E-COMMERCE IN DEPTH
With 2023’s Black Friday bonanza now in the rear view, it’s time for marketers to take stock of what strategies worked and what didn’t. As the data pours in, early returns saw Meta ads win the day while marketers that emphasised full-funnel performance set themselves up for future success.
The objective of Black Friday is to boost sales, but could it also be used to drive positive change and offset some of the environmental impact of the day.
Last minute Black Friday tips: 14 marketing experts on how tech is turbocharging Christmas shopping strategies
Don’t panic! That’s the key message from PMW’s panel of experts as the pre-festive shopping frenzy gets underway. From ‘brandformance’ campaigns to AI-driven bid optimisation – here’s 14 tips and tweaks to help hit sales targets over the next few days.
AI is changing the game this Black Friday, helping marketers bridge the data and bidding gaps across major shopping platforms for the first time. Here’s how AI-driven bid optimisation can help drive sales during the crucial festive shopping frenzy.
With Black Friday upon us, the battle for consumers’ attention is on, but it’s what happens once you’ve got it that matters.
Attention, Interest, Desire and Action: what marketers need to know about full-funnel digital advertising
Tech can enable marketers to take an innovative, holistic approach to reaching and engaging customers effectively throughout their buying journey and, beyond that, build long-term relationships.
With Meta introducing a new feature in the US allowing users to shop on Amazon via their Facebook and Instagram accounts, PMW spoke to a panel of industry insiders and got the experts’ takes on what this means for brands, advertisers, agencies and consumers alike.
Developing a sense of brand value in consumers’ minds is part of the essential marketing work of building engagement, trust and relationships with customers to make the connection that becomes sales at this time of year.
Pressure from brands can drive marketers to go in so hard with campaigns that the target audience is deterred by the over-targeting and frequency of communications, among other factors. But there are ways to have more authentic, meaningful and successful personalised interactions with customers.
‘OK’ to ‘Amazed’: tapping into the psychology of personalisation to make brand related experiences unforgettable
How can marketers help brands to cut through the noise in a saturated market with increased gate-keeping? Fortunately, there is a solution: emotion-driven design is the key to creating brand experiences that resonate with customers.
Heinz produced 20,000 ad assets in a year with AI, unlocking the power of ‘creative performance’ and breaking the rules of the game.
Businesses face extra pressure on marketing budgets, leading them to explore new adspend management practices and ways to reduce cash flow risks.
More than half of shoppers feel Amazon can be beaten on discounts, with others highlighting quality and delivery advantages to looking elsewhere. PMW speaks to 10 marketers on why Prime Day will be different this year in the lead up to Christmas.
Is this month’s decision by the US competition regulator to sue Amazon for illegally stifling competition a watershed moment? PMW spoke to experts from Accuracast, Automated Creative and Threepipe Reply for their candid opinions.
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data… provided brands are transparent about its use. Read PMW’s bluffer’s guide to the region from our experts inside the country.
With Prime Video subscribers soon to pay an extra fee to go ad free, is this the tipping point for CTV ads or just more fragmentation in a market lacking transparency? PMW spoke to experts from Vodafone, Croud, Showheroes and Teads for their candid opinions.
How can e-commerce marketing teams deliver great omnichannel shopping experiences while cutting costs?
Regardless of whether a customer interacts with their Instagram page or website, how can companies be sure of consistent branding? The answer is by using a digital experience platform.
Buyers, partners, and technologies are all evolving at a breakneck pace. Marketers need to keep up.
Martech maps can lead you on a wild goose chase. But listening to the tales of fellow travellers in adland can help marketers make sense of an increasingly fragmented landscape.
One practical step digital advertisers can take to reduce their carbon footprint is to produce campaigns that are better targeted, more relevant and more attention-grabbing – increasing their impact and reducing the energy waste associated with ineffective online impressions.
Brands want the ability to engage with customers in all the ways retailers can – but that means every channel available should be an option to them.
