal customers?
Super Bowl LVII review: Disney dominates, co-branding needs tinkering and M&M’s recovers a near disastrous fumble
One for the animal lovers and the nostalgia-seekers, Super Bowl LVII saw a seemingly endless stream of adverts and PMW has put together a recap of everything you need to know.
The AI balancing act: 3 tips for a successful D2C strategy
Getting the right mix of automation versus the human experience can help you prevent fulfilment problems damaging customer experience and loyalty. But when do you need the human touch, and when is it best to deploy AI?
Automation: the saviour to busy shopping periods
At the start of what will be a challenging year, retailers would be wise to develop an automation-first strategy to enable peak performance not only now, but all year round.
“Everything has become performance”: Skai’s Michelle Urwin on the retail media revolution
As branding and performance roles become ever more entwined, a new approach to marketing is starting to emerge. Enter the ‘Head of Connected Performance’...
Building a travel marketing strategy for a turbulent 2023
Despite rising living costs and a looming recession, UK consumers are still showing an appetite for travel. But travel brands must now appeal to a new type of consumer: one who’s more conscious about their holiday spend.
Marketing for an economically uncertain Christmas
Customers still want Christmas, so how can marketers “keep festive and carry on” and capitalise as we come close to closing out the season?
Four marketing trends for the holiday season
A look at what retail brands can expect from their shoppers over the festive season, and how they can get ahead of their competitors with smart shopping offers.
Money can’t buy you love – but can it buy you loyalty?
Waitrose reintroducing its free coffee offer as part of its loyalty scheme shows a smart move to help incentivise non-card holders to sign up. What are the vital ingredients for a subscription service to be successful – and how can brands use them to up aa valuable consumer currency: their retention?
Netflix versus… Peloton? Why ad-funded tiers disrupt the whole subscription industry
From gym memberships to recipe boxes, they may not realise it, but subscription services are competing with each other for survival as consumer spending gets tighter. But a strong customer engagement might just help them navigate a brutal winter of cuts ahead ...
What really happened on Black Friday? The insights (and numbers)
The lead-up to the cyber weekend was more cautious than in previous years, but according to our experts – and the results they’ve seen – sales in big ticket electronics made up for more muted interest in other sectors, while the USA soared ahead of the UK and Europe.
7 ways e-commerce businesses use alternative data
Staying competitive in the ecommerce landscape requires agility and flexibility to pivot business strategies and adjust to changing consumer preferences and economic conditions.
Six things performance marketers need to know about Japan
A bigger economy than Germany, but a shrinking population makes Japan a unique market - but one full of opportunities. Read the PMW bluffer’s guide to the country from our marketing experts working in the region.
How brands can strike the right tone during this festive season
New data from Kantar reveals that only 18% of consumers strongly agree they’re looking forward to Christmas ads, down 5% from last year. How can brands engage with their audience amid the current economic turmoil?
“Agencies aren’t asking the right questions”: living in an expectation economy
The mobile phone has an expiry date and customers are expecting more than ever. How can marketers keep up with consumer demands and the tech to solve it?
How brands should tailor their marketing approach this Christmas
To truly engage consumers, it doesn't just come down to price points - it's vital that each individual consumer is served the ad iteration that will be the most relevant and meaningful to them, especially in the current climate.
Some brands are spending less on performance… isn’t that the whole point?
From eBay to Airbnb, a clutch of household names are heralding a branding renaissance as they cut back on performance channels. Should other brands follow suit?
“Q3 was always going to be tricky for advertising giants”: Meta, Google and Amazon results with expert predictions
What next for performance marketers amidst the daily-changing landscape – it seems – in the world of adtech? The scale and reach of Meta et al are never in question, but will marketers see better returns in their adspend?
Why it’s time to enhance dynamic ads on social networks with product data
Social commerce is on the up and marketers are allocating budget to respond. It’s likely dynamic ads will be the ones leveraged, but these can often lack visibility and control – so how do marketers ensure that their investment reaches its true potential?
Beautiful, functional or hands-on? CMO James Gordon on why Karcher is powering up performance marketing
As house-trapped nesters turn into cash-strapped consumers, Karcher is combining modern first-party targeting with smart brand storytelling to clean up any wasted ad spend.
