TikTok refreshes its Community Guidelines following UK government ban
The Chinese-owned app has released new guidelines, updating privacy and regulation principles in light of security concerns from global governments
Almost half of UK Muslims have altered their Ramadan spending habits due to the cost of living crisis
Budget supermarkets lead the way as the Holy Month on the Islamic calendar approaches, and brands and advertisers need to be wary of consumer spending habits this Ramadan.
More jobs to go at Amazon with AWS, Advertising and Twitch positions among those affected
Amazon CEO Andy Jassy informs staff in a memo today about the “difficult decision” to axe another 9,000 roles.
Netflix powers-up ad measurement tools as hybrid tier ‘hits one million subscribers’ in US
DoubleVerify and IAS partnerships help marketers authenticate whether or not real-life human beings were viewing ads on the video streaming platform.
Digital publishing revenue ended 2022 3% up on 2021
Despite the increase in overall revenue, just 43% of companies reported growth, indicating that the rises are concentrated among top performers.
Half of brands eyeing a shift from paid advertising to earned content creation as budgets tighten
With a possible recession looming, brands’ marketing budgets are under increasing pressure to maximise ROI while minimising spend, and research suggests that UGC might be a winning strategy.
Performance marketing people: ex-Meta head takes the marketing reins at BDB and former Burger King marketing chief returns to the food industry
Our latest round-up of movers in the performance marketing industry include new faces at DoubleVerify and SmartFrame, AppsFlyer’s new hire zeroing in on fraud and board appointments at Semrush.
Confirmed: TikTok banned on UK Government devices
UK Parliament has just confirmed that TikTok is banned on governmental devices, following the lead of EU and US bans, with the potential to “significantly shake up the social media landscape”.
ASOS signs 3 year deal with Criteo
After a rocky year for marketing at ASOS, Criteo aims to boost the retail media business with new native ad formats in search and across CTV.
The state of martech: three-quarters of marketers looking for simplification in 2023
Software and services taking the lion’s share of marketing investment for businesses as they chase simplification, integration and yet… more data.
Meta abandons NFTs amidst restructuring
A twitter thread on Monday from Meta fintech lead announced the news, amidst Meta’s ‘year of efficiency’ restructuring.
More layoffs at Meta: 10,000 jobs to go as restructure timeline announced
After a 13% reduction in headcount at the end of last year, Mark Zuckerberg announces plans to flatten Meta’s organisation, cancel low priority projects and reduce hiring rates.
ITV hopes to ‘recession proof’ businesses with new Recovery Budget Planner tool
The Planner aims to help marketers make stronger cases to Financial Directors on how advertising can help brands return to growth following an economic downturn.
APAC: What the ‘metaverse generation’ wants
In one of the largest metaverse consumer surveys to date, some stark differences in expectations of the metaverse between APAC’s Millennials and Gen Z were identified, along with some interesting points of parity.
Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd
From TikTok music-matching for brands to carbon-cutting for creative, here’s our round up of new ways to power up your tech stack.
Meta rumoured to be launching a Twitter competitor codenamed ‘P92’
The new app will reportedly launch as a “decentralised social network for sharing updates” and will be interoperable with Mastodon.
Carbon emissions from digital ads fall 63% when optimised for attention time
With digital technology accounting for 4% of total global greenhouse gas emissions, data reveals an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness.
AI uncovers that digital ads which evoke emotions are four times more likely to drive brand equity
Kantar and Affectiva’s study suggests that “attention is necessary but insufficient for advertising effectiveness” and use of humour in digital ads presents a significant opportunity for marketers to leapfrog their competition and facilitate long-term consumer engagement.
CAP appoints Influencer Marketing Trade Body as member
The first new member in over a decade as influencers represent an increasingly significant part of advertising and complaints to the ASA.
TikTok announces new measures to strengthen European user data protections
‘Project Clover’ intends to not only meet European data security standards, but ideally set new ones.
Ride the viral wave: 76% of social media users would share content from a brand or celebrity they like
Brits are plugged into social media, with 7.5 million visiting social media platforms more than 10 times a day.
McLaren confirms its MCL60 will display digital ads for the entire 2023 Formula 1 season
Pioneering the technology with tests at the 2022 US Grand Prix, the Formula 1 team has become the first to recognise the potential benefits of embedding digital advertising within their race cars.
Performance marketing people: Former Direct Line CMO joins tech start-up and KFC replaces its outgoing CMO...for now
In the latest edition of industry moves, MINT brings on a new Director of Sales to head up its UK expansion, GumGum solidifies its presence in Germany and Reprise appoints a new Global Head of Social.
Performance Marketing Unlocked: 800 marketers attend two-day live event to hear from Budweiser, EA Games and HSBC
Huge new trade show and London ExCel featured over 20 speakers from major brands, including The Body Shop, Lloyds and Just Eat - with true measurement, harmonising organic with paid channels and the rise of generative AI among the big topics discussed.
Going backwards? Just 4.7% of adspend last year put behind ads featuring women in professional settings
New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.
Top 50 ads of the year: Asda, Disney+ and Amazon among best performing commercials
2022 saw a sharp increase in the popularity of Christmas-themed ads, while travel ads highlighting a return to normalcy post-pandemic proved to be a constructive emotional throughline.
Brits are among the most active enforcers of their “right to be forgotten”
From 2015-2021, over 1 million requests were submitted to Google and Microsoft Bing seeking the erasure of their data from certain web pages, with half of the requests coming from Western European countries.
Want global recognition and an interview with PMW? Last chance to enter the 30 Under 30 Awards
Got something to shout about and need some help shouting? Enter you or a colleague before it’s too late and we’ll help you spotlight it.
Connected packaging has grown by 27% in the past 12 months
Connecting with consumers by turning packaging into a digital experience by scanning, tapping or pointing a smartphone device is becoming increasingly popular, research has found.
76% of businesses can directly link email marketing to their success
Most businesses consider their own email marketing to be successful, despite it being under-resourced and too focused on open rates and clickthrough metrics.
Swamped by inflation: 3.6% boost for UK marketing salaries as pay becomes a sticking point during 2023
Remuneration tops the priority list in 2023, but digital marketing professionals are also on the lookout for opportunities to progress and the ability to flex their digital and technical muscle.
Almost half of consumers are annoyed by constant SMS marketing from brands
New research uncovers a fine line between ‘good’ and ‘bad’ SMS marketing, with purchase opportunities abound for effective use, but also the threat of losing customers if poorly executed.
New mobile data analysis platform Skyrise launches following merger
Manchester-based agencies Regital and Skyrise Intelligence will harness mobile network data to offer ‘real world alternative to buying, planning, and measuring media'.
Top 5 adtech tools this week: Alkimi, Veridooh, Yext, Moloco and Seedtag
From blockchain-powered ad exchanges to London-wide poster verification, here’s our round up of new ways to power up your tech stack…
Deadline day: GA4 auto-migration is upon us
UA users must opt-out of the GA4 auto-migration ahead of the deadline to ensure they can create customised settings for the new setup, or risk being stuck with an automated traffic measurement strategy.
Semrush boosts online education offer with acquisition
The platform has acquired TTT and its 300+ hours of training content in a bid to offer a new standard of digital marketing education.
Barb to expand audience measurement to include content on video-sharing platforms
Move will make it easier for advertisers to compare performance across linear TV and video on demand platforms such as YouTube and TikTok.
Research finds real-life ratings and reviews trump influencer or celebrity-led endorsements
The new study indicates that consumer purchase decisions are impacted more so by authentic UCG from regular consumers as opposed to anything else.
Grey area: half of Brits ‘hold brands accountable for content they are adjacent to’
The study explored how consumers’ perceptions of a brand are influenced when it advertises alongside ‘questionable content’.
Performance marketing people: YouTube's CEO steps down and Boots' CMO appointed chair of AA's Front Foot network
In the latest round-up of industry moves, Wavemaker makes changes to its UK and France operations, Kisseterra appoints a new CEO and Asana hires a former Facebook product marketer.
The gaming and tech affinity: are you in touch with a ‘typical’ YouTuber?
The preference for watching TV on mobile devices, the belief in their influence when it comes to tech and a skew towards a younger audience are just some of the revelations from new data profiling YouTube users.
Personalisation: 75% of marketers lack faith in senior leadership’s understanding of customer marketing’s value to business
Research from Planning-inc has identified a disconnect between senior marketers and senior leadership regarding the need for personalisation in order to facilitate consumer loyalty.
Meta trials paid subs to help creators boost communities and engage with followers
Trial run of Meta Verified and the introduction of Broadcast Channels to Instagram makes it easier for creators to establish their online presence.
DV launches new tool to “verify viewability” on CTV at scale
The ‘TV off’ issue will be addressed with a new solution to plug the gap from lack of technical standards to measure in the CTV environment.
Unsuccessful search: 80% of consumers abandoning e-commerce retailers’ on-site search bar due to poor user experience
Despite almost 7 in 10 consumers going directly to an online retailer’s search bar, converting searches into purchases remains a tricky task.
Half of of digital advertisers don’t currently measure emissions produced by digital ads
IAB Europe’s study reveals that sustainability is one of the top three challenges facing advertising businesses, according to marketers themselves.
Two thirds of marketers to prioritise full-funnel media planning in 2023
PMW exclusive: “marketers need to apply a performance mindset across the entire marketing funnel and hold every penny accountable”
Weaning off the quick sales addiction: new report offers 3 step guide to long-term customer success
Merkle outlines how long-term customer relationships should be prioritised over short-term boosts to profits.
Performance marketing people: Meta makes moves with internal promotions and Google veteran joins Moloco
In our latest round-up of industry moves, Britvic appoints a new Marketing Director, Adludio grows its UK operations and John West Foods announces a big internal promotion.
Vodafone rapped for failing to ensure paid Instagram collaboration was identified as an ad
The ASA found that Vodafone used Wimbledon tickets to pay a popular reality TV personality for sponsored posts but failed to ensure they were identified as marketing communications.
Top 5 adtech tools this week: Charlie Oscar, Lotame, Bidstack, Shutterstock and Amplified Intelligence
From sports gaming ads and AI image generation to incremental insights and CDP connections, here’s our round up of new ways to power up your tech stack…
Unilever continues to increase digital investment following €500m boost to marketing in 2022
After adding half a billion euros to its marketing spend last year, Unilever says it will reaffirm its faith in digital’s ability to generate growth with continued investment in 2023.
How the price of love adds up this Valentine’s Day
13% of Brits will not celebrate Valentine’s Day this year as the cost-of-living crisis compromises Cupid.
Kantar sets up 'marketing effectiveness practice' to guide brands through economic uncertainty
The marketing effectiveness practice will aim to help organisations optimise digital platforms to enhance their long term durability rather than simply delivering short-term sales targets.
ANA responds to Biden’s crackdown on consumer data collection
“Don't throw out the champagne with the cork” warns American trade body after President uses State of Union Address to call for a ban on targeted advertising to children.
Big tech versus the EU: are AWO proposals for single ad consent form “too complicated”?
Report suggests fighting the ‘accountability crisis’ by banning big tech from collecting personal data for ad purposes - but one expert suggests following Apple's lead instead.
Hogwarts Legacy: top 10 Twitch streamers generate thousands in ad revenue just a day after launch
The 50 most-watched new streams uploaded since the year’s most anticipated video game launched have more than 16.2 million views - with each thousand views worth £2.92.
All to play for: gaming and CTV set to drive £4bn in adspend by 2026
Doubling of spend over the next three years means eyes are on these emerging channels, says new research.
Attention please: 83% of UK marketers believe attention is an important factor in reducing digital ads’ environmental impact
Research conducted by Teads in collaboration with CensusWide has revealed that 91% of UK marketers think attention measurement is important.
Performance marketing people: Vouchercodes brings new Director of Marketing and NBCUniversal bolsters reality TV credentials with SVP of Marketing hire
In our latest round-up of industry moves, Ozone announces a series on internal promotions, Specsavers restructures its marketing team and Croud hires a former Google strategy analyst.
Meet Bard – Google’s answer to ChatGPT in race to conquer AI space
Google set to unveil new conversational AI service as ChatGPT success prompts subscription offer and Microsoft gears up for tech announcements.
The point of most return: Out of home mobile searches are more likely to get consumers buying
Study reveals mobile searches conducted in out of home locations are 38% more likely to lead to a purchase compared to homebound mobile searches.
Kantar helps brands find their sweet spot for pricing
The new tool aims to alleviate brands of some of the risk that comes with launching new products in today’s financial climate.
Why 55% of travel spend happens after the ‘Winter Blues’ period
Cash-strapped Brits are determined to take a holiday, but their final destination is still up for grabs. PMW quizzed 15 performance marketing experts, and 5,000 UK consumers, to examine a sector outpacing all other verticals for search growth.
Steven Bartlett defends Social Chain’s value after sale to rival for £7.7m
Agency that helped propel Dragon’s Den and Diary of a CMO podcast star into the limelight is sold, prompting a defence of its sell off value from the superstar entrepreneur.
Millions of dollars syphoned from advertisers in large scale audio fraud scheme
DoubleVerify’s Fraud Lab has discovered the first audio-based large-scale ad impression fraud scheme.
Need a holiday? PMW launches ‘Playbook’ series for travel marketers
From AI-powered concierges to ‘revenge travellers’, a new 7-part series combines exclusive consumer research and expert panels to help travel brand marketers navigate a turbulent year for travel.
YouTube woos creators away from TikTok with 45% cash incentives for short clips
‘Shorts Monetization Process’ comes into effect today, which will see creators earn up to a 45% share of the revenue from ads viewed between an uncapped shorts video fund.
“Micro-upskilling”: DMA calls on industry to build learning cultures to help plug skills gap
The DMA’s “micro-upskilling” pilot results reveal better learning experiences but more work needed to embed learning as part of culture
Performance Marketing Unlocked: Unilever, Samsung, Nivea, EA Games and HSBC among major brands speaking live
In a month’s time, over 500 marketers will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, and some big surprises... can you afford to miss out?