Huge cultural moments see many brands jump on the bandwagon. So how can advertisers get involved in the craze authentically that makes them stand out and earn engagement? Unilever tells PMW.
“Let your teams do the why and AI do the what”: Mailchimp’s Global CMO on AI, C-suite influence and customer value
Global CMO of Intuit Mailchimp, Michelle Taite, lifts the veil on what should make a CMO tick - from incorporating AI and personalising at scale, to democratising data for better defined performance metrics.
One way to rekindle customer loyalty in tough times is by showing more loyalty to them too.
Last week, WARC forecasted global ad spend to hit $1trn in 2024, whilst the UK’s is still in decline. PMW spoke to seven marketing experts to offer advice on how brands can emerge on top in this new era of “digital efficiency”.
Final day to enter the PMW 100 Powerlist for free: the search for the most influential people in performance marketing
With a day left to submit a free entry, senior leaders from WARC, Kantar, The Influencer Marketing Trade Body and the CEO of IAB Europe assemble to determine the 100 people making the biggest waves in the industry this year.
Could retail media answer the marketing measurement dilemma? It’s a performance-based channel that delivers for branding, but retailers must avoid some temptations from traditional ad networks. Criteo’s MD Northern Europe reveals more.
How can e-commerce marketing teams deliver great omnichannel shopping experiences while cutting costs?
Regardless of whether a customer interacts with their Instagram page or website, how can companies be sure of consistent branding? The answer is by using a digital experience platform.
TikTok update: “less engagement equals less revenue”, how will the EU’s DSA regulations really impact the platform’s advertising effectiveness?
With TikTok announcing incoming updates that will see EEA users have the option to opt-out of personalised feeds, PMW spoke to the experts and got insight into what the consequences of adhering to the DSA might be.
Brands, agencies, platforms and tech providers have just one month to nominate their champions to be included amongst performance marketing’s top pioneers and experts.
Not every brand is granted the wish of a $100m marketing budget, but what can brands learn from big campaigns and apply with smaller budgets?
Twelve performance marketers highlight how the industry can optimise their marketing strategies ahead of today’s sales extravaganza.
PMW UK Awards 2023: Vodafone, Ipsos and IAB Europe judges discuss what makes a winning performance marketing entry
With less than a week until the standard entry deadline for the PMW UK Awards 2023, judges from Vodafone, Ipsos, IAB Europe, Kugaii and Zenus Bank reveal what they will be looking for in a winning entry.
Seamless personalisation across all channels is what it takes to raise the customer experience to a level where they feel valued and understood, which will encourage them to return and purchase more – and improve affinity and loyalty more than brand and price combined.
Unilever’s big performance rethink: 6 marketing experts on why ‘sales’ channels can be untapped brand builders too
With FMCG giant Unilever reframing performance media as helping both “first to mind and first to cart”, PMW spoke to our panel of marketing experts for their reaction on why retail media, CTV and influencer marketing are untapped channels for brand building beyond their ‘sales’ labels.
Do creatives really resent the adtechs? Is Gen AI going to take everyone's jobs? Can I run the length of the Croisette in five minutes? Robin Langford, Editor at Performance Marketing World, confesses his top misconceptions, biggest mistakes and flat out wrongness upon returning from a week at Cannes Lions 2023.
Google has had to concede that it is coming second to social media as a way to discover content, and thus adjust to evolving consumer behaviours or risk further loss of market share. This signals that brand marketers need to adapt beyond traditional SEO strategies and strengthen their online presence and social connections to deliver greater personalisation and authentic experiences.
Twitter’s “content moderation has become all but non-existent” stated Ben & Jerry’s. Improper regulation puts the platform at risk of becoming a “toxic cesspit” of hate speech, sinking Twitter further into dangerous waters if more brands leave the platform.
In a post-cookies environment, marketers will need to find a way to gather more accurate and up-to-date information directly from their target audience – and use it more effectively, to refocus and rebuild the brand/consumer relationship.
