With uncertainty around prices, supply chain and shopping habits, investing in a hybrid customer experience model that reaches different consumers in unique ways has never been more important. However, challenges to implementing this strategy are persistent across industries and businesses.
How marketers can learn a lot from healthcare and cryptocurrency: two areas that have always had to handle data with extreme care.
Business-facing companies can learn a lot from B2C, but it’s vital to understand what makes it different too, so you can invest your time and money wisely.
Different departments taking different actions, each driving towards its own goal, can bring success; but isn’t it better if everyone thinks the same way and heads there together?
Announced with a big fanfare in 2015, Accelerated Mobile Pages [AMP] looked like the golden ticket to faster loading times and a better user experience. So what happened next?
When you first meet, potential customers will probably know much more about you than you do about them. If you don’t address that, you'll lose business, time and money.
Winning the last mile of performance marketing: can you improve your delivery and customer experience?
Along with an increase in sales comes a surge in savvy, as customers start to expect and demand more from their e-commerce.
British brands recognise the importance of online perception but struggle to come up with a strategy, says report
In spite of a tradition of risk aversion with their marketing, high-end fashion has already begun to make its presence seen (if not, perhaps, felt) in cyberspace.
Why male shoppers should be part of your new email marketing strategy in 2022.
New research highlights continued reliance on “vanity measures” rather than the response, brand and business impact measures that matter to long-term organisational health.
“Digital is now as vital as oxygen”: 20 industry views on UK ad spend record and the outlook for 2022
AA/WARC research recorded a landmark £31.9bn worth of the UK ad market in 2021 - industry commentators give their take on the significant bounceback last year and what lies in store for marketers in 2022 and beyond.
Compared with the US, European CTV is in its infancy. If it is to mature quickly there are some key challenges that must be overcome.
Musk’s pledge to reduce censorship on the platform could spell trouble for Twitter's advertising business model.
With traditional ads beyond the budget of the average SME, it’s worth considering an area more commonly associated with B2C. And you don’t need to hire a Kardashian.
A quarter of consumers are less likely to purchase from brands with poor localisation practices, says a new report.
Five changes you can make to find your audience and keep them engaged for longer.
“The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on
The IOS 'adblock-alypse' continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT.
Making sure your output is appropriately diverse and relevant is harder and more important than ever, so how can you stay on top of it all?
In the hunt for profits, the cost of action might seem to eat into margins; but the cost of inaction will inevitably be far higher.
A potted history of Google Ads features, plus 5 tips to help you survive and thrive.
Shopping for a car? Soon you might not even have to leave Google’s search bar to find what you’re looking for.
“One of the most important years in digital marketing”: 30 industry views on the outlook for the year ahead
Following the release of the latest IPA Bellwether findings, PMW gets the views from more than 30 industry commentators on the positives and watch-outs for the year ahead
With so many different providers vying for our attention these days, martech is both a blessing and a curse. So what’s the best way forward through the maze of options?
With one global threat seemingly following hard on the heels of another these days, what does that mean about the way we make purchases?
With well over a third of marketers unfamiliar with contextual advertising, a new report points to the need for a deeper conversation about what the new generation of technology can do.
Many brands have been hunting for a tenuous link between their product and Easter. The ‘unsexiest holiday of the year’ provides another delight for marketers with an opportunity to humour their audiences and increase engagement.
How taking your research in-house could not only save you money but also allow you to probe the data more often and effectively.
As social begins to replace more traditional advertising, finding creators with real brand affinity is an effective way to drive authentic, inclusive customer interactions.
From viewability to internal benchmarks, the industry obsession with short-term metrics is becoming less viable. Is it time for marketers to turn their attention to customer experience?
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
The Asia Pacific region is leading the world for adspend growth, but it remains a confusing and fragmented landscape for data regulation. PMW spoke to industry leaders across APAC to help future-proof performance marketers’ budgets.