“It’s time to be where your audience is”: 92% of TikTok users are ‘purchase ready’
The TikTok audience is more receptive to influencers and social commerce than on any other platform. Just don’t make your content look like an ad, new research suggests…
Twitter looks to calm advertiser fears with new brand safety tools
Extended partnerships with DoubleVerify and IAS will let brands and agencies know if their ad is placed around inappropriate content, as Musk mulls an ad-free subscription model.
AA/WARC: forecasters warn of a decline “in real terms” for UK 2023 ad market
3.8% forecast growth for adspend this year, with search and online display propping up many traditional channels, but 2023 set to see slowest growth for the market in a decade bar pandemic-hit 2020.
Performance marketing people: Netflix and Reddit leadership shuffles, former Twitter seniors move on and incoming IPA President takes EMEA and UK helm at GroupM
In our latest round-up of industry moves, leadership shuffles and promotions also announced for SINE Digital, a new COO joins Publicis Groupe and Google veteran becomes YouTube MD.
Ad server built has Disney – called YODA
New technology supplies ads across Hulu and Disney+ platforms with first-party data, as the media giant has fun naming adtech after characters from its famous movie franchises.
Performance marketing in 3D: Anzu granted patent to measure viewability in virtual worlds
Ground-breaking technology works across multiple gaming platforms, including consoles, to monitor how viewable ad campaigns are based on distance, angle, time and other factors.
L’Oréal appoints Productsup to handle data and commerce operations
Product-to-consumer platform Productsup hopes to provide L’Oréal Australia and New Zealand with more control over its product data across all channels.
Alphabet cuts 12,000 jobs globally as tech titans stumble
Google’s parent company becomes the latest major ad platform to announce significant cuts after similar announcements from Amazon and Microsoft.
100 million TikTok views gets you a side hustle – worth the average UK salary
8.6 million YouTube views. 97 million TikTok views. No, we’re not talking about the latest stats, but what you’d need to earn the average UK salary with a social side hustle.
50th gorilla joins Gorilla Marketing family
Manchester digital agency adopts 50th gorilla to supercharge eco-conscious business strategy and to mark milestone of adding to client roster.
Emplifi plugs into ChatGPT for AI generated captions for social posts
A solution for overworked social teams? Customer experience platform takes social media branding to another level of automation.
Performance marketing roles among top 15 fastest growing jobs in the world
Despite hiring slowing in many countries, the need to drive business growth is creating opportunities for marketing and sales professionals in 2023, LinkedIn research reveals.
Puss in Boots teaches Spanish with AI
Chatbots become a new way to drive measurable engagement for brands, with language app Memrise and DreamWorks Animations teaming up to provide language lessons with AI.
Shutterstock partners Meta to boost data for AI image library
AI generated content is predicted to be one of the biggest trends of 2023 – and this new partnership looks to add a level of credibility and transparency for creators and advertisers alike.
IPA Bellwether: marketing budgets weather economic storm… for now
Cost of living crisis weighs heavily on marketers in the UK, with adspend forecast to fall this year by 0.3%, but opportunities remain with increased reliance on digital and “the importance of investing in resources” to get through the downturn.
Third of shoppers don’t care where they buy from as “long as it works”
Loyalty takes a backseat in 2023 as brands are under pressure to deliver ‘right-first-time’ digital experiences to the customer.
Jargon Buster: marketing explainer series now free for registered PMW users
Performance Marketing World has expanded its PMW Jargon Buster – the evolving guide to explaining key industry terms – providing free access to all registered users.
Seven in 10 brand-side marketers plan to increase spend outside ‘walled gardens’ on the open web
Despite more than nine in 10 marketers believing that Google will finally stick to its 2024 deadline to withdraw third-party cookies, 73% admit their organisation is only “somewhat” prepared for the withdrawal of third-party cookies.
IAB Europe ad consent ‘Action Plan’ approved after legal battle
Breakthrough means that a key component of how ad tracking in Europe is handled could soon be getting some much needed clarity.
Performance marketing people: New marketing heads at the helm of Co-op and Denny’s while dentsu shuffles EMEA exec team
Former CEC Entertainment marketing chief joins Denny's, Havas Media Group India gets new director of marketing, and new senior leads at Meta and Disney Star make up our latest round-up of people moves.
How poetry and meditation improve data collection
Radical research methods proven to challenge conventional thinking and help understand new markets.
Mobile ad spend to top $360bn but growth to slow in 2023
Growth in mobile ad spend dropped to 14% year-on-year in 2022, while short video apps expected to drive ad spend this year.
PMW Global Awards 2023: entry deadline extended as six new judges join panel
Showcase your best work from any region to a panel of judges from Hong Kong, Indonesia, Australia, Brazil, India and the USA.
43% of UK female students would now consider a career in digital after competing in nationwide initiative
Increase in female participants taking part in BIMA’s annual Digital Day challenge drives inspiration for considering digital as a career.
Search and social shunned in favour of new digital channels
60% of media agency leaders believe newer digital channels will be the key to growth in 2023.
Microsoft plans to build “most complete” omnichannel retail media platform
Tech giant reveals ambitions for a retail ad network via offsite and in-store proofs of concept that aim to help retailers monetise onsite inventory and activate first-party data.
KIA should have gone to Specsavers
44% of people can’t identify KIA’s new logo but confusion creates search queries. Was the redesign actually a success?
Media giants Fox, NBCUniversal, Warner Bros and Paramount unite on video measurement standards
Advertising firm OpenAP creates first industry committee with major national programmers in the US to focus on premium video currency and unify measurement across platforms.
Performance marketing people: Ogury’s new CEO and Google VP joins ASOS
ASOS welcomes Google VP as a non-executive director while FTG sees Expedia leader join its board and Ogury and Teads elevate from within in the first round-up of industry moves of 2023.
Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video
Conversion rates recover post-iOS 14 as Black Friday alone attracts a 47% increase year-on-year, but TikTok shown to trump Meta in efficiency for Q4 2022.
Shopify woos big retailers with open integration tools
The e-commerce platform is giving retailers access to its infrastructure to integrate with their own systems via the new ‘Commerce Component’ tool.
Scope3 brings carbon neutral inventory to Yahoo
Integration aims to bring carbon neutral inventory to advertisers via Yahoo’s automated ad exchange for publishers.
Meta fined €390m after decision that it cannot “force consent” for targeted ads
The tech giant is ordered to bring its operations into compliance within three months.
Finance influencers outpace other industries in subscriber growth
Users are heading to social media for financial advice, as trust in government is tested.
Trust issues: 77% of marketers name a drop in consumer trust as biggest issue for social media advertising
Survey of marketing experts reveals that nine in 10 still plan to use social media to advertise this year, but most platforms will see a drop in advertising or monetising content.
Twitter lifts political ad ban as Musk looks to boost revenue
Ads from politicians and issue-based groups, which have been restricted since 2019, could unlock more revenue for controversy-stricken Twitter.
Meta forced to pay $725m over Cambridge Analytica data scandal
One of the biggest political controversies of the modern age ends with a hefty fine for the Facebook parent company, which gave app developers access to information from users’ friends.
Instagram stars and brands of 2022: Tom Holland, Dua Lipa and Mo Salah top list
With many UK sporting triumphs this year, sports accounts have had the biggest gain on social media platforms.
YouTube wins NFL Sunday Ticket as sports streaming battle heats up
Landmark $14bn deal signals how big tech is changing the market for live sports rights, as Google blitzes Apple and takes on Amazon to bring in a lucrative new audience and ad inventory options.
Blake Lively and the Kardashians battle for most influential fashion moment of 2022
The Met Gala’s influence ripples throughout the year. What other top fashion moments feature in 2022’s search trends – and how do they influence buyer behaviour?
4 in 5 consumers still splashing on higher end products despite cost of living concerns
Quality skincare and cosmetics tops the priority list for consumers in the run-up to Christmas, and with inflation worries almost all consumers are actively price-matching to get the best deals.
Own goal: Sony tweets by Rio Ferdinand banned for breaches of ad labelling codes
Tweets by the former England star referencing “Playstation House” social event received complaints for not being clearly identified as ads for Sony.
Digital publishing revenues climb as subscriptions see positive growth
Multi-platform and mobile devices were the winners of revenue growth in Q3, while a growth in subscriptions indicates that even in a cost of living crisis, consumers will pay for quality content.
eBay unlocks Pinterest creators’ audiences with Idea Ads
eBay UK promotes DIY decor and creator marketing in a Paid Partnership campaign on Pinterest, using a ad new format on the social platform.
Top 5 adtech tools this week: Yahoo, Hawk, Innovid, Teads and Footsprint
From carbon cutting to cookieless ID solutions and programmatic posters and cross-platform CTV metrics, here’s our round up of new ways to power up your tech stack…
FC Barcelona paid search ad banned for failure to disclose risks and ownership rights of NFTs
Ad watchdog rules that the top-tier football club omitted material information surrounding the cryptocurrency, in a warning to brands looking to use NFTs to market in the future.
Performance marketing people: ClubMed welcomes new marketing boss, Brewdog promotes CMO
Our final round-up of industry moves of the year sees a new Marketing Director at a leading travel operator, while a London-based agency welcomes the face to lead its new programmatic specialism.
Netflix is giving advertisers their money back – is it a big deal?
Stock prices are diving and Netflix is refunding its advertisers for missed targets in the first few months of its ad-funded tier.
33% of senior marketers say poor internal communication is a barrier for improving campaign effectiveness
Uniting departments with clear messages is becoming a growing challenge for marketers compared to 2021, but lack of data and limited budgets still top the list of barriers.
Going remote: marketing comes top in remote-working friendly industries
Marketing and media are the top two industries for remote roles, beating HR, finance and recruitment sectors.
Amazon takes on TikTok with personalised short video shopping feed
Inspire, a new short-form video and photo feed, lets consumers explore products and ideas and shop from content created by influencers, brands and other customers
UK adspend trends for 2022: Meta’s e-commerce dominance is slipping
TikTok has overtaken Amazon and Pinterest for e-commerce ad spend as Meta drops 10% in a year.
TikTok reveals ‘What's Next’ for 2023: lessons from Burberry, Tampax and Channel 4
Three major brand campaigns from this year show what works on the platform: thinking like a creator, boosting positivity and building ‘hyper-niche clubs’.
Brits want brands to get political as cost of living crisis bites
Ongoing economic uncertainty means Britons want to be told everything’s going to be alright - but just 16% of Britons believe brands shouldn’t address political or societal issues.
Global adspend to grow next year to $741bn, but media price inflation drives the rise
Digital channels will see the strongest rates of growth and the biggest share of advertising investment in 2023 and 2024, but without inflation, adspend would actually fall next year.
Top 10 subscription services that Brits will cancel next year
A new study looks at which subscription services – including Amazon Prime, Spotify, Apple TV and Disney+ – consumers are likely to cancel in 2023. Which came top?
Retail media goes mainstream: over 90% of advertisers partner with retailers to reach consumers
New study from IAB Europe and Microsoft indicates that retail media is now an established part of media plans.
Web congestion: e-commerce sites handling up to 80% more traffic this festive shopping season
Two billion visits on Black Friday 2022 alone across 12,000 e-commerce sites throughout Europe, the US and APAC.
The day the ads disappeared: Google outage “cost advertisers thousands per hour”
Many Google users enjoyed ad-free browsing for several hours last Thursday... and advertisers lost crucial pre-Christmas traffic. Is the ad industry still too reliant on the tech giants?
Tech talent search: 27% of UK businesses are looking abroad and even making the leap to emerging hubs
Tech professional? On the hunt for a new job? Then businesses are on the lookout for you – wherever you are – with one in four UK firms looking to hire abroad to curb their skills gap.
Christmas ad tracker: who’s in tune with their brand?
John Lewis loses out to Aldi, Lidl and TK Maxx in UK Christmas ad music league table.
Top 5 adtech tools this week: HypeAuditor, Voggt, Yext, Nest Commerce and CLICKON
Google deliveries, collectible communities, influencer media kits and optimised video production: here’s our round-up of new ways to power up your tech stack…
The year in Reddit: Ukraine, acorns, r/place and… Nicholas Cage
Away from Twitter’s tribulations, this year Reddit continued to mature as an ad platform with strong performance credentials and a highly engaged user base.
Six in 10 SMBs will see static or slashed marketing budgets next year
UK small to medium businesses will zero in on acquisition in 2023 despite it costing more than retention.
Mayor of London and Ogilvy UK take top prize at DMA Awards with ‘Have a Word’ campaign
A list of all the winners at this year’s DMA Awards in London revealed, including MG OMD and Specsavers bagging the gongs in the Performance Marketing Activity and Data Insight categories.
Cracking the social code: Bazaarvoice links revenue to organic Facebook posts
Bridging the ‘measurement gap’ between paid and organic social posts, the new tools will enable social media managers to optimise top performing posts to drive more revenue.
Pinterest search trends reveal style ‘cheat sheet’ for 2023 marketing plans
Pinterest users are planners, and “guesswork is not enough”. How can brands use the platform’s search data to prepare for the year ahead?
Yahoo and Taboola enter 30-year contract for native advertising
Yahoo takes 25% stake in Taboola in a commercial agreement aiming to generate $1bn in annual revenue.
3 big media trends of the year: The rise of s-commerce, video fragmentation and social news
Social media is moving beyond text and image sharing to become the dominant platform for shopping, news and entertainment, according to a new global study.
Too much data and too little budget: CMO’s list top challenges in 2022
Over two-thirds of CMOs are overwhelmed by the volume of marketing data at their disposal, according to new research from integrated marketing data platform Adverity.
Brand loyalty out the window as 64% of consumers switch to cheaper brands
Food and drink prices soar to their highest in 40 years, impacting consumer behaviour in the grocery sector.
Acceleration Partners moves full throttle on influencer offer with new acquisitions
The global partnership marketing agency has acquired Influencer Response and Volt Agency.
Christmas ad tracker: Cadbury tops effectiveness charts with consumers
It’s been a tricky season for Christmas advertisers hoping to get the tone right in a cost of living crisis. Kantar reveals their chart toppers for ad effectiveness.
