Meet Bard – Google’s answer to ChatGPT in race to conquer AI space

Kantar helps brands find their sweet spot for pricing

Why 55% of travel spend happens after the ‘Winter Blues’ period

Steven Bartlett defends Social Chain’s value after sale to rival for £7.7m

Millions of dollars syphoned from advertisers in large scale audio fraud scheme

Need a holiday? PMW launches ‘Playbook’ series for travel marketers

YouTube woos creators away from TikTok with 45% cash incentives for short clips

“Micro-upskilling”: DMA calls on industry to build learning cultures to help plug skills gap

Performance Marketing Unlocked: Unilever, Samsung, Nivea, EA Games and HSBC among major brands speaking live

Twitter looks to calm advertiser fears with new brand safety tools

Performance marketing people: Netflix and Reddit leadership shuffles, former Twitter seniors move on and incoming IPA President takes EMEA and UK helm at GroupM

Ad server built has Disney – called YODA

Performance marketing in 3D: Anzu granted patent to measure viewability in virtual worlds

L’Oréal appoints Productsup to handle data and commerce operations

Alphabet cuts 12,000 jobs globally as tech titans stumble

50th gorilla joins Gorilla Marketing family

Emplifi plugs into ChatGPT for AI generated captions for social posts

Puss in Boots teaches Spanish with AI

Shutterstock partners Meta to boost data for AI image library

Third of shoppers don’t care where they buy from as “long as it works”

The point of most return: Out of home mobile searches are more likely to get consumers buying

“It’s time to be where your audience is”: 92% of TikTok users are ‘purchase ready’

AA/WARC: forecasters warn of a decline “in real terms” for UK 2023 ad market

100 million TikTok views gets you a side hustle – worth the average UK salary

Performance marketing roles among top 15 fastest growing jobs in the world

IPA Bellwether: marketing budgets weather economic storm… for now

Seven in 10 brand-side marketers plan to increase spend outside ‘walled gardens’ on the open web

Mobile ad spend to top $360bn but growth to slow in 2023

KIA should have gone to Specsavers

Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video

Finance influencers outpace other industries in subscriber growth

Trust issues: 77% of marketers name a drop in consumer trust as biggest issue for social media advertising

Instagram stars and brands of 2022: Tom Holland, Dua Lipa and Mo Salah top list

Blake Lively and the Kardashians battle for most influential fashion moment of 2022

Digital publishing revenues climb as subscriptions see positive growth

Going remote: marketing comes top in remote-working friendly industries

Global adspend to grow next year to $741bn, but media price inflation drives the rise

Top 10 subscription services that Brits will cancel next year

Tech talent search: 27% of UK businesses are looking abroad and even making the leap to emerging hubs

Christmas ad tracker: who’s in tune with their brand?

Manchester City stars partner with OKX to launch an immersive metaverse fan experience

PwC content marketing campaign explores the world’s need for balance

Moss Bros SEO and content trial sees ‘112%’ organic traffic boost with Mediavision

Paddy Power owner bets big on performance marketing with extended EssenceMediacom partnership

Richmond launches £1.1m campaign to sell shoppers on going meat-free this Veganuary

Robbie Williams is the new voice of Felix in European campaign

Say It Now helps Tesco shoppers speak special offers into existence

2022 FIFA World Cup: EMPIRE and Anzu used mobile gaming to bring soccer fans the sweet symphonies of Afro Pop

Exotic animals 'go missing' across Europe and you'll need a QR code to find them

FGH and iProspect ink two-year extension of media partnership

eBay returns as Love Island partner with campaign rooted in digital culture

McCormick names dentsu X as global media agency

Try before you buy with M&S virtual modelling

Influencer at 84: L’Oréal Paris’ first mature creator campaign

H&M connects on and offline worlds with new gaming experience on Roblox

Reed braces for jobseeker avalanche with ‘Massive Monday’ campaign

TUI ventures into long-form video ads with The World Cook on Prime Video

Christmas e-cracker jokes are still terrible

Sam Ryder gets 2022 wrapped with Little Dot Studios and Parlophone Records YouTube Shorts collaboration

KIA and Incubeta use data to drive the customer journey

Customer-first: why securing investment for personalisation is priority for 2023

Drivers of change: PMW 30 Under 30 previous winner’s interview

How data activation can take travel marketers to their dream destination

Data Privacy Day - “why not a year, or a decade”? 13 marketers’ on AI security, privacy as currency and ‘always-on awareness’

“Staying safe isn’t going to cut the recessionary mustard”: 15 marketers on the latest AA/WARC 2023 adspend projections

Prove value to drive demand- using data in your B2B marketing strategy

Automation: the saviour to busy shopping periods

Six things performance marketers need to know about India

Defining adtech compliance in a privacy-first world: Townsend Feehan, CEO at IAB Europe

Question for ChatGPT: are you the future of customer service?

“Media efficiency will be a greater topic of conversation”: 50 marketers’ IPA reactions on first-party forward, optimising and the move to ‘brandformance’

2023: Brands must not turn their back on customer experience in a down economy

Double down on data: The resolution all marketers’ need to make (and stick to)

Employees are your secret weapon for increasing reach and engagement

“Everything has become performance”: Skai’s Michelle Urwin on the retail media revolution

‘Self-serving’ or progressive? 3 data marketing experts on the big US video measurement pact

How to make your CFO fall in love with marketing

AI Oh No: art becomes the next frontier in the data versus creativity wars

Hybrid in-housing is redefining the relationship between brands and adtech

Old-school attribution no longer works