CAMPAIGNS

Manchester City stars partner with OKX to launch an immersive metaverse fan experience

Jack Grealish and Ilkay Gündogan are among the Premier League Stars who have joined with crypto firm to launch ‘OKX Collective’

PwC content marketing campaign explores the world’s need for balance

LinkedIn and OMG’s DRUM launch campaign for PwC to “humanise a tech-powered future”, with broadcaster and Professor of Mathematics, Hannah Fry.

Moss Bros SEO and content trial sees ‘112%’ organic traffic boost with Mediavision

Men’s fashion giant Moss Bros has extended its relationship with MediaVision, doubling down on its confidence in performance marketing.

Paddy Power owner bets big on performance marketing with extended EssenceMediacom partnership

EssenceMediacom has reaffirmed its partnership with global sports betting, gaming and entertainment provider Flutter Entertainment, bringing Sky Betting and Gaming into the agency’s roster.

Richmond launches £1.1m campaign to sell shoppers on going meat-free this Veganuary

In a bid to improve sales of its meat-free products, Richmond’s latest marketing campaign marks its first foray into out-of-home digital advertising.

Robbie Williams is the new voice of Felix in European campaign

Purina brand Felix experiments with new campaign on TikTok and YouTube, hoping to reach over 30 million consumers in partnership with music megastar, Robbie Williams.

Say It Now helps Tesco shoppers speak special offers into existence

Voice assistant adtech firm delivered the retailer’s first actionable audio advert, with 28% of engaged listeners setting reminders to shop for the deals online at a later date.

2022 FIFA World Cup: EMPIRE and Anzu used mobile gaming to bring soccer fans the sweet symphonies of Afro Pop

American record label EMPIRE joined forces with in-game advertising platform Anzu to promote Afro Pop artist Kizz Daniel’s latest single during the FIFA World Cup.

Exotic animals 'go missing' across Europe and you'll need a QR code to find them

Adventure travel brand WeRoad’s newest guerilla marketing campaign prompts curious passers-by to help find a series of ‘missing’ exotic animals.

FGH and iProspect ink two-year extension of media partnership

The partnership will focus on reinvigorating retailer Freemans with new channels and test and learn strategy to become the digital department store of choice.

eBay returns as Love Island partner with campaign rooted in digital culture

The online marketplace’s multi-channel campaign encourages shoppers to ‘Couple Up With Pre-loved’, at the launch of ITV’s latest Love Island series.

McCormick names dentsu X as global media agency

Global responsibility of seasoning giant’s full funnel media strategy now comes to dentsu X after decade-long relationship working in select markets including Australia and the US.

Try before you buy with M&S virtual modelling

Be a model for a day and experience fashion brand Jaeger in two UK M&S stores.

Influencer at 84: L’Oréal Paris’ first mature creator campaign

The mature market is a growing opportunity on social. L’Oreal launches its first mature creator-led campaign with 10 creators over 45.

H&M connects on and offline worlds with new gaming experience on Roblox

The immersive experience engages the digital native generation, promoting sustainability and users’ fashion identities on and off the screen.

Reed braces for jobseeker avalanche with ‘Massive Monday’ campaign

New TV, OOH, radio and digital ad from Reed coincides with ‘Massive Monday’ – when record numbers of jobseekers apply for new jobs.

TUI ventures into long-form video ads with The World Cook on Prime Video

The Emma Willis and Fred Sirieix show will be supported by display and video activity across IMDB, Twitch and Amazon.co.uk, with audiences targeted according to their streaming habits.

Christmas e-cracker jokes are still terrible

The Botanist has relaunched its digital cracker with QR code and prizes that aren’t rubbish whilst tackling waste. But the jokes still don’t improve.

Sam Ryder gets 2022 wrapped with Little Dot Studios and Parlophone Records YouTube Shorts collaboration

YouTube Shorts mini-series documents singer’s incredible year after Eurovision glory and chart-topping debut album.

KIA and Incubeta use data to drive the customer journey

The car manufacturer is looking to use an Audience Analysis Model to rev up better customer and user experiences.

Keep Britain Tidy launches campaign to stub out litter caused by smoking

The environment charity launches first TV and BVOD campaign this month, with social and digital support in February 2023.

David Beckham’s esports company goes TikTok-first

In a new contract with Little Dot Sport, the business uses creators and vertical video production to engage its community.

JD turns entire storefront into giant arcade machine in London

Snap and retailer JD used QR codes and augmented reality to encourage competition and engage with customers outside the store.

Ronaldinho kicks off Pepsi social media and e-commerce drive with Foosball challenge in Dubai

Consumers can get #ThirstyForMore and follow Pepsi Global social media channels to find out more about limited edition Pepsi Nutmeg drink and view Nutmeg Royale film campaign.

