E-COMMERCE IN NUMBERS
Black Friday requires more marketing materials than other annual holidays and AI could help save 10 hours in creating seasonal assets.
Redundancies, budget constraints, unsold stock and skills shortages, where do all these dilemmas leave the retail industry?
Black Friday: sales expected to increase 7.5% with Amazon’s foothold on the younger market loosening
Christmas present purchases are expected to dominate 54% of spend this Black Friday period despite consumers’ faith in the efficacy of the shopping event floundering.
From Little Red Book to Weibo, how can western brands unlock the largest – and most varied – social media market in the world?
Consumers are flocking to social media for purchasing, but new research sparks concern in how retail marketers place their social ad spend.
Amazon Ads offers new insights for brands looking to break into the streaming TV ad game – from how much emphasis to place on innovation to ensuring you capture the correct audience.
Performance channels lead the recovery as five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment.
ChatGPT hit 5 million app downloads in only three weeks…but how does it stack up against the competition?
Generative AI large language model and OpenAI’s global phenomenon, ChatGPT, hit global app stores late last month and in just three weeks has surpassed 5 million downloads across the iOS and Google Play stores.
Global adspend to rise by $23bn in 2023, but signs of slowing growth in digital pointing to maturity
The downgraded forecasts from dentsu’s latest analysis reveal media price inflation to drive growth and APAC enjoying the strongest regional uplift, but digital growth slowdown still paves way for the channel to take the lion’s share of spend for the next three years.
E-commerce companies across Europe are backing themselves with increased investment across inventory and ad spend despite variable economic conditions.
To meet all consumers’ shopping expectations, 94% of organisations have a multi-channel retail strategy in place, but almost half (49%) struggle to evaluate which channel is working for them best.
Study indicates increasing popularity of in-store use of retailers’ mobile apps as consumers look to get bang for their buck with offers and reward schemes.
With a possible recession looming, brands’ marketing budgets are under increasing pressure to maximise ROI while minimising spend, and research suggests that UGC might be a winning strategy.
Kantar and Affectiva’s study suggests that “attention is necessary but insufficient for advertising effectiveness” and use of humour in digital ads presents a significant opportunity for marketers to leapfrog their competition and facilitate long-term consumer engagement.
Unsuccessful search: 80% of consumers abandoning e-commerce retailers’ on-site search bar due to poor user experience
Despite almost 7 in 10 consumers going directly to an online retailer’s search bar, converting searches into purchases remains a tricky task.
Doubling of spend over the next three years means eyes are on these emerging channels, says new research.
The TikTok audience is more receptive to influencers and social commerce than on any other platform. Just don’t make your content look like an ad, new research suggests…
Cost of living crisis weighs heavily on marketers in the UK, with adspend forecast to fall this year by 0.3%, but opportunities remain with increased reliance on digital and “the importance of investing in resources” to get through the downturn.
Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video
Conversion rates recover post-iOS 14 as Black Friday alone attracts a 47% increase year-on-year, but TikTok shown to trump Meta in efficiency for Q4 2022.
Businesses spend more time researching rivals this year as retailers shift away from non-essential Goods in 2022's Black Friday with internet sales to generate $1.12trn globally.
More than half of UK consumers have switched brands they were previously loyal to because of the cost of living crisis.
New research reveals that despite tech giants pulling out of live shopping in the UK, almost two-thirds of surveyed customers bought more than one thing through a social platform over the summer.
Whether it’s influencer recommendations, trending products or reviews of services, will social media take over the likes of Google?
Survey of UK consumers find that alternative ways to keep warm this winter and more ‘socialising’ at home are just some of the measures people are taking to save money.
Tracking the trackers: UK retail brands use on average 10 online trackers (with half used to share info to third parties)
Fashion retail brands use the most online trackers for advertising, while the UK’s top retail brands are not trusted by one in five consumers.
Shoppers pine for the shopping experience of old as nearly half regularly buy vintage.
High delivery costs are named as a key barrier to shopping globally, but it hasn’t stopped many US shoppers, but 22% would abandon their carts if they can’t use their preferred payment method.
47% of UK shoppers expect bigger discounts this winter as bargains and family-only gift shopping takes priority
Three-quarters of UK consumers state they’ll cut back on Christmas spending this year, and almost half care less about Black Friday shopping. What are the lookouts to get people to spend in the festive quarter?
Value for money trumps the priorities lists for peoples’ Christmas shopping this year, with more than half concerned about affording Christmas amid the cost of living crisis.
Social media companies are set to record a multi-billion dollar shortfall over 2022 and 2023, while growth forecasts for adspend across all channels and markets are cut by $90bn.
Latest poll from US and UK influencers reveals payment issues from brands in the last year, whilst LTK says spend on influencer marketing is growing.
Brand trust is in decline as 75% of US and UK consumers are not comfortable buying from companies with poor data ethics
The survey underscores declining consumer trust in targeted advertising and the need for responsible data strategies.
Package holiday firms also enjoy a rise in search, while in the fashion sector Shein continues to rise in growth and Next search volumes slump.
Latest reporting on Meta ad trends indicates a dramatic drop in US click through rates, while sustainability-based messaging drives higher than average conversions across the world.
Email remains the preferred communication channel for consumers – but the channel does not encourage a repeat purchase compared to discounts and rewards for loyalty and advocacy, finds research.
Survey of global marketers reveals that many multinationals still don’t use profit and revenue based KPIs to assess their e-commerce performance.
Mobile spenders in Britain are on the rise since the pandemic, with young adults averaging almost six mobile purchases a week whilst commuting.
Analysis of TV advertising impact for ASDA vs Morrisons, Sainsbury’s and Tesco reveals it is easier to convert offline shoppers to online than existing online shoppers.
Nielsen reveals that social media is marketers’ ‘most bankable’ channel - but few are confident about ROI measurements on their marketing spend
A study from Snap reveals Gen Z’s guiding influence through the digital landscape and their desire to create meaningful connections. How can brands combine the two with immersive shopping experiences?
Online giant dominated 2021 impressions on Google Shopping platform, while pandemic caused blips in search volume trends and CPC jumped by 50 percent.
A new report reveals that consumers can become habitual but not ‘loyal’ to brands, while understanding customer pain points and offering them rewards to buy can increase repeat purchases.
Adspend in the travel sector is poised to smash global growth trends. But how can performance marketers optimise for jittery post-pandemic travellers?
As the golden quarter of e-commerce begins, exclusive survey results reveal 4 key insights into what shoppers really think of online ads.
With physical retail shopping limited during 2020, social and mobile shopping gained in popularity. New research shows that TikTok is driving purchases.
Diversity and values-led shopping are now ‘key drivers’ for customer acquisition and engagement, according to new findings from the DMA.