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FC Bayern, McCain, Magnet, Bensons For Beds and Domino’s: top 5 performance marketing campaigns this week
From Alexa air fryer recipes and PPC-powered kitchen consultations to live shopping for beds and fan access to football icon Thomas Müller, we pick the standout performance marketing campaigns from brands this week.
Lynx, Garnier, Dobbies, Mettle and B&M: top 5 performance marketing campaigns this week
From GOATs and rock stars to AR make-up and springtime gardens, we pick the standout performance marketing campaigns from brands and agencies this week.
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Jägermeister and G2 Esports launch “no brainer” partnership to connect with fans
The dual goal campaign hopes to grow G2’s gaming audience as Jägermeister continues to go beyond its core product offering for the sake of building brand love and a digital content series.
Ding.com enlists GottaBe!’s expertise to connect UK’s ethnic minorities with internationally-based loved ones
Omnichannel campaign to launch across the UK using a mix of digital and in-person events in the hopes of connecting ethnic minority users with family and friends based abroad.
Put your feet up: Total Media to head up Scholl’s youth movement
Media agency replaces incumbent agency Zenith, who declined to repitch, and won market leading footcare brand over on the basis that its behaviour-based approach to marketing will unlock younger audiences at a global scale.
Manchester City and OKX drive fan engagement across the metaverse with personalised kit avatars
PL title contending football club continues its foray into the metaverse with its latest interactive fan experience and digital first campaign, brought to life by Web3 company OKX and Yahoo.
Sustainable summer drinks: Inch’s Cider partners with Pinterest to inspire party planners
Co-branded initiative hopes to dominate the Pinterest search market for summer drinks, focusing on sustainability to align with users’ values.
NBC Sports helps student athletes monetise their name and image online
'First of its kind' deal sees the sports broadcaster leverage MOGL’s technology to offer a scalable platform that could see the 'Name, Image and Likeness' (NIL) marketing landscape change dramatically.
Alexa to ‘open’ Race for Life to users in new actionable audio campaign for Cancer Research UK
Cancer charity partners with Say it Now to allow sign-up for 450 Race for Life events across the UK by hailing “Alexa”.
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Cocktail hour: connected packaging gets German and Austrian consumers’ creative juices flowing
Tetra Pak and Appetite Creative have teamed up to launch an innovative performance campaign that marries together connected packaging, personalisation and first-party data collection.
P&O Ferries reminds travellers that planes and trains can be a pain
To put ferry travel “back on the map”, contextually-placed posters within airports and train stations are geared towards grabbing viewers attention at specific travel pain points that don’t exist when travelling by ferry.
Premiership Rugby enrols Threepipe for marketing support
To drive ticket sales ahead of the final, the brand performance agency is brought on to the pitch.
Hydrate for your mental state: BUXTON Water partners with Mind ahead of 2023 London Marathon
TV creative alongside print and digital channels emphasises the importance of proper hydration in maintaining mental wellbeing and how sweat and tears play a crucial part in life’s twists and turns.
Beauty brand Klorane uses the power of performance to put the spotlight on ‘plant blindness’
Twitch partnership with streamer Baghera Jones allowed the dermo-cosmetic brand to highlight the importance of plants to a younger audience of Gen Z gamers.
Royal Navy deploys AI assistant tool to step up recruitment
The Royal Navy Virtual Guide aims to appeal to a more diverse range of younger candidates by personalising the recruitment experience.
The ‘London look’: Rimmel’s Tower Bridge takeover with Maya Jama
The ‘look’ comes to London with a new brand ambassador, following the footsteps of Kate Moss, leveraging Instagram and TikTok for paid ads.
easyJet hires Kepler for EMEA digital media buying across holiday and flight operations
Budget airline strikes partnership with digital marketing specialist Kepler Group to take the lead on its media investment across several crucial European markets.
RNIB ousts gaming’s lack of accessibility for the visually impaired
Twitch stream puts spotlight on the challenges faced by sightless gamers by exposing viewers to an authentic representation of their hardship.