The devil’s in the data: 5 best Halloween marketing campaigns of all time
Roll over big data, it's time to do the monster maths. PMW creaks open the vaults to resurrect some of the best data-driven marketing campaigns from spooky seasons past…
“Brands can’t afford the risk of a spray and pray approach to campaigns”: 25 marketers on the outlook for adspend
After the news that adspend forecasts are downgraded for this year and next, marketers reflect on the need to embrace emerging technologies and measure and account for every penny of spend, while making sure they don’t blink in the face of uncertainty.
The end of the line for returns?
Is the cost of living crisis the final straw for free returns? Here’s how retailers can balance customer satisfaction with their bottom line...
Six things performance marketers need to know about China
China will generate over one quarter of all global consumption growth during the next decade. But access to this lucrative audience doesn’t come cheap. Read PMW’s bluffer’s guide to the region from our experts inside the country.
Prime Day 2.0: “the pressure to make a splash will be great”
Eight marketers highlight how the industry can get their best foot forward ahead of next week’s new prime-time Christmas shopping event.
Eat, drink and give subscriptions: why retailers are shifting their payment models
The majority of us love the festive holidays – so why don’t we subscribe to it?
Sustainability, cookies and recession: a time of challenge and change reflected at DMEXCO
There were noticeable differences at the two day expo conference this year. With some big names missing and less exhibitors, what were people really talking about?
The cookiepocalypse is nigh (again)!
The era of third-party online data is coming to an end… So what’s next for digital advertising – and how can you future-proof your business?
Ditch the pitch: 7 tips for marketing to Generation Z
They want businesses to help solve their problems, not try to sell them stuff. So how can marketers ensure this huge segment of the population is included in their sales strategies?
Winter is coming… Now is the time to rekindle loyalties so supply chain battles won't take you by surprise
Retailers are entering a time of uncertainty, but solid consumer relationships make excellent allies. What can brands do to ensure their customers can access what they need?
The metaverse: 6 reasons for marketers to jump in now
The metaverse may seem small. It may be overhyped. It may seem alien or dangerous. But it — or some version of it— is likely to be a fundamental part of the future landscape. Here’s how brands are getting involved from the ground-up.
Finding insights in the ‘Feedback Fire Hose’
Relying on manual analysis and human tagging, can’t keep pace with the current customer feedback surge. Here’s how machine learning can help identify human subtle nuances such as sarcasm at scale…
The prescription for subscription growth
With subscription models talk of the town, brands need to be thinking about creating a positive user experience, where short term priorities focus on reducing involuntary churn.
Standing out from the crowd: what makes a winning performance marketing awards entry?
With just two weeks until the entry deadline for the PMW Awards UK 2022, judges from Samsung, Tails.com, RNLI and Reddit reveal what they’ll be looking for in a winning entry, and how the industry’s needs are evolving.
Why supply chain issues are fostering a retail marketing evolution
Many brands are becoming more of a subscription service than anything else as their relationship to retailers fragments. To make sales at scale now requires a more retail-agnostic approach…
Where is performance marketing falling through the skills – and experience – gap?
The skills shortage in the industry – exacerbated by the level of digital and data expertise the world needs now – has been long recognised. But which disciplines are proving the most difficult to source talent for?
Authenticity and UGC – it’s a crowd mentality
Building and protecting consumer trust is essential in today’s marketplace. It’s time for brands to embrace the crowd in the age of authenticity… and user reviews offer a fast-track way to achieve this.
The rise of Retail Media in the performance marketing playbook
With the cost per conversion within walled gardens increasing 27% in just one year, agencies and marketers are progressively seeing retail media as an alternative, transparent and safe way to reach audiences.
Data privacy: staying legal ahead of Google Analytics 4
Unless or until Google Analytics ensures compliance with regulations such as GDPR, here are some key considerations you need to factor in yourself.
5 things you need to hear right now about conversational commerce
With the market set to grow rapidly as more businesses register the benefits, here’s how to get ahead of the game to help your business grow.
Retail media meets CTV: we’ve come a long way from infomercials!
Long gone are the days when you phoned in your order after seeing something you fancy – with retailers joining forces with streamers, what does that mean for brands?
Performance marketing people: eBay Ads gets new GM and Innocent’s social media manager moves on
Promotions at Interbrand and independent podcast agency Acast and a new office for Tug leads to new hires feature in our latest round of performance marketing movers.
Why understanding customers’ delivery personas is key to e-commerce excellence
Consumer online shopping behaviour has changed for good – and retailers need to take note.