From zombie survival games to delivery apps, TikTok is growing ROAS across industries and taking a bigger slice of brand budgets. Stephen Carroll, Growth Brand Partnerships Lead, UK, TikTok, highlights four key marketing lessons from those already winning on the platform.
Even though popularity of audio continues to soar, marketers remain hesitant to invest – so what’s stopping them and how can you get past it?
It’s on it’s way and looks certain to hit every marketer on earth by the end of 2023. Which is why you need to act NOW!
Its flagship bricks and mortar shops may be slated to bite the dust, but the 260 new till-free grocery outlets set to launch across the UK could change not just how we shop but how we advertise.
For consumers to be happy to hand over their data they need to be convinced they are getting a fair exchange… and quality over quantity is the key
As the reality of a cookie-less future draws closer, the race is on for brands to learn (and use) as much information as they can about their existing customers.
It’s not enough just to be in the marketplace… to attract more customers and make them more likely to buy, you need to go further.
With online shopping still booming, can collaboration between advertisers and retailers overcome the new restrictions on data gathering?
Data is in the DNA of travel companies but its syndication is becoming ever trickier. So could curation be the answer?
The online art marketplace saw colourful success during the pandemic as everyone moved their transacting online. As the boom subsided, E-commerce Director Joshna Rughani tells us how they adapted once the high street reopened.
As FLoC moves over for Topics, Google’s new privacy-friendly targeting tech seeks to find a good balance that will keep both consumers and marketers happy.
People’s conversations on social media can shine a valuable light on the latest trends – not least the country’s relationship with food; helping food brands create informed strategies.
What did the social media manager say to the CFO? Performance Marketing World delved into the comedic brains at Innocent Drinks, Monzo Bank and Sprout Social to get the punchline.
As privacy measures continue to tighten with Google moving to match Apple’s protections on Android, marketers need to do more and more with less data.
Learn from Performance Marketing Worldwide event partner OneTrust Preference Choice why it’s time to take control of first-party and how marketers can both capture and use it effectively to communicate with their audiences
With the digital genie stoutly refusing to go back into the bottle, some brands have thrived by humanising their customers’ online experience.
Brands are getting smarter and agencies more agile. Learn from Performance Marketing Worldwide event partner CvE why the ‘righthousing’ phenomenon is shifting the power dynamics in adland.
Why continuing to build emotional loyalty is the key to a good long-term relationship (with your customers)
Why seemingly logical human decisions could be killing the effectiveness of your ad campaigns
With the use of digital currencies on the rise, they provide a cost-effective, flexible and controllable way to retain customers, via loyalty programmes and add-ons.
Lockdown created the perfect storm. Brands were forced to properly get to know their target audiences and those that succeeded are now better prepared for leveraging first-party data.
The question of where best to spend marketing resource is never more acute than in deciding whether to staff up or use agency talent.
With marketers requiring accountability and accurate insights more than ever, the linear TV ad attribution model is probabilistic, not deterministic – meaning it’s probably not fit for purpose.
As we enter a new digital age in customer experience, how can organisations across a range of sectors get ahead?
With increasingly advanced shopping capabilities appearing on the likes of Instagram, Facebook, TikTok and Pinterest, brands have been tapping into this e-commerce opportunity.
There are some positive noises in Google’s recent announcements, but there’s plenty of work still to be done on their cookie replacements.
From hiring to creation to delivery – how the ad industry must make diversity part of its DNA and not merely offer lip service.
From the make-up of social media teams to the role of audiences and influencers, the world of social is set to be shaped by a host of emerging and advancing trends this year.
Media brands seem relatively relaxed about a cookie-less future but need to pay attention to challenges around log-ins, says a new report.
Social media is great at getting your customers’ attention, but does it actually influence purchasing behaviour? And how might it do that better?
If your enterprise is looking for more oomph for its ads, Google has brought its DoubleClick and AnalyticsSuite together under one brand.
