NEWS

Experience versus price: most Brits value smooth customer journey over cheaper price tag

Even with rising inflation, 98% of shoppers admit a good experience could tempt them to spend more, while gamification is becoming a stronger marketing technique in a digital world.

Making the leap: 41% of performance marketers tempted to change jobs… but where to?

Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.

TikTok gets serious about music with Ticketmaster team up and streaming app

Plans for a US music service and in-app ticket purchases show the social media app has Spotify and Apple in its sights.

UK consumers shun social media shopping and turn to buying now and paying later

Facebook is the social shopping platform of choice for both UK and US shoppers while TikTok struggles to attract Brits to part with their cash.

Is live shopping already dead? Facebook axes feature to focus on Reels

The format remains wildly popular in China, but has failed to take off elsewhere, with TikTok also pulling back efforts in Europe and the US.

Why is Amazon’s ad business outperforming Meta and Google?

Ad tracking changes hurt Amazon rivals much more in Q2, as the shopping giant dodges the worst effects of Apple’s privacy crackdown.

Performance marketing people: former adviser to Bill Gates joins HiveMind and new leaders across dentsu

Kin + Carta’s Americas chief steps up to Global CEO, new faces at the Ozone Project and Analytics Partners hires CMO.

Euro 2022 final: Lionesses dominated on the pitch and on social

England came top of the social game as the most talked about team, with 26% of the tournament’s tweets coming from UK accounts, partly thanks to BBC push.

Audio ads go mainstream, but can metrics and anti-fraud tech keep up?

As audio ads grow in popularity, third-party verification will play a critical role in preserving digital audio media quality, a YouGov report finds.

The TikTok effect: small businesses have tripled spend on social media since pandemic

Paid social pays off for small businesses, with TikTok’s budget transparency making it the platform to watch despite Meta’s dominance.

Google delays cookie demise (again) until 2024

Internal feedback shows that advertisers needed more time to switch to Google’s cookie replacement, with a new deadline set for around two years’ time.

Smart speaker ads ‘fire up the brain’: neuro research indicates higher audience engagement

Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads, according to a new brain study.

Monetising your music: Facebook pays users ad commission for featuring licensed songs

Meta shows seriousness about copyright protection while fuelling the creator economy. We’re all performance marketers now.

Top tech: Business leaders rank AI and Web3 as essential in next two years

Nearly 9 in 10 business leaders view the metaverse and Web 3.0 as essential to success, but AI trumps both with 91% seeing it as crucial over the next two years.

Ethical adtech? Terrific teams? Remarkable ROAS? Enter PMW’s 2022 Awards

Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.

Facebook’s new update takes on TikTok’s popular style

Meta’s new update for Facebook separates the Home and Feeds tab, copying the content style made famous by TikTok.

Going to waste: two-thirds of UK brands are underutilising their marketing data

Brands are limiting their data’s effectiveness by focussing on general analysis activations rather than more sophisticated techniques that could help improve ROI.

Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers

Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.

Strong but slowing growth for UK marketing budgets as cost of living crisis bites

IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.

YouTube partners with Shopify to expand social commerce tools

Major new pact opens Shopify commerce platform to 2 billion YouTube users, as Alphabet takes on both Amazon and TikTok in the new creator economy.

Netflix picks Microsoft for ad-funded subscription tier

Streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.

Is Google about to spin off its adtech business to ward off an antitrust lawsuit?

Compromise deal could open competition in ad market… and lead to lower prices as each company seeks to undercut its rivals for its share of revenue.

Prettylittlething.com Instagram Story rapped for failure to disclose ad status

The ASA ruled that the Story by influencer Molly-Mae Hague failed to make clear commercial interest.

Amazon Prime Day: 6 performance marketers on the changing face of e-commerce

After Amazon’s first quarterly loss since 2015, will Prime Day and an introduction of live commerce save the e-commerce giant, and what can brands learn from this?

Meet the PMW UK Awards judges: Greg Levine, Vitality

“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.

“Call to arms”: DMA campaign tackles digital skills gap, urges Government and industry to prioritise talent

Pilot of new campaign will see DMA members introduce one hour a week training and learning for teams, and prompts an approach of “treating our workforce as we would our customers”.

