Even with rising inflation, 98% of shoppers admit a good experience could tempt them to spend more, while gamification is becoming a stronger marketing technique in a digital world.
Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.
Plans for a US music service and in-app ticket purchases show the social media app has Spotify and Apple in its sights.
Facebook is the social shopping platform of choice for both UK and US shoppers while TikTok struggles to attract Brits to part with their cash.
The format remains wildly popular in China, but has failed to take off elsewhere, with TikTok also pulling back efforts in Europe and the US.
Ad tracking changes hurt Amazon rivals much more in Q2, as the shopping giant dodges the worst effects of Apple’s privacy crackdown.
Performance marketing people: former adviser to Bill Gates joins HiveMind and new leaders across dentsu
Kin + Carta’s Americas chief steps up to Global CEO, new faces at the Ozone Project and Analytics Partners hires CMO.
England came top of the social game as the most talked about team, with 26% of the tournament’s tweets coming from UK accounts, partly thanks to BBC push.
As audio ads grow in popularity, third-party verification will play a critical role in preserving digital audio media quality, a YouGov report finds.
Paid social pays off for small businesses, with TikTok’s budget transparency making it the platform to watch despite Meta’s dominance.
Internal feedback shows that advertisers needed more time to switch to Google’s cookie replacement, with a new deadline set for around two years’ time.
Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads, according to a new brain study.
Meta shows seriousness about copyright protection while fuelling the creator economy. We’re all performance marketers now.
Nearly 9 in 10 business leaders view the metaverse and Web 3.0 as essential to success, but AI trumps both with 91% seeing it as crucial over the next two years.
Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.
Meta’s new update for Facebook separates the Home and Feeds tab, copying the content style made famous by TikTok.
Brands are limiting their data’s effectiveness by focussing on general analysis activations rather than more sophisticated techniques that could help improve ROI.
Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers
Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.
IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.
Major new pact opens Shopify commerce platform to 2 billion YouTube users, as Alphabet takes on both Amazon and TikTok in the new creator economy.
Streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
Compromise deal could open competition in ad market… and lead to lower prices as each company seeks to undercut its rivals for its share of revenue.
The ASA ruled that the Story by influencer Molly-Mae Hague failed to make clear commercial interest.
After Amazon’s first quarterly loss since 2015, will Prime Day and an introduction of live commerce save the e-commerce giant, and what can brands learn from this?
“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.
“Call to arms”: DMA campaign tackles digital skills gap, urges Government and industry to prioritise talent
Pilot of new campaign will see DMA members introduce one hour a week training and learning for teams, and prompts an approach of “treating our workforce as we would our customers”.
Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.
A messy legal fight will place the social network’s ad reach, and the billionaire’s contract, under the microscope.
UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.
Nearly half of parents in media agencies and ad tech have considered leaving the industry for better work/life balance
Almost three-quarters don’t work flexible hours, as new research prompts a pledge that employers can join to help create parent-friendly environments at work.
Follow-up from study highlighting a lack of brand management strategy across businesses
The Digital Markets Act and Digital Services Act are now set to become law across Europe with new rules imposed on platforms such as Google, Amazon, Apple and Meta.
New global capability to supply a ‘boardroom-ready’ marketing division of B2B offerings and capabilities, whilst 68% of B2B CMOs plan to increase marketing budgets.
Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.
TikTok has faced bad press since it's been rumoured they have failed their e-commerce expansion into the US and Europe.
Performance marketing people: new DoubleVerify VP, Paralympian joins Interbrand as strategist and LoopMe scoops former Merkle director
Promotions at Wavemaker Asia-Pacific and Precis Digital, Kepler veteran elevated to Global CEO and a new CEO of Amazon Worldwide Stores are part of the latest round of performance marketing people moves.
Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.
Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.
Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.
ASA rules against Paramount UK’s Comedy Central pre-roll ad for “irresponsible targeting” and being “likely to cause serious offence”
The advertising watchdog has also called up two influencers for misleading promotions.
Reversal of policy comes as streaming giant suffers its first quarterly loss in ten years, and the loss of around 200,000 subscribers. Will a Google tie-up boost its fortunes?
Backed by founders from major brands and agencies, the new organisation aims to navigate the challenges of next generation platforms, from customer protections to measurement standards.
Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO
Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.