The New York Times acquisition has led to predictions of ads and subscriptions for the global guessing game phenomenon. But Wordle’s real strength lies in its fleeting shareability in an always-on world…
The past two years have been turbulent for online retailers: from surging demand to supply chain disruption and now soaring prices, fulfilment models remain under unprecedented pressure. So what’s in store for 2022?
If your enterprise is looking for more oomph for its ads, Google has brought its DoubleClick and AnalyticsSuite together under one brand.
As the digital advertising ecosystem begins to pivot, a new report highlights a sharp rise in alternative user IDs.
Two-fifths of UK consumers are now more likely to engage with an in-feed ad on their social than on an online webpage, says new report.
As consumers become increasingly aware of the value of their data, marketers must adapt to a more secure data strategy, or face losing up to a quarter of what they have collected.
For years, Google and Facebook have taken ad money away from broadcasters. Now, finally, they can take it back with addressable TV advertising.
Seeking to address privacy concerns about FLoC, the efficacy of Google’s new interest-based approach to targeting is open to question.
We’re on the cusp of a revolution in ad-tech. As brands pivot to a privacy-first approach, could this be the best way to reach consumers with the right message, at the right time?
Despite the obsession with newer digital signals, TV and word-of-mouth remain the most influential global touchpoints for brand recommendations. Should this give performance marketers pause for thought?
If you’re not an attention seeker, you’re not doing it right. Performance marketers need to grasp behavioural nuances to ensure video is having an impact.
The latest advances in tech and data are all very well, but don’t forget to check in on your customers.
For the first time in reported history, Facebook has seen a dip in eyeballs as daily active user numbers drop. What does this mean for the platform’s relevance and position in the future?
You can maybe fool some of the people some of the time but are you fooling yourself too? asks a new report.
Easy-to-access data and staff who know what to do with it will be the key demands for the year ahead, says report.
Here’s what you need to do to make the switch… and it’s not as daunting as you might think.
With a forecast growth of more than 8 percent this year following a strong 2021, PMW asked industry commentators for their take on the latest Advertising Agency/WARC figures and what it means for the market in the year ahead.
Could digital audio close the gap between ad spend and consumption this year?
Why looking into the future might be over-rated, and we should focus instead on what's right in front of us.
Pimple-popping and mukbang videos may be popular, but are they the sort of places your brand should be hanging around?
Less than a third of companies have plans in place, as data management tops list of concerns for marketers.
How to deploy your data in a way that benefits both you and your customers.
Video is on the rise as consumers demand closer, more authentic engagement with brands.
Watched by more people than any other event bar its summer sibling, the Winter Games are sure to grab headlines one way or another.
…but the good news is things used to be much worse, according to a new report.
Often overlooked but growing fast, discover how video can give a big boost to your SEO and social engagement.
Making sense of a very unusual period, via the IMRG Capgemini Online Retail Index for 2021.
This year will bring continued volatility and uncertainty, meaning global businesses need a robust data strategy to adapt and thrive.
This week’s IPA Bellwether report revealed an industry jaded by a stop-start economy but optimistic about future growth. We quizzed 30 leaders from the performance marketing sector to get their biggest bets on the year ahead…
According to a new report by Mediaocean, the industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
Successful campaigns rely on highly targeted marketing, delivering the right message, to the right person or business, at the right time. Here’s how to hone yours and stay ahead.
For any company in the data and marketing industry that would welcome some fresh thinking, there might be some nuggets of good news courtesy of an online quiz.
A greater awareness of brand protection and picking more appropriate collaborations means it could be time to reconsider this often overlooked channel.
With customer behaviour going through a whirlwind of changes, conversational AI [artificial intelligence] looks likely to become the new kingmaker in CX leadership.
Rather than simply viewing stock issues as a problem beyond their control, brands need to understand what actions they can (and should) take.
As conditions become still more challenging, retailers can improve the shopping experience by merging physical and digital.