In the first-party data era, brands are becoming audience owners in their own right. Nowhere is this clearer than in retail, where retail organisations are monetisng their valuable shopper audiences with advertisers via retail media networks. But brands are discovering that customer data is both a reward and a responsibility...
As Google and Meta lose their grip of online ad dominance, Amazon is emerging as the biggest beneficiary – even as its own e-commerce business reports no growth.
In unstable times marketers can take action to combat tightening budgets and intense competition to create more impactful campaigns.
Amazon and Google are rivals in many respects, but marketers can strategically combine their benefits to support a customer-focused marketing plan
Search has evolved to become an important tool for overall business growth, adding value by enabling brands to spot future trends early and anticipate consumer behaviour.
Tech giant produces a generative AI chatbot of its own - will China have the edge on more regulated Western markets? We spoke to AI experts for the implications…
Consumer privacy, transparency and accurate measurement must be at the heart of any personalised, programmatic CTV activity as the technology advances further.
Amid the ongoing economic uncertainty, marketers need to make optimal use of marketing tech and timely personalisation to help their business thrive.
Last week, an 800-strong audience at PM Unlocked welcomed a new type of event for London – with a rallying cry that performance marketing is breaking out from the bottom of the funnel.
Only one in four C-Suite leaders are women. How can the growing tech and performance marketing industries pave the way for change?
With the economy's tight grip on marketing budgets, what can marketers do to reach new and loyal customers?
Super Bowl LVII review: Disney dominates, co-branding needs tinkering and M&M’s recovers a near disastrous fumble
One for the animal lovers and the nostalgia-seekers, Super Bowl LVII saw a seemingly endless stream of adverts and PMW has put together a recap of everything you need to know.
Getting the right mix of automation versus the human experience can help you prevent fulfilment problems damaging customer experience and loyalty. But when do you need the human touch, and when is it best to deploy AI?
At the start of what will be a challenging year, retailers would be wise to develop an automation-first strategy to enable peak performance not only now, but all year round.
As branding and performance roles become ever more entwined, a new approach to marketing is starting to emerge. Enter the ‘Head of Connected Performance’...
Despite rising living costs and a looming recession, UK consumers are still showing an appetite for travel. But travel brands must now appeal to a new type of consumer: one who’s more conscious about their holiday spend.
Customers still want Christmas, so how can marketers “keep festive and carry on” and capitalise as we come close to closing out the season?
A look at what retail brands can expect from their shoppers over the festive season, and how they can get ahead of their competitors with smart shopping offers.
Waitrose reintroducing its free coffee offer as part of its loyalty scheme shows a smart move to help incentivise non-card holders to sign up. What are the vital ingredients for a subscription service to be successful – and how can brands use them to up aa valuable consumer currency: their retention?
From gym memberships to recipe boxes, they may not realise it, but subscription services are competing with each other for survival as consumer spending gets tighter. But a strong customer engagement might just help them navigate a brutal winter of cuts ahead ...
The lead-up to the cyber weekend was more cautious than in previous years, but according to our experts – and the results they’ve seen – sales in big ticket electronics made up for more muted interest in other sectors, while the USA soared ahead of the UK and Europe.
Staying competitive in the ecommerce landscape requires agility and flexibility to pivot business strategies and adjust to changing consumer preferences and economic conditions.
A bigger economy than Germany, but a shrinking population makes Japan a unique market - but one full of opportunities. Read the PMW bluffer’s guide to the country from our marketing experts working in the region.
New data from Kantar reveals that only 18% of consumers strongly agree they’re looking forward to Christmas ads, down 5% from last year. How can brands engage with their audience amid the current economic turmoil?
The mobile phone has an expiry date and customers are expecting more than ever. How can marketers keep up with consumer demands and the tech to solve it?
To truly engage consumers, it doesn't just come down to price points - it's vital that each individual consumer is served the ad iteration that will be the most relevant and meaningful to them, especially in the current climate.
From eBay to Airbnb, a clutch of household names are heralding a branding renaissance as they cut back on performance channels. Should other brands follow suit?
