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NEWS

Love Island Reddit

Love Island partners with Reddit, providing fans with the ultimate fire pit gossip

Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.

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TECH TRACKER

tiktok ias

IAS expands TikTok partnership boosting brand safety with measurable invalid traffic tools

A holistic solution provides granular transparency and third-party measurement for marketers on TikTok.

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CAMPAIGNS

Home Office Child Safety

Cavai and UK’s Home Office use conversation to boost awareness of child safety watch-outs

Pilot campaign uses conversational ad formats with personalisation to reduce bounce rates and engage parents and carers to support vulnerable children

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NEWS IN NUMBERS

Sprout

Finding talent is the top challenge for 52% of social media marketers

New report on social media trends finds that it’s a good time to be a social media professional and consumers are increasingly planning to use TikTok in 2022.

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