ITV and Live Tech Games launch new game for World Cup

Following the success of WordSurge with ITV’s This Morning, the collaboration launched a new game to engage consumers with ITV.

How many sheep does it take to win a World Cup?

Could this World Cup campaign be any more Welsh? PR, social, OOH and TV – and sheep – work together to gain support for England’s opponents.

Zoo goes wild for technology with audience engagement platform

Real-time data analysis monitors visitor dwell times, triggering relevant content for Northumberland Zoo visitors.

Action for Children and The Kite Factory team up for annual Secret Santa campaign

Tiktok and TV are parts of media strategy to amplify annual campaign for children’s charity.

WatchShop hires digital agency twentysix to develop multichannel media strategy

The agency will be responsible for a seven-figure budget to lead the WatchShop’s organic search, paid search and paid social activity.

UK government pledges to double donations for Save the Children’s Christmas Jumper Day campaign

Save the Children’s multi-channel campaign for Christmas Jumper Day 2022 is set to be its biggest yet as MediaCom targets commuting donors for site sign ups.

Lacoste creates NFT treasure hunt with Christmas campaign

Gen Z expect more from brands than just products. Lacoste and Zenith use interactive AR and NFTs to break through the Christmas fragrance noise.

King’s Cross multimedia campaign encourages shopping ‘off-piste’ this Christmas

Digital-out-of-home and social elements of the campaign tap into consumer insight that shopping during the festive period can sometimes be an overwhelming and stressful experience.

Lick launches Colours tool on Pinterest

Pinterest users can now convert their boards into shoppable paint palettes with the click of a button.

Remembrance Day integrated campaign brings to life untold war stories

Ancestry’s multi-channel campaign with poet Nikita Gill incorporates PR, cinema, TV, BVOD, radio, social media, CRM and onsite, bringing to life untold war stories from the home front and frontline.

Buon Appetito! Napolina and Lucky Generals team up for tasty combination

New “Not so humble ingredients” platform with digital, social and OOH assets promotes Italian food brand’s essential staples.

Dentsu X and Scenic Group set sail with global digital media strategy

Integrated agency network dentsu X secures worldwide digital media remit for the luxury cruise operator.

Specsavers and Ekimetrics team up for fresh MMO approach

The UK high street optician will get a step change in its approach to data and marketing across all online and offline channels.

Green shoots of Dobbies’ Christmas Campaign unveiled

Garden centre retailer aims to ‘grow Christmas’ with integrated magic bauble campaign across digital, social, radio and print.

West Ham United select their team for Youtube and social

The London club kicks off YouTube partnership with Little Dot Sport, which now manages West Ham’s social media and digital content to increase engagement with fans.

Not just the Mona Lisa: Pinterest exhibits the Louvre’s original content series

Taking advantage of the platform's 400 million monthly users, the museum is inviting new visitors to see more than just the Mona Lisa.

Get with the Elizabeth Line programme: Global’s DAX integration for the UK’s biggest digital outdoor network

Digital ad displays on London’s newest transport line now available to buy programmatically at London’s Bond Street station.

Streaming shuttlecocks at first ever digital badminton festival

ARCFEST, from Sports brand Yonex and creative agency monopo London, debuted across three different digital platforms designed as ‘stages’.

WhatsApp’s privacy campaign invades Roblox and Twitch

Promoting new privacy features like leaving groups silently and screenshot blocking, WhatsApp uses Roblox and social media to access users in their native environments.

Affinity Water continues campaign to Save Our Streams with BVOD, digital and social investment

New phase of campaign set to reach almost all customers in six-month integrated run.

BMW revs up performance marketing across Europe with iProspect

Move follows a competitive pitch result as the car giant consolidated marketing across its offline media business in EMEA.

EA Sports campaign for FIFA 23 balances branding and performance

The OOH campaign with Kinetic capitalises on reach with a programmatic, audience-led approach, whilst including Women’s club football for the first time ever.

Game changer: why the NBA is taking the ‘Disney+’ route with personalised all-in-one app

Data-led partnership with Microsoft pioneers what could be the dominant consumer technology of the future: app based sporting event subscriptions.

Vodafone’s #createconnections wants to bring 2.7 billion people online

One third of the global population cannot or do not access the internet. A new campaign from the Broadband Commission Working Group, along with Vodafone, aims to change this by 2030.

Female power over 40: Avon’s new podcast investigates the ‘Power in Ageing’

Avon gets audible in new podcast showcasing powerful women over 40. Flexi-work campaigner MotherPukka and Olympian Michelle Griffith-Robinson discuss career assurance, political activism and mind and body confidence.

Kärcher teams up with Future to target the home conscious

The content-focused campaign runs across Future’s home titles.