Performance marketing people: new leaders at Reprise Digital, Integral Ad Science and former Google exec to spearhead regulator Ofcom’s Online Safety Group.
L’Oreal, M&S, Billion Dollar Boy and Seedtag are among the many organisations welcoming new faces in this week’s round-up of industry moves.
UK Stop Ad Funded Crime set up to tackle online fraud
$68bn of global adspend was lost to fraud and funding criminal activities this year. The UK initiative brings together clients and agencies to tackle ad funded crime, for the world to follow.
Is client still king? Agencies now more comfortable being honest with clients
“Wrong KPIs” are a rising concern, as agencies don’t believe compensation should be linked to performance, WFA research reveals.
Cash flow concerns: 43% of marketing firms concerned about keeping up with salary expectations
Marketing and media firms are more likely to find running a business challenging in the current climate, with payroll and benefits named as the biggest single cost increase.
From Twitter to TikTok?
Half of Twitter’s top advertisers are reported to have left the platform. Will they flock to TikTok as Musk continues on a rocky path in the driver's seat?
Top 5 adtech tools this week: Mirakl, Planning-inc, Making Science, Adludio and Hoopla Digital
From next-gen CRM and retail media to CTV and language translation tools, here’s our round-up of new ways to power up your tech stack…
Performance marketing people: Twitter exodus, new CMO at Tripadvisor and WPP hires UK President
More departures at Twitter, a boomerang return for Disney CEO and new faces following a restructure at News UK are just part of our latest round up of industry moves.
Marketing salaries revealed: talent pool for digital needs more supply
CRM, SEO and PPC managers are among the most sought after candidates in marketing with in-house expertise becoming more of an asset.
Black Friday rivalries: retailers focus on big ticket items and researching competitors
Businesses spend more time researching rivals this year as retailers shift away from non-essential Goods in 2022's Black Friday with internet sales to generate $1.12trn globally.
Video of the night: PMW UK Awards 2022
Watch the video highlights of this year's PMW Awards 2022 UK, including interviews with some of the winners and attendees at the biggest night in the UK performance marketing calendar.
One in five Brits ‘can’t afford to be loyal’ to brands
More than half of UK consumers have switched brands they were previously loyal to because of the cost of living crisis.
“Not all deals are created equal”: 12 performance marketers offer last-minute Black Friday tips
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other. PMW asked our expert panel for some on-the day advice to marketers and retailers alike.
In the dark this Black Friday? Almost half of younger consumers will give false data to brands
Marketers hoping to collect data amidst the Black Friday sales may come a cropper as savvy Brits hand out alternative contacts – and be warned, they will not tolerate irrelevant comms.
Top 5 adtech tools this week: Emplifi, Audiencerate, Eidgensi, Ivanti and Expandi
From a ‘web2.5’ agency to interactive audio ads and UGC tools to B2B advertising, here’s our round-up of new ways to power up your tech stack…
Celeb-led, ambitious and young: are you reaching a ‘typical’ Reddit user?
New data profiles Reddit’s core visitors beyond standard demographics, revealing an affinity with influencers (and doing some influencing themselves).
Football v Christmas: 29% of World Cup viewers set to buy football-themed Christmas gifts
In the hot competition between World Cup Fever and the Christmas spirit, new research reveals that almost four in 10 consumers are more excited about the football season than the festive season.
In pictures: PMW Awards 2022 - on the night
All the glamour, colour and celebrations at the PMW Awards 2022 - take a look below to see what went on.
Under pressure: CMOs feeling the push to prove short-term marketing ROI
The current climate is causing concern among CMOs that creative campaigns are to be curbed as budgets come under the microscope.
Over half of Brits to cut back on Black Friday spend in response to inflation
Even those planning purchases are unsure of how much they will spend as economic turmoil bites hard.
Marketing to gamers: integrated ad experiences power up engagement
With one in three gamers saying ads negatively impact their experience, brands need to be more co-op friendly to reach this lucrative and growing audience. Ready player two?
ITV supercharges retail media offer with Boots and Tesco partnership
As the new look ITVX streaming service goes live, the broadcaster announces a raft of new services for advertisers, including enhanced measurement tools and an improved ad platform.
PMW Awards 2022: the winner's circle in pictures
Take a look at our gallery of worthy winners at this year's PMW Awards, held in London. Can you spot your team, colleagues or peers?
Carlyle buys performance marketing agency Incubeta
The acquisition will boost Incubeta’s proprietary ad technology, which counts Hyundai, Heineken, M&S, and L'Oréal among its clients.
Six in 10 consumers will leave a brand if it’s advertised next to ‘misinformation’
Stay at home’ content consumption is on the rise amid cost of living concerns, but if your ad doesn’t catch interest in the first five seconds, you lose your customer’s attention…
Croud blends creative and performance with Born Social acquisition
Third acquisition in a year bolsters the agency’s brand and creative offer on top of its digital and data-led credentials.
Publicis and Carrefour to create retail media joint venture
New joint venture is expected to begin operating in 2023 to address retail media growth across Europe and Latin America.
Great British Bake Off final: who’s the Instagram showstopper?
Instagram’s most popular Great British Bake Off contestants are ranked in a new study, as the final takes to UK screens at 8pm tonight.
Economic turmoil forces 70% of marketers to change their Black Friday discount plans
More than a third of marketers taking part in Black Friday have reduced the deals they will be offering, as the recession starts to bite.
Performance marketing people: marketing goes out of this world with new head at Virgin Galactic and former Nokia Global CMO joins Pizza Express
This week’s round-up of the latest performance marketing people moves includes new faces at Merkle, Ozone, WPP and Lucky Generals.
Super apps, AVOD, retail media and a gaming explosion: 10 media predictions for 2023
The economic landscape alongside consumers’ approach to content, commerce and community sets the tone for ten key media trends in 2023.
In pictures: Performance Marketing World Awards 2022
The PMW team was on hand to capture the glitz and glamour of last night’s live ceremony in London, including some of the winners and the afterparty.
Data clean rooms: how urgently are marketers and publishers reacting to the cookie phaseout?
Over a third of publishers worldwide are more likely to use data clean rooms than marketers, but both cite privacy and budget as major challenges. The strategies for identity adoption are dividing opinions in the industry.
Performance Marketing World Awards: all 24 winners announced
The winners of the second annual Performance Marketing Awards 2022 UK have been revealed. Here are the campaigns, teams and people that took the top accolades at our live show in London.
Meta tops the ranks as most used e-commerce platform but TikTok reach is on the up
New research reveals that despite tech giants pulling out of live shopping in the UK, almost two-thirds of surveyed customers bought more than one thing through a social platform over the summer.
Meta lays off over 11,000 workers
The job cuts affect 13% of its workforce as Zuckerberg apologises for ‘over-hiring’. Can the embattled market leader in social media stop the slide with TikTok snapping at its heels?
Ozone debuts pre-roll video ads with Abba Voyage and AKA
Digital ad platform Ozone has launched a pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
The top Twitch streamers in Europe: revealed
US streamer Ninja is the top Twitch streamer on the continent, while France and Germany are the European countries that use Twitch the most.
Airbnb’s 'anti-search' strategy pays off with best-ever quarter
Much-hyped move towards brand building drives success as CEO says performance marketing function is to “laser focus” supply and demand rather than “just purchase a large amount of customers.”
Dishing the dirt: 8 in 10 consumers “like negative reviews”
Over a quarter of global consumers want a fine of over 20% of the business’ total revenue for posting fake reviews.
US midterms: political ad spend soars… but are parties ditching Facebook?
Political ad spending is expected to break records this cycle, but Meta’s Facebook isn’t the key battleground it once was, according to reports.
Performance marketing people: new hires at M&C Saatchi Performance, ShareChat and LTK
In our latest round up of industry movers and shakers, UK agencies twentysix and Campfire make a suite of senior hires, while Dentsu International welcomes a new CEO of ANZ.
Top 5 adtech tools this week: Acast, Google, Blis, SoundOut and Swipe Back
From Discord to DOOH and music matching to podcast ads, here’s our weekly round-up of new ways to power up your tech stack…
Twitter to announce mass layoffs at 4pm: "The house is melting down"
Musk earlier told investors that he intended to reduce the company’s staff from around 7,500 down to just over 2,000. “It’s total chaos”, says one staff member.
APAC CTV adspend drops 41%, as Roku dominates the US
Programmatic ads on connected TV are soaring in North America and EMEA, but stagnating across Asia. Yet the arrival of closed premium networks on Netflix and Disney+ is heralding a two-tier ad ecosystem...
Meta amps up performance marketing tools ahead of the holidays
‘Advantage+ Shopping Campaigns’ - Meta’s rival to Google’s Performance Max - relies on automation to find the right audiences for advertisers, as opposed to intricate, manual targeting.
Myleene Klass Instagram posts for Next and Skechers banned by ASA for not being identifiable as ads
The singer and presenter has had ads banned for her own book, and posts for two major fashion brands.
Money down the drain: 75% of marketers admit to customer data blindspots in their team as two-thirds are worried about budget cuts
Most marketers believe they’re under more pressure to prove ROI and ROAS during the cost of living crisis, but research reveals that marketers in Europe and the US have wasted at least 30% of budgets in the past six months.
Tripadvisor partners Turkish tourist agency for first native content on Prime Video
Created by the travel platform’s newly launched in-house studio, the video series will offer high-impact exposure opportunities for global destinations seeking to drive visitation and awareness.
59% of UK won’t be watching the World Cup this year
A winter World Cup has changed consumer behaviour and where they watch the global tournament. Will it be as popular as advertisers hope?
Streaming and rewarded display among Amazon’s new ad solutions
Amazon listened to the research and created seven new ad solutions, revealed in NYC this week.
Transform your social strategy with McLaren Racing and Vodafone at PMW live event in London on 7 December
PMW’s Social Media Transformation event is jam-packed with case studies from the ground up, and solutions to help you kickstart or refocus your 2023 social media strategy.
UK adspend forecast to hit £35bn in 2022 with more muted growth prospects next year
The downgrade from July’s previous forecast reflects the reality of the impact of high inflation and the cost of living crisis, but Q4 adspend is set to near £10bn amid Christmas and the FIFA World Cup.
Cost of living prompts consumer rethink of ad-funded streaming services
While more than a quarter of surveyed UK consumers state that they will cancel a Netflix subscription if it became ad-funded, this has dipped from 36% saying they will drop an ad-funded Netflix sub six months ago.
Sephora’s subpar website launch is ‘giving empty shelves’
After all the hype and expectation of a ‘fully-immersive’ and ‘inspiring’ new site, the launch was met with some basic – but major – technical difficulties.
Performance marketing people: Wimbledon scores former Disney+ VP, and Shaken Udder gets new Marketing Director
This week’s round-up of performance marketing people moves includes leadership hires at Merkle, and new heads at VCCP Group and Yahoo.
Top costumes we’ll be wearing this Halloween: Google searches ranked
New research analyses thousands of Google searches to reveal the top make-up looks and costumes this spooky season.
The travel sector’s renaissance: 63% of UK travellers planning a holiday abroad
‘Brands should take note and offer flexibility’ as new data shows a clear appetite for holidays, but travellers remain cautious.
ASOS’ ‘poorly planned’ marketing budget causes major losses
The online fashion retailer saw sales growth of only 1% in the last year and has built up £153m net debts, with the CEO now set to change the course for its marketing strategy after revealing that 80% of marketing budget was used for performance.
Klarna takes on the tech giants with new shopping features
The Buy Now Pay Later provider has unveiled Klarna Spotlight – a suite of products including shoppable content, intelligent search and an upgraded carbon tracker.
Apple opens lock screen to brands with ‘Live Activities’ on iOS
Move over Widgets. Apple just opened a prime piece of real estate to brands - the iPhone lock screen.
Snapchat expands £3.99 paid subscription service
New premium tier options include customisable notifications, flexible message expirations and Halloween Bitmojis.
Cool or creepy? Meta Quest Pro uses eye-tracking to measure engagement
How Adidas, Burger King, Nike and Snickers are using data to inspire creative customer engagement
Joint study uncovers 5 key themes from how the world's top brands are using technology to drive creativity and commercial success.
Meta explores the role of creative in marketing effectiveness
'People' and 'Product' are key to driving the highest ROIs across sectors, with brand cue, logo attributes, text, product and person attributes ranked by sector.
TikTok and IAS give advertisers confidence with third-party brand safety measurement
Marketers are slowly getting their way onto TikTok to take advantage of its huge user base, but can they trust their ads will appear next to suitable content?
Meta ordered to sell Giphy - this time it’s final
The ruling closes the book on the long-running saga which saw Meta appeal original sale order and a tribunal decision that the CMA acted lawfully in reaching its decision.
Uber targets hungry consumers and travellers with in app-ads (using your own data)
Retail media continues to grow, with ‘Journey Ads’ already being used by 40 brands to target customers throughout their entire journey and as they wait for an Uber Eats order.
Stunting growth: Marketing budgets rise at slowest pace since pandemic-ridden 2021
While much weaker than the start of the year, marketing budgets remain in growth as companies continue to invest in their brands – with digital channels getting the bulk of the boost.
Who’s really leading the VOD subscription race?
Netflix share prices rise 14.4%, whilst Paramount+ skyrockets with subscription sign ups.
IAB Europe locks horns with Belgian regulator over open web tracking framework
A long-running dispute between the EU regulator and a major ad trade body has intensified, with a key component of ad tracking hanging in the balance.
E-commerce decision making: Web scraping overtakes internal data collection
With the golden quarter around the corner, e-commerce organisations now prioritise web scraping when making decisions.
Clearpay rapped by ad watched for “irresponsibly” encouraging spending on Instagram
The Buy Now Pay Later provider was told by the ASA to ensure future ads did not encourage people to spend more than they could afford.
Reading the finance room: Reddit users show due diligence for budgeting and buying
All is not lost for big-ticket purchases providing they are essential, as Reddit’s community becomes more engaged in conversations on spend-tracking and trim back on non-vital buys.