Start-up blues: 3 mistakes to avoid with your marketing budget
Find out how to ensure there’s enough left in the pot to actually get your new venture off the ground
'Not the silver bullet': industry leaders on the implications of cuts to marketing spend
Performance marketing experts react to implications of marketing budget cuts in light of Government asks to cut prices to help consumers – and give advice to brands on how spend can be refocused.
Affiliate marketing and its retail revolution – with Rakuten Advertising's Rakhee Jogia
In conversation with Rakuten Advertising’s International MD, Rakhee Jogia, we talk about the revolutionary shifts in marketing, from ‘The Great Resignation’ and sustainability to what Amazon got right.
Measuring ROI: how real-time analytics solves marketing’s greatest problem
When a campaign's success hangs on ROI measurement, marketers cannot afford a data delay. Enter real-time analytics.
Marketers are trying to run before they can walk… and stumbling
The need for speed is tempting some to skip critical infrastructure, introducing inefficiencies and errors that actually only scupper the ability to move effectively, and quickly.
Improve your e-commerce: are you ready to take it in-house?
Moving your operation closer to home needn’t be a headache if you do it with clarity – here are the three stages your journey should take.
How loyalty schemes can help during the cost of living crisis
Consumers want to feel good when they make purchases, but rarely more so than in the challenging times ahead.
The hybrid customer experience: 3 key challenges for companies
With uncertainty around prices, supply chain and shopping habits, investing in a hybrid customer experience model that reaches different consumers in unique ways has never been more important. However, challenges to implementing this strategy are persistent across industries and businesses.
Why performance marketing without a performance mindset isn’t enough in 2022
Different departments taking different actions, each driving towards its own goal, can bring success; but isn’t it better if everyone thinks the same way and heads there together?
Winning the last mile of performance marketing: can you improve your delivery and customer experience?
Along with an increase in sales comes a surge in savvy, as customers start to expect and demand more from their e-commerce.
Lost in translation: is poor localisation costing you customers?
A quarter of consumers are less likely to purchase from brands with poor localisation practices, says a new report.
Coping with the uncertain future of ad automation
A potted history of Google Ads features, plus 5 tips to help you survive and thrive.
Automated vehicle ads are set to put UK dealerships and buyers in the driver's seat
Shopping for a car? Soon you might not even have to leave Google’s search bar to find what you’re looking for.
Shopping scared: fear has a marked impact on how we buy
With one global threat seemingly following hard on the heels of another these days, what does that mean about the way we make purchases?
Why the media industry must take stock of Amazon’s store closures
Its flagship bricks and mortar shops may be slated to bite the dust, but the 260 new till-free grocery outlets set to launch across the UK could change not just how we shop but how we advertise.
Shoppers aren’t convinced by retargeting – here’s how to change their minds
For consumers to be happy to hand over their data they need to be convinced they are getting a fair exchange… and quality over quantity is the key
Use what you know: don’t overlook regionality when planning for context
As the reality of a cookie-less future draws closer, the race is on for brands to learn (and use) as much information as they can about their existing customers.
Beyond the platform: 3 great ways to boost your Amazon sales
It’s not enough just to be in the marketplace… to attract more customers and make them more likely to buy, you need to go further.
How retail media can help advertisers bridge the data gap
With online shopping still booming, can collaboration between advertisers and retailers overcome the new restrictions on data gathering?
Less is more: how does Artfinder maintain its success after 110 percent growth during lockdown?
The online art marketplace saw colourful success during the pandemic as everyone moved their transacting online. As the boom subsided, E-commerce Director Joshna Rughani tells us how they adapted once the high street reopened.
The future of experience: blurring the boundaries between human and tech
With the digital genie stoutly refusing to go back into the bottle, some brands have thrived by humanising their customers’ online experience.
Shared values: the glue that keeps consumers coming back
Why continuing to build emotional loyalty is the key to a good long-term relationship (with your customers)
QR codes and cryptocurrency: is this the future of customer loyalty?
With the use of digital currencies on the rise, they provide a cost-effective, flexible and controllable way to retain customers, via loyalty programmes and add-ons.
The keys to success in today's world: Joanna Lyall, Brainlabs
PMW meets with Jo Lyall, UK CEO at Brainlabs to talk about why connection, experimentation and adaptability are integral skills for performance marketers today.
Supply chain trends: 5 key predictions for the year ahead
The past two years have been turbulent for online retailers: from surging demand to supply chain disruption and now soaring prices, fulfilment models remain under unprecedented pressure. So what’s in store for 2022?
