CAMPAIGNS

Kärcher teams up with Future to target the home conscious

The content-focused campaign runs across Future’s home titles.

Walmart lands in Roblox to engage with users in the metaverse

The retail giant launches two ‘immersive experiences’ with interactive content and entertainment in a bid to reach 52 million gamers.

LEGO for adults launches with late night events

LEGO Lates teams up with influencers to promote the power of play and help adults relax, after 86% of adults said play helps them unwind from work.

City Index breaks stereotypes with international campaign

City Index, a spread betting, FX and CFD trading firm, has unveiled a major new multichannel campaign, ‘Master the Market Forces’.

A meat-free metaverse: Huera launches Minecraft mini-game campaign

With more than 3 million people playing Minecraft, Heura’s launch is designed to raise awareness about the benefits of plant-based eating

How to live richly with Citibank and Yahoo

Sponsored hub aims to improve financial literacy for readers at different life stages and drive high value leads to the financial services giant.

Crew Clothing gets hyper personal with AI-powered CDP

First-party data agency Planning-inc has developed Unilyze, an AI-powered platform, to leverage the retailer’s customer data.

‘Phygital’ travelling: a hybrid tourism boom

HONOR transforms cultural landmark with AI and AR in new Gateway to the Future initiative, connecting tourism and tech in the metaverse era.

Access all areas (to the Premier League) with new Yahoo campaign for Singapore broadcaster

Yahoo and StarHub team up for dedicated football hub combining contextual advertising and branded content.

Channel 4 and Clairol help ‘Find Your Perfect Match’

Are dating and hair colour so different? Hair brand Clairol and Channel 4’s First Dates launch new campaign featuring TV spots with show’s cast members.

Lionel Messi’s Save the Children campaign ‘transforms digital donations’ with Mastercard

Messi and Mastercard support Save the Children ahead of UEFA Champions League Group Stages, with video campaign on social and display.

Clarins air first ever connected TV ad to defend Double Serum

The skincare brand has opted for ever-growing CTV with Publicis’ Spark Foundry to defend Double Serum’s top ranking product status and expand reach to new consumers.

Fruittella and Wavemaker open ‘Halloween Hotel’ on Amazon Alexa for check-in

The Alexa game will give a daily countdown of content running up to Halloween, all accessible by voice – while Fruittella trials influencer-focused partnership with Amazon.

Go.Compare rebrands on ITV’s The Voice in new interactive sponsorship campaign

The price comparison website looks to find a “fresh voice” using behind the scenes videos on Facebook and YouTube.

Wavemaker to take on digital, e-commerce and TV briefs for consumer goods specialist JML

JML, home of quirky consumer innovations, selects Wavemaker to handle its media strategy and planning in ‘one agency’ approach.

Gaming privacy levels up with FACEIT and InfoSum

The data collaboration partnership preserves control of first-party data while avoiding any leaks or sharing, for one of the most in-demand demographics.

American Eagle storms Meta Quest 2, Roblox and TikTok with Back-to-School campaign uniting music and jeans

Fashion brand becomes the first to use TikTok’s SoundOn platform to create a custom song with a hashtag challenge.

London, a love story: Mayor of London’s new campaign to reconnect Brits with their city

‘Love London’ is the latest campaign from the Mayor’s Let’s Do London tourism initiative aiming to reignite the capital after the impact of COVID-19 on retail, culture and leisure.

New dance partners: Winter Gardens Blackpool and Mediaworks

150-year-old venue partners up with Mediaworks to create a more personal customer journey and “a robust digital footprint that offers long-term commercial success”.

‘Come back in a year, and tell us if cutting your budget was a good idea’

Campaign from the IPA and FT comes back into relevance – promoting the importance of brand building in periods of recession – with evidence to back it up.

Kickers reinvents ‘back to school’ campaigns in the metaverse

Kickers head to where kids are socialising – the metaverse – to market their new campaign, with influencers and esports events.

Revolution Bars teams up with FIXR as official ticket partner for Project Event Space

The bars and venues operator is partnering with FIXR to aid transition to digital ticketing and gain enhanced customer insight.

MediaVision wins performance marketing brief to help Abbott Lyon sparkle online

The performance marketing agency opens its tech stack to the jewellery brand to support the growth of its online traction.

Get discount Pizza through Alexa: new actionable audio ads from Pizza Hut

Radio listeners can claim a code via their smart speaker to get 30% off of Pizza Hut.

