CAMPAIGNS
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Cavai and UK’s Home Office use conversation to boost awareness of child safety watch-outs
Pilot campaign uses conversational ad formats with personalisation to reduce bounce rates and engage parents and carers to support vulnerable children
Total Media gets ambitious after winning Abel & Cole’s UK media account
Programmatic, paid social and search begin the agency’s extensive media plans to establish the grocer at the top.
“Generation Change”: The Open University partners with MTV for social and TV campaign
Through linear TV and on-demand, Paramount owned Velocity are driving audiences with longer formats. They use authentic voices to connect with Black and Asian audiences to encourage enrollment.
London calling! Wavemaker, M&C Saatchi and London & Partners call tourists back to the UK capital
A £10m digital-first campaign launched this week aims to attract tourists to London with creatives placed in major European and US cities with data-driven travel and lifestyle promotion.
Grey Goose gets creative with AR to launch new flavours
Vodka brand works with web3 creative agency Swipe Back, creating an immersive experience in Heathrow Airport with AR and QR codes.
Boots goes big on revamped Advantage Card scheme with £3m campaign
One of the UK’s most iconic loyalty schemes is getting an upgrade, and its first TV commercial, as card holders now get instant access to lower prices on over 400 products.
AutoScout24 revs up local media ads to beat crumbling cookies
With the demise of third-party cookies, advertisers will turn to more local media, says AutoScout24, increasing demand from premium advertisers.
LinkedIn's #FlexibleIs uses influencers to promote flexible working for women
The social campaign builds on LinkedIn’s commitment to destigmatize flexible working for women. Following a global partnership with International Women’s Day and national sponsorship of UEFA Women’s EURO 2022.
Absolut headlines the metaverse at Coachella with virtual experience
Marking its 10th year as the Official Vodka of Coachella, Absolut.Land, blends interaction with cocktails, NFTs and entertainment live from the metaverse.
#WeWantGary: Brew City lures Lineker with cheeky paid social push
The Wild’s first campaign for McCain targets Leicester-based Garys... including crisp-loving Lineker.
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Jamie Oliver launches recipe book on TikTok with live shopping
TikTok plays host to Jamie Oliver’s new book launch with guests and live music from Tom Grennan. Inspired viewers could purchase any of his books at a discount whilst watching in real-time.
Can you scan it? Yes, you can! A tribe called M&S
M&S take us back to the 90s with an omnichannel campaign using the Sparks app.
Bring back your dead: MyHeritage uses D-ID’s deep learning to ‘resurrect’ relatives
We’ve all heard of breathing new life into an old campaign, but ancestry-tracing platform MyHeritage is taking it a step further, in a very measurable and shareable way.
Hoppily ever after: Bidnamic wins account for craft beer seller
Championing the unusual and the underdog, Bidnamic’s machine learning will optimise Hoppily’s Google Shopping account and grow sales cost effectively.
John Frieda gets personal about hair with ‘It’s for me’ integrated campaign
The haircare giant las launched an online and social campaign built around global customer data to boost brand performance.
Pet brand Tails.com unleashes 10 percent growth with Incubeta data partnership
Pet nutrition challenger-brand sees a 10 percent uplift in sign ups with a new integrated approach to its European customer data.
ITV and Trigger Point build suspense with outdoor QR campaign
A countdown timer projected onto London’s County Hall leads viewers towards the latest TV drama, and marketers to a deeper insight into OOH campaign performance.
Papa Murphy's returns with QR-powered Pizza ads
US 'take and bake' pizza brand Papa Murphy’s first campaign in years combines the reach of TV with the measurability of QR codes.
Kayak uses AI data to take risks with edgy ‘Deniers’ series
Travel firm Kayak ventured into tricky territory with its spoof conspiracy theorist ads, but AI audience insights gave it the confidence to take the risk.
Cadbury creates hyper-personalised ads for Diwali
Thousands of tailored versions of the same Cadbury ad were created as part of a new campaign, leading viewers to support their local stores during the holiday period in India.
Hobbycraft goes hyper-targeted to nurture new lockdown audience
Building on a crafting surge, media agency Spark Foundry reactivated the retailer's customer base that grew out of lockdown with a data-led campaign.
Taco Bell targets youth audience with anti-Christmas social campaign
Taco Bell UK launched a social and digital campaign encouraging people not to talk about Christmas.
Ryan Reynolds uncovers ‘soul shattering’ performance marketing results
A tongue-in-cheek ad from performance TV platform MNTN sees movie star Ryan Reynolds confronted with uncomfortable truths about the success of his latest ads. See why it's our campaign of the week here…
Crayola gets creative with targeted ‘back to school’ video series
Crayola’s back-to-school video series illustrates how performance marketing can augment a branding campaign, with 36 highly-targeted videos reaching 3.5million parents across Facebook, YouTube and Instagram.