With the influencer marketing industry growing fast – forecasted to reach $24.1billion by 2025 from $6billion in 2020 – here's how to make sure you don't miss the (virtual?) boat.
12 months on from iProspect’s relaunch as a ‘performance-driven brand-building’ media agency, is the holistic approach to marketing paying off?
The new landscape and circumstances entailed by the pandemic have dramatically reshaped marketing, meaning brands may need to take a broader approach than ever.
Good quality sales leads can be the lifeblood of a business. Here’s how to improve yours.
In the age of the socially conscious consumer, do brand purpose campaigns really perform better than the average ad?
As we start to get used to hybrid working, how can the metaverse help us and what role should it play?
Despite the growth of influencers and AR, in-store is beating social for beauty and personal care. Here’s what performance marketers need to know about shifting consumer habits in a post-lockdown world.
2021 was marked by economic recovery, tech adoption and rapidly changing consumer demands; but what new trends, challenges and opportunities will this year bring for businesses?
Basing marketing plans on dodgy data is costing businesses around the world over $40billion – a similar amount to ad fraud – says a new report.
It cost us $35billion last year – isn’t it time we purged bad actors from the dark corners of the internet?
According to new research from VidMob, creative choices at the start of a video can have a marked influence on customer behaviour.
Augmented Reality offers significantly more immersion and engagement than traditional advertising, finds Snapchat-commissioned neuroscience study.
Teamwork makes the dreamwork: by adopting an integrated strategy, the performance potential is limitless for out of home ads.
TikTok beat Google as the most popular web domain in 2021 as influencer marketing proved its worth to brands. What can performance marketers learn from next-gen content creation?
New data from digital performance marketing agency MediaVision has shown a sharp decrease of interest in the festive fizzy favourites over the Christmas period.
The advantage provided by native speakers in a world where language is king.
With too few skilled marketers to go round, the industry needs to work on upskilling those at a career crossroads plus attracting students.
The past year has illustrated the resilience and adaptability of content creators and the growing willingness of platforms and brands to support them. But what’s next?
A look ahead to how change seems likely to continue apace, as the focus narrows to the endpoint sale.
From Peugeot and Old Spice to Little Moons and JD, TikTok has proved its worth to major brands in a stop-start year. We round-up some of the biggest social success stories from 2021.
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty. The PMW team has assembled 15 leaders in the UK performance marketing industry to get their predictions and tips for the coming 12 months.
Now that Plan B is in motion, retailers need to make sure they are optimising their ad spend to get their products in front of those that are most likely to buy them.
If there’s no tin of Quality Street, Twiglets, chocolate coins, mini sausage rolls or cold glass of Buck’s Fizz – is it even Christmas? We list the top performing festive foodstuffs according to Amazon Fresh...
From faulty gifts to hasty returns, the holiday period is the most important time of year for customer support. Here’s why smart search can be Santa’s best friend post-Christmas.
Most of us know it’s important to have one, but how do you actually create one?
A Christmas to-do list for campaign marketers. The latest AI data reveals the top tips to create the ultimate cracker of a campaign.
Walled gardens get the lion's share of ad spend, despite only attracting a 50/50 split with the open web for traffic. So, what can publishers do to protect and regain their ad revenues?
From the glitz and glam of celebrity outfits to dance gear of their own – new insights reveal an opportunity for brands to engage with a nation inspired by Strictly Come Dancing this December.
Hearing the same message repeated is annoying… Hearing the same message repeated is annoying… (and other issues)
Why you need to be dynamic to keep up with Gen Z on the go.
If FLoC, TURTLEDOVE and FLEDGE are giving you the bird, be afraid – there are even more avian acronyms flying in on their tail.
Even if you’re feeling fatigued after Black Friday, here’s how you can make sure your ad strategy remains healthy.
With ad-blockers disrupting the user experience on social media, one platform is demonstrating a possible route to bringing users and advertisers together.