“Q3 was always going to be tricky for advertising giants”: Meta, Google and Amazon results with expert predictions
What next for performance marketers amidst the daily-changing landscape – it seems – in the world of adtech? The scale and reach of Meta et al are never in question, but will marketers see better returns in their adspend?
Social commerce is on the up and marketers are allocating budget to respond. It’s likely dynamic ads will be the ones leveraged, but these can often lack visibility and control – so how do marketers ensure that their investment reaches its true potential?
Beautiful, functional or hands-on? CMO James Gordon on why Karcher is powering up performance marketing
As house-trapped nesters turn into cash-strapped consumers, Karcher is combining modern first-party targeting with smart brand storytelling to clean up any wasted ad spend.
Roll over big data, it's time to do the monster maths. PMW creaks open the vaults to resurrect some of the best data-driven marketing campaigns from spooky seasons past…
“Brands can’t afford the risk of a spray and pray approach to campaigns”: 25 marketers on the outlook for adspend
After the news that adspend forecasts are downgraded for this year and next, marketers reflect on the need to embrace emerging technologies and measure and account for every penny of spend, while making sure they don’t blink in the face of uncertainty.
Is the cost of living crisis the final straw for free returns? Here’s how retailers can balance customer satisfaction with their bottom line...
China will generate over one quarter of all global consumption growth during the next decade. But access to this lucrative audience doesn’t come cheap. Read PMW’s bluffer’s guide to the region from our experts inside the country.
Eight marketers highlight how the industry can get their best foot forward ahead of next week’s new prime-time Christmas shopping event.
The majority of us love the festive holidays – so why don’t we subscribe to it?
There were noticeable differences at the two day expo conference this year. With some big names missing and less exhibitors, what were people really talking about?
The era of third-party online data is coming to an end… So what’s next for digital advertising – and how can you future-proof your business?
They want businesses to help solve their problems, not try to sell them stuff. So how can marketers ensure this huge segment of the population is included in their sales strategies?
Winter is coming… Now is the time to rekindle loyalties so supply chain battles won't take you by surprise
Retailers are entering a time of uncertainty, but solid consumer relationships make excellent allies. What can brands do to ensure their customers can access what they need?
The metaverse may seem small. It may be overhyped. It may seem alien or dangerous. But it — or some version of it— is likely to be a fundamental part of the future landscape. Here’s how brands are getting involved from the ground-up.
Relying on manual analysis and human tagging, can’t keep pace with the current customer feedback surge. Here’s how machine learning can help identify human subtle nuances such as sarcasm at scale…
With subscription models talk of the town, brands need to be thinking about creating a positive user experience, where short term priorities focus on reducing involuntary churn.
With just two weeks until the entry deadline for the PMW Awards UK 2022, judges from Samsung, Tails.com, RNLI and Reddit reveal what they’ll be looking for in a winning entry, and how the industry’s needs are evolving.
Many brands are becoming more of a subscription service than anything else as their relationship to retailers fragments. To make sales at scale now requires a more retail-agnostic approach…
The skills shortage in the industry – exacerbated by the level of digital and data expertise the world needs now – has been long recognised. But which disciplines are proving the most difficult to source talent for?
Building and protecting consumer trust is essential in today’s marketplace. It’s time for brands to embrace the crowd in the age of authenticity… and user reviews offer a fast-track way to achieve this.
With the cost per conversion within walled gardens increasing 27% in just one year, agencies and marketers are progressively seeing retail media as an alternative, transparent and safe way to reach audiences.
Unless or until Google Analytics ensures compliance with regulations such as GDPR, here are some key considerations you need to factor in yourself.
With the market set to grow rapidly as more businesses register the benefits, here’s how to get ahead of the game to help your business grow.
Long gone are the days when you phoned in your order after seeing something you fancy – with retailers joining forces with streamers, what does that mean for brands?
Promotions at Interbrand and independent podcast agency Acast and a new office for Tug leads to new hires feature in our latest round of performance marketing movers.
