E-COMMERCE NEWS
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PMW Global Awards 2023: all 18 winners announced
From K-Pop to ‘Goatbusters’; the winners of the Performance Marketing World Global Awards 2023 have been revealed. With work spanning the Americas, Asia, Europe and the MENA region, we showcase the campaigns, teams and people that took the top accolades – and offer analysis on why they won.
Performance Marketing World Global Awards UK 2023: shortlist announced
With work for Toyota, Etihad and KFC among the nominations, here are the campaigns, teams and people that made it through to the final round, ahead of the winner’s announcement at the end of the month.
Instagram tests UGC sharing tool to help brands bridge gap with creators
Brands can get access to deeper insights into user trends and get better value from ad targeting.
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TikTok, ITV, ASOS and Ocado to speak at PMW FutureCommerce event live in London
Hear from some of the UK’s biggest brands sharing their winning e-commerce marketing strategies in a fast-moving world of AI, CTV and retail media.
Amazon becomes Pinterest’s first ever third-party ad partner
After reporting major Q1 losses and share price drop for Pinterest, a partnership with Amazon hopes to deliver strong performance to advertisers in the first ever third-party ad deal on the platform.
Gold-plated rush: Brewdog’s controversial Gold* Can competition is back
After failing to make good on its promise of ‘solid gold’ cans in a previous iteration of the campaign, costing its CEO almost £500,000, the Scottish beer firm has poked fun at itself and doubled down on the importance of “reading the fine print”.
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See you later search, social commerce is taking over
Cemented by the death of telephone customer service, and driven by younger generations, how can brands get ahead of the uptick in social media shopping?
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Performance Marketing People: Former VISA staffer joins UNICEF and Harvey Nichols gets a new e-commerce Director
In our latest round up of industry moves, Snapchat has found its new President of Americas after losing key execs to Netflix and tech startup Studiospace continues to add experienced veterans to its workforce.
Jack’s back: Alibaba founder resurfaces as Chinese tech giant announces major six-part split
Billionaire tech tycoon Jack Ma spotted after his mysterious absence from the public eye since 2020, just as the government forces a restructuring of the retail, media and entertainment behemoth.
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More jobs to go at Amazon with AWS, Advertising and Twitch positions among those affected
Amazon CEO Andy Jassy informs staff in a memo today about the “difficult decision” to axe another 9,000 roles.
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ASOS signs 3 year deal with Criteo
After a rocky year for marketing at ASOS, Criteo aims to boost the retail media business with new native ad formats in search and across CTV.
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Unilever continues to increase digital investment following €500m boost to marketing in 2022
After adding half a billion euros to its marketing spend last year, Unilever says it will reaffirm its faith in digital’s ability to generate growth with continued investment in 2023.
Performance Marketing Unlocked: Unilever, Samsung, Nivea, EA Games and HSBC among major brands speaking live
In a month’s time, over 500 marketers will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, and some big surprises... can you afford to miss out?
Performance marketing people: Netflix and Reddit leadership shuffles, former Twitter seniors move on and incoming IPA President takes EMEA and UK helm at GroupM
In our latest round-up of industry moves, leadership shuffles and promotions also announced for SINE Digital, a new COO joins Publicis Groupe and Google veteran becomes YouTube MD.
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Third of shoppers don’t care where they buy from as “long as it works”
Loyalty takes a backseat in 2023 as brands are under pressure to deliver ‘right-first-time’ digital experiences to the customer.
Jargon Buster: marketing explainer series now free for registered PMW users
Performance Marketing World has expanded its PMW Jargon Buster – the evolving guide to explaining key industry terms – providing free access to all registered users.
Microsoft plans to build “most complete” omnichannel retail media platform
Tech giant reveals ambitions for a retail ad network via offsite and in-store proofs of concept that aim to help retailers monetise onsite inventory and activate first-party data.
Shopify woos big retailers with open integration tools
The e-commerce platform is giving retailers access to its infrastructure to integrate with their own systems via the new ‘Commerce Component’ tool.
4 in 5 consumers still splashing on higher end products despite cost of living concerns
Quality skincare and cosmetics tops the priority list for consumers in the run-up to Christmas, and with inflation worries almost all consumers are actively price-matching to get the best deals.
Amazon takes on TikTok with personalised short video shopping feed
Inspire, a new short-form video and photo feed, lets consumers explore products and ideas and shop from content created by influencers, brands and other customers
Brits want brands to get political as cost of living crisis bites
Ongoing economic uncertainty means Britons want to be told everything’s going to be alright - but just 16% of Britons believe brands shouldn’t address political or societal issues.
Retail media goes mainstream: over 90% of advertisers partner with retailers to reach consumers
New study from IAB Europe and Microsoft indicates that retail media is now an established part of media plans.
