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“Naive at best”: why Twitter’s ‘ungovernable’ community notes ought to have marketers concerned
Twitter’s newest feature puts content regulation in the hands of its user base. Some experts believe this should have brands abandoning the platform, or risk appearing alongside “content that could be manipulated or trolled into some form of community verification”.
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Business leaders list AI and tech skills gap among top 3 concerns for 2023
UK business confidence has stabilised, but with the skills gap still a significant cause for concern and generative AI growing, how can marketers and their organisations work together to keep-up with innovation?
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FC Bayern, McCain, Magnet, Bensons For Beds and Domino’s: top 5 performance marketing campaigns this week
From Alexa air fryer recipes and PPC-powered kitchen consultations to live shopping for beds and fan access to football icon Thomas Müller, we pick the standout performance marketing campaigns from brands this week.
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‘What are we doing about AI?’
AI is likely to have a huge impact on the future of marketing, so senior marketers must look at what that will mean for their organisation, business ambition, approach to talent and strategic thinking.
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