In this special report, PMW conducted exclusive research and spoke to a panel of performance marketing experts from brands and agencies to get key planning tips for a Q4 like no other. This first entry into the Performance Marketing Playbook series puts the retail sector in the spotlight, with actionable insights for managers and practitioners alike.
INTRODUCTION
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Introduction: a not so Golden-Quarter for retail brands?
History tells us that recessions are bad news for retailers. So why are they spending even more on marketing than last year?
Farhad Koodoruth, CEO, Threepipe Reply
"Find a better mix. Even if you're trying to always measure performance, it's fine. It doesn't always have to be linear in the way that you do it."
MEDIA PLANNING INSIGHTS
CASE STUDY

Case study: How H&M boosted paid search revenues by 70% with a ‘new customer’ metric
Adopting a value-based approach to performance marketing showed one fashion retail giant that search isn’t just an effective revenue driver, but also a great way to connect with new customers.
FUTURE RETAIL TRENDS
The Performance Marketing PlayBook: retail brands
Our methodology