Web congestion: e-commerce sites handling up to 80% more traffic this festive shopping season
Two billion visits on Black Friday 2022 alone across 12,000 e-commerce sites throughout Europe, the US and APAC.
Top 5 adtech tools this week: HypeAuditor, Voggt, Yext, Nest Commerce and CLICKON
Google deliveries, collectible communities, influencer media kits and optimised video production: here’s our round-up of new ways to power up your tech stack…
3 big media trends of the year: The rise of s-commerce, video fragmentation and social news
Social media is moving beyond text and image sharing to become the dominant platform for shopping, news and entertainment, according to a new global study.
“Not all deals are created equal”: 12 performance marketers offer last-minute Black Friday tips
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other. PMW asked our expert panel for some on-the day advice to marketers and retailers alike.
Football v Christmas: 29% of World Cup viewers set to buy football-themed Christmas gifts
In the hot competition between World Cup Fever and the Christmas spirit, new research reveals that almost four in 10 consumers are more excited about the football season than the festive season.
Over half of Brits to cut back on Black Friday spend in response to inflation
Even those planning purchases are unsure of how much they will spend as economic turmoil bites hard.
Economic turmoil forces 70% of marketers to change their Black Friday discount plans
More than a third of marketers taking part in Black Friday have reduced the deals they will be offering, as the recession starts to bite.
Super apps, AVOD, retail media and a gaming explosion: 10 media predictions for 2023
The economic landscape alongside consumers’ approach to content, commerce and community sets the tone for ten key media trends in 2023.
Dishing the dirt: 8 in 10 consumers “like negative reviews”
Over a quarter of global consumers want a fine of over 20% of the business’ total revenue for posting fake reviews.
Performance marketing people: new hires at M&C Saatchi Performance, ShareChat and LTK
In our latest round up of industry movers and shakers, UK agencies twentysix and Campfire make a suite of senior hires, while Dentsu International welcomes a new CEO of ANZ.
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Sephora’s subpar website launch is ‘giving empty shelves’
After all the hype and expectation of a ‘fully-immersive’ and ‘inspiring’ new site, the launch was met with some basic – but major – technical difficulties.
E-commerce decision making: Web scraping overtakes internal data collection
With the golden quarter around the corner, e-commerce organisations now prioritise web scraping when making decisions.
Performance Marketing Unlocked: two day extravaganza coming to London in March 2023
The marketing community will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, tailored sessions and some big surprises... can you afford to miss out?
Tech tracker round-up: fighting ad carbon emissions and creating Web3 customer data platforms
How is AI being used to understand the seven types of gamer – and why is Sprout Social partnering Salesforce? We round-up the biggest ad tech innovations around the world in one place.
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PMW Jargon Buster: new explainer series for performance marketers goes live
Do you know your CMP from your CDP? Our handy guide goes beyond a simple glossary to help practitioners and managers alike skill up fast.
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PMW Awards go global: showcase your best work to the world
Performance Marketing World is launching its first-ever global awards and is now open for entries. Here's your chance to shout about your team's innovation on a truly global scale.
Nestlé gets new MD for UK and Ireland, Omnicom and Hearts & Science shuffle internal teams
Our latest round-up includes new hires at The Specialist Works and Havas Media Group, and former PMW Award winner joins Crossmedia.
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Gamified shopping: Asda ditches 'points' in new loyalty programme
Mission-based shopping tasks add a new twist to loyalty schemes. Can a gamified approach boost loyalty amid an economic downturn?
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Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October
The two-day sale means marketers must bring their 'golden quarter' campaigns forward this year, as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
Shopify beefs up cross-border commerce with translation tools
UK merchants are now selling to an average of 8 international markets on Shopify.
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Instagram scales back Shopping features to focus on short form video
Rather than give up on e-commerce, Instagram will re-engage existing buyers with branded content and ads.
A not-so-golden quarter for retail? PMW launches ‘Playbook’ series for in-house marketers
From Christmas planning tips to ‘mystery boxes’, a new 7-part report combines exclusive consumer research and expert panels to help retail brand marketers navigate a frugal festive season.
McLaren Racing, Vodafone and Direct Line to speak at PMW’s Social Media Transformation 2022 event in London
Host of major brands including Nasdaq, Flo Health Inc., and Superbet offer best practice tips, panel discussions…and a real-life demo of marketing in the metaverse.
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PMW Masterclass goes live: practical video lessons from the experts in performance marketing
September means it’s time to go back to school and learn the latest performance marketing skills, from server-side tracking to influencer marketing. Are you ready for the new term?
'Entertaining content fuels product discovery': TikTok launches Shopping Ads
Advertisers can test new formats to put shopping experiences directly in front of the TikTok community.