HBO’s House of the Dragon premieres with global AR campaign

Is it a bird? Is it a plane? Snap and HBO Max are bringing dragons to cities around the world via first of its kind location-based augmented reality experiences.

Gordon Ramsay lands in The Sandbox metaverse for ITV promo

The Sandbox has partnered with ITV Studios to host the next season of Hell’s Kitchen on ITV’s LAND

Picnic with Waitrose on Pinterest’s interactive ad format

Immersive Pin Extension from Pinterest connects users with brands like Waitrose to deep dive and interact with content, inspiring action.

Budweiser partners with global football heroes for competition campaign

The official beer for 2022’s FIFA World Cup hits social media with QR codes that football fans can scan to win an all expenses paid trip to Qatar.

A land down under or New York, New York? easyJet tailors travel recommendations based on Spotify playlists

Swapping cookies for musical moods, playlists will be used to power recommendations, with experiences and local gigs also suggested to holidaymakers.

Wavemaker retains media strategy and planning for Royal Navy recruitment campaign

The extension of the eight-year relationship will see Wavemaker target a diverse audience with a data-driven communication strategy and planning.

Blis partners with Experian for more granular audience targeting

Privacy-first targeting with cross-channel customer segmentation now integrated into Blis’ Audience Explorer, helping brands and agencies find the most valuable customers across seven markets.

Audi drives progression with Sky Sports as first innovation partner

The partnership involves Audi sponsoring Sky’s Power Meter and co-branded social content to run through 2022.

Budweiser launches limited edition ‘Home’ can as tribute to England win in the Women’s Euros

Harnessing first party data by enticing fans to sign up to a waiting list, Budweiser keeps the Lionesses’ win celebrations alive.

M&S ‘Eat Well Play Well’ campaign scores Ian Wright to front new competition launch

The partnership with the UK football associations launches new campaign to promote ‘game changer’ competition

William Hill kicks off its content debut with new football podcast

The betting firm joins forces with Wavemaker and Platform Media to take to the waves and support its credibility as a brand at the centre of ‘the beautiful game’.

Kevin De Bruyne heads up online and TV campaign for Credit Karma

The Premier League and Belgium football star was chosen for his astute data-led negotiations to front the US fintech’s campaign to get more Brits to sign up as members.

Equifax names Croud as digital media partner to boost digital transformation

Croud will support the credit report agency across all digital activity.

Budweiser cheers the Lionesses with 150,000 free beers

Digital coupons from Tesco and Budweiser cheers the nation for the win, pushing fans to social and getting campaign success stats in return.

Colgate says ‘I do’ to E4’s Married at First Sight UK sponsorship

Smiles all round as the new partnership is a match made in heaven, marking the show’s biggest deal to date.

Not just for Christmas: Mondelēz’ Ritz social campaign aims to break seasonal trends

Food brand harnesses social platforms to reposition as an all year snack and extend its appeal to a younger audience, as part of “ambitious growth plans”.

What’s all the Buzz? Volkswagen’s new tiny car campaign from Tribal Worldwide

Volkswagen and digital agency Tribal Worldwide drive new engagement with a campaign for UEFA Women’s EURO after last year’s ‘Tiny Football Car’ viral success.

Croud wins first MENA client, Ooredoo Group, as part of global expansion

Croud welcomes Nisha Patel as Director of Croud MENA to head up the global agency’s sixth hub, expanding their global presence.

COPA90 and Snap host matchday show for UEFA Women’s Euro 2022

New show Goals Talk for women’s football as part of new content partnership for Snap and COPA90, with bigger plans ahead to reach 90% of Gen Z.

The Financial Times extends Essence partnership to consolidate media planning and buying

Broadsheet places renewed focus on boosting the customer lifetime value of its readers, to improve the end-to-end experience.

Learning languages in the metaverse with Ukrainian start-up Preply

Launch will be used to evaluate how next generation tech can best be used to help boost language skills. ¡Bienvenido!

Jet2Holidays and Wavemaker couple up for integrated Love Island campaign

The travel giant’s offering for millennials and Gen Z holidaymakers will be showcased with product placements and a TikTok competition launch in the hit dating show’s ‘beach party’ episode.

Beartown Brewery begins bear hunt for free pints in new campaign

With a new look and QR codes, pints are on Beartown’s founder with DOOH campaign in Manchester and Liverpool, appealing to a more digital savvy generation of beer drinkers.

Trainline appoints Wavemaker to keep all media strategy and planning on track across its European markets

Wavemaker will ensure creative campaign activations run across key channels in the UK, France and Italy.

