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Three things you might have missed this week that you shouldn’t ignore…
From Elon Musk suggesting subscription fees for Twitter/X to finding out if ‘brandformance’ is actually real, here’s everything PMW’s editorial team think you might have missed from this week.
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Is TikTok underrated by analytics? Platform ‘only gets 21% of credit for clicks’
TikTok has released a new first-party data measurement tool to solve campaign measurement issues.
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National Rail, ITVX, Hall & Woodhouse, Sky Sports and Pepsi MAX: top five performance marketing campaigns this week
From ITV’s new content campaign on social to National Rail’s targeted Roblox activation, we pick this week’s standout performance marketing campaigns.
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Ad relevance is good for the advertiser, the consumer and the environment
One practical step digital advertisers can take to reduce their carbon footprint is to produce campaigns that are better targeted, more relevant and more attention-grabbing – increasing their impact and reducing the energy waste associated with ineffective online impressions.
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