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Hunker down or double up? Inflation rises above 10% in July, but what does this mean for marketers?
As UK inflation hits a new 40-year high, with the poorest likely to feel the biggest impact, how should marketers react?
Nielsen and Amazon ink three-year deal to measure NFL Thursday Night Football
The agreement marks the first time a streaming service has been included in Nielsen’s National TV measurement service, with promises of “apples-to-apples comparisons across their multi-channel media investments”.
Facebook gets into the delivery business with Doordash partnership
No more home collections as Meta takes aim at the likes of Amazon and Postmates, as it looks to win back younger users in one area TikTok can’t reach.
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Experience versus price: most Brits value smooth customer journey over cheaper price tag
Even with rising inflation, 98% of shoppers admit a good experience could tempt them to spend more, while gamification is becoming a stronger marketing technique in a digital world.
Making the leap: 41% of performance marketers tempted to change jobs… but where to?
Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.
UK consumers shun social media shopping and turn to buying now and paying later
Facebook is the social shopping platform of choice for both UK and US shoppers while TikTok struggles to attract Brits to part with their cash.
Is live shopping already dead? Facebook axes feature to focus on Reels
The format remains wildly popular in China, but has failed to take off elsewhere, with TikTok also pulling back efforts in Europe and the US.
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Monetising your music: Facebook pays users ad commission for featuring licensed songs
Meta shows seriousness about copyright protection while fuelling the creator economy. We’re all performance marketers now.
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Ethical adtech? Terrific teams? Remarkable ROAS? Enter PMW’s 2022 Awards
Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.
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Strong but slowing growth for UK marketing budgets as cost of living crisis bites
IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.
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YouTube partners with Shopify to expand social commerce tools
Major new pact opens Shopify commerce platform to 2 billion YouTube users, as Alphabet takes on both Amazon and TikTok in the new creator economy.
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Amazon Prime Day: 6 performance marketers on the changing face of e-commerce
After Amazon’s first quarterly loss since 2015, will Prime Day and an introduction of live commerce save the e-commerce giant, and what can brands learn from this?
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Meet the PMW UK Awards judges: Greg Levine, Vitality
“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.
Amazon investigated over treatment of third-party sellers on UK Marketplace
UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.
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TikTok’s rumours of “abandoned e-commerce expansion” after staff shortages in UK
TikTok has faced bad press since it's been rumoured they have failed their e-commerce expansion into the US and Europe.
Performance marketing people: new DoubleVerify VP, Paralympian joins Interbrand as strategist and LoopMe scoops former Merkle director
Promotions at Wavemaker Asia-Pacific and Precis Digital, Kepler veteran elevated to Global CEO and a new CEO of Amazon Worldwide Stores are part of the latest round of performance marketing people moves.
TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”
Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.
PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine
Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.
Deliveroo woos FMCG brands with new ad platform
Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.
Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO
Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.
New Pinterest fund elevates under-represented creators
New initiative supports the work of creators from groups with a lower representation on the internet with connection to monetisation opportunities including advertising and e-commerce.
Search trends: cost-of-living crisis sparks second-hand shopping surge
Rising costs and climate-consciousness are driving changes in shopping behaviour, creating new opportunities for retailers and marketers in the ‘circular economy’.
Call for entries: Performance Marketing World Awards UK 2022
PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.
The retail goldrush: Publicis buys Profitero to ramp up e-commerce analytics
The trend of ad holding companies investing in e-commerce continues, as a major new deal lets Publicis measure how brands’ products move through different digital shelves.
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The ‘intrepreneur’ generation: PMW 30 Under 30 winners announced
Builders, change-makers, innovators… and revenue generators. The rising stars of performance marketing are transforming companies and cultures from the inside out. Meet all the winners of PMW’s first young professionals awards.
Google updates ‘Performance Max’ to boost ad conversions across channels
The internet giant woos performance marketers with more time-saving tools and insights to increase customer conversions across Search, Display, Shopping, Discover, Maps, Gmail, and YouTube ads.
Earth Day angst: almost half of Brits can’t afford to be more sustainable
With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.
Stagwell powers up e-commerce tools for advertisers with BNG acquisition
Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.
Meta lets Horizon Worlds creators sell virtual items (for a 25% cut)
The media giant hopes people can eventually “earn a living” in the metaverse where they can purchase digital goods, services, and experiences. A whole new world for performance marketing awaits…
Superdrug reveals online marketplace in major e-commerce push
First-of-its-kind UK platform aims to remove listing barriers for innovators in the market and promote diversity within the industry, with brands being actively recruited to lead the upcoming launch.