Influencer Marketing Trade Body launches regulatory advice service REASSURE

Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.

Musk’s big bluff: $44bn Twitter takeover scrapped over spam bot claims

A messy legal fight will place the social network’s ad reach, and the billionaire’s contract, under the microscope.

Amazon investigated over treatment of third-party sellers on UK Marketplace

UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.

Nearly half of parents in media agencies and ad tech have considered leaving the industry for better work/life balance

Almost three-quarters don’t work flexible hours, as new research prompts a pledge that employers can join to help create parent-friendly environments at work.

Brand management lacking: less than half of UK retailers respond to online reviews

Follow-up from study highlighting a lack of brand management strategy across businesses

EU legislators give the green light to new acts to rein in tech giants

The Digital Markets Act and Digital Services Act are now set to become law across Europe with new rules imposed on platforms such as Google, Amazon, Apple and Meta.

Havas Media Group launches Havas Business in a bid to disrupt B2B marketing

New global capability to supply a ‘boardroom-ready’ marketing division of B2B offerings and capabilities, whilst 68% of B2B CMOs plan to increase marketing budgets.

“Keeping it reel”: differentiating between Love Island star and authentic influencer

Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.

TikTok’s rumours of “abandoned e-commerce expansion” after staff shortages in UK

TikTok has faced bad press since it's been rumoured they have failed their e-commerce expansion into the US and Europe.

Performance marketing people: new DoubleVerify VP, Paralympian joins Interbrand as strategist and LoopMe scoops former Merkle director

Promotions at Wavemaker Asia-Pacific and Precis Digital, Kepler veteran elevated to Global CEO and a new CEO of Amazon Worldwide Stores are part of the latest round of performance marketing people moves.

TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”

Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.

PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine

Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.

Deliveroo woos FMCG brands with new ad platform

Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.

Netflix confirms ad-supported tier: Google pact incoming?

Reversal of policy comes as streaming giant suffers its first quarterly loss in ten years, and the loss of around 200,000 subscribers. Will a Google tie-up boost its fortunes?

Web3 Marketing Association helps brands shape the future of the metaverse

Backed by founders from major brands and agencies, the new organisation aims to navigate the challenges of next generation platforms, from customer protections to measurement standards.

Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO

Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.

GARM unveils 3 new ad safety guides as brands enter the metaverse

New adjacency standards for Feed, Stories, In-stream Video, In-stream Audio and Display overlay help ensure brand safety is built into new metaverse spaces prior to monetisation.

Display ad dominance: Meta fails in bid to quash CMA decision to sell Giphy

Tribunal rejects all but one of Meta’s challenges as part of appeal against reversing its acquisition of the animated GIF platform in May 2020.

Ad spend on pirate sites dips dramatically in countries monitored by White Bullet

Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.

UK to scrap parts of “irritating” GDPR: are the plans workable?

New post-Brexit blueprints risk the UK becoming a pariah state as its consumer data becomes incompatible with the rest of Europe. Will cutting cookie pop-ups be worth it, or will reducing complexity prove too complicated?

Dentsu buys Pexlify to ramp up customer experience tools for Merkle clients

Pexlify to become a Merkle company, aiding Dentsu’s ambition to reach 50% of net revenue generated by ‘Customer Transformation & Technology’.

Seedtag buys KMTX to drive forward full-funnel cookieless ad solution

Seedtag’s acquisition of France-based AI provider adds capabilities to become the global provider in contextual advertising partnerships.

1 in 4 app businesses fear closure due to new privacy standards

Continuous changes to privacy and ad regulations makes it harder for businesses to reach new paying users for their apps

War on deep fakes: tech giants sign new EU ‘anti-disinformation’ code

The world's biggest technology companies are set to sign up to an updated version of the EU's code, designed to improve data transparency (and reduce fake news in ads).

New Pinterest fund elevates under-represented creators

New initiative supports the work of creators from groups with a lower representation on the internet with connection to monetisation opportunities including advertising and e-commerce.

Salesforce tests 'sustainable’’ NFT campaign platform for brands

CRM giant enters blockchain arena despite earlier staff protests, touting commitment to sustainability with offsetting via ‘carbon credits’.