Consumer online shopping behaviour has changed for good – and retailers need to take note.
Find out how to ensure there’s enough left in the pot to actually get your new venture off the ground
Performance marketing experts react to implications of marketing budget cuts in light of Government asks to cut prices to help consumers – and give advice to brands on how spend can be refocused.
In conversation with Rakuten Advertising’s International MD, Rakhee Jogia, we talk about the revolutionary shifts in marketing, from ‘The Great Resignation’ and sustainability to what Amazon got right.
When a campaign's success hangs on ROI measurement, marketers cannot afford a data delay. Enter real-time analytics.
The need for speed is tempting some to skip critical infrastructure, introducing inefficiencies and errors that actually only scupper the ability to move effectively, and quickly.
Moving your operation closer to home needn’t be a headache if you do it with clarity – here are the three stages your journey should take.
Consumers want to feel good when they make purchases, but rarely more so than in the challenging times ahead.
With uncertainty around prices, supply chain and shopping habits, investing in a hybrid customer experience model that reaches different consumers in unique ways has never been more important. However, challenges to implementing this strategy are persistent across industries and businesses.
Different departments taking different actions, each driving towards its own goal, can bring success; but isn’t it better if everyone thinks the same way and heads there together?
Winning the last mile of performance marketing: can you improve your delivery and customer experience?
Along with an increase in sales comes a surge in savvy, as customers start to expect and demand more from their e-commerce.
A quarter of consumers are less likely to purchase from brands with poor localisation practices, says a new report.
A potted history of Google Ads features, plus 5 tips to help you survive and thrive.
Shopping for a car? Soon you might not even have to leave Google’s search bar to find what you’re looking for.
With one global threat seemingly following hard on the heels of another these days, what does that mean about the way we make purchases?
Its flagship bricks and mortar shops may be slated to bite the dust, but the 260 new till-free grocery outlets set to launch across the UK could change not just how we shop but how we advertise.
For consumers to be happy to hand over their data they need to be convinced they are getting a fair exchange… and quality over quantity is the key
As the reality of a cookie-less future draws closer, the race is on for brands to learn (and use) as much information as they can about their existing customers.
It’s not enough just to be in the marketplace… to attract more customers and make them more likely to buy, you need to go further.
With online shopping still booming, can collaboration between advertisers and retailers overcome the new restrictions on data gathering?
The online art marketplace saw colourful success during the pandemic as everyone moved their transacting online. As the boom subsided, E-commerce Director Joshna Rughani tells us how they adapted once the high street reopened.
With the digital genie stoutly refusing to go back into the bottle, some brands have thrived by humanising their customers’ online experience.
Why continuing to build emotional loyalty is the key to a good long-term relationship (with your customers)
With the use of digital currencies on the rise, they provide a cost-effective, flexible and controllable way to retain customers, via loyalty programmes and add-ons.
PMW meets with Jo Lyall, UK CEO at Brainlabs to talk about why connection, experimentation and adaptability are integral skills for performance marketers today.
The past two years have been turbulent for online retailers: from surging demand to supply chain disruption and now soaring prices, fulfilment models remain under unprecedented pressure. So what’s in store for 2022?
Less than a third of companies have plans in place, as data management tops list of concerns for marketers.
How to deploy your data in a way that benefits both you and your customers.
Making sense of a very unusual period, via the IMRG Capgemini Online Retail Index for 2021.
This year will bring continued volatility and uncertainty, meaning global businesses need a robust data strategy to adapt and thrive.
Successful campaigns rely on highly targeted marketing, delivering the right message, to the right person or business, at the right time. Here’s how to hone yours and stay ahead.
Rather than simply viewing stock issues as a problem beyond their control, brands need to understand what actions they can (and should) take.
As conditions become still more challenging, retailers can improve the shopping experience by merging physical and digital.
The new landscape and circumstances entailed by the pandemic have dramatically reshaped marketing, meaning brands may need to take a broader approach than ever.
