Pilot campaign uses conversational ad formats with personalisation to reduce bounce rates and engage parents and carers to support vulnerable children
Programmatic, paid social and search begin the agency’s extensive media plans to establish the grocer at the top.
Through linear TV and on-demand, Paramount owned Velocity are driving audiences with longer formats. They use authentic voices to connect with Black and Asian audiences to encourage enrollment.
A £10m digital-first campaign launched this week aims to attract tourists to London with creatives placed in major European and US cities with data-driven travel and lifestyle promotion.
Vodka brand works with web3 creative agency Swipe Back, creating an immersive experience in Heathrow Airport with AR and QR codes.
One of the UK’s most iconic loyalty schemes is getting an upgrade, and its first TV commercial, as card holders now get instant access to lower prices on over 400 products.
With the demise of third-party cookies, advertisers will turn to more local media, says AutoScout24, increasing demand from premium advertisers.
The social campaign builds on LinkedIn’s commitment to destigmatize flexible working for women. Following a global partnership with International Women’s Day and national sponsorship of UEFA Women’s EURO 2022.
Marking its 10th year as the Official Vodka of Coachella, Absolut.Land, blends interaction with cocktails, NFTs and entertainment live from the metaverse.
The Wild’s first campaign for McCain targets Leicester-based Garys... including crisp-loving Lineker.
TikTok plays host to Jamie Oliver’s new book launch with guests and live music from Tom Grennan. Inspired viewers could purchase any of his books at a discount whilst watching in real-time.
M&S take us back to the 90s with an omnichannel campaign using the Sparks app.
We’ve all heard of breathing new life into an old campaign, but ancestry-tracing platform MyHeritage is taking it a step further, in a very measurable and shareable way.
Championing the unusual and the underdog, Bidnamic’s machine learning will optimise Hoppily’s Google Shopping account and grow sales cost effectively.
The haircare giant las launched an online and social campaign built around global customer data to boost brand performance.
Pet nutrition challenger-brand sees a 10 percent uplift in sign ups with a new integrated approach to its European customer data.
A countdown timer projected onto London’s County Hall leads viewers towards the latest TV drama, and marketers to a deeper insight into OOH campaign performance.
US 'take and bake' pizza brand Papa Murphy’s first campaign in years combines the reach of TV with the measurability of QR codes.
Travel firm Kayak ventured into tricky territory with its spoof conspiracy theorist ads, but AI audience insights gave it the confidence to take the risk.
Thousands of tailored versions of the same Cadbury ad were created as part of a new campaign, leading viewers to support their local stores during the holiday period in India.
Building on a crafting surge, media agency Spark Foundry reactivated the retailer's customer base that grew out of lockdown with a data-led campaign.
Taco Bell UK launched a social and digital campaign encouraging people not to talk about Christmas.
A tongue-in-cheek ad from performance TV platform MNTN sees movie star Ryan Reynolds confronted with uncomfortable truths about the success of his latest ads. See why it's our campaign of the week here…
Crayola’s back-to-school video series illustrates how performance marketing can augment a branding campaign, with 36 highly-targeted videos reaching 3.5million parents across Facebook, YouTube and Instagram.