Man City teams up with crypto platform OKX for training kit promo

To promote the announcement, OKX has adorned Manchester with street art and QR codes to connect with fans.

World’s oldest art dealership enters Web3 with new virtual experience

Virtual experience from Colnaghi and Endava unlocks new audiences by giving fans access to the Old Masters. The Web3 technology now makes a deeper analysis of the canvas possible.

LinkedIn’s OOH campaign for UEFA Women's EURO highlights the importance of female role models

As national sponsor of the UEFA Women’s EURO 2022, LinkedIn spotlights the importance of role models that inspire future generations on and off the pitch with the OOH campaign.

New push for London’s tourism recovery by Wavemaker, M&C Saatchi and London & Partners targets UK travellers

The latest phase of London’s recovery as a prime tourist destination focuses on bringing the UK’s ‘out of towners’ to the capital.

Virgin Media releases new service Stream with multi-million pound integrated campaign

Virgin Media aims for disruption with its new entertainment service and with the campaign and media buys that shout about it.

Vodafone triples benchmarks for Samsung Galaxy Z Flip3’s purchase intent with GumGum’s contextual intelligence platform

“Digital marketing can triumph without cookies and personal information” as context and relevance create successful campaign results from Vodafone and GumGum partnership.

Jigsaw appoints Croud to boost online audience

The fashion retailer has chosen Croud to drive engagement from new audiences across the UK.

In-game ad campaign for kids’ autism awareness reaches one million impressions in Roblox

Istanbul Grand Airport teamed up with Anzu.io and Tooplay to launch an in-game ad campaign within Roblox to raise awareness for autism and social responsibility amongst kids.

Emma Raducanu serves AR campaign from Vodafone bringing Snapchatters Centre Court

Wimbledon partnership gives Snapchatters Centre Court seats in augmented reality experience.

Top 5 Cannes Lions winners: purpose-driven campaigns top the Creative Data Awards shortlist

From public apologies to anti-hijacking, the campaigns that were creative with data served their consumers with a focus on equality, sustainability and mental health awareness.

Warner Bros. Discovery picks LiveRamp for privacy-first addressable marketing tools on Eurosport

ATS helps sports broadcaster move away from third-party cookies and towards a sustainable, privacy-centric, solution, claiming initial results are showing better performance than with cookies.

“Alexa, hear this!” Specsavers’ first ever actionable audio ad helps customers book a hearing test

New advertising technology from Say It Now bridges the gap between traditional radio and digital, by enabling listeners to book their hearing test by simply speaking to their Alexa smart speaker.

Budweiser lights up homes with Good-Loop and SolarAid

For every view of their video ads, they make a donation to SolarAid, creating a sustainable market for solar lights in Africa.

Kinetic breaks news with digital OOH campaign for Times Radio

The out-of-home specialist partnered with Times Radio to launch a data-driven campaign tracking UK PM’s no-confidence vote as the news broke.

Sports Direct appoints Cowshed Social as video production partner to drive brand awareness

Cowshed Social will handle all strategy, creative and production of the retailer’s YouTube channel, producing content on football, culture and entertainment.

Coca-Cola launches first ever end-to-end global platform across multiple channels for its new FUZETEA brand

The platform aims to boost awareness across TV, social and with influencers, by encouraging consumers to celebrate their unique blend of contrasts.

Cancelling comparison culture: Bupa’s #PowerfulRealStories social media campaign with AR for women’s mental health

The programmatic video campaign encourages people to ‘unfilter’ their lives. Influencers use an augmented reality filter that dissolves away, highlighting social media’s comparison culture worsened by the pandemic.

The Financial Times’ Climate Game: can you reach net zero by 2050?

The gamified content educates the user about the necessary steps to tackle climate change, with an engaging format that encourages customer loyalty.

‘More Than Movement’: GSK’s Voltarol launches GAY TIMES video campaign across Channel 4 and social

The campaign highlights stories from the LGBTQ+ community and their experience in sport, launching across Channel 4, All 4 and socials.

BT lifts the curtain on new martech platform with biggest B2B multichannel campaign to date

“BT Means Business” brand positioning sees UK telecoms giant reach out to business owners with a new platform to allow them to create and measure all their digital advertising.

Cavai and UK’s Home Office use conversation to boost awareness of child safety watch-outs

Pilot campaign uses conversational ad formats with personalisation to reduce bounce rates and engage parents and carers to support vulnerable children

Total Media gets ambitious after winning Abel & Cole’s UK media account

Programmatic, paid social and search begin the agency’s extensive media plans to establish the grocer at the top.

