IN DEPTH

ANALYSIS

Ad relevance is good for the advertiser, the consumer and the environment

One practical step digital advertisers can take to reduce their carbon footprint is to produce campaigns that are better targeted, more relevant and more attention-grabbing – increasing their impact and reducing the energy waste associated with ineffective online impressions.

UNDERCOVER REPORT

8 things you think you know about the metaverse – none of which are entirely true

The metaverse has been hyped as the next big thing since Zuckerberg’s $10bn VR rebrand last year. In this special report, PMW uncovers the facts behind the myths to find out if (and when) you should invest in this brave new virtual world.

PARTNER CONTENT