Magnum entices metaverse users back to reality with ice cream
Unilever brand introduces 360-degree campaign across several performance channels including the launch of VR goggles, encouraging consumers to leave virtual reality behind and indulge in the real-life pleasure of a Magnum.
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BrewGPT? Beck’s latest beer brewed and branded by AI
Omnichannel campaign promoting Beck’s Autonomous was conceived by ChatGPT and Midjourney, from the brew’s ingredients to its logo, container design and creative assets.
Actimel enters Fortnite to help fight off virtual zombies
Brand activation intends to expose its immunity-boosting offerings to new audiences by first helping gamers’ virtual characters stay safe.
‘Feel Cinematic’: ODEON hopes to rekindle Europe’s love of cinema
Omni-channel campaign leans on performance marketing to emphasise the emotional benefits of enjoying Hollywood’s best on the big screen.
Ford unveils virtual launch of electric car for consumers to test drive without leaving their home
In partnership with Imagination, Ford has set out to redefine brand experience in the automotive industry with the online launch of its first volume passenger electric car designed and built in Europe.
Snap unveils industry-first AR solution for businesses’ owned channels
The ARES Shopping Suite makes the augmented reality tech available to businesses worldwide, beginning with retail brands.
TikTok Women’s Six Nations puts creators centre stage
Creators will again play a key role in promoting the TikTok Women’s Six Nations and exposing women’s rugby to a broader community on the platform.
Lyle’s hopes to re-energise demand for its golden syrup with new brand-first creative platform and multichannel campaign
The TV-led initiative hopes to expose Lyle’s family-orientated brand messaging to younger audiences and breathe new life into the 140-year-old product.
Eco-friendly search engine Ecosia is turning its users’ searches into trees
The Sky Zero Footprint Fund finalist has used £250,000 from Sky Media to launch a multi-channel TV campaign raising awareness of its environmentally friendly practices.
Olivia Wilde’s directing debut with Amazon headlines Prime’s push to make people’s lives easier
“It’s on Prime” is a global campaign across several digital channels aimed at encouraging Prime’s members to embrace their uniqueness and use the platform’s offerings to improve their lives, everyday.
Rebel Internet takes on ‘big broadband’ with the help of Spotify and social media
The new kid on the broadband block kicks off the multichannel campaign with a suite of Spotify audio ads showcasing areas where established broadband providers are “failing” customers.
Heinz uses Fortnite to educate gamers on the importance of healthy soil
The introduction of ‘S.O.S Tomatoes Island’ to Fortnite aims to spotlight the world’s declining soil standards, in the hopes of turning things around.
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NASCAR races into Roblox with new ‘NASCAR Speed Hub’
The virtual gaming experience endeavours to broaden NASCAR’s community of gamers in collaboration with other brands to celebrate 75 years.
Channel 4.0 inks first branded deal with cosmetics house e.l.f
The commercial partnership includes a branded YouTube series and broadcast of a viral ad this week.
LEGO gets building in the metaverse with Fortnite creator Epic Games
LEGO and Epic Games are developing a virtual world in the metaverse, promoting safe play environments for children in Web3.
An anti-knife crime AI-led campaign from The Ben Kinsella Trust hopes to ensure all sons come home this Mother’s Day
Using machine learning technology developed by M&C Saatchi London and Clear Channel UK, the largely DOOH initiative aims to reflect how modern advertising can help serve a larger social purpose.
Campaign created completely by AI highlights the absurdity of bucket list tourism
Artificial intelligence creates all text and images for a subversive campaign from VisitDenmark, in which popular tourist attractions like the Mona Lisa explain why Denmark is better.
St Patrick’s Day is ‘just for the craic’ says Original Source social campaign
The shower brand celebrates St Patrick’s Day with OOH creative across Manchester and social media presence this week.
Kooth Digital Health teams with TfGM to support mental health in Greater Manchester
Kooth launches first multi-platform OOH campaign using anonymous data from service users for authenticity.