“Generation Change”: The Open University partners with MTV for social and TV campaign

Through linear TV and on-demand, Paramount owned Velocity are driving audiences with longer formats. They use authentic voices to connect with Black and Asian audiences to encourage enrollment.

London calling! Wavemaker, M&C Saatchi and London & Partners call tourists back to the UK capital

A £10m digital-first campaign launched this week aims to attract tourists to London with creatives placed in major European and US cities with data-driven travel and lifestyle promotion.

Grey Goose gets creative with AR to launch new flavours

Vodka brand works with web3 creative agency Swipe Back, creating an immersive experience in Heathrow Airport with AR and QR codes.

Boots goes big on revamped Advantage Card scheme with £3m campaign

One of the UK’s most iconic loyalty schemes is getting an upgrade, and its first TV commercial, as card holders now get instant access to lower prices on over 400 products.

AutoScout24 revs up local media ads to beat crumbling cookies

With the demise of third-party cookies, advertisers will turn to more local media, says AutoScout24, increasing demand from premium advertisers.

LinkedIn's #FlexibleIs uses influencers to promote flexible working for women

The social campaign builds on LinkedIn’s commitment to destigmatize flexible working for women. Following a global partnership with International Women’s Day and national sponsorship of UEFA Women’s EURO 2022.

Absolut headlines the metaverse at Coachella with virtual experience

Marking its 10th year as the Official Vodka of Coachella, Absolut.Land, blends interaction with cocktails, NFTs and entertainment live from the metaverse.

#WeWantGary: Brew City lures Lineker with cheeky paid social push

The Wild’s first campaign for McCain targets Leicester-based Garys... including crisp-loving Lineker.

Jamie Oliver launches recipe book on TikTok with live shopping

TikTok plays host to Jamie Oliver’s new book launch with guests and live music from Tom Grennan. Inspired viewers could purchase any of his books at a discount whilst watching in real-time.

Can you scan it? Yes, you can! A tribe called M&S

M&S take us back to the 90s with an omnichannel campaign using the Sparks app.

Bring back your dead: MyHeritage uses D-ID’s deep learning to ‘resurrect’ relatives

We’ve all heard of breathing new life into an old campaign, but ancestry-tracing platform MyHeritage is taking it a step further, in a very measurable and shareable way.

Hoppily ever after: Bidnamic wins account for craft beer seller

Championing the unusual and the underdog, Bidnamic’s machine learning will optimise Hoppily’s Google Shopping account and grow sales cost effectively.

John Frieda gets personal about hair with ‘It’s for me’ integrated campaign

The haircare giant las launched an online and social campaign built around global customer data to boost brand performance.

Pet brand Tails.com unleashes 10 percent growth with Incubeta data partnership

Pet nutrition challenger-brand sees a 10 percent uplift in sign ups with a new integrated approach to its European customer data. 

ITV and Trigger Point build suspense with outdoor QR campaign

A countdown timer projected onto London’s County Hall leads viewers towards the latest TV drama, and marketers to a deeper insight into OOH campaign performance.

Papa Murphy's returns with QR-powered Pizza ads

US 'take and bake' pizza brand Papa Murphy’s first campaign in years combines the reach of TV with the measurability of QR codes.

Kayak uses AI data to take risks with edgy ‘Deniers’ series

Travel firm Kayak ventured into tricky territory with its spoof conspiracy theorist ads, but AI audience insights gave it the confidence to take the risk. 

Cadbury creates hyper-personalised ads for Diwali

Thousands of tailored versions of the same Cadbury ad were created as part of a new campaign, leading viewers to support their local stores during the holiday period in India.

Hobbycraft goes hyper-targeted to nurture new lockdown audience

Building on a crafting surge, media agency Spark Foundry reactivated the retailer's customer base that grew out of lockdown with a data-led campaign.

Taco Bell targets youth audience with anti-Christmas social campaign

Taco Bell UK launched a social and digital campaign encouraging people not to talk about Christmas.

Ryan Reynolds uncovers ‘soul shattering’ performance marketing results

A tongue-in-cheek ad from performance TV platform MNTN sees movie star Ryan Reynolds confronted with uncomfortable truths about the success of his latest ads. See why it's our campaign of the week here…

Crayola gets creative with targeted ‘back to school’ video series

Crayola’s back-to-school video series illustrates how performance marketing can augment a branding campaign, with 36 highly-targeted videos reaching 3.5million parents across Facebook, YouTube and Instagram.