In Depth

IN DEPTH

Ad relevance is good for the advertiser, the consumer and the environment

One practical step digital advertisers can take to reduce their carbon footprint is to produce campaigns that are better targeted, more relevant and more attention-grabbing – increasing their impact and reducing the energy waste associated with ineffective online impressions.

Age quake: marketers are unprepared for the great digital demographic shift

How native keeps transforming to fill the performance gap for marketers

Rob Mayhew: “I love my job, but it's ridiculous”

“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging

Publisher direct deals: boosting sales revenue streams

Will cookie-less finally be a priority? Six marketers on what to expect at DMEXCO 2023

Brainlabs' funding bonanza: can challenger agency’s growth match its global ambition?

The future of brand growth will come from gaming advertising

Greenwashing: who’s talking about it and what are their priorities?

More PII, more problems?

The state of pay: What’s going on with performance marketing salaries?

The opportunity for growth through diversity

Ahead of the talent game: the face of performance marketing recruitment

A recruiter's view: winning (and keeping) talent in the performance marketing world

Where is performance marketing falling through the skills – and experience – gap?

Pay v culture: Is there really a contest?

The role and the company: the main reasons marketers aren’t looking for a new job right now

Salary tops the reasons for wanting to jump jobs, but only goes so far

High culture: the modern approach to working life in performance marketing

“Companies are going to have to be progressive with working practices”

“We've woven learning and development into the performance management process”

Introduction: a not so Golden-Quarter for retail brands?

Early birds and World Cup juggernauts: why 44% of Christmas shopping will be finished before Black Friday

The Christmas retail marketing planner: search still tops Santa’s list (but first-party data channels surge)

In the spotlight: fashion, food and beauty retail brands

Case study: How H&M boosted paid search revenues by 70% with a ‘new customer’ metric

New opportunities: retail media, influencer marketing and the rise of the subscription economy

Thinking big… and small: the regional challenges for retail brands

UNDERCOVER REPORT

8 things you think you know about the metaverse – none of which are entirely true

The metaverse has been hyped as the next big thing since Zuckerberg’s $10bn VR rebrand last year. In this special report, PMW uncovers the facts behind the myths to find out if (and when) you should invest in this brave new virtual world.

Web3: what’s in it for performance marketers?