It’s the most successful influencer campaign in the world… with you as the star. Spotify turned user data into a marketing gift that keeps on giving. Can other brands do the same?
Given that nobody could have predicted the past couple of years, how can we now best approach the immediate future?
To save others reinventing the wheel, new research seeks to identify some winning practices that are already being adopted.
As shoppers face another discordant December with Omicron and supply woes, marketers can find solace in the robust performance of smart TV ads.
How you can use Digital Asset Management to optimise the creative process, not kill it.
A productive business is a happy business: performance marketers are well used to fine-tuning their operation to maximise efficiency, so how does that translate to employee satisfaction?
Only a quarter of Brits deem the content they receive from brands as pertinent and appropriate, according to a new report.
The cookie jar is empty, the time of lazy e-commerce is over. Now it’s up to marketers to develop a new strategy to build customer relationships with first-party data.
Brand giants from the West are changing their approach to the APAC market: to grow in the region they must focus on local nuance in the data.
With mobile now a vital part of any omnichannel experience, is it time to invest in digital tools that can make asset management seamless?
Aided by the e-commerce boom, advertising outstripped a strong economic recovery in 2021 and show no signs of slowing in the year ahead.
With search trackers highlighting yet another unusual Christmas sales pattern, how can you make sure you’re ready for Santa?
The concept isn’t new, but tougher regulations and browser restrictions have increased their relevance and boosted greater adoption and advances in clean room technology.
AI advertising systems are masking some startling inefficiencies, says AccuraCast’s Farhad Divecha. It’s time to weed them out with a closer look at the data.
Offering brands media buying clout alone will no longer cut the mustard, according to a new report
Why outsourcing your audiencebuilding to the big tech companies is depriving you of a deeper understanding or your audience
As one door starts to close in the world of third-party data, another is opening – a clearer view of what actually makes consumers tick.
Despite key differences including generally shorter sales cycles times and higher volumes, B2C businesses are more used to converting sales in the digital space, and many of their skills are transferable.
Why the flurry of mergers and acquisitions we’ve seen this year shows no sign of letting up (and that’s a good thing.)
It’s a tale as old as time – sales and marketing people who share the same end goal heading off in different directions. So how can you put a stop to it?
With cookies on the way out and big tech giants introducing privacy-first initiatives, retargeting looks set to undergo an AI-driven evolution.
Exploring the correlation between visibility, insight and ROI – and why it’s not enough to look where it’s already easy to see.
Inclusivity is more important to marketers than ever; meanwhile customer segments and channels continue to proliferate. Maybe it’s time we had a little help marrying them up?
Many businesses are still at odds with laws on privacy and data collection and remain totally unprepared for a cookieless future, says a new survey.
While shop windows and the Argos catalogue used to rule the roost, now Google and Amazon are the kings of retail. People search for products on both platforms, and retailers that appear high up on the search rankings are more likely to drive awareness and sales.
Frame-by-frame, one healthcare giant is taking measurement of its visual ad portfolio to a granular level. Can machine learning really put a cost on creative?
Less mundane, repetitive tasks, more highly personalised digital content… Adobe quizzed 1000 marketers on their way to becoming CMOs to reveal the shape of things to come.
Welcome to the ‘attention recession’, where the sheer volume of media, particularly TV services, has become a liability. So what’s the solution for media brands?
Adimo’s founder Richard Kelly explains how his ‘shoppable marketing’ platform has helped simplify the way we buy everyday products online
Extra costs and delays could take the shine off Christmas for many online retailers, unless they act fast to find a solution.
With the pandemic having accelerated the rise of the influencer, what have we learnt that’s worth taking into 2022?
Why marketers need to radically rethink their whole approach to customer data.
Anil Malhotra tells Performance Marketing World why he thinks Bango - with the help of an underperforming billboard - holds the keys to a better solution
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
Time-poor and mired by uncertainty, SMEs know they should be doing more with their data. How can they be convinced to prioritise performance?