Alibaba targets Amazon with European marketing drive
The Chinese e-commerce behemoth is expanding its customer base across the continent via a new 'cost-efficient' digital marketing initiative. Should Amazon be worried?
Kin + Carta boosts e-commerce for clients with global acquisitions
The publicly listed B Corp is driving global expansion with raft of acquisitions in Europe and US
Jumping ship: nearly half of e-commerce customers are abandoning their carts near the checkout
Brands are becoming a stepping stone, with consumers ditching the checkout near the finish line to check and buy items on Amazon (43 percent) or competitors (44 percent), according to a new report from Ve Global.
Kantar buys MindIT to boost AI-powered analytics
The deal aims to bridge the gap between insights and sales execution for FMGC brands, with machine-learning tech born in Bologna University.
Why Amazon now has a bigger ad business than YouTube
Often described as a ‘sleeping giant’ in adland, Amazon has disclosed revenue for its booming ad business for the first time. Should Google and Facebook be worried?
This week on PMW: Walmart resurrects RFID tags; Microsoft’s gaming gamble
Why is Walmart bringing back in-store tracking tags? What’s smart about Sky’s new sponsorship tool? And which new tech is most talked about? We round up the biggest news and moves in performance marketing this week…
M&S versus ASOS: why pure plays haven't beaten the high street just yet
As the pandemic subsides, pure play retailers can’t rest on their laurels. With M&S enjoying a better Christmas than ASOS, the online fashion retailer can learn a few fashion tips from the high street stalwart.
This week on PMW: Cadbury’s e-sport victory and Coty’s Pinterest quiz
How did Cadburys’ newest ads smash viewability rates? Which agency has Brainlabs bought now? And what is the European Addressable Media Initiative? We round up all the news and moves in performance marketing this week….
This week on PMW: adtech allies, top searches and Reddit recaps
What was the top global search on Google? Why are adtech giants joining forces? And what does Bill Gates really think of the Metaverse? We look at the top performance marketing news and moves this week...
This week on PMW: Unruly takes CTV programmatic as Dorsey exits Twitter
How does Unruly’s new CTV ad exchange work? Who is Twitter's new boss? And why is Taco Bell ditching Christmas? We round-up the biggest news and moves in performance marketing this week...
This week on PMW: trackable packaging and Facebook’s new brand safety controls
How is Tetra-Pak helping CPG brands scale-up their smart packaging? And how are Coca-Cola and Walmart using Snap for Black Friday sales? We round-up the biggest news and moves in performance marketing this week...
This week on PMW: Yahoo’s programmatic posters, Snap shakes up ad buying
How is Snap recalibrating its ad inventory to boost performance? And why is Yahoo applying programmatic principles to posters in Singapore? We round up the biggest news and moves in performance marketing this week…
This week on PMW: Microsoft reveals ‘rage clicks’ as YouTube hides dislikes
Can Microsoft offer more ‘clarity’ than Google analytics? Why is YouTube burying its dislikes? And how are PepsiCo using conversational ads to boost sales? We round up the biggest performance marketing stories this week...
This week on PMW: why PayPal wants to buy Pinterest
Why is Paypal bidding $45billion for Pinterest? Why did P&G defy investors over marketing spend? And just why is a museum group opening an OnlyFans account? We look at the biggest (and weirdest) stories in performance marketing this week…
Marketing in the metaverse: Facebook hires 10,000 staff to build next-gen platform
Facebook’s latest recruitment drive shows that it’s still betting on a 3D future. So is it time marketers took virtual hang-outs seriously in a post-pandemic world?
This week on PMW: Pinterest shopping tools, Sky Glass and taco temptations
How did Taco Bell use WhatsApp to drive in-store sales? And how can Pinterest's new shopping tools boost conversions? We look back at the biggest news, campaigns and moves in performance marketing this week...
The performance marketing world this week: TikTok, Clubhouse and ‘the worst campaign in the world’
From Ellesse’s shoppable TikTok launch event to a poster-based search ad stunt, we round-up the biggest news, campaigns and industry moves in performance marketing this week.
The performance marketing world this week: LEGO gets creative, Primark gets serious about CX
How is Primark boosting customer experience? What new adtech tools are you missing out on? From Shopify to Spotify, we’ve assembled the biggest performance marketing news this week, all in once place...
The performance marketing world this week: Facebook uses AI to replace Apple’s data void
From Apple’s privacy-first iPhone 13 launch to Facebook’s latest AI-workaround for advertisers, it’s been a disruptive week for the performance marketing industry. Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...
The performance marketing world this week: Nike’s new app and Pepsi’s latest data tool
How is Nike using its first-ever free brand app to boost sales in Asia? And how is Pepsi bridging local in-store sales with a global AI merchandising tool? Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...