Nescafé’s new campaign hopes to emphasise that both its coffee and the planet are here to stay
To do its bit to challenge the ongoing climate crisis, Nescafé’s latest advertising push puts the company’s sustainability efforts at the forefront.
Tinder and the UK government are helping England’s lonely hearts find companionship
With companionship the number one priority of the majority of Tinder’s users, the dating platform has aligned itself with the UK government’s initiative to get more people talking about the impact of loneliness.
Royal Mail launches £250,000 sustainability-oriented multichannel campaign
The initiative pairs several performance channels with a TV advert to promote making more sustainable choices within the delivery industry - both for services and consumers.
Audi swings into action to help Golf fans up their game
A co-branding venture with Sky Sports, the two brands have pooled their resources to increase exposure whilst helping viewers of the PGA Tour refine their game.
Birra Moretti and Amazon Ads present 'Live Italian'
The premium UK lager’s first TV series signals a potential new trend for brands to start investing in long-form content to further connect with their audiences.
Motorsport star Ferdinand Hasburg’s Rebel Team commits to Little Dot Sport ahead of 24 Hours of Le Mans
Rebel Team will officially launch at the famous race later this year and has hired the agency to drive brand awareness and develop a strong fanbase on social media ahead of time.
NOW personalises posters based on car number plates in new F1 season push
Streaming platform and Sky Creative Agency deploy ‘Automatic Number Plate Recognition’ technology to tailor digital out-of-home content for viewers.
The Crown Estate uses the power of performance to bring London’s ‘most experimental food market’ to Glasshouse Street
In partnership with ScienceMagic, the sovereign's public estate brought locals ‘Flavourscapes’ - a chance to ‘eat joy’.
Boots champions women’s health with biggest omnichannel campaign to date
The new campaign hopes performance channels will help reaffirm the brand as the UK’s go to healthcare business.
Old school Whittard goes new school with its first ever TV advert via Sky AdSmart
The luxury tea and coffee chain has invested in television as an advertising medium for the first time in its 137 year history, representing a landmark moment for the heritage British brand.
Queues for the loos: M&C Saatchi’s ‘poo’ campaign for NHS England
NHS England launches multichannel campaign to drive more people to complete a bowel cancer screening test.
Lipton partners with Billion Dollar Boy to share the love down under
The two-week long campaign will combine digital out-of-home, experiential and social media advertising into a cross-platform initiative aimed at promoting positive brand sentiment for Lipton Iced Tea as it launches a sugar free range.
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Privacy first: THG partners with LiveRamp to power up secure data collaboration
LiveRamp’s Safe Haven solution will be incorporated into the e-commerce conglomerate’s solutions to promote privacy-conscious data management between businesses.
Peroni Nastro Azzurro makes ‘perfect pairing’ with Channel 4’s First Dates
In the Italian brand’s first sponsorship with the broadcaster, a Valentine’s Day special of the hit TV show was broadcast alongside creative launch.
Ronan Keating and Harriet Scott want you to experience some magic on the beach
Travel specialists On the Beach and Magic Radio have become the latest brands to dive into the world of interactive audio advertising, hoping to take advantage of smart speakers’ growing popularity among UK homes.
Wavemaker keeps hold of Department for Transport business
The agency will continue on the department’s behaviour change portfolio including the Think! road safety campaign.
Chicken Run: Sky Sports goes Kentucky Fried
Sky Sports has partnered with KFC to bring its delivery service to sports fans this spring across digital and linear channels.
Heinz adopts performance channels to redefine the bean for millennials
The launch of several ‘Unbeanlievable’ new products aim to prove to newer generations just how flexible a bean can be.
TfL picks Wavemaker to drive media planning and buying strategy
Wavemaker will handle change projects and public consultations as part of media planning and buying for the Greater London Authority.
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Cheil UK takes flight with Collinson to help the world’s largest independent airport lounge experiences programme soar
Cheil UK has been awarded control over Priority Pass, an independent airport lounge scheme operated by Collinson.
AR you going to fashion week? Snap and Vogue launch augmented reality exhibition
Immersive exhibition, curated by Edward Enninful, showcases how AR is reshaping fashion and design.