88% of digital advertisers “unknowingly sharing data before user has given consent”
A murky supply chain means advertisers are vulnerable to huge regulatory fines and reputational costs, even if they have strong internal data privacy measures.
Top 5 adtech tools this week: DoubleVerify’s Attention Lab and Match2One’s Shopify App
From real time segmentation to matching customer IDs and creative insights, here’s our round-up of new ways to power up your tech stack…
Channel 4 picks ViewersLogic for TV attribution platform
Big news for marketers looking to optimise campaign performance, with empirical insights linking their TV ads to sales, footfall, app downloads, and account openings via the national TV broadcaster. .
Increased spend in TikTok in 2023 planned by 85% of brands - while just 39% plan a hike in Meta budgets
Latest research of Meta ad trends shows year-on-year hikes in CPM and CPC globally, with the US seeing dramatic rises in click-throughs compared to 2021.
Are over-55s underrepresented in ads because they’re hard to please?
Advertisers under-represent older demographics despite their commercial potential, finds ITV and System1. Over-55’s account for 65% of TV impressions, but are hard to please.
Tesco retains EssenceMediacom following performance power-up
Recently-combined agencies offer "innovative" marketing capabilities to supermarket giant, to continue running its retail, bank and mobile accounts.
Make it snappy: 31% of Brits want to communicate in one line or less
With almost none of us preferring to speak on the phone, ‘One Line Wonder’ is the most common communication persona, making ‘less’ definitely worth more.
Netflix finally reveals £4.99 ad-funded streaming tier: can the data match the hype?
The ‘Basic with Adverts’ plan will keep all the original features but will average four to five minutes of ads per hour, with some shows restricted.
Performance Marketing Unlocked: two day extravaganza coming to London in March 2023
The marketing community will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, tailored sessions and some big surprises... can you afford to miss out?
Performance marketing people: Former BBH CEO joins Say It Now board, leadership shuffles at twentysix and Reprise
Changes and promotions at Publicis Groupe, Dentsu and FCB Inferno while Evelyn Partners bolsters its senior team in this week’s performance marketer people moves round-up.
Matching music to marketing campaigns: BMG uses AI tagging across entire music catalogue
Need the perfect earworm to amplify an ad campaign? Now AI can unearth some hidden gems to settle the score for TV ads, audio, paid social and more courtesy of a major record label.
Social media and search engines are neck and neck in guiding young shopper habits
Whether it’s influencer recommendations, trending products or reviews of services, will social media take over the likes of Google?
Netflix partners BARB: mystery viewing figures solved?
The data will be used by advertisers, competitors and journalists to determine the success of various Netflix shows. Just in time for the streaming giant to open its ad-supported tier.
Opening purse strings? CMOs looking to increase marketing spend
More than half of CMOs expect to outsource their marketing activity to agencies, with platform integration and digital strategy needing the most support.
Cracking the creative code? Kantar tool predicts ad effectiveness ‘in 15 minutes’
Predictive tech analyses ads by creative elements, such as humour, sustainability or timing, to identify which ones are most likely to drive brand impact ... and even content performance in different cultures.
37% are prioritising buys to help cope with less heating this winter
Survey of UK consumers find that alternative ways to keep warm this winter and more ‘socialising’ at home are just some of the measures people are taking to save money.
As seen on TV: 7M Discovery matches ‘TV mentions’ to marketing insights
Adtech transcription tool offers a new layer of data for media planners to calculate true ROI of ad spend.
UK’s top brands valued at $283bn, but are falling behind global competition
Price conscious consumers will pay 14% more for brands that they think are worth it, as Vodafone tops the charts of most valuable UK brand for the fifth year in a row.
Channel 4 and seven major UK brands offer money saving tips in special commercial break
Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone feature in a unique TV ad break that will link to a bespoke website to help tackle the cost-of-living crisis.
Reddit woos advertisers with live chat, pixel helper and 1,000 more community segments
The social media giant is also offering free advertising credit to prove its performance credentials to curious marketers.
Kim Kardashian’s $1.3million fine for undisclosed crypto ad
Whilst Kimmy K takes a legal hit despite clearly stating her content as an #AD, brands are also culpable for influencers’ failures to comply.
Tracking the trackers: UK retail brands use on average 10 online trackers (with half used to share info to third parties)
Fashion retail brands use the most online trackers for advertising, while the UK’s top retail brands are not trusted by one in five consumers.
Tech tracker round-up: fighting ad carbon emissions and creating Web3 customer data platforms
How is AI being used to understand the seven types of gamer – and why is Sprout Social partnering Salesforce? We round-up the biggest ad tech innovations around the world in one place.
ASA raps Match.com for TikTok video with 'negative gender stereotypes'
The advertising watchdog felt the “one-sided” post was likely to cause “widespread harm and offence. A stark reminder to performance marketers that context and sequential ad placements require careful planning.
“Everything app x”: Musk announces $44bn Twitter deal is back on
Tesla’s CEO makes a screeching U-turn on Twitter… and reveals his plans to shake up social media with the ultimate super app.
UK consumers would go back to shopping in the 80s and 90s if they had the choice
Shoppers pine for the shopping experience of old as nearly half regularly buy vintage.
PMW Jargon Buster: new explainer series for performance marketers goes live
Do you know your CMP from your CDP? Our handy guide goes beyond a simple glossary to help practitioners and managers alike skill up fast.
Less than half of marketers are making use of their tech stack capabilities
Social commerce, audio and CTV are among the top tech support adoptions being explored, piloted or deployed.
PMW Awards go global: showcase your best work to the world
Performance Marketing World is launching its first-ever global awards and is now open for entries. Here's your chance to shout about your team's innovation on a truly global scale.
Nestlé gets new MD for UK and Ireland, Omnicom and Hearts & Science shuffle internal teams
Our latest round-up includes new hires at The Specialist Works and Havas Media Group, and former PMW Award winner joins Crossmedia.
70% of US consumers have shopped online from abroad in the past year
High delivery costs are named as a key barrier to shopping globally, but it hasn’t stopped many US shoppers, but 22% would abandon their carts if they can’t use their preferred payment method.
What do you listen to on your commute? 15 most popular business podcasts revealed
Start your day right, with a ranking of the top business podcasts according to Google’s monthly search results.
47% of UK shoppers expect bigger discounts this winter as bargains and family-only gift shopping takes priority
Three-quarters of UK consumers state they’ll cut back on Christmas spending this year, and almost half care less about Black Friday shopping. What are the lookouts to get people to spend in the festive quarter?
9 most searched questions about NFTs – and their answers
These are the internet’s most Googled NFT questions, racking up a total of over 1.5 million monthly searches – and the answers to them from a Cryptocurrency expert.
Gamified shopping: Asda ditches 'points' in new loyalty programme
Mission-based shopping tasks add a new twist to loyalty schemes. Can a gamified approach boost loyalty amid an economic downturn?
Tug expands with US push
The performance marketing agency is further building its North American presence with a new New York office in response to client demand.
Stick or twist? Four in 10 consumers less loyal to brands than a year ago
Cost of living crisis hits consumer loyalty as well as spending, as brands grapple with chasing possible switchers with offers versus building up loyalty among their customer base.
Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October
The two-day sale means marketers must bring their 'golden quarter' campaigns forward this year, as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
‘Moments’ by Storyly turns individual users into creators
The new Storyly product allows users to create and post their own Stories directly in the mobile app.
Performance marketing people: new boss at DBB as VanyerMedia shakes up EMEA team
Hubble gets a new MD, BrightBid CEO joins the Forbes tech council and AdTonos amps up its sound board with advisors from Spotify and AdsWizz. View all the latest movers and shakers within performance marketing below…
Decarbonising data: Essence launches sustainable programmatic marketplace
Going beyond just ‘offsetting’, a major ad agency is aiming to reduce total carbon emitted per publisher by 33% on average
Swedish adtech firm BrightBid targets London’s start up scene
BrightBid claims to offer an antidote to the rapid cost inflation across Google's ad network, with AI-powered bidding technology to help smaller firms compete in a crowded market.
Performance Marketing World Awards UK 2022: shortlist announced
With work for Asda, Samsung and BrewDog among the nominations, here are the campaigns, teams and people that made it through to the final round, ahead of a glitzy live ceremony in London.
Start-up blues: UK businesses feel location limits their ability to become a unicorn
Businesses in the North are more ambitious than those in London, but feel most hampered by regional barriers.
Over half of CMOs feel unprepared for data privacy changes
CMOs are falling short in data usage and preparations for changes in regulations
First party data trove: Tripadvisor launches own ad content studio
First client San Diego Tourism Authority signs $1.5m commitment to launch digital and interactive out-of-home campaign to attract travellers.
BeReal plans to skip ads with in-app purchases
Popular photo-sharing app comes under pressure to prove it's more than just a passing craze.
Combo! Mobile gaming giants assemble largest premium in-game ad network
Angry Birds meet Talking Tom Cat to bring an audience of 1.3 billion monthly active players to brands via interactive ads, rewards and celebrity calls.
Roblox expands immersive ad tools for brands
Popular multiplayer game connects users with interactive billboards, posters, and other ads inside games as it struggles to maintain growth post-pandemic.
Shopify beefs up cross-border commerce with translation tools
UK merchants are now selling to an average of 8 international markets on Shopify.
Instagram Reels ‘getting 10 times less engagement than TikTok’- report
Meta is struggling to get its short-form video to take off, even though Reels accounts for a fifth of the time people spend on Instagram.
Another social app copycat: TikTok debuts BeReal clone
TikTok copies BeReal’s main feature of posting authentic content in a limited time window. Will BeReal survive against the tech giant?
The Merge: has Ethereum solved crypto’s carbon problem?
A historic moment for a greener blockchain ecosystem also paves the way for a more secure and transparent relationship between brands and customers.
Instagram scales back Shopping features to focus on short form video
Rather than give up on e-commerce, Instagram will re-engage existing buyers with branded content and ads.
Twitter shareholders approve Musk deal (that he’s trying to cancel)
A bad case of buyer's remorse? The battle between the billionaire and the bird takes another twist as new texts reveal Musk’s jitters.
Two-thirds of marketing bosses suffering from ‘data overload’
The growing numbers of channels and platforms is distracting a third of CMOs from monitoring increasingly complex consumer behaviours.
Why Starbucks' new NFT loyalty programme is grounded in reality
Coffee chain follows McDonald’s and Wendy’s into the metaverse. But unlike virtual restaurants, Starbucks NFT rewards are tied into its existing loyalty ecosystem.
A not-so-golden quarter for retail? PMW launches ‘Playbook’ series for in-house marketers
From Christmas planning tips to ‘mystery boxes’, a new 7-part report combines exclusive consumer research and expert panels to help retail brand marketers navigate a frugal festive season.
Lionesses get one million searches in the back of the net
Searches for the roll call of stars on the England women’s football team were up more than 2,000% compared to 2021.
Digital display ad spend up in the first half of 2022, while paid social remains stable
Latest Ad Intel data from Nielsen records spend returning to pre-pandemic levels across UK media, but advertisers may have to reassess spend in H2 amid the cost of living crisis.
Reddit snaps up Spiketrap to ramp up its contextual targeting in conversations
Reddit is evolving its algorithms and recommendation engines with the latest acquisition in a string of new buys.
McLaren Racing, Vodafone and Direct Line to speak at PMW’s Social Media Transformation 2022 event in London
Host of major brands including Nasdaq, Flo Health Inc., and Superbet offer best practice tips, panel discussions…and a real-life demo of marketing in the metaverse.
Top 10 skills for marketing professionals have changed by 50%
SEO soars and PR plummets: LinkedIn’s new data reveals how the ‘resourceful modern marketer’ has changed since 2015, and what marketing skills are deemed most valuable today.
68% of consumers uncomfortable with their data being used for ads, but two-thirds are still likely to visit a site after being targeted
SMS for marketing: engagement rates up across all age groups
Survey of UK consumers finds that SMS marketing is equally well received by Baby Boomers and Gen Z
Performance marketing people: TikTok promotion, Netflix bolsters ad offering with Snapchat hires and Pinterest’s new Head of Global Business Marketing
McDonalds hires a new Chief Impact Officer, Mediabrands appoints Head of Performance for China and Yext gets a new CMO in the latest round-up of performance marketing people moves.
Social media is top of class for ‘back to school’ ads as almost nine in 10 consumers plan to shop online
Consumers prefer to see ‘back to school’ ads on social media compared to other channels, but they’re more likely to go the route of retail or e-commerce to shop for the new term.
PMW Masterclass goes live: practical video lessons from the experts in performance marketing
September means it’s time to go back to school and learn the latest performance marketing skills, from server-side tracking to influencer marketing. Are you ready for the new term?
Snap restructures ad business with loss of 20% of staff and a refocus on core priorities
Google UK and Ireland VP to join as Snap President in EMEA as part of regional and departmental restructuring.
Posters go programmatic: Google expands DOOH ads into 360 display ad network
Placements combine traditional channels with the digital efficiency of programmatic, adjusting messages throughout the day
TikTok trials ‘Nearby’ feed – becoming the ultimate ‘super app?’
New tool places social app in direct competition with classified apps like Yelp and Google in the race for geo-targeted ad dollars – a boost for local businesses?
Christmas (shopping) comes early: 29% plan to start by the end of August
Value for money trumps the priorities lists for peoples’ Christmas shopping this year, with more than half concerned about affording Christmas amid the cost of living crisis.
Clickbait killer? Google shakes up SEO with ‘Helpful Content’ update
Algorithm update targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people”. Performance marketers have some new rules to learn...
Global adspend to slow as social media warned of $40bn black hole
Social media companies are set to record a multi-billion dollar shortfall over 2022 and 2023, while growth forecasts for adspend across all channels and markets are cut by $90bn.
Digital fitness: DMA launches Marketing Strategy Skills Bootcamps
The DfE-funded programmes aim to help unemployed or SME staff develop data and digital skill sets.
Performance marketing people: NFL marketing SVP moves to NWSL, Yahoo’s new Director of Native for APAC and Disney+ Hotstar announces new EVP
Leadership hires at Hill+Knowlton, dentsu, GroupM and DoubleVerify among this week’s performance marketing people moves.