Walmart lands in Roblox to engage with users in the metaverse

The retail giant launches two ‘immersive experiences’ with interactive content and entertainment in a bid to reach 52 million gamers.

LEGO for adults launches with late night events

LEGO Lates teams up with influencers to promote the power of play and help adults relax, after 86% of adults said play helps them unwind from work.

City Index breaks stereotypes with international campaign

City Index, a spread betting, FX and CFD trading firm, has unveiled a major new multichannel campaign, ‘Master the Market Forces’.

A meat-free metaverse: Huera launches Minecraft mini-game campaign

With more than 3 million people playing Minecraft, Heura’s launch is designed to raise awareness about the benefits of plant-based eating

How to live richly with Citibank and Yahoo

Sponsored hub aims to improve financial literacy for readers at different life stages and drive high value leads to the financial services giant.

Crew Clothing gets hyper personal with AI-powered CDP

First-party data agency Planning-inc has developed Unilyze, an AI-powered platform, to leverage the retailer’s customer data.

‘Phygital’ travelling: a hybrid tourism boom

HONOR transforms cultural landmark with AI and AR in new Gateway to the Future initiative, connecting tourism and tech in the metaverse era.

Access all areas (to the Premier League) with new Yahoo campaign for Singapore broadcaster

Yahoo and StarHub team up for dedicated football hub combining contextual advertising and branded content.

Channel 4 and Clairol help ‘Find Your Perfect Match’

Are dating and hair colour so different? Hair brand Clairol and Channel 4’s First Dates launch new campaign featuring TV spots with show’s cast members.

Lionel Messi’s Save the Children campaign ‘transforms digital donations’ with Mastercard

Messi and Mastercard support Save the Children ahead of UEFA Champions League Group Stages, with video campaign on social and display.

Clarins air first ever connected TV ad to defend Double Serum

The skincare brand has opted for ever-growing CTV with Publicis’ Spark Foundry to defend Double Serum’s top ranking product status and expand reach to new consumers.

Fruittella and Wavemaker open ‘Halloween Hotel’ on Amazon Alexa for check-in

The Alexa game will give a daily countdown of content running up to Halloween, all accessible by voice – while Fruittella trials influencer-focused partnership with Amazon.

Go.Compare rebrands on ITV’s The Voice in new interactive sponsorship campaign

The price comparison website looks to find a “fresh voice” using behind the scenes videos on Facebook and YouTube.

Wavemaker to take on digital, e-commerce and TV briefs for consumer goods specialist JML

JML, home of quirky consumer innovations, selects Wavemaker to handle its media strategy and planning in ‘one agency’ approach.

Gaming privacy levels up with FACEIT and InfoSum

The data collaboration partnership preserves control of first-party data while avoiding any leaks or sharing, for one of the most in-demand demographics.

American Eagle storms Meta Quest 2, Roblox and TikTok with Back-to-School campaign uniting music and jeans

Fashion brand becomes the first to use TikTok’s SoundOn platform to create a custom song with a hashtag challenge.

London, a love story: Mayor of London’s new campaign to reconnect Brits with their city

‘Love London’ is the latest campaign from the Mayor’s Let’s Do London tourism initiative aiming to reignite the capital after the impact of COVID-19 on retail, culture and leisure.

New dance partners: Winter Gardens Blackpool and Mediaworks

150-year-old venue partners up with Mediaworks to create a more personal customer journey and “a robust digital footprint that offers long-term commercial success”.

‘Come back in a year, and tell us if cutting your budget was a good idea’

Campaign from the IPA and FT comes back into relevance – promoting the importance of brand building in periods of recession – with evidence to back it up.

Kickers reinvents ‘back to school’ campaigns in the metaverse

Kickers head to where kids are socialising – the metaverse – to market their new campaign, with influencers and esports events.

Revolution Bars teams up with FIXR as official ticket partner for Project Event Space

The bars and venues operator is partnering with FIXR to aid transition to digital ticketing and gain enhanced customer insight.

MediaVision wins performance marketing brief to help Abbott Lyon sparkle online

The performance marketing agency opens its tech stack to the jewellery brand to support the growth of its online traction.

Get discount Pizza through Alexa: new actionable audio ads from Pizza Hut

Radio listeners can claim a code via their smart speaker to get 30% off of Pizza Hut.

HBO’s House of the Dragon premieres with global AR campaign

Is it a bird? Is it a plane? Snap and HBO Max are bringing dragons to cities around the world via first of its kind location-based augmented reality experiences.

Gordon Ramsay lands in The Sandbox metaverse for ITV promo

The Sandbox has partnered with ITV Studios to host the next season of Hell’s Kitchen on ITV’s LAND

Picnic with Waitrose on Pinterest’s interactive ad format

Immersive Pin Extension from Pinterest connects users with brands like Waitrose to deep dive and interact with content, inspiring action.