It’s the scourge of marketing budgets across the world, but there are signs that fake ad clicks for cash are now on the wane.
A suitable, agreed common framework is needed now to ensure robust, effective brand protection is in place by the time of the anticipated video boom.
With sponsored posts starting to outperform paid social, do we need expensive studio production in the age of the ‘Instagram famous’?
If all you’re seeing is a conversion tactic at the top of the marketing funnel, your business could be missing a lot of affiliate’s potential value.
These days CTV means telly is an accessible medium for marketers, without the massive budgets required for linear. So what are the best ways for advertisers to connect with consumers?
Brands supplanting governments, agencies merging with big tech, customers getting experimental – here are the bold predictions for performance marketers’ new year plans…
There is a growing gulf between agencies and clients when it comes to briefs, communication, and delivery.
A little AI magic can determine what an effective Halloween ad campaign looks like.
There are so many problems with digital data, affecting everything down to the creative. But now we can tear up the archaic infrastructure that produces it, and rebuild something better.
There’s a new landscape appearing fast over the horizon. As online use continues to accelerate and connections get easier and faster still, marketers need to start adjusting their sights now.
The UK is facing a skills shortage across many sectors. Has today’s budget given the nation's thriving digital sector a fair share of training investment?
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming ‘metaverse’. But the staying power of traditional outlets like radio means an omnichannel approach endures for marketers.
With Singles' Day just around the corner, we asked performance marketers from leading agencies in Asia-Pacific how they are preparing for the world's largest online shopping frenzy, from discovery-led KPIs to 3D livestreaming...
With social media use accelerating fast, influencer marketing has really taken off. Here’s how not to get it wrong or get left behind.
As marketing budgets grow once again as we start to emerge from the pandemic, some ‘quick fixes’ have turned out to be long term solutions.
A whopping 93 percent of media buyers intend to run in-game advertising by 2025, but many are still unsure how best to connect with this highly engaged audience.
A joined up, data-driven strategy is critical to boosting customer loyalty, and profitability; and data platforms (CDP) and CIAM (Customer Identity and Access Management) can play an important role.
This week’s IPA Bellwether report confirmed that marketing budgets are soaring post lockdown, propelled by online video. Amid this renewed optimism, the PMW team assembled 20 leaders in the UK performance marketing industry to hear their take on the year ahead.
Chrome may have postponed phasing out cookies for anything from 12-18 months, but rather than breathing a sigh of relief, some brands are already preparing for a future where first party data plays a bigger role.
Pioneered by IKEA and Instagram, visual product tags are breaking out of walled gardens and into retailers’ tech stacks. Here’s why the nascent technology has the potential to be the next PPC…
From facial recognition to augmented shopping, China is nurturing the start-ups powering the data-led AI revolution…
After 18 months of upheaval, brands are facing fewer risks of appearing alongside harmful content and fake news. A new report looks into the reasons why…
As a mature market, there are countless CRM solutions now available, many of which are loaded with fantastic features and functionality. So what makes the difference between failure and success?
The turbulent times of the last 18 months have muddied the pool when it comes to who is responsible (and paid for) what. So what is the best way forward?
Why marketers need to be smart, persistent and use all of their skills if their brand is to achieve its full potential.
Unrest related to Brexit, #BLM, #metoo, lockdowns, vaccinations, this year’s insurrection on Capitol Hill… the instability of today’s global news cycle means brands need to do all they can to protect themselves from accidental negative associations.
As PR increasingly employs many of the same metrics and tactics as marketing, it’s becoming easier to explain and prove its value.
What impedes partnerships between brands and influencers? New research shows advertisers are often failing to give YouTubers and bloggers creative freedom or personal recognition.
The growth potential that exists through partnerships is huge these days, with businesses using an increasingly sophisticated array of partnership types to achieve a plethora of different goals.