Marketing and IT leaders at war, who’s in charge?
86% of marketing and IT leaders want to improve website agility but disagreements over website ownership and competing priorities are putting up barriers.
Microsoft ramps up ads on Outlook for free users
A more aggressive approach signals a push towards its £69.99 subscription service as competition in the cloud storage sector heats up.
Tech tracker: Meta gives SMEs an AI power-up as WeChat monetises video ‘Channels’
How is Twitter boosting audience measurement amid Musk’s ‘bot’ claims? Why is Tencent monetising its new WeChat videos so soon? And how is Monday.com taking on Salesforce? Here’s all the latest adtech news in one place…
“Creators are the new retailers” – but influencers are losing brands in an economic downturn
Latest poll from US and UK influencers reveals payment issues from brands in the last year, whilst LTK says spend on influencer marketing is growing.
Desktop adblocking creeping back up to 2018 high
Declining numbers of publishers use adblock walls as a revenue recovery strategy for adblocking.
Marketers among the world’s best ‘sleepers’ in industry with more than four in 10 bagging over seven hours a night
Marketing, advertising and PR among the industries that admit to being most likely to get on average seven-plus hours ‘zzzz’ a night.
'Entertaining content fuels product discovery': TikTok launches Shopping Ads
Advertisers can test new formats to put shopping experiences directly in front of the TikTok community.
Hunker down or double up? Inflation rises above 10% in July, but what does this mean for marketers?
As UK inflation hits a new 40-year high, with the poorest likely to feel the biggest impact, how should marketers react?
Performance marketing people: Former HSBC APAC CMO joins Standard Chartered Bank, easyJet hires ASOS big hitter as CMO and Tug gets new Toronto MD
Our latest round-up of people moves in performance marketing also names new Customer Initiatives Officer at VoucherCodes, a suite of senior management hires at multilocal and managing partner at The Specialist Works.
Nielsen and Amazon ink three-year deal to measure NFL Thursday Night Football
The agreement marks the first time a streaming service has been included in Nielsen’s National TV measurement service, with promises of “apples-to-apples comparisons across their multi-channel media investments”.
Game over: Unity rejects AppLovin takeover bid to buy rival instead
Mobile marketing company spurned in favour of buying rival IronSource, as gaming and marketing continue to merge and monetise.
Facebook gets into the delivery business with Doordash partnership
No more home collections as Meta takes aim at the likes of Amazon and Postmates, as it looks to win back younger users in one area TikTok can’t reach.
Experience versus price: most Brits value smooth customer journey over cheaper price tag
Even with rising inflation, 98% of shoppers admit a good experience could tempt them to spend more, while gamification is becoming a stronger marketing technique in a digital world.
Make it relevant: ads are acceptable on smart TV in return for free content say almost 7 in 10 consumers
UK consumers find it acceptable to watch ads on their smart TVs in return for free content, but there are caveats…
Global consumers rate DOOH ads as trustworthy, 7% more so than social media
DOOH ads gaining traction for performance with half of consumers encouraged to buy ‘there and then’ after seeing a DOOH ad.
Making the leap: 41% of performance marketers tempted to change jobs… but where to?
Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.
TikTok gets serious about music with Ticketmaster team up and streaming app
Plans for a US music service and in-app ticket purchases show the social media app has Spotify and Apple in its sights.
UK consumers shun social media shopping and turn to buying now and paying later
Facebook is the social shopping platform of choice for both UK and US shoppers while TikTok struggles to attract Brits to part with their cash.
Kantar changes the RGM roadmap with completion of StepUp acquisition
From MapQuest to Waze, the world has changed. AI and frequent real-time insights aim to change the RGM game for CPG brands.
Is live shopping already dead? Facebook axes feature to focus on Reels
The format remains wildly popular in China, but has failed to take off elsewhere, with TikTok also pulling back efforts in Europe and the US.
Why is Amazon’s ad business outperforming Meta and Google?
Ad tracking changes hurt Amazon rivals much more in Q2, as the shopping giant dodges the worst effects of Apple’s privacy crackdown.
Performance marketing people: former adviser to Bill Gates joins HiveMind and new leaders across dentsu
Kin + Carta’s Americas chief steps up to Global CEO, new faces at the Ozone Project and Analytics Partners hires CMO.
Euro 2022 final: Lionesses dominated on the pitch and on social
England came top of the social game as the most talked about team, with 26% of the tournament’s tweets coming from UK accounts, partly thanks to BBC push.
Top 6 global media agencies for activity growth: dentsu X leads the way
International league table singles out Dentsu X as the most active agency in terms of client work, while Mediabrands takes the top slot among holding companies.
Audio ads go mainstream, but can metrics and anti-fraud tech keep up?
As audio ads grow in popularity, third-party verification will play a critical role in preserving digital audio media quality, a YouGov report finds.
The TikTok effect: small businesses have tripled spend on social media since pandemic
Paid social pays off for small businesses, with TikTok’s budget transparency making it the platform to watch despite Meta’s dominance.
Google delays cookie demise (again) until 2024
Internal feedback shows that advertisers needed more time to switch to Google’s cookie replacement, with a new deadline set for around two years’ time.
Online adspend grows by £1.5bn, but threat of “real-term contraction” looms across whole UK ad market
Forecasts for 2022 adspend upgraded, and online advertising to account for nearly three quarters of all spend this year, but pressures ahead for 2023.
Smart speaker ads ‘fire up the brain’: neuro research indicates higher audience engagement
Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads, according to a new brain study.
Monetising your music: Facebook pays users ad commission for featuring licensed songs
Meta shows seriousness about copyright protection while fuelling the creator economy. We’re all performance marketers now.
Top tech: Business leaders rank AI and Web3 as essential in next two years
Nearly 9 in 10 business leaders view the metaverse and Web 3.0 as essential to success, but AI trumps both with 91% seeing it as crucial over the next two years.
InfoSum upgrades privacy and data clean rooms with Platform Sigma
Customer-centric organisations will be able to collaborate across unlimited datasets, unlocking planning, measurement, and analytics for the privacy-first world.
Merkle aims to simplify customer experience management with ‘CXM on demand’
Early adopters include London North Eastern Railway, which now has capacity to send out 40x more personalised emails and texts,
Fighting misinformation with AI: Zefr partners with Adverif.ai
Acquisition of Israeli AI firm bolsters Zefr’s technology-led approach to identifying and defunding misinformation, in the wake of TikTok appointing them as brand safety partner.
Ethical adtech? Terrific teams? Remarkable ROAS? Enter PMW’s 2022 Awards
Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.
One-third of subscriber churn happens in the first 24 hours
The first 24 hours are critical to engage with your new subscribers while a multi-channel referral approach is a key to conversion.
Facebook’s new update takes on TikTok’s popular style
Meta’s new update for Facebook separates the Home and Feeds tab, copying the content style made famous by TikTok.
Brand trust is in decline as 75% of US and UK consumers are not comfortable buying from companies with poor data ethics
The survey underscores declining consumer trust in targeted advertising and the need for responsible data strategies.
DSP meets SSP: Hawk teams up with Azerion to boost omni-channel tools for clients
Automated ad buying platform Hawk Platform, has struck a global partnership with Azerion’s proprietary SSP, Improve Digital.
Going to waste: two-thirds of UK brands are underutilising their marketing data
Brands are limiting their data’s effectiveness by focussing on general analysis activations rather than more sophisticated techniques that could help improve ROI.
Brits swap staycations for Euro breaks as searches for airlines soar in summer travel peak
Package holiday firms also enjoy a rise in search, while in the fashion sector Shein continues to rise in growth and Next search volumes slump.
Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers
Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.
Top 15 tech tools to future-proof marketing outcomes
Latest ‘state of the industry’ report finds that marketers are hunkering down their Web3 preparations while AI remains the most significant tech out there.
Strong but slowing growth for UK marketing budgets as cost of living crisis bites
IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.
How do you maximise ROI as a marketer? Answer: don’t be afraid to spend on your campaigns
Nielsen report finds underspending in 50% of media plans, with maximum ROI in jeopardy.
GumGum and JW Player link viewability and contextual tools
Clients across both platforms will now have access to proprietary viewability technology and MRC-accredited contextual, brand safety and suitability technologies.
YouTube partners with Shopify to expand social commerce tools
Major new pact opens Shopify commerce platform to 2 billion YouTube users, as Alphabet takes on both Amazon and TikTok in the new creator economy.
E-commerce competition holds up in Q2 as CPM rises 27% across the globe
Latest reporting on Meta ad trends indicates a dramatic drop in US click through rates, while sustainability-based messaging drives higher than average conversions across the world.
Targeting campaigns by age is four times less effective than by life stage and behaviour
Outdated assumptions mean brands are missing out on whole demographics. Targeting by life stage and behaviour could transform marketing effectiveness.
Multilingual marketing: InnoVision Español division gives underserved hispanic market the attention it deserves
“Replicas of English messaging is not enough anymore”. New marketing division increases investment towards hispanic community with authentic messaging.
B2B marketing’s ‘sea of beige’ is painted over in Sectorlight and alan. Agency merger
Under combined leadership and rebranding as ‘alan. place & space’, the joined forces intend to expand its anti-beige “visceral marketing” approach.
Half of UK retailers using BNPL see sales growth, but 37% of businesses will not be tempted
More than 17 million people are buying now and paying later, but debt concerns and lack of relevance are holding businesses back from offering BNPL services to boost product purchase and consideration in the sales funnel.
New Influenster app matches shoppers with brands seeking honest customer feedback
As retail becomes more consumer-driven, shoppers are increasingly finding what they’re looking for through the power of peer-to-peer exchange, including user-generated content.
Adverty joins forces with SeenThis to bring programmatic video ad formats to gaming
Brands will be able to embed short form video directly into contextually appropriate positions within games, reaching captive, engaged audiences.
Netflix picks Microsoft for ad-funded subscription tier
Streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
Global ad spend forecasts: digital now makes up majority of overall spend worldwide
Soaring media price inflation, geopolitical tension, key elections and the FIFA World Cup are accelerating brands' reliance on data and digital channels to navigate an uncertain world in 2022 and beyond.
Is Google about to spin off its adtech business to ward off an antitrust lawsuit?
Compromise deal could open competition in ad market… and lead to lower prices as each company seeks to undercut its rivals for its share of revenue.
Prettylittlething.com Instagram Story rapped for failure to disclose ad status
The ASA ruled that the Story by influencer Molly-Mae Hague failed to make clear commercial interest.
Disney Advertising upgrades first-party data deal with The Trade Desk
Brands can now target automated ads across the entertainment giant’s properties, using privacy-first data matched on the back end from Disney and The Trade Desk.
Amazon Prime Day: 6 performance marketers on the changing face of e-commerce
After Amazon’s first quarterly loss since 2015, will Prime Day and an introduction of live commerce save the e-commerce giant, and what can brands learn from this?
Meet the PMW UK Awards judges: Greg Levine, Vitality
“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.
“Call to arms”: DMA campaign tackles digital skills gap, urges Government and industry to prioritise talent
Pilot of new campaign will see DMA members introduce one hour a week training and learning for teams, and prompts an approach of “treating our workforce as we would our customers”.
Referrals cited as important by 96% of marketers – but importance doesn’t translate to spend
Email remains the preferred communication channel for consumers – but the channel does not encourage a repeat purchase compared to discounts and rewards for loyalty and advocacy, finds research.
Influencer Marketing Trade Body launches regulatory advice service REASSURE
Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.
“Brands must put creators front and centre”: 55% of UK brand marketers set budget aside for the metaverse
91% of creators are keen to know more about the metaverse, with 55% of UK brand marketers already set budget aside taken from other marketing channels. Are you ready?
IAS syncs campaign bids for advertisers with Xandr’s Invest DSP
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to match advertisers’ pre- and post-bid settings.
Musk’s big bluff: $44bn Twitter takeover scrapped over spam bot claims
A messy legal fight will place the social network’s ad reach, and the billionaire’s contract, under the microscope.
Digital ad spend up 30.5% in Europe in strongest year-on-year rise since 2008
All 28 markets covered by new research grew ad spend in 2021, and social and video drives display demand.
Amazon investigated over treatment of third-party sellers on UK Marketplace
UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.
41% prefer streaming TV over traditional, pointing advertisers towards CTV
Research from Rakuten Advertising reveals the importance of context when connecting with your audience to improve recall, resonance and ROI.
Nearly half of parents in media agencies and ad tech have considered leaving the industry for better work/life balance
Almost three-quarters don’t work flexible hours, as new research prompts a pledge that employers can join to help create parent-friendly environments at work.
Brand management lacking: less than half of UK retailers respond to online reviews
Follow-up from study highlighting a lack of brand management strategy across businesses
EU legislators give the green light to new acts to rein in tech giants
The Digital Markets Act and Digital Services Act are now set to become law across Europe with new rules imposed on platforms such as Google, Amazon, Apple and Meta.
Cost of living crisis fuels UK searches, while people look for aid to get on the property ladder and travel still high on the agenda
‘Cheap’ make-up and ‘package holidays’ see a rise in search, and a special report from MediaVision shows interest in second-hand fashion climb this year at the expense of ‘fast fashion’ stalwarts.
Havas Media Group launches Havas Business in a bid to disrupt B2B marketing
New global capability to supply a ‘boardroom-ready’ marketing division of B2B offerings and capabilities, whilst 68% of B2B CMOs plan to increase marketing budgets.
“Keeping it reel”: differentiating between Love Island star and authentic influencer
Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.
TikTok’s rumours of “abandoned e-commerce expansion” after staff shortages in UK
TikTok has faced bad press since it's been rumoured they have failed their e-commerce expansion into the US and Europe.
Adverty and Oracle Moat team up to enhance measurement within in-game ads
The partnership means Adverty’s in-game viewability tech is embedded in Oracle Moat Analytics so advertisers can measure impressions, invalid traffic and viewability.