Trouble ahead: cookie phase-out set to catch UK brands on the hop
Less than a third of companies have plans in place, as data management tops list of concerns for marketers.
Turning ‘bye’ into ‘buy’: a marketer’s toolkit for delivering ROI
How to deploy your data in a way that benefits both you and your customers.
Online retail’s worst ever year for growth was actually rather good
Making sense of a very unusual period, via the IMRG Capgemini Online Retail Index for 2021.
Retail and data: their three key trends for 2022
This year will bring continued volatility and uncertainty, meaning global businesses need a robust data strategy to adapt and thrive.
5 ways to maximise ROI from your marketing automation platform
Successful campaigns rely on highly targeted marketing, delivering the right message, to the right person or business, at the right time. Here’s how to hone yours and stay ahead.
Supply chain woes: brands have an important role to play
Rather than simply viewing stock issues as a problem beyond their control, brands need to understand what actions they can (and should) take.
The future of retail in an increasingly competitive market
As conditions become still more challenging, retailers can improve the shopping experience by merging physical and digital.
The omnichannel approach: the key to campaign success
The new landscape and circumstances entailed by the pandemic have dramatically reshaped marketing, meaning brands may need to take a broader approach than ever.
Beauty is in the eye of the in-person sales
Despite the growth of influencers and AR, in-store is beating social for beauty and personal care. Here’s what performance marketers need to know about shifting consumer habits in a post-lockdown world.
Retail in 2022: 3 key predictions for the year ahead
2021 was marked by economic recovery, tech adoption and rapidly changing consumer demands; but what new trends, challenges and opportunities will this year bring for businesses?
The price of success: it’s time to stop normalising ad fraud
It cost us $35billion last year – isn’t it time we purged bad actors from the dark corners of the internet?
AR you paying attention? Good, then you’re ready to engage with marketing messages
Augmented Reality offers significantly more immersion and engagement than traditional advertising, finds Snapchat-commissioned neuroscience study.
Seven out of 10 marketers more likely to use influencers in campaigns since pandemic
TikTok beat Google as the most popular web domain in 2021 as influencer marketing proved its worth to brands. What can performance marketers learn from next-gen content creation?
The three e-commerce drivers for 2022: platforms, data and creative
A look ahead to how change seems likely to continue apace, as the focus narrows to the endpoint sale.
The Ghost of Christmas future: 15 performance marketers' predictions for 2022
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty. The PMW team has assembled 15 leaders in the UK performance marketing industry to get their predictions and tips for the coming 12 months.
Boris’s Plan B means online retailers need to have a Plan A
Now that Plan B is in motion, retailers need to make sure they are optimising their ad spend to get their products in front of those that are most likely to buy them.
Boxing Day blues: unlocking customer satisfaction (and retention) this holiday season
From faulty gifts to hasty returns, the holiday period is the most important time of year for customer support. Here’s why smart search can be Santa’s best friend post-Christmas.
Strictly come shopping: finale fever boosts online spending
From the glitz and glam of celebrity outfits to dance gear of their own – new insights reveal an opportunity for brands to engage with a nation inspired by Strictly Come Dancing this December.
Online sales: has the peak peaked?
Even if you’re feeling fatigued after Black Friday, here’s how you can make sure your ad strategy remains healthy.
How the death of ‘easy e-commerce’ can empower marketers
The cookie jar is empty, the time of lazy e-commerce is over. Now it’s up to marketers to develop a new strategy to build customer relationships with first-party data.
Breaking into APAC: how performance marketing can unlock local regions... fast
Brand giants from the West are changing their approach to the APAC market: to grow in the region they must focus on local nuance in the data.
Hold the phone: making the most of m-commerce
With mobile now a vital part of any omnichannel experience, is it time to invest in digital tools that can make asset management seamless?
A new world record: global ad spend bounces back, with digital leading the charge
Aided by the e-commerce boom, advertising outstripped a strong economic recovery in 2021 and show no signs of slowing in the year ahead.
Avoiding a nightmare before Christmas: how search data is guiding retail marketing strategies
With search trackers highlighting yet another unusual Christmas sales pattern, how can you make sure you’re ready for Santa?
Dissecting the data reveals big tech’s wasteful secret
AI advertising systems are masking some startling inefficiencies, says AccuraCast’s Farhad Divecha. It’s time to weed them out with a closer look at the data.