Despite the growth of influencers and AR, in-store is beating social for beauty and personal care. Here’s what performance marketers need to know about shifting consumer habits in a post-lockdown world.
2021 was marked by economic recovery, tech adoption and rapidly changing consumer demands; but what new trends, challenges and opportunities will this year bring for businesses?
It cost us $35billion last year – isn’t it time we purged bad actors from the dark corners of the internet?
Augmented Reality offers significantly more immersion and engagement than traditional advertising, finds Snapchat-commissioned neuroscience study.
TikTok beat Google as the most popular web domain in 2021 as influencer marketing proved its worth to brands. What can performance marketers learn from next-gen content creation?
A look ahead to how change seems likely to continue apace, as the focus narrows to the endpoint sale.
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty. The PMW team has assembled 15 leaders in the UK performance marketing industry to get their predictions and tips for the coming 12 months.
Now that Plan B is in motion, retailers need to make sure they are optimising their ad spend to get their products in front of those that are most likely to buy them.
From faulty gifts to hasty returns, the holiday period is the most important time of year for customer support. Here’s why smart search can be Santa’s best friend post-Christmas.
From the glitz and glam of celebrity outfits to dance gear of their own – new insights reveal an opportunity for brands to engage with a nation inspired by Strictly Come Dancing this December.
Even if you’re feeling fatigued after Black Friday, here’s how you can make sure your ad strategy remains healthy.
The cookie jar is empty, the time of lazy e-commerce is over. Now it’s up to marketers to develop a new strategy to build customer relationships with first-party data.
Brand giants from the West are changing their approach to the APAC market: to grow in the region they must focus on local nuance in the data.
With mobile now a vital part of any omnichannel experience, is it time to invest in digital tools that can make asset management seamless?
Aided by the e-commerce boom, advertising outstripped a strong economic recovery in 2021 and show no signs of slowing in the year ahead.
With search trackers highlighting yet another unusual Christmas sales pattern, how can you make sure you’re ready for Santa?
AI advertising systems are masking some startling inefficiencies, says AccuraCast’s Farhad Divecha. It’s time to weed them out with a closer look at the data.
As one door starts to close in the world of third-party data, another is opening – a clearer view of what actually makes consumers tick.
Despite key differences including generally shorter sales cycles times and higher volumes, B2C businesses are more used to converting sales in the digital space, and many of their skills are transferable.
While shop windows and the Argos catalogue used to rule the roost, now Google and Amazon are the kings of retail. People search for products on both platforms, and retailers that appear high up on the search rankings are more likely to drive awareness and sales.
Frame-by-frame, one healthcare giant is taking measurement of its visual ad portfolio to a granular level. Can machine learning really put a cost on creative?
Adimo’s founder Richard Kelly explains how his ‘shoppable marketing’ platform has helped simplify the way we buy everyday products online
Extra costs and delays could take the shine off Christmas for many online retailers, unless they act fast to find a solution.
Anil Malhotra tells Performance Marketing World why he thinks Bango - with the help of an underperforming billboard - holds the keys to a better solution
With sponsored posts starting to outperform paid social, do we need expensive studio production in the age of the ‘Instagram famous’?
Brands supplanting governments, agencies merging with big tech, customers getting experimental – here are the bold predictions for performance marketers’ new year plans…
A little AI magic can determine what an effective Halloween ad campaign looks like.
There’s a new landscape appearing fast over the horizon. As online use continues to accelerate and connections get easier and faster still, marketers need to start adjusting their sights now.
With Singles' Day just around the corner, we asked performance marketers from leading agencies in Asia-Pacific how they are preparing for the world's largest online shopping frenzy, from discovery-led KPIs to 3D livestreaming...
A joined up, data-driven strategy is critical to boosting customer loyalty, and profitability; and data platforms (CDP) and CIAM (Customer Identity and Access Management) can play an important role.
Pioneered by IKEA and Instagram, visual product tags are breaking out of walled gardens and into retailers’ tech stacks. Here’s why the nascent technology has the potential to be the next PPC…
The turbulent times of the last 18 months have muddied the pool when it comes to who is responsible (and paid for) what. So what is the best way forward?
