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NEWS

Performance marketing people: Vouchercodes brings new Director of Marketing and NBCUniversal bolsters reality TV credentials with SVP of Marketing hire

In our latest round-up of industry moves, Ozone announces a series on internal promotions, Specsavers restructures its marketing team and Croud hires a former Google strategy analyst.

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NEWS IN NUMBERS

Attention please: 83% of UK marketers believe attention is an important factor in reducing digital ads’ environmental impact

Research conducted by Teads in collaboration with CensusWide has revealed that 91% of UK marketers think attention measurement is important.

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CAMPAIGNS

AR you going to fashion week? Snap and Vogue launch augmented reality exhibition

Immersive exhibition, curated by Edward Enninful, showcases how AR is reshaping fashion and design.

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From 'DCO 2.0' to the metaverse: where is the digital ad industry heading in 2023?

From dynamic creative personalisation to blurring lines between brands and agencies, 2023 will be the year that first-party data takes centre stage.

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