Total Media Solutions partners with Content Ignite, creating new contextual ad formats
Publisher-first adtech company Total Media Solutions has teamed up with fellow adtech solution provider Content Ignite to bring new contextual ad formats to its publisher clients.
Performance marketing people: new DoubleVerify VP, Paralympian joins Interbrand as strategist and LoopMe scoops former Merkle director
Promotions at Wavemaker Asia-Pacific and Precis Digital, Kepler veteran elevated to Global CEO and a new CEO of Amazon Worldwide Stores are part of the latest round of performance marketing people moves.
Kantar to buy StepUp RGM, turbo boosting its position in CPG software market
Kantar XTEL and SilverTree Equity are purchasing StepUp RGM in a bid to create the leading end-to-end Revenue Management Software platform.
TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”
Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.
34% of Brits spent more online in the past six months, but purchasing power likely to reduce
Growth in online retail spend looks set to be “cut back down to size” as the cost of living crisis bites consumers. But search engines are the prime place to start an online shopping journey.
PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine
Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.
Investment in marketing drives growth and ROI for seven in 10 professionals
Automation was found to help individuals hit sales targets, while integrated sales and marketing teams are more likely to exceed forecast revenue.
Business deaths rise in Covid-era: Information and communications hit hardest
Drastic drop in new businesses across the UK over the course of the pandemic means the rates of business ‘births’ and ‘deaths’ are almost neck and neck.
Deliveroo woos FMCG brands with new ad platform
Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.
ASA rules against Paramount UK’s Comedy Central pre-roll ad for “irresponsible targeting” and being “likely to cause serious offence”
The advertising watchdog has also called up two influencers for misleading promotions.
The Great Resignation renders email databases out of date: bounce-rates increase
The majority (69.4%) of marketers have seen email bounce-rates increase over the past two years, causing databases to become out of date more quickly.
Attention favours context: 14% increase in purchase intent when display ads placed in context
New eye-tracking highlights increased brand favourability and recall when display ad was placed in a relevant context.
“Brands’ emotional intelligence is more important than ever” as they outperform stock markets
A massive +910% share price growth for leading emotionally intelligent (EQ) brands, with Google achieving the world’s highest EQ score.
Roku and Walmart bring speedy shoppable ads to streaming TV
World’s largest retailer and TV streaming platform team up to “crack the code of video shoppability” without cumbersome QR codes or credit card numbers.
62% of consumers will shift loyalty elsewhere if brands don’t give a personal experience
Personalisation will aid ROI, says new research, with almost half of consumers claiming they’ll return to a retailer if their experience has a personal touch.
Streaming is the most inclusive media platform for LGBTQ+ community
LGBTQ+ members view streaming content as the most inclusive programming across media platforms, reveals new report from Nielsen.
Netflix confirms ad-supported tier: Google pact incoming?
Reversal of policy comes as streaming giant suffers its first quarterly loss in ten years, and the loss of around 200,000 subscribers. Will a Google tie-up boost its fortunes?
Up to 30% of premium video ad budgets allocated to streaming
Programmatic campaigns set to account for half of premium video selling by 2026 with an 80% year-on-year growth in programmatic ad views in 2021.
Web3 Marketing Association helps brands shape the future of the metaverse
Backed by founders from major brands and agencies, the new organisation aims to navigate the challenges of next generation platforms, from customer protections to measurement standards.
SALT launches virtual food and beverage marketing consultancy in the metaverse
SALT, a specialist food and drink marketing consultancy, has become the first food and drink consultancy to launch on the global food metaverse, OneRare.
Dedicated followers of (80s and 90s) fashion and the festival season drives apparel search demand
Fashion of eras past are bouncing back in the search term ranks, while the summer hails more than the sun, as festival season means searches for the garb and gear to hit the fields.
Fiverr helps advertisers create freelance ‘dream teams’ with AI-powered staffing platform
‘Creative Genome’ technology builds out freelance teams for specific jobs set by advertisers, from an exclusive group of creative talent.
Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO
Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.
Teads combines creative and media measurement with ‘Attention Program’
Launch at Cannes Lions, the new scheme aims to advance omnichannel attention measurement Combining Creative and Media
GARM unveils 3 new ad safety guides as brands enter the metaverse
New adjacency standards for Feed, Stories, In-stream Video, In-stream Audio and Display overlay help ensure brand safety is built into new metaverse spaces prior to monetisation.
LifeStreet revamps DSP Nero to offer brands ‘complete visibility’
Mobile demand-side platform claims to offer “true bidding transparency’ for advertisers.
Ad-funded versus subscriptions: 82% of revenue for non-game apps comes from subs offers
Just 36% of gaming app revenue is driven by subscriptions, while gaming apps see a drop in demand in eight months to March 2022.
Cavai and Azerion launch conversation in-stream video to optimise engagement
The industry-first launch builds on long-standing partnership between the two providers.
Display ad dominance: Meta fails in bid to quash CMA decision to sell Giphy
Tribunal rejects all but one of Meta’s challenges as part of appeal against reversing its acquisition of the animated GIF platform in May 2020.
Ad spend on pirate sites dips dramatically in countries monitored by White Bullet
Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.
Love Island, FIFA World Cup and I’m a Celebrity available on Snapchat in made-for-mobile content
Deal means that ITV advertisers can align with major sport and reality TV content via Snap’s non-skippable formats and a new ‘Best of British’ ad bundle.
Brand versus performance marketing: is the classic ‘60:40’ split now defunct?
Survey of global marketers reveals that many multinationals still don’t use profit and revenue based KPIs to assess their e-commerce performance.
Blis online calculator sheds light on lost audiences from ID reliant solutions
New e-guide and interactive calculator reveals that almost 50% of digital audiences are being missed.
UK to scrap parts of “irritating” GDPR: are the plans workable?
New post-Brexit blueprints risk the UK becoming a pariah state as its consumer data becomes incompatible with the rest of Europe. Will cutting cookie pop-ups be worth it, or will reducing complexity prove too complicated?
GumGum and Frameplay team up to offer up interactive in-game ads
The partnership allows GumGum to expand its suite of high-impact ad products into gameplay.
24% of Brits “subscribing” to signing-up for more regular services
93% of consumers spend up to £150 a month on subscriptions, reveals survey.
Dentsu buys Pexlify to ramp up customer experience tools for Merkle clients
Pexlify to become a Merkle company, aiding Dentsu’s ambition to reach 50% of net revenue generated by ‘Customer Transformation & Technology’.
Nearly half of performance marketers rate pay as most important to them in their job. Do you agree? Join the conversation
Our early indicators also reveal that over 40% of performance marketers are actively looking for or thinking about a new role. Are you tempted, and why? Take our survey and win a £200 Amazon voucher for your time.
FreeWheel rolls out multi-screen media solution for premium TV video ads
AudienceXpress lets advertisers in Europe buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVOD), and digital publishers.
Seedtag buys KMTX to drive forward full-funnel cookieless ad solution
Seedtag’s acquisition of France-based AI provider adds capabilities to become the global provider in contextual advertising partnerships.
1 in 4 app businesses fear closure due to new privacy standards
Continuous changes to privacy and ad regulations makes it harder for businesses to reach new paying users for their apps
War on deep fakes: tech giants sign new EU ‘anti-disinformation’ code
The world's biggest technology companies are set to sign up to an updated version of the EU's code, designed to improve data transparency (and reduce fake news in ads).
67% of consumers “have left a site due to concerns about how their data is used”
Study shows that 81% of consumers are concerned about how brands handle their personal data, despite GDPR and big tech players Apple and Google introducing new privacy policies.
Hawk integrates Skyrise data into CTV offering
Move allows brands and agencies to control, shape and deliver CTV campaigns to the most relevant audiences in real-time.
New Pinterest fund elevates under-represented creators
New initiative supports the work of creators from groups with a lower representation on the internet with connection to monetisation opportunities including advertising and e-commerce.
B2B marketing gets more creative: eight in 10 marketers say “creative confidence” is on the up
Majority of senior B2B marketers believe brands are increasingly producing creative campaigns to rival consumer output, with short-term performance marketing and long-term branding results getting equal investment.
Salesforce tests 'sustainable’’ NFT campaign platform for brands
CRM giant enters blockchain arena despite earlier staff protests, touting commitment to sustainability with offsetting via ‘carbon credits’.
Finding the missing link: research identifies ‘user centric’ content as key to better ad attention
Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.
Yahoo ramps up ad formats in Southeast Asia with immersive ‘Stories’
Uniting the popularity of social stories, browsing experience of native ads, and the scale of programmatic advertising, Yahoo Stories Ad aims to deliver full-screen brand narratives in premium environments.
Search trends: cost-of-living crisis sparks second-hand shopping surge
Rising costs and climate-consciousness are driving changes in shopping behaviour, creating new opportunities for retailers and marketers in the ‘circular economy’.
Snap launches dynamic travel ads ahead of summer holiday season
The move marks a significant category expansion for Snap's Dynamic Ads, wooing new advertisers from the hotel, airline and travel agency sectors.
Top 7 martech innovations for 2022: cookieless IDs, AI and contextual targeting make the list
Survey of over 600 advertising professionals uncovers most in-demand tech... and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Mindshare unveils AI-powered media planning tools for advertisers
The new suite of machine learning products aim to help brands better understand the motivations that drive consumer decision-making and then buy those audiences at scale.
Pipedrive aims to simplify CRM with integrated tool
Campaigns by Pipedrive offers users a real-time view of all their data in one place, including new ways in creating marketing emails and distributing to subscribers.
Destination abroad: travelling dominates the search demand
Destinations in Europe – and beyond – are firmly up there in what the UK is searching for in the run-up to summer breaks, but demand for travel insurance and a skew towards cheaper deals hints at learned caution and cost of living concerns after the past two years.
European marketing budgets dip for first time since late 2020
Cost of living crisis and media inflation contributes to tightening conditions in Europe, while across the globe, digital and mobile budgets see strongest growth rate.
“Everything we do is digital” say almost two-thirds of C-suite execs
Despite digital ‘transformation’ making way for ‘ongoing evolution’, almost half of survey respondents feel their martech would benefit from greater development.
Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK
Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.
UK consumers not cutting back on video streaming services despite cost of living crisis
Research reveals an 11% rise in the number of people paying for video services in the UK over the last year.
Digital audio publishing wins the race for revenue growth with 500% rise in Q1
The rolling year to March 2022 saw an 18% year-on-year increase in digital publishing revenue across the board, says new figures from AOP and Deloitte.
Top 3 CDPs revealed: Customer data platforms revenue to grow 250% by 2027
Revenue to reach $6bn globally, driven by retail and e-commerce demand with AI helping advertisers bridge the user data void left by cookie deprecation.
Google to face CMA probe over ad tech practices
Google has come under the microscope again for concerns over distorting competition and whether it has limited interactions of its ad exchange with third-party publishers.
Performance CTV product from Cognitiv delivers deterministic attribution with deep learning
CTV is bigger than ever, but hard to measure. Cognitiv Performance CTV uses custom deep learning algorithms to measure and auto-optimise advertising performance.
Call for entries: Performance Marketing World Awards UK 2022
PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.
Bad news: is Facebook about to unfriend publishers?
Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?
Commerce on the commute: UK adults spend £179bn a year on mobile devices while out of home
Mobile spenders in Britain are on the rise since the pandemic, with young adults averaging almost six mobile purchases a week whilst commuting.
Don’t write off email marketing: campaign effectiveness increases with direct communication
Effectiveness of email marketing is solid, but a focus on retention campaigns and less meaningful measurements means the channel may be retrenched into an “immediate response” driver rather than a longer-term brand building tool.
€746m and counting: the 10 biggest GDPR fines so far
From tech giants to fashion retailers and airlines, many sectors and big brands have fallen foul of GDPR regulations over the past four years. View this visual timeline below to track the biggest fines so far.
“CTV hits the sweet spot”: eye-tracking study reveals top platforms for ad attention
80% of European users prefer CTV reveals new study that used eye trackers and electrodermal responses to measure the optimal state of engagement.
Sweaty Betty, Omaze, Gousto and more join PMW at London event
Join us in June to hear from the cream of the crop of British brands and their winning performance marketing strategies in PMW’s latest live event.
Meet the APAC experts: HSBC, P&G and Unilever share marketing tips in new video series
Performance Marketing World has launched a new editorial video series called “APAC Experts” offering cutting-edge advice from some of the biggest brands in the region.
Eyes on the high impact prize: High impact formats drive 72x more attention than display ads
Eye-tracking panel study opens the doors to understanding the “new metric of attention”.
Google faces split as programmatic ad ‘transparency bill’ reaches Senate
Democrats and Republicans unite with a potential law that could shake up the programmatic ecosystem… and break up Google and Meta. Is the day of regulatory reckoning nigh?
Planning for attention: 75% of TikTok and YouTube audiences are engaged for ads (versus 58% for TV)
Consumer attention metrics show advertisers how to have the greatest impact by reaching their audiences when they are most engaged, with radio and Facebook hampered by the most distracted audiences.
IAS expands TikTok partnership boosting brand safety with measurable invalid traffic tools
A holistic solution provides granular transparency and third-party measurement for marketers on TikTok.
MediaVision unlocks predictive SEO with new tech stack
The digital performance agency perfects the tech to deliver to real-world commercial needs, working with New Look to achieve significant sales growth.
ASA starts using AI to identify influencers who fail to disclose ads in posts
The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.
Finding talent is the top challenge for 52% of social media marketers
New report on social media trends finds that it’s a good time to be a social media professional and consumers are increasingly planning to use TikTok in 2022.
Apple's PR war on data sharing: cheeky auction ad hammers rivals
iPhone takes a swipe at data harvesters and champions the recent 'ATT' customer privacy clampdown, which has upended performance marketing budgets around the world.
Global ad fraud schemes spike 70% as dollars move to CTV
Fraudsters are getting more ambitious, but ad safety tools are keeping them at bay, as 'Video Completion Rates' drastically improve from 62% in 2019 to 71% in 2021.
Alibaba programmatic ad pulled for portraying young girl in sexual manner
Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.