Budweiser partners with global football heroes for competition campaign

The official beer for 2022’s FIFA World Cup hits social media with QR codes that football fans can scan to win an all expenses paid trip to Qatar.

A land down under or New York, New York? easyJet tailors travel recommendations based on Spotify playlists

Swapping cookies for musical moods, playlists will be used to power recommendations, with experiences and local gigs also suggested to holidaymakers.

Wavemaker retains media strategy and planning for Royal Navy recruitment campaign

The extension of the eight-year relationship will see Wavemaker target a diverse audience with a data-driven communication strategy and planning.

Blis partners with Experian for more granular audience targeting

Privacy-first targeting with cross-channel customer segmentation now integrated into Blis’ Audience Explorer, helping brands and agencies find the most valuable customers across seven markets.

Audi drives progression with Sky Sports as first innovation partner

The partnership involves Audi sponsoring Sky’s Power Meter and co-branded social content to run through 2022.

Budweiser launches limited edition ‘Home’ can as tribute to England win in the Women’s Euros

Harnessing first party data by enticing fans to sign up to a waiting list, Budweiser keeps the Lionesses’ win celebrations alive.

M&S ‘Eat Well Play Well’ campaign scores Ian Wright to front new competition launch

The partnership with the UK football associations launches new campaign to promote ‘game changer’ competition

William Hill kicks off its content debut with new football podcast

The betting firm joins forces with Wavemaker and Platform Media to take to the waves and support its credibility as a brand at the centre of ‘the beautiful game’.

Kevin De Bruyne heads up online and TV campaign for Credit Karma

The Premier League and Belgium football star was chosen for his astute data-led negotiations to front the US fintech’s campaign to get more Brits to sign up as members.

Equifax names Croud as digital media partner to boost digital transformation

Croud will support the credit report agency across all digital activity.

Budweiser cheers the Lionesses with 150,000 free beers

Digital coupons from Tesco and Budweiser cheers the nation for the win, pushing fans to social and getting campaign success stats in return.

Colgate says ‘I do’ to E4’s Married at First Sight UK sponsorship

Smiles all round as the new partnership is a match made in heaven, marking the show’s biggest deal to date.

Not just for Christmas: Mondelēz’ Ritz social campaign aims to break seasonal trends

Food brand harnesses social platforms to reposition as an all year snack and extend its appeal to a younger audience, as part of “ambitious growth plans”.

What’s all the Buzz? Volkswagen’s new tiny car campaign from Tribal Worldwide

Volkswagen and digital agency Tribal Worldwide drive new engagement with a campaign for UEFA Women’s EURO after last year’s ‘Tiny Football Car’ viral success.

Croud wins first MENA client, Ooredoo Group, as part of global expansion

Croud welcomes Nisha Patel as Director of Croud MENA to head up the global agency’s sixth hub, expanding their global presence.

COPA90 and Snap host matchday show for UEFA Women’s Euro 2022

New show Goals Talk for women’s football as part of new content partnership for Snap and COPA90, with bigger plans ahead to reach 90% of Gen Z.

The Financial Times extends Essence partnership to consolidate media planning and buying

Broadsheet places renewed focus on boosting the customer lifetime value of its readers, to improve the end-to-end experience.

Learning languages in the metaverse with Ukrainian start-up Preply

Launch will be used to evaluate how next generation tech can best be used to help boost language skills. ¡Bienvenido!

Jet2Holidays and Wavemaker couple up for integrated Love Island campaign

The travel giant’s offering for millennials and Gen Z holidaymakers will be showcased with product placements and a TikTok competition launch in the hit dating show’s ‘beach party’ episode.

Beartown Brewery begins bear hunt for free pints in new campaign

With a new look and QR codes, pints are on Beartown’s founder with DOOH campaign in Manchester and Liverpool, appealing to a more digital savvy generation of beer drinkers.

Trainline appoints Wavemaker to keep all media strategy and planning on track across its European markets

Wavemaker will ensure creative campaign activations run across key channels in the UK, France and Italy.

Man City teams up with crypto platform OKX for training kit promo

To promote the announcement, OKX has adorned Manchester with street art and QR codes to connect with fans.

World’s oldest art dealership enters Web3 with new virtual experience

Virtual experience from Colnaghi and Endava unlocks new audiences by giving fans access to the Old Masters. The Web3 technology now makes a deeper analysis of the canvas possible.

LinkedIn’s OOH campaign for UEFA Women's EURO highlights the importance of female role models

As national sponsor of the UEFA Women’s EURO 2022, LinkedIn spotlights the importance of role models that inspire future generations on and off the pitch with the OOH campaign.