Why performance marketing needs to focus on people, not data
As one door starts to close in the world of third-party data, another is opening – a clearer view of what actually makes consumers tick.
What can B2B marketers learn from B2C performance marketing?
Despite key differences including generally shorter sales cycles times and higher volumes, B2C businesses are more used to converting sales in the digital space, and many of their skills are transferable.
Don’t miss out: tips and tricks for optimising Black Friday campaigns
While shop windows and the Argos catalogue used to rule the roost, now Google and Amazon are the kings of retail. People search for products on both platforms, and retailers that appear high up on the search rankings are more likely to drive awareness and sales.
Can AI unleash creative nuance in J&J advertising?
Frame-by-frame, one healthcare giant is taking measurement of its visual ad portfolio to a granular level. Can machine learning really put a cost on creative?
Live and local: the tech business helping redefine e-commerce for FMCG brands
Adimo’s founder Richard Kelly explains how his ‘shoppable marketing’ platform has helped simplify the way we buy everyday products online
Can a retail plus media model resolve e-commerce’s supply chain crisis?
Extra costs and delays could take the shine off Christmas for many online retailers, unless they act fast to find a solution.
Rethinking ad targeting with the ‘worst campaign in the world’
Anil Malhotra tells Performance Marketing World why he thinks Bango - with the help of an underperforming billboard - holds the keys to a better solution
From dresses to frying pans: how influencer marketing proved its value to brands
With sponsored posts starting to outperform paid social, do we need expensive studio production in the age of the ‘Instagram famous’?
17 big marketing trends for 2022: precision and persuasion collide
Brands supplanting governments, agencies merging with big tech, customers getting experimental – here are the bold predictions for performance marketers’ new year plans…
How to create an effective Halloween advert, as determined by AI
A little AI magic can determine what an effective Halloween ad campaign looks like.
Is the metaverse trackable? Facebook seems to think so
There’s a new landscape appearing fast over the horizon. As online use continues to accelerate and connections get easier and faster still, marketers need to start adjusting their sights now.
Singles’ Day marketing in Asia: winning strategies from 8 major agencies
With Singles' Day just around the corner, we asked performance marketers from leading agencies in Asia-Pacific how they are preparing for the world's largest online shopping frenzy, from discovery-led KPIs to 3D livestreaming...
Who am I really marketing to? How CDPs and CIAM drive successful personalisation
A joined up, data-driven strategy is critical to boosting customer loyalty, and profitability; and data platforms (CDP) and CIAM (Customer Identity and Access Management) can play an important role.
Product Tag Marketing: treading a new path in the customer journey
Pioneered by IKEA and Instagram, visual product tags are breaking out of walled gardens and into retailers’ tech stacks. Here’s why the nascent technology has the potential to be the next PPC…
The importance of auditing contracts as well as performance
The turbulent times of the last 18 months have muddied the pool when it comes to who is responsible (and paid for) what. So what is the best way forward?
Looking outside could be the key to success on Amazon
While it might be tempting only to fish where the fish are biting, going beyond the walled garden can improve awareness and conversion both inside and outside it.
‘Commerce anarchy’: what is it and how can retailers overcome it?
With consumer demands increasing by a factor of 10 during the pandemic, new challenges have arisen, including monitoring and maintaining stock levels. So what’s the answer?
A third of consumers ‘find diverse advertising more engaging’
Diversity and values-led shopping are now ‘key drivers’ for customer acquisition and engagement, according to new findings from the DMA.
Why poor site search may be diminishing customer experiences
Customers are more likely to buy from a business that provides direct answers to their questions via search functions. It is now crucial that businesses address this overlooked feature.
Octopus Energy on compassion versus the algorithm
Rather than make a quick buck poaching new prospects, Octopus Energy used lockdown to reassure existing customers with interactive tools and targeted messaging. Here’s why it paid off in the longer term...
Personalisation is now standard in retail, but who’s getting it right?
With increasing competition for online spend, retailers are seeing personalisation as more crucial than ever. A new report highlights the most popular ways to personalise content, and reach the right customers at the right time.
Black Friday boredom? Shoppers losing trust in ‘month long event’
The season of discount days and shopping frenzies is almost upon us, but advertisers risk complacency with a more savvy post-lockdown audience. What can retailers and performance marketers do to rekindle that Black Friday magic?
