Performance marketing people: Vouchercodes brings new Director of Marketing and NBCUniversal bolsters reality TV credentials with SVP of Marketing hire
In our latest round-up of industry moves, Ozone announces a series on internal promotions, Specsavers restructures its marketing team and Croud hires a former Google strategy analyst.
Attention please: 83% of UK marketers believe attention is an important factor in reducing digital ads’ environmental impact
Research conducted by Teads in collaboration with CensusWide has revealed that 91% of UK marketers think attention measurement is important.
From dynamic creative personalisation to blurring lines between brands and agencies, 2023 will be the year that first-party data takes centre stage.