As the in-housing trend fades, Martin Kelly, APAC and UK CEO at Kepler Group, explains why the experience has made brands smarter... and performance marketing agencies more agile.
With the death knell for cookies fast approaching and FLoC disappearing over the horizon, it’s a good time to consider that maybe third-party data was never as good as it was cracked up to be.
While it might be tempting only to fish where the fish are biting, going beyond the walled garden can improve awareness and conversion both inside and outside it.
With consumer demands increasing by a factor of 10 during the pandemic, new challenges have arisen, including monitoring and maintaining stock levels. So what’s the answer?
Diversity and values-led shopping are now ‘key drivers’ for customer acquisition and engagement, according to new findings from the DMA.
Where once the road ahead looked much like that in the rear view mirror, now marketers are having to adjust and reinvent themselves as they look to the future.
Customers are more likely to buy from a business that provides direct answers to their questions via search functions. It is now crucial that businesses address this overlooked feature.
Unsurprisingly outdoor advertising was one of the channels hardest hit by the restrictions of the past 18 months, but now it’s starting to bounce back… and it’s more measurable than ever.
Rather than make a quick buck poaching new prospects, Octopus Energy used lockdown to reassure existing customers with interactive tools and targeted messaging. Here’s why it paid off in the longer term...
After the trials and tribulations of the last year, marketers and advertisers have started listening to users’ wants and needs, while also responding to their expectations. Here's what that could mean in the years ahead for online advertising.
With increasing competition for online spend, retailers are seeing personalisation as more crucial than ever. A new report highlights the most popular ways to personalise content, and reach the right customers at the right time.
The season of discount days and shopping frenzies is almost upon us, but advertisers risk complacency with a more savvy post-lockdown audience. What can retailers and performance marketers do to rekindle that Black Friday magic?
With the extreme and unusual shifts in the retail landscape of the very recent past, looking at what the data tells us about consumer habits can be more useful than ever.
Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month.
With Artificial Intelligence becoming smarter by the second, it’s now becoming possible to predict and steer customers’ shopping experiences before they happen. The future is now!
There’s no doubting the potential of influencer marketing these days, but how can marketers be sure their brand partner is all they are cracked up to be?
New research from the WFA points to five key areas where many of the world’s biggest brands are struggling to keep abreast of important changes.
The dark days of siloed data hoarding are over. If traditional retail businesses fail to share data informed strategies across departments, they risk being left behind by digital native competitors.
With the recent explosion in popularity of the short-form video, it’s worth remembering that TikTok is not the only game in town.
If e-commerce is to enjoy continued growth, the performance marketing sector must prepare for an increased strain on skills and last-mile logistics, warns the CEO of specialist agency Labelium.
With demands on the data and marketing industries accelerating, smart thinking is more important than ever.
How the fragmentation of programming can be used to the advantage of marketers.
How performance marketing can help you get in shape to capitalise on the trend towards working out at home.
As ad spend recovers post-pandemic, could two historically separate disciplines be better used to support each other?
Why it’s dangerous to spend too much time thinking about cookies or a cookie-less future
Ad revenue from some of the world’s biggest brands is funding piracy websites and apps, says a new report.
According to a new report, some of the UK’s top retailers should be doing much more to protect the planet.
The lost revenue opportunities is already a huge problem for brands… and it’s still growing.
Why the key bases of speed, usability and reliability are as important now as they’ve ever been.
When it comes to using dashboards, digital marketers are reaching a crossroads – but reports of their demise may be premature
A new survey of senior UK marketers has some important pointers to offer.
Now it's easier than ever to shrink the gap for customers between want and buy.
The Tokyo 2020 Olympic Games dominated the TikTok platform using a number of simple tactics.
Household goods feature strongly in a new ‘Brand Integrity Index’ revealing the top 100 brands across 50 different categories.