How brands can capitalise on a sunnier economic outlook
With the extreme and unusual shifts in the retail landscape of the very recent past, looking at what the data tells us about consumer habits can be more useful than ever.
6 signs your digital advertising campaigns are underperforming… and what to do about it
Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month.
How predictive analytics is helping marketers win the battle for attention
With Artificial Intelligence becoming smarter by the second, it’s now becoming possible to predict and steer customers’ shopping experiences before they happen. The future is now!
Mind the capability gap: significant challenges lie ahead for large advertisers
New research from the WFA points to five key areas where many of the world’s biggest brands are struggling to keep abreast of important changes.
Rethinking what success looks like - from 'my' to 'our’
The dark days of siloed data hoarding are over. If traditional retail businesses fail to share data informed strategies across departments, they risk being left behind by digital native competitors.
The evolution of Instagram Reels: one year on
With the recent explosion in popularity of the short-form video, it’s worth remembering that TikTok is not the only game in town.
Don’t let talent wars and delivery logistics hold e-commerce back
If e-commerce is to enjoy continued growth, the performance marketing sector must prepare for an increased strain on skills and last-mile logistics, warns the CEO of specialist agency Labelium.
Using the right tools to build a strong brand in the competitive fitness sector
How performance marketing can help you get in shape to capitalise on the trend towards working out at home.
Reframing ‘digital performance’: less cookie, more brand growth
Why it’s dangerous to spend too much time thinking about cookies or a cookie-less future
Top companies help criminals net over $1.34billion a year
Ad revenue from some of the world’s biggest brands is funding piracy websites and apps, says a new report.
D2C brands are dodging their promises on sustainability
According to a new report, some of the UK’s top retailers should be doing much more to protect the planet.
Marketing fraud: Half of internet traffic is now non-human
The lost revenue opportunities is already a huge problem for brands… and it’s still growing.
What affiliate marketers need to know post-pandemic
Now it's easier than ever to shrink the gap for customers between want and buy.
The 3 pillars behind Tokyo 2020's Olympic TikTok strategy
The Tokyo 2020 Olympic Games dominated the TikTok platform using a number of simple tactics.
AI-powered data reveals most trusted brands
Household goods feature strongly in a new ‘Brand Integrity Index’ revealing the top 100 brands across 50 different categories.
What it takes to make multichannel work
The high street doesn't have to die, but it is full of zombies.
3 big blunders to avoid when building an e-commerce business
It’s ok to fail your way to success, but here’s how to give yourself a head start.
Click fraud and bots are seriously undermining performance
At least half of today’s internet activity is non-human: so are the bots steering your business?
Why intelligent marketing matters
Gaining trust is not just about ticking the right boxes – it involves creativity, empathy, shared values and a great user experience.
Why the boom is over for e-commerce (but it's not all bad news)
E-commerce retail spend expected to dip in 2021 as consumers head back to the high street
Why the “extraordinary growth” of influencer marketing is set to continue
COVID-19 resulted in an unexpected rise in the use of influencers, but this is set to continue post-pandemic.
The death of the cookie is delayed - but the writing’s on the wall
The industry may not be ready for the demise of third-party cookies just yet but that’s why now is the time to prepare.
Cutting through the noise around social commerce
What brands can do to make the most of social commerce solutions now to be ready for the future.
What performance marketers can learn from the US
America is leading the way when it comes to some areas of performance marketing and their ways of working.
Why live experiences are using performance marketing now more than ever
The experience economy has always been about ‘selling moments, not things’, but what does moving away from materialism mean for performance marketing?
The rise of social commerce
Privacy changes, augmented reality and evolving platforms are all contributing to a growth in purchasing on social media.
Luxury brands see performance marketing as ‘the Wild West’
The power of performance marketing channels is being ignored by luxury brands that are adopting a “snobbish attitude”.
The future of e-commerce is ‘shoppertainment’
Platforms and marketers need to be prepared for a new way of selling to consumers.
The renaissance of affiliate marketing is upon us
Affiliate marketing and partnerships need to be perceived differently in order for marketers to truly realise the potential for growth.
How much of your paid search budget is going to waste?
New findings show the estimated wasted spend on paid search in the UK, sector by sector.
3 digital advertising trends that will be vital post-pandemic
COVID-19 accelerated an already rapidly evolving industry, so how do you stay ahead of the curve?
The different influences behind UK, US and Chinese e-commerce
The last 12 months have driven a surge in online purchases, but consumers are being influenced in different ways regionally.