Finding the missing link: research identifies ‘user centric’ content as key to better ad attention

Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.

Search trends: cost-of-living crisis sparks second-hand shopping surge

Rising costs and climate-consciousness are driving changes in shopping behaviour, creating new opportunities for retailers and marketers in the ‘circular economy’.

European marketing budgets dip for first time since late 2020

Cost of living crisis and media inflation contributes to tightening conditions in Europe, while across the globe, digital and mobile budgets see strongest growth rate.

Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK

Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.

UK consumers not cutting back on video streaming services despite cost of living crisis

Research reveals an 11% rise in the number of people paying for video services in the UK over the last year.

Top 3 CDPs revealed: Customer data platforms revenue to grow 250% by 2027

Revenue to reach $6bn globally, driven by retail and e-commerce demand with AI helping advertisers bridge the user data void left by cookie deprecation.

Google to face CMA probe over ad tech practices

Google has come under the microscope again for concerns over distorting competition and whether it has limited interactions of its ad exchange with third-party publishers.

Call for entries: Performance Marketing World Awards UK 2022

PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.

Bad news: is Facebook about to unfriend publishers?

Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?

Sweaty Betty, Omaze, Gousto and more join PMW at London event

Join us in June to hear from the cream of the crop of British brands and their winning performance marketing strategies in PMW’s latest live event.

Meet the APAC experts: HSBC, P&G and Unilever share marketing tips in new video series

Performance Marketing World has launched a new editorial video series called “APAC Experts” offering cutting-edge advice from some of the biggest brands in the region.

Google faces split as programmatic ad ‘transparency bill’ reaches Senate

Democrats and Republicans unite with a potential law that could shake up the programmatic ecosystem… and break up Google and Meta. Is the day of regulatory reckoning nigh?

ASA starts using AI to identify influencers who fail to disclose ads in posts

The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.

Apple's PR war on data sharing: cheeky auction ad hammers rivals

iPhone takes a swipe at data harvesters and champions the recent 'ATT' customer privacy clampdown, which has upended performance marketing budgets around the world.

Alibaba programmatic ad pulled for portraying young girl in sexual manner

Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.

The App-ocalypse: most app marketers have lost revenue (and sleep) as new ad regulations bite

Continuing changes to privacy and ad regulations forces marketers to rethink user acquisition strategies, with 63% actively looking for new ways to target paying users.

Are you losing your marketing mojo? 42% of CMOs claim too much data hurts their creativity

The rolling avalanche of data points available to marketers is having mixed results on their creativity, leaving some overwhelmed and dampening their creative spark. Is a shift from reporting to analysis the solution?

What would attract you to a new performance marketing role – or convince you to stay put?

Spare five minutes to tell us what’s important to your performance marketing career and working life, and be in with the chance of winning a £200 Amazon voucher.

Love Island partners with Reddit, providing fans with the ultimate fire pit gossip

Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.

PMW 30 Under 30 Awards: the winners’ interviews

From search sorcery to lost millennial trust, today’s rising stars in performance marketing have plenty to teach the industry as it heads into a privacy-first era. Learn more in PMW’s exclusive new interview series.

Musk puts Twitter deal 'on hold' until fake user estimates resolved

Elon Musk has put his deal to buy Twitter on hold until he gets more information about fake accounts on the platform.

Netflix not chill: 36% of UK consumers say they would cancel if the platform goes ad-funded

A proposed new funding model is set to herald some major changes at the OTT media streaming giant, according to a new report.

Marketers differ on the metrics that matter to measure live events

Survey reveals a disconnect between the metrics marketers see as the most important to assess the success of a live event - and the data capture they want to prove value.

TikTok ‘Pulse’ puts ads next to top 4% of content

New tracking pixels and contextual tools show TikTok is gunning for Meta, offering advertisers placement next to top-performing, safe content, while measuring buyer intent in new ways.

Twitter metrics error: Musk plans major shake up as advertisers hit by ‘double counted users’

Turmoil at the social media giant leaves performance marketers with misleading data, as the new billionaire owner mulls paid subs for businesses and less ads space.