With cookies set to dwindle and consumers more savvy, data will need to be earned through a deeper, more meaningful relationship.
The high street doesn't have to die, but it is full of zombies.
How is AI impacting TV attribution, digital acquisition and the reliance on media agencies?
Creating great relationships takes a bit of time – but so does demonstrating an increase in ROI.
It’s ok to fail your way to success, but here’s how to give yourself a head start.
At least half of today’s internet activity is non-human: so are the bots steering your business?
Gaining trust is not just about ticking the right boxes – it involves creativity, empathy, shared values and a great user experience.
E-commerce retail spend expected to dip in 2021 as consumers head back to the high street
The future of digital marketing is to embrace the tried and tested methods of the past and combine them with new technology.
COVID-19 resulted in an unexpected rise in the use of influencers, but this is set to continue post-pandemic.
The industry may not be ready for the demise of third-party cookies just yet but that’s why now is the time to prepare.
What brands can do to make the most of social commerce solutions now to be ready for the future.
By ensuring that the voice of the customer is heard in the business helps the reduction of silos - but this is no easy challenge.
The misuse of data has created a negative perception of personalisation that needs to be remedied with subtlety and nuance.
America is leading the way when it comes to some areas of performance marketing and their ways of working.
The experience economy has always been about ‘selling moments, not things’, but what does moving away from materialism mean for performance marketing?
Privacy changes, augmented reality and evolving platforms are all contributing to a growth in purchasing on social media.
The power of performance marketing channels is being ignored by luxury brands that are adopting a “snobbish attitude”.
The death of the third-party cookie presents a golden opportunity to reimagine and rethink how brands communicate with customers.
Platforms and marketers need to be prepared for a new way of selling to consumers.
Affiliate marketing and partnerships need to be perceived differently in order for marketers to truly realise the potential for growth.
No matter how dominant a brand is, performance media is always important, even if you’ve become a ‘verb’ in your category.
Outdated metrics and a lack of insight into the performance of spend are just some of the reasons marketers should ditch the dashboard.
The imminent demise of the cookie is driving an explosion of innovation across the performance marketing industry and could be one of the best things to happen to the sector.
Businesses need to prepare for the next generation of data-driven advertising with caution and flexibility.
Research shows consumers are more engaged and attentive to audio advertising than they are to television.
New findings show the estimated wasted spend on paid search in the UK, sector by sector.
Performance marketers are going to have to start acting less like data scientists and more like psychologists as the clock ticks down on access to third-party data.
With Apple's iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.
Apple’s new App Tracking Transparency advert depicts the privacy issues of third-party cookies and how the iOS 14.5 update will remedy them.
The online rental company has said it plans to leverage the strength of its brand to attract customers via direct or unpaid channels.
COVID-19 accelerated an already rapidly evolving industry, so how do you stay ahead of the curve?
The last 12 months have driven a surge in online purchases, but consumers are being influenced in different ways regionally.
Could performance marketing become collateral damage in a conflict between two "hypocrites"?
The number of social and consumer conversations are increasingly rapidly, which is creating many growth opportunities but also challenges.
Nicola Mendelsohn, VP EMEA of Facebook, says digital marketers need to embrace new technology but use less data.
The former CEO of GroupM in Australia & New Zealand believes we should celebrate the science of marketing but not let it take over.
Marketers need to think much harder about the value of digital display, according to the Chief Performance Officer at Havas Media Group.
The clock is ticking on the cookie – the workhorse of digital marketing for a quarter of a century.
Performance marketing and brand building can't be separated, and so marketers should be focused on the middle ground between the two.
Consistent messaging and taking early strategic discussions is the key to successfully integrating paid, owned and earned media, according to a panel of experts.
Bacardi Global Brand Director Fabio Ruffet questions whether there is a distinction between performance and brand marketing – and if there is, does the consumer really care?
The changes in digital privacy will create new and innovative ways of thinking, according to the Managing Director of Croud.