Tripadvisor rebrands self-service advertising tool, giving control to brands
Tripadvisor Ad Express helps small and mid-size businesses engage with a global audience with automated tool and easier cross-platform advertising.
The App-ocalypse: most app marketers have lost revenue (and sleep) as new ad regulations bite
Continuing changes to privacy and ad regulations forces marketers to rethink user acquisition strategies, with 63% actively looking for new ways to target paying users.
Updated Kantar tool ‘can predict an ad's effectiveness within 15 minutes’
Link AI for Digital lets brands test their own, and competitors, digital campaign assets ads in a wider range of scenarios than before. Can AI reduce the time, scale and costs of the creative development process?
Samsung Ads launches new Consent Management Platform to help brands navigate compliance issues on CTV
The IAB compliant service gives users the control to consent and personalise their ads, and confidence to advertisers over privacy regulations.
Ozone and Mediacom partner to boost advertiser ‘story’ channels across social platforms
The popular story format on social channels combined with Ozone’s existing ad slots provides brands with 3 times more attention than standard social ads, according to company study.
Are you losing your marketing mojo? 42% of CMOs claim too much data hurts their creativity
The rolling avalanche of data points available to marketers is having mixed results on their creativity, leaving some overwhelmed and dampening their creative spark. Is a shift from reporting to analysis the solution?
What would attract you to a new performance marketing role – or convince you to stay put?
Spare five minutes to tell us what’s important to your performance marketing career and working life, and be in with the chance of winning a £200 Amazon voucher.
Love Island partners with Reddit, providing fans with the ultimate fire pit gossip
Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.
PMW 30 Under 30 Awards: the winners’ interviews
From search sorcery to lost millennial trust, today’s rising stars in performance marketing have plenty to teach the industry as it heads into a privacy-first era. Learn more in PMW’s exclusive new interview series.
Musk puts Twitter deal 'on hold' until fake user estimates resolved
Elon Musk has put his deal to buy Twitter on hold until he gets more information about fake accounts on the platform.
Ad budgets are up, but actions are down: UK’s 21% rise beats global brand norms
Latest social media adspend insights emphasise the increasingly steep struggle brands now face when trying to reach their target audiences on Facebook, Instagram and Twitter.
JOKR boosts retail media ad placements for brands with new platform launch
Americas-based instant delivery app JOKR has launched a new retail media platform, offering marketing placements for CPG brands, with Kellogg’s, Grupo BIMBO, and Pernod Ricard México already on board.
Punch! partners Singing Grass to open Chinese market for UK B2B brands
London-based B2B sales and marketing agency Punch! is partnering with Anglo-Chinese business specialist Singing Grass Communications in a bid to open up markets in China for its clients.
Netflix not chill: 36% of UK consumers say they would cancel if the platform goes ad-funded
A proposed new funding model is set to herald some major changes at the OTT media streaming giant, according to a new report.
Marketers differ on the metrics that matter to measure live events
Survey reveals a disconnect between the metrics marketers see as the most important to assess the success of a live event - and the data capture they want to prove value.
Adspend by Big Tech makes up 6% of investment worldwide
Amazon becomes the world’s biggest spender on advertising with a $16.9bn investment in 2021, as analysis of the world’s eight biggest tech platforms shows that their ad investment is tipped to surpass 10% of global spend by 2030.
TikTok ‘Pulse’ puts ads next to top 4% of content
New tracking pixels and contextual tools show TikTok is gunning for Meta, offering advertisers placement next to top-performing, safe content, while measuring buyer intent in new ways.
Twitter metrics error: Musk plans major shake up as advertisers hit by ‘double counted users’
Turmoil at the social media giant leaves performance marketers with misleading data, as the new billionaire owner mulls paid subs for businesses and less ads space.
The retail goldrush: Publicis buys Profitero to ramp up e-commerce analytics
The trend of ad holding companies investing in e-commerce continues, as a major new deal lets Publicis measure how brands’ products move through different digital shelves.
“B2B buyers surf 10 channels before making a purchase”: McKinsey bolsters customer growth tools with S4G purchase
Consultancy giant brings in strategy, design, and analytical horsepower together with rapid Salesforce CRM implementation capabilities to cater for the growing but fragmented B2B market.
Is Apple’s privacy now paying off? 65% surge in iOS app install adspend in six months
One year on since Apple introduced its App Tracking Transparency privacy crackdown, 80% of apps have implemented the ATT prompt and opt-in rates remain consistent.
Wavemaker ramps up Google Performance Max support for client campaigns
Initial testing has already yielded 18% lower cost-per-clicks and 20% lower cost-per-acquisition versus conventional channel specific campaigns.
AVOD viewers: two-thirds accessing ad-funded streaming across Europe
With Netflix considering an ad-funded tier, new research shows more than two-thirds of CTV viewers are consuming free-streaming content on a weekly basis.
The ‘intrepreneur’ generation: PMW 30 Under 30 winners announced
Builders, change-makers, innovators… and revenue generators. The rising stars of performance marketing are transforming companies and cultures from the inside out. Meet all the winners of PMW’s first young professionals awards.
Amobee and SeenThis partner to boost video ad optimisation at scale
Amobee teams up with SeenThis to drive maximised consumer attention through innovative adaptive streaming ad formats globally with energy efficient technology.
75% of companies think they offer great personalisation (but less than half of consumers agree)
Report reveals disconnect between how companies perceive their personalisation and privacy efforts and consumer experiences.
Back to reality: Snap boosts AR shopping tools with 3D asset manager
Snap has updated its AR Shopping features as the social network looks to expand its e-commerce reach for brands.
Validity debuts email marketing tool tailored for small businesses
The launch offers core Everest features at a lower price point to serve a broader range of businesses.
Adverity and IAS team up to boost campaign optimisation tools
The integration will enable more transparent and accurate campaign optimisation and actionable insights, removing data silos and helping digital ads avoid fraud.
60% of businesses to increase digital marketing spend in 2022
A refresh of digital marketing strategies planned for this year as 79% of survey respondents view B2B marketing as “very important” for business growth.
Are we game for ads? 75% of gamers say 'yes'
A survey of US gamers reveals that more than two-thirds would actually welcome more in-game advertising, but relevance is key.
“Like pouring ink into a lake”: leaked docs indicate Facebook unsure of own privacy issues
The social media giant does not know where all of its user data goes or what it does with it, according to a team memo.
Digital adspend enjoys biggest annual growth in 15 years
Emerging channels including podcast and in-game advertising point to healthy growth for the UK, but storm clouds are gathering in the shape of a cost of living crisis.
May Day! 60% of workers have either left or considered leaving their job this year
As many countries worldwide celebrated workers’ rights to mark the beginning of May, workers and businesses are in less of a celebratory mood as the ‘Great Resignation’ continues to bite.
"Market share isn’t won in physical stores": ASDA wins at converting offline shoppers
Analysis of TV advertising impact for ASDA vs Morrisons, Sainsbury’s and Tesco reveals it is easier to convert offline shoppers to online than existing online shoppers.
Ekimetrics partners with TikTok to measure advertising media mix spend
New program sees French data science firm power clients' privacy-first measurement models to help understand the true value of TikTok.
Facebook bounceback: daily user numbers return to growth
Despite slowing revenue growth, Facebook’s daily active users are up after last quarter’s slump and parent Meta continues heavy investment in Reels and AI.
'Reject all cookies': new Google button makes privacy easier after €150m fine
Updated consent choices mean no more “deceptive designs” for users, as advertisers face further lost customer visibility on a major platform.
UK ad market reaches record £31.9bn in 2021: AA/WARC
Record ad market worth for last year means annual increase of 34.3%, with search and social media accounting for two-thirds of the growth.
Pinterest turns brand product catalogues into Shoppable Pins with WooCommerce
The new partnership lets businesses sync their digital catalogues and turn their products into shoppable Pins, displaying in-stock availability and pricing information.
Google updates ‘Performance Max’ to boost ad conversions across channels
The internet giant woos performance marketers with more time-saving tools and insights to increase customer conversions across Search, Display, Shopping, Discover, Maps, Gmail, and YouTube ads.
E-commerce ad competition reaches new heights: 39% rise in CPM for the UK
New report on Facebook advertising trends reveals that strategies to improve click throughs are crucial to e-commerce brand success.
Elon Musk to buy Twitter for $44bn
The world’s town square now has a new owner in the form of the world’s wealthiest person. How will this affect ads on the platform… and its audience?
Kantar boosts marketing ROI tools for clients with Blackwood Seven purchase
The data-driven brand consulting company will gain more granular analytics and sophisticated modelling to accelerate plans for a Unified Marketing Measurement solution.
Performance marketing people: Google DeepMind pioneer joins Kin + Carta, new US boss at Incubeta
Yahoo shakes up its senior team in APAC, iProspect brings in a digital data veteran from Performics and a former Twitch director leads Reddit in Germany. We round up the movers and shakers in the performance marketing Industry this week.
Earth Day angst: almost half of Brits can’t afford to be more sustainable
With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.
Stagwell powers up e-commerce tools for advertisers with BNG acquisition
Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.
Unilever ditches data on children under new global marketing initiative
FMCG giant ‘raises the bar’ by not collecting or storing data of under 16s, not using ‘kidfluencers’ and limiting influencers that appeal to children.
Winners revealed: PMW APAC Awards 2022
The winners of PMW’s first APAC Awards have been announced, celebrating the talent and data innovation across the diverse and fast-growing region.
Audio-first ads: AdTonos and NumberEight unlock contextual targeting capabilities
Partnership overcomes new regulation pitfalls by combining ability to insert audio ads on any stream with privacy-first contextual intelligence data.
Brightcom and Intent IQ team up for cookie-free cross device IDs
As user cookie IDs start going dark, this new adtech partnership claims to offer advertisers real-time data accessibility with ‘up to 97% accuracy’.
Netflix ads: coming to a screen near you?
The incredible shrinking audience means Netflix is finally considering a cheaper ad-funded tier to battle competition and the cost of living crisis, as subscriptions plunge 200,000.
Moloco tunes up demand-side platform to optimise mobile ad campaigns
The demand-side programmatic ad exchange has rejigged its AI-powered tools to help advertisers get more out of their mobile budgets.
Top performers: PMW US Awards winners announced
PMW’s inaugural US Awards reveal the star performers that captured our judges’ imagination – and attention – with their standout results.
Ubisoft backs in-game performance adtech venture Gadsme
$8m seed round led by Galaxy Interactive, joined by major game publishers, as brands get serious about gaming ads.
Data meets design: VidMob’s Creative Automation reduces ad testing costs for brands
The AI-driven tool 'frees creative teams from the tedium' of manually producing size, platform and product variations for performance-based advertising, giving brands and agencies “the fastest path to creative that works”.
Email deal: Validity snaps up Mailcharts to help boost ecommerce campaigns
The addition aims to help email marketers launch more creative and further optimised campaigns.
Airship debuts App Experience Platform: no-code tool for brands to accelerate monetisation
New platform speeds up time to market and ROI, with Shell, NBC Sports Group, Orange France and OneFootball signed up already.
IPA Bellwether: 8-year high for marketing budget growth as UK businesses learn to live with COVID
Performance marketing channels lead a buoyant period of growth, but “strengthening headwinds” of global uncertainty and skills shortages mean marketers may need to "reassess decisions" until risks reduce
TikTok sponsors PMW’s UK Paid Social Media Seminar in London
The Performance Marketing World team is delighted to announce that TikTok is the sponsor of its live UK Paid Social Media Seminar on Tuesday 26 April.
Digital dominates global marketing spend: 53% of marketers to boost social media budgets
Nielsen reveals that social media is marketers’ ‘most bankable’ channel - but few are confident about ROI measurements on their marketing spend
Mana partners with Reality Gaming Group to offer Web3 services for brands in APAC
The partnership expands Reality Gaming’s APAC presence and is a sign to brands of the potential of NFTs with an environmentally friendly solution.
Get your summer break on: travel brands see 155% rise in demand
Travel is firmly on the cards, with search demand on the up and other sectors seeing a surge in holiday-related browsing.
7th Minute harnesses contextual TV data to inform marketing strategies
New platform uses content recognition technology to identify and analyse every word spoken on TV, helping marketers understand when and where to buy media.
Meta lets Horizon Worlds creators sell virtual items (for a 25% cut)
The media giant hopes people can eventually “earn a living” in the metaverse where they can purchase digital goods, services, and experiences. A whole new world for performance marketing awaits…
China clamps down on big tech with ‘algorithm inspectors’
Tencent, Alibaba, JD.com, Mietuan, and ByteDance are among the internet giants that could face scrutiny over the way social media platforms serve ads and content to entice users.
Global marketing spend to grow by 30% by 2025, driven by performance
Forecasts show that marketing spend will hit $4.7tn in three years time, while performance marketing drove 2021 growth through easy-to-measure ROI
The power of context: how streaming is turning CTV viewers into buyers
With two-thirds of viewers purchasing products they see on connected TV, media buyers need to deliver a call to action that takes the brand from their TV sets and into the browser search bar.
Seedtag upgrades brand safety with image recognition technology
The LIZ© tool is designed to offer a ‘human-like’ understanding of brand risk with high-impact solutions ensuring a safer advertising environment.
Connected TV ad campaigns hit highest viewability levels at 93%
Global comparisons highlight an increase in ad campaign and viewability across the board against reduced brand risk, with video viewability holding pole position.
Ogury levels up with creative studio from Motionly acquisition
The deal aims to provide clients with more personalised and engaging mobile content, giving end-users back the control with privacy-safe and noninvasive ads.
The AR generation: Gen Z are driving the shift towards more immersive shopping experiences
A study from Snap reveals Gen Z’s guiding influence through the digital landscape and their desire to create meaningful connections. How can brands combine the two with immersive shopping experiences?
Immersive shopping: InMobi blends brand and performance with AI-powered e-commerce tool
Powered by machine learning, InMobi Commerce enables product discovery with influencer and shoppable video solutions, helping businesses monetise video in more than just social.
WARC March 2022: marketing spend growth slows across the globe
Growth rates ease after a strong bounceback last year, but Europe sees marked slowdown in marketing budgets and staffing levels settle globally.