Manchester City stars partner with OKX to launch an immersive metaverse fan experience
Jack Grealish and Ilkay Gündogan are among the Premier League Stars who have joined with crypto firm to launch ‘OKX Collective’
PwC content marketing campaign explores the world’s need for balance
LinkedIn and OMG’s DRUM launch campaign for PwC to “humanise a tech-powered future”, with broadcaster and Professor of Mathematics, Hannah Fry.
Moss Bros SEO and content trial sees ‘112%’ organic traffic boost with Mediavision
Men’s fashion giant Moss Bros has extended its relationship with MediaVision, doubling down on its confidence in performance marketing.
Paddy Power owner bets big on performance marketing with extended EssenceMediacom partnership
EssenceMediacom has reaffirmed its partnership with global sports betting, gaming and entertainment provider Flutter Entertainment, bringing Sky Betting and Gaming into the agency’s roster.
Richmond launches £1.1m campaign to sell shoppers on going meat-free this Veganuary
In a bid to improve sales of its meat-free products, Richmond’s latest marketing campaign marks its first foray into out-of-home digital advertising.
Robbie Williams is the new voice of Felix in European campaign
Purina brand Felix experiments with new campaign on TikTok and YouTube, hoping to reach over 30 million consumers in partnership with music megastar, Robbie Williams.
Say It Now helps Tesco shoppers speak special offers into existence
Voice assistant adtech firm delivered the retailer’s first actionable audio advert, with 28% of engaged listeners setting reminders to shop for the deals online at a later date.
2022 FIFA World Cup: EMPIRE and Anzu used mobile gaming to bring soccer fans the sweet symphonies of Afro Pop
American record label EMPIRE joined forces with in-game advertising platform Anzu to promote Afro Pop artist Kizz Daniel’s latest single during the FIFA World Cup.
Exotic animals 'go missing' across Europe and you'll need a QR code to find them
Adventure travel brand WeRoad’s newest guerilla marketing campaign prompts curious passers-by to help find a series of ‘missing’ exotic animals.
FGH and iProspect ink two-year extension of media partnership
The partnership will focus on reinvigorating retailer Freemans with new channels and test and learn strategy to become the digital department store of choice.
eBay returns as Love Island partner with campaign rooted in digital culture
The online marketplace’s multi-channel campaign encourages shoppers to ‘Couple Up With Pre-loved’, at the launch of ITV’s latest Love Island series.
McCormick names dentsu X as global media agency
Global responsibility of seasoning giant’s full funnel media strategy now comes to dentsu X after decade-long relationship working in select markets including Australia and the US.
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Try before you buy with M&S virtual modelling
Be a model for a day and experience fashion brand Jaeger in two UK M&S stores.
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Influencer at 84: L’Oréal Paris’ first mature creator campaign
The mature market is a growing opportunity on social. L’Oreal launches its first mature creator-led campaign with 10 creators over 45.
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H&M connects on and offline worlds with new gaming experience on Roblox
The immersive experience engages the digital native generation, promoting sustainability and users’ fashion identities on and off the screen.
Reed braces for jobseeker avalanche with ‘Massive Monday’ campaign
New TV, OOH, radio and digital ad from Reed coincides with ‘Massive Monday’ – when record numbers of jobseekers apply for new jobs.
TUI ventures into long-form video ads with The World Cook on Prime Video
The Emma Willis and Fred Sirieix show will be supported by display and video activity across IMDB, Twitch and Amazon.co.uk, with audiences targeted according to their streaming habits.
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Christmas e-cracker jokes are still terrible
The Botanist has relaunched its digital cracker with QR code and prizes that aren’t rubbish whilst tackling waste. But the jokes still don’t improve.
Sam Ryder gets 2022 wrapped with Little Dot Studios and Parlophone Records YouTube Shorts collaboration
YouTube Shorts mini-series documents singer’s incredible year after Eurovision glory and chart-topping debut album.
KIA and Incubeta use data to drive the customer journey
The car manufacturer is looking to use an Audience Analysis Model to rev up better customer and user experiences.