While it might be tempting only to fish where the fish are biting, going beyond the walled garden can improve awareness and conversion both inside and outside it.
With consumer demands increasing by a factor of 10 during the pandemic, new challenges have arisen, including monitoring and maintaining stock levels. So what’s the answer?
Diversity and values-led shopping are now ‘key drivers’ for customer acquisition and engagement, according to new findings from the DMA.
Customers are more likely to buy from a business that provides direct answers to their questions via search functions. It is now crucial that businesses address this overlooked feature.
Rather than make a quick buck poaching new prospects, Octopus Energy used lockdown to reassure existing customers with interactive tools and targeted messaging. Here’s why it paid off in the longer term...
With increasing competition for online spend, retailers are seeing personalisation as more crucial than ever. A new report highlights the most popular ways to personalise content, and reach the right customers at the right time.
The season of discount days and shopping frenzies is almost upon us, but advertisers risk complacency with a more savvy post-lockdown audience. What can retailers and performance marketers do to rekindle that Black Friday magic?
With the extreme and unusual shifts in the retail landscape of the very recent past, looking at what the data tells us about consumer habits can be more useful than ever.
Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month.
With Artificial Intelligence becoming smarter by the second, it’s now becoming possible to predict and steer customers’ shopping experiences before they happen. The future is now!
New research from the WFA points to five key areas where many of the world’s biggest brands are struggling to keep abreast of important changes.
The dark days of siloed data hoarding are over. If traditional retail businesses fail to share data informed strategies across departments, they risk being left behind by digital native competitors.
With the recent explosion in popularity of the short-form video, it’s worth remembering that TikTok is not the only game in town.
If e-commerce is to enjoy continued growth, the performance marketing sector must prepare for an increased strain on skills and last-mile logistics, warns the CEO of specialist agency Labelium.
How performance marketing can help you get in shape to capitalise on the trend towards working out at home.
Why it’s dangerous to spend too much time thinking about cookies or a cookie-less future
Ad revenue from some of the world’s biggest brands is funding piracy websites and apps, says a new report.
According to a new report, some of the UK’s top retailers should be doing much more to protect the planet.
The lost revenue opportunities is already a huge problem for brands… and it’s still growing.
Now it's easier than ever to shrink the gap for customers between want and buy.
The Tokyo 2020 Olympic Games dominated the TikTok platform using a number of simple tactics.
Household goods feature strongly in a new ‘Brand Integrity Index’ revealing the top 100 brands across 50 different categories.
The high street doesn't have to die, but it is full of zombies.
It’s ok to fail your way to success, but here’s how to give yourself a head start.
At least half of today’s internet activity is non-human: so are the bots steering your business?
Gaining trust is not just about ticking the right boxes – it involves creativity, empathy, shared values and a great user experience.
E-commerce retail spend expected to dip in 2021 as consumers head back to the high street
COVID-19 resulted in an unexpected rise in the use of influencers, but this is set to continue post-pandemic.
The industry may not be ready for the demise of third-party cookies just yet but that’s why now is the time to prepare.
What brands can do to make the most of social commerce solutions now to be ready for the future.
America is leading the way when it comes to some areas of performance marketing and their ways of working.
The experience economy has always been about ‘selling moments, not things’, but what does moving away from materialism mean for performance marketing?
Privacy changes, augmented reality and evolving platforms are all contributing to a growth in purchasing on social media.
The power of performance marketing channels is being ignored by luxury brands that are adopting a “snobbish attitude”.
Platforms and marketers need to be prepared for a new way of selling to consumers.
Affiliate marketing and partnerships need to be perceived differently in order for marketers to truly realise the potential for growth.
New findings show the estimated wasted spend on paid search in the UK, sector by sector.
COVID-19 accelerated an already rapidly evolving industry, so how do you stay ahead of the curve?
The last 12 months have driven a surge in online purchases, but consumers are being influenced in different ways regionally.