ASA connects with TikTok, Meta and Google for pilot to expand online enforcement role
IAB members agree to help expand the ASA’s role in a year-long pilot to bring greater transparency and accountability of online advertising rules.
Incubeta buys Mexican data specialists Extendo
Building its presence in Latin America, the acquisition will also help cultivate Incubeta's relationship with Google.
War of words: Meta hires marketing firm for targeted anti-TikTok campaign
Valid criticism or fanning the flames? Meta’s new anti-competitor campaign has stirred controversy and sparked a robust defence from the team behind it.
Digital Demand Tracker: summer holidays searches soar 661 percent amid fashion boom
MediaVision’s Digital Demand Tracker reveals the online search trends to track what’s in demand
The gender shopping gap: men spend 75% more on goods bought in-store
The difference between men and women’s shopping habits are widening. A new report analyses more than 410 million shopping purchases, revealing stark contrasts between demographics.
Responsible drinking: UK consumers want to know where their vodka is from
One of the less obvious (and, to be honest, less important) side-effects of the Russian invasion of Ukraine has been to prompt consumers to get online and check the provenance of their vodka…
EU reins in tech giants with new anti-monopoly powers
The Digital Markets Act would likely bar Amazon from using data from its third-party sellers to inform its own product development, and require Android to offer users alternatives to Google search and email.
Getting metaverse ready: NBCUniversal and HTC join Anzu’s in-game advertising mission
Major brands join Anzu’s growing list of strategic investors as in-game ads attract more money from performance marketer’s budgets.
Getting social in B2B: 58% recall B2B messaging for their chosen brand on Facebook
Social media grows in importance for B2B marketing and communications as research reveals that three-quarters of millennials use social media for work purposes at least once a week, but other generations are cashing in on the trend.
Future expands YouTube and social expertise with two social tech acquisitions
Media platform buys two businesses to support social drive and inform editorial strategies with machine learning, continuing their acquisition spree.
Superdrug reveals online marketplace in major e-commerce push
First-of-its-kind UK platform aims to remove listing barriers for innovators in the market and promote diversity within the industry, with brands being actively recruited to lead the upcoming launch.
Proof mobile retargeting works? Data shows 100x increase in sales with same-day follow up
Automated retargeting via mobile drives campaign efficiencies while guarding against spam.
PMW launches new ‘Undercover’ series: first stop; the metaverse
Performance Marketing World has launched a new in-depth series called Undercover, which delves into the key sectors, disciplines and trends within the industry.
DoubleVerify exposes global fraud scheme ViperBot for attempting to defraud advertisers of over $8 million a month
CTV and mobile have been affected by “one of the most sophisticated fraud schemes that DV has ever identified”. Fraudsters are stripping measurement provider tags and redirecting them to avoid detection.
First-party data solution for publishers as TripleLift acquires 1plusX
Publishers and advertisers can now take control of their data and address audiences effectively in the absence of third-party cookies.
Bye bye behavioural ads: consumers reject ‘creepy’ ads based on browsing history
A new survey reveals over three quarters of UK consumers are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.
Hybrid shopping: 70 percent of businesses getting lost on the customer journey
The pandemic has changed customer behaviour. Connecting customer journeys across digital and physical touchpoints is now a priority, yet a unified approach is lacking and brands are missing out.
Ukrainian creatives can work with global brands on Talenthouse’s AI platform
e!Creative is an AI-based platform allowing brands, startups, and businesses worldwide to engage Ukraine’s creative talent, by Talenthouse’s ElloWorks.
Let’s be clear: consumers want to know how data is used and what they get
Despite slightly declining levels of importance, the majority of consumers still place a high value - and currency - over transparency in the data trade off
Amazon brands: sponsored product ads account for 81 percent of ad spend
Sponsored campaigns among Amazon US marketplace brands rely heavily on product ads as new report reveals benchmarks for performance
YouTube takes on TV: free ad-supported shows streamed for the first time
Hell’s Kitchen, Heartland and Unsolved Mysteries go free to US viewers via web, mobile devices, and connected TV apps. Are broadcast television’s days numbered?
Meta retakes app crown as 25 percent of budgets shift from Apple to Android
Apple ATT privacy crackdown has wreaked havoc on a yearly rankings index, which charts the performance of the world’s biggest apps.
Next level in-game ad formats for brands from Bidstack and Xaxis partnership
Brands have access to a global portfolio of programmatic in-game ad solutions and experiences as gaming is more popular than ever.
The race for car ad CTR: Q4 to Q1 is the best time to market
The automotive sector is seeing a resurgence as click through rates recover from a pre-pandemic low, says new research
Social media trend monitoring tool from Campfire gets clients ahead
New proprietary trend monitoring tool, Spark, marks the company’s transition into a social-first digital performance agency.
Performance marketing people: News UK shakes up sales and tech teams
A new UK MD at HDY Agency, Wavemaker welcomes a Head of Innovation and Verasity beefs up its esports marketing team. We round-up the ones to watch in performance marketing this week…
Alibaba targets Amazon with European marketing drive
The Chinese e-commerce behemoth is expanding its customer base across the continent via a new 'cost-efficient' digital marketing initiative. Should Amazon be worried?
The Trade Desk ties into Adobe customer data platform
The integration will mean advertisers can activate their first-party data at scale across the open internet - including channels like Connected TV - without relying on third-party cookies.
WPP becomes latest Reddit partner in social commerce push
The link up harnesses commerce and tech expertise across media agencies including GroupM, to drive commerce through the social network’s 100,000 communities.
SEO monitoring for brands: Conductor snaps up ContentKing
New partnership makes a bold claim to be ‘a search landscape that never sleeps’ for marketers.
Google Universal Analytics RIP: GA4 becomes standard for cookie-free future
After a decade, Google Analytics is closing down its popular Universal Analytics tool as it shifts to a new cookie-less standard. But will marketers follow or now consider other options?
Hawk’s DOOH planning tool optimises media buying with real-time intelligence
After a post-pandemic bounce back for DOOH, Hawk’s tool optimises advertising campaigns across all channels, including the metaverse, with front-end mapping technology.
Formula 1: which brands are winning the Instagram race?
Ahead of the highly anticipated Formula 1 2022 season, HypeAuditor, an AI analytics platform reveals the drivers, teams and sponsors in pole position on Instagram.
“We couldn’t just abandon them”: Publicis keeps staff safe amid Russia exit
Holding company joins other ad giants WPP and IPG in leaving the country over its war on Ukraine, while securing a future for its staff in the region.
Havas expands performance marketing in Australia with Frontier tie-up
The move will see Frontier Australia integrated into Havas Group’s Edge Performance Network
The rise of the ‘consumer capitalist’: what consumers really think about data privacy across the globe
Trust is the most important factor when it comes to willingness to share personal information with a company and consumers want more control over the data they share - but more consumers globally see data as their asset that they can trade for benefit
Google and Meta antitrust probe: did a backroom deal limit ad competition?
The parallel investigations are looking at whether the “Jedi Blue” agreement between Meta and Google for online display advertising services may have broken EU competition rules.
Salesforce boosts social tools with Sprout partnership
Global partnership lets the CRM giant’s customers manage their presence across platforms through a suite that turns social data into meaningful insights.
Yahoo partners with Near across APAC, bridging the gap for omnichannel campaigns
The partnership enables marketers to connect the dots in omnichannel audience activation and campaigns with a privacy-first solution.
Job hunt: 7 in 10 marketers to look for new roles this year
In the wave of the Great Resignation, more money, better work/life balance and opportunities to grow and learn top the agenda for job hunting marketers this year
Publishers unite: The Trade Desk partners The Ozone Project to boost open web ad reach
The deal links advertisers with 99% of online adults, providing a 'brand-safe' environment made up of 12 of the biggest publishers in the UK.
The lead impressionist: Amazon increases Google Shopping share by more than 50 percent
Online giant dominated 2021 impressions on Google Shopping platform, while pandemic caused blips in search volume trends and CPC jumped by 50 percent.
War in Ukraine: don’t let adtech dollars fund fake news, warns WFA
Blunt use of programmatic ad exchanges could result in unwittingly supporting misinformation, as Russia’s invasion sparks an unprecedented brand boycott of the region.
Sleeker storytelling across social with Yahoo’s new Video Lite feature
Piloted with Grab and foodpanda in SE Asia, Video Lite unlocks more interactive ad features on video. Amidst fierce competition among APAC brands, the feature helps close the loop with meaningful engagements.
Mobile in-game ads: AdInMo and NumberEight join forces for privacy-first targeting
The adtech partnership brings together on-device contextual intelligence to tackle ad targeting at scale by leveraging untapped first-party data.
Mediaocean streamlines personalisation for brands with social creative tool
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
PayGapApp goes viral: how a Twitter bot exposed brand hypocrisy on International Women’s Day
Warm words? Meet cold hard data. As marketers flocked to social media yesterday to #BreakTheBias, a plucky little bot was quietly tweeting out the actual pay divide at each company… and people shared the stats in droves.
Ad fraud: digital advertisers to be $68bn out of pocket this year
New findings from Juniper Research reveals that digital advertisers are set to lose $68bn of their spend to fraud across the globe in 2022
Kin + Carta boosts e-commerce for clients with global acquisitions
The publicly listed B Corp is driving global expansion with raft of acquisitions in Europe and US
Jumping ship: nearly half of e-commerce customers are abandoning their carts near the checkout
Brands are becoming a stepping stone, with consumers ditching the checkout near the finish line to check and buy items on Amazon (43 percent) or competitors (44 percent), according to a new report from Ve Global.
Growth in subs: 55 percent of publishers rank subscriptions for revenue potential
Publishers are optimistic about their preparation for the demise of third-party cookies as product innovation, data privacy and talent top the business priorities list for the years ahead.
Performance Marketing Worldwide unites global brands for cross-border collaboration
Starting in Singapore and signing off in Seattle, PMW’s first international event featured brand titans such as Mastercard, Ford, Gojek and General Motors. Here’s our highlights from the 11-hour spectacular that crossed several time zones.
‘The next frontier’: Web3 panel discusses the future of the Black community in the metaverse
Ray J debuts metaverse shopping experience at Black History Month Panel, powered by former basketball player Charles Barkley’s Redmont Vodka.
ITV goes hybrid: will Brits ditch ads for a Netflix-style model?
A digital-first approach pits the iconic commercial broadcaster up against the tech giants of Amazon and Netflix. But will viewers pay to be ad-free as inflation bites?
UK government hires Snapchat for augmented reality career fair
The Department for Education (DfE) has launched the UK’s first ever AR career fair with Snapchat, as it seeks out young job starters in their native environment.
Disney gets serious about data: Horizon Media deal boosts ad measurement
The ‘House of Mouse’ is extending its data clean room, letting brands track their ads on the media giant’s platforms in a privacy-centric way.
Performance Marketing people: latest moves at VaynerMedia, Ekimetrics and Incubeta
A new UK CEO leads Hearts and Science, a media specialist returns to Kantar and Mediaworks expands in the North West. We round-up the ones to watch in performance marketing this week…
Ad industry giants unite on addressable media standards
The biggest organisations in advertising have just reached a major milestone in global ad tracking standards. Here’s what performance marketers need to know about Addressable Media Identifiers (AMIs).
NBCUniversal strikes in-game ad partnership with Anzu.io
Gaming is the next frontier for ads, with some of the biggest brands and publishers in the world joining the fray, across mobile, desktop and consoles.
“This will hurt Facebook hardest”: 12 performance marketers’ views on the Android tracking phase out
Power-grab or practical privacy? Google’s clampdown on cross-app tracking has divided adland. PMW spoke to key marketing leaders on how to prepare for the next big mobile data challenge…
Living in a phygital world... and 476 stories performing for you now
Welcome to the all-new PMW site, rebuilt from the ground up to answer the needs of modern marketers around the world.
Is brand loyalty dead? Data shows incentives, not emotions, drive the ‘habit’ generation
A new report reveals that consumers can become habitual but not ‘loyal’ to brands, while understanding customer pain points and offering them rewards to buy can increase repeat purchases.
When to chase and when to chuck: the ‘how tos’ of email prospecting revealed
It might be old-school, but it works. Proactive email prospecting is still the most cost effective way for B2B marketers to acquire lead data, double that of the next best method, new data reveals.
Economy unlocked: Record ad spend growth driven by performance platforms
Green shoots ahead for the UK advertising market as those in the industry can expect the market to expand next year by more than a third since the pandemic-hit 2020.
BuzzGuru connects brands to Instagram influencers via analytics platform
A new tool helps performance marketers match the right creator for the right campaign outcome, via filtering and analytics.
Unruly launches CTV ad exchange
Unruly has launched a content-level targeting solution to help publishers segment their inventory based on attributes that mirror TV buys, such as genre and rating.
Hawk’s programmatic platform gives advertisers new ‘survey’ insights
Programmatic ad platform Hawk has launched an in-built survey tool to help brands get granular insight on the effectiveness of their advertising across mobile, audio and digital out-of-home (DOOH).
Spotify launches podcast ad banners
Spotify is making podcast advertising more interactive and accessible with call-to-action (CTA) cards.
Sky Media offers brands hyper-optimised ‘Smart Sponsorship’ format
Sky Media has expanded its AdSmart technology with a new sponsorship tool, opening up a new level of real time, geo-targeted TV ads for brands.
Snappier shopping with AR Lenses
Snap has given its AR shopping tools a major boost with catalogue-powered Shopping Lenses, designed to simplify the experience for retailers and consumers alike.
Outbrain takes native ads cookie-less with AI-powered bidding tool
Engagement Bid strategy (EBS) is a new AI-based performance optimisation solution using attention metrics, without the need of cookies or tracking codes.
Norway’s national lottery ramps up performance marketing with impact partnership
Norsk Tipping will leverage Impact’s platform to build automation and to support partnerships, turbocharging growth and performance for the lottery.
Nielsen partners with The Trade Desk for open web project
As adland seeks out alternatives to tracking cookies, a new open web initiative will help power privacy-first measurement across global regions.