Keep Britain Tidy launches campaign to stub out litter caused by smoking
The environment charity launches first TV and BVOD campaign this month, with social and digital support in February 2023.
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David Beckham’s esports company goes TikTok-first
In a new contract with Little Dot Sport, the business uses creators and vertical video production to engage its community.
JD turns entire storefront into giant arcade machine in London
Snap and retailer JD used QR codes and augmented reality to encourage competition and engage with customers outside the store.
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Ronaldinho kicks off Pepsi social media and e-commerce drive with Foosball challenge in Dubai
Consumers can get #ThirstyForMore and follow Pepsi Global social media channels to find out more about limited edition Pepsi Nutmeg drink and view Nutmeg Royale film campaign.
ITV and Live Tech Games launch new game for World Cup
Following the success of WordSurge with ITV’s This Morning, the collaboration launched a new game to engage consumers with ITV.
How many sheep does it take to win a World Cup?
Could this World Cup campaign be any more Welsh? PR, social, OOH and TV – and sheep – work together to gain support for England’s opponents.
Zoo goes wild for technology with audience engagement platform
Real-time data analysis monitors visitor dwell times, triggering relevant content for Northumberland Zoo visitors.
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Action for Children and The Kite Factory team up for annual Secret Santa campaign
Tiktok and TV are parts of media strategy to amplify annual campaign for children’s charity.
WatchShop hires digital agency twentysix to develop multichannel media strategy
The agency will be responsible for a seven-figure budget to lead the WatchShop’s organic search, paid search and paid social activity.
UK government pledges to double donations for Save the Children’s Christmas Jumper Day campaign
Save the Children’s multi-channel campaign for Christmas Jumper Day 2022 is set to be its biggest yet as MediaCom targets commuting donors for site sign ups.
Lacoste creates NFT treasure hunt with Christmas campaign
Gen Z expect more from brands than just products. Lacoste and Zenith use interactive AR and NFTs to break through the Christmas fragrance noise.
King’s Cross multimedia campaign encourages shopping ‘off-piste’ this Christmas
Digital-out-of-home and social elements of the campaign tap into consumer insight that shopping during the festive period can sometimes be an overwhelming and stressful experience.
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Lick launches Colours tool on Pinterest
Pinterest users can now convert their boards into shoppable paint palettes with the click of a button.
Remembrance Day integrated campaign brings to life untold war stories
Ancestry’s multi-channel campaign with poet Nikita Gill incorporates PR, cinema, TV, BVOD, radio, social media, CRM and onsite, bringing to life untold war stories from the home front and frontline.
Buon Appetito! Napolina and Lucky Generals team up for tasty combination
New “Not so humble ingredients” platform with digital, social and OOH assets promotes Italian food brand’s essential staples.
Dentsu X and Scenic Group set sail with global digital media strategy
Integrated agency network dentsu X secures worldwide digital media remit for the luxury cruise operator.
Specsavers and Ekimetrics team up for fresh MMO approach
The UK high street optician will get a step change in its approach to data and marketing across all online and offline channels.
Green shoots of Dobbies’ Christmas Campaign unveiled
Garden centre retailer aims to ‘grow Christmas’ with integrated magic bauble campaign across digital, social, radio and print.
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West Ham United select their team for Youtube and social
The London club kicks off YouTube partnership with Little Dot Sport, which now manages West Ham’s social media and digital content to increase engagement with fans.
Not just the Mona Lisa: Pinterest exhibits the Louvre’s original content series
Taking advantage of the platform's 400 million monthly users, the museum is inviting new visitors to see more than just the Mona Lisa.
Get with the Elizabeth Line programme: Global’s DAX integration for the UK’s biggest digital outdoor network
Digital ad displays on London’s newest transport line now available to buy programmatically at London’s Bond Street station.
Streaming shuttlecocks at first ever digital badminton festival
ARCFEST, from Sports brand Yonex and creative agency monopo London, debuted across three different digital platforms designed as ‘stages’.