The retail goldrush: Publicis buys Profitero to ramp up e-commerce analytics

The trend of ad holding companies investing in e-commerce continues, as a major new deal lets Publicis measure how brands’ products move through different digital shelves.

“B2B buyers surf 10 channels before making a purchase”: McKinsey bolsters customer growth tools with S4G purchase

Consultancy giant brings in strategy, design, and analytical horsepower together with rapid Salesforce CRM implementation capabilities to cater for the growing but fragmented B2B market.

The ‘intrepreneur’ generation: PMW 30 Under 30 winners announced

Builders, change-makers, innovators… and revenue generators. The rising stars of performance marketing are transforming companies and cultures from the inside out. Meet all the winners of PMW’s first young professionals awards.

60% of businesses to increase digital marketing spend in 2022

A refresh of digital marketing strategies planned for this year as 79% of survey respondents view B2B marketing as “very important” for business growth.

“Like pouring ink into a lake”: leaked docs indicate Facebook unsure of own privacy issues

The social media giant does not know where all of its user data goes or what it does with it, according to a team memo.

Digital adspend enjoys biggest annual growth in 15 years

Emerging channels including podcast and in-game advertising point to healthy growth for the UK, but storm clouds are gathering in the shape of a cost of living crisis.

May Day! 60% of workers have either left or considered leaving their job this year

As many countries worldwide celebrated workers’ rights to mark the beginning of May, workers and businesses are in less of a celebratory mood as the ‘Great Resignation’ continues to bite.

Ekimetrics partners with TikTok to measure advertising media mix spend

New program sees French data science firm power clients' privacy-first measurement models to help understand the true value of TikTok.

'Reject all cookies': new Google button makes privacy easier after €150m fine

Updated consent choices mean no more “deceptive designs” for users, as advertisers face further lost customer visibility on a major platform.

Google updates ‘Performance Max’ to boost ad conversions across channels

The internet giant woos performance marketers with more time-saving tools and insights to increase customer conversions across Search, Display, Shopping, Discover, Maps, Gmail, and YouTube ads.

Elon Musk to buy Twitter for $44bn

The world’s town square now has a new owner in the form of the world’s wealthiest person. How will this affect ads on the platform… and its audience?

Kantar boosts marketing ROI tools for clients with Blackwood Seven purchase

The data-driven brand consulting company will gain more granular analytics and sophisticated modelling to accelerate plans for a Unified Marketing Measurement solution.

Performance marketing people: Google DeepMind pioneer joins Kin + Carta, new US boss at Incubeta

Yahoo shakes up its senior team in APAC, iProspect brings in a digital data veteran from Performics and a former Twitch director leads Reddit in Germany. We round up the movers and shakers in the performance marketing Industry this week.

Earth Day angst: almost half of Brits can’t afford to be more sustainable

With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.

Stagwell powers up e-commerce tools for advertisers with BNG acquisition

Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.

Unilever ditches data on children under new global marketing initiative

FMCG giant ‘raises the bar’ by not collecting or storing data of under 16s, not using ‘kidfluencers’ and limiting influencers that appeal to children.

Winners revealed: PMW APAC Awards 2022

The winners of PMW’s first APAC Awards have been announced, celebrating the talent and data innovation across the diverse and fast-growing region.

Netflix ads: coming to a screen near you?

The incredible shrinking audience means Netflix is finally considering a cheaper ad-funded tier to battle competition and the cost of living crisis, as subscriptions plunge 200,000.

Top performers: PMW US Awards winners announced

PMW’s inaugural US Awards reveal the star performers that captured our judges’ imagination – and attention – with their standout results.

Ubisoft backs in-game performance adtech venture Gadsme

$8m seed round led by Galaxy Interactive, joined by major game publishers, as brands get serious about gaming ads.

TikTok sponsors PMW’s UK Paid Social Media Seminar in London

The Performance Marketing World team is delighted to announce that TikTok is the sponsor of its live UK Paid Social Media Seminar on Tuesday 26 April.

Mana partners with Reality Gaming Group to offer Web3 services for brands in APAC

The partnership expands Reality Gaming’s APAC presence and is a sign to brands of the potential of NFTs with an environmentally friendly solution.