New adjacency standards for Feed, Stories, In-stream Video, In-stream Audio and Display overlay help ensure brand safety is built into new metaverse spaces prior to monetisation.
Tribunal rejects all but one of Meta’s challenges as part of appeal against reversing its acquisition of the animated GIF platform in May 2020.
Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.
New post-Brexit blueprints risk the UK becoming a pariah state as its consumer data becomes incompatible with the rest of Europe. Will cutting cookie pop-ups be worth it, or will reducing complexity prove too complicated?
Pexlify to become a Merkle company, aiding Dentsu’s ambition to reach 50% of net revenue generated by ‘Customer Transformation & Technology’.
Seedtag’s acquisition of France-based AI provider adds capabilities to become the global provider in contextual advertising partnerships.
Continuous changes to privacy and ad regulations makes it harder for businesses to reach new paying users for their apps
The world's biggest technology companies are set to sign up to an updated version of the EU's code, designed to improve data transparency (and reduce fake news in ads).
New initiative supports the work of creators from groups with a lower representation on the internet with connection to monetisation opportunities including advertising and e-commerce.
CRM giant enters blockchain arena despite earlier staff protests, touting commitment to sustainability with offsetting via ‘carbon credits’.
Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.
Rising costs and climate-consciousness are driving changes in shopping behaviour, creating new opportunities for retailers and marketers in the ‘circular economy’.
Cost of living crisis and media inflation contributes to tightening conditions in Europe, while across the globe, digital and mobile budgets see strongest growth rate.
Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK
Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.
Research reveals an 11% rise in the number of people paying for video services in the UK over the last year.
Revenue to reach $6bn globally, driven by retail and e-commerce demand with AI helping advertisers bridge the user data void left by cookie deprecation.
Google has come under the microscope again for concerns over distorting competition and whether it has limited interactions of its ad exchange with third-party publishers.
PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.
Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?
Join us in June to hear from the cream of the crop of British brands and their winning performance marketing strategies in PMW’s latest live event.
Performance Marketing World has launched a new editorial video series called “APAC Experts” offering cutting-edge advice from some of the biggest brands in the region.
Democrats and Republicans unite with a potential law that could shake up the programmatic ecosystem… and break up Google and Meta. Is the day of regulatory reckoning nigh?
The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.
iPhone takes a swipe at data harvesters and champions the recent 'ATT' customer privacy clampdown, which has upended performance marketing budgets around the world.
Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.
Continuing changes to privacy and ad regulations forces marketers to rethink user acquisition strategies, with 63% actively looking for new ways to target paying users.
The rolling avalanche of data points available to marketers is having mixed results on their creativity, leaving some overwhelmed and dampening their creative spark. Is a shift from reporting to analysis the solution?
Spare five minutes to tell us what’s important to your performance marketing career and working life, and be in with the chance of winning a £200 Amazon voucher.
Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.
From search sorcery to lost millennial trust, today’s rising stars in performance marketing have plenty to teach the industry as it heads into a privacy-first era. Learn more in PMW’s exclusive new interview series.
Elon Musk has put his deal to buy Twitter on hold until he gets more information about fake accounts on the platform.
A proposed new funding model is set to herald some major changes at the OTT media streaming giant, according to a new report.
Survey reveals a disconnect between the metrics marketers see as the most important to assess the success of a live event - and the data capture they want to prove value.
New tracking pixels and contextual tools show TikTok is gunning for Meta, offering advertisers placement next to top-performing, safe content, while measuring buyer intent in new ways.
Turmoil at the social media giant leaves performance marketers with misleading data, as the new billionaire owner mulls paid subs for businesses and less ads space.
The trend of ad holding companies investing in e-commerce continues, as a major new deal lets Publicis measure how brands’ products move through different digital shelves.
“B2B buyers surf 10 channels before making a purchase”: McKinsey bolsters customer growth tools with S4G purchase
Consultancy giant brings in strategy, design, and analytical horsepower together with rapid Salesforce CRM implementation capabilities to cater for the growing but fragmented B2B market.
Builders, change-makers, innovators… and revenue generators. The rising stars of performance marketing are transforming companies and cultures from the inside out. Meet all the winners of PMW’s first young professionals awards.
A refresh of digital marketing strategies planned for this year as 79% of survey respondents view B2B marketing as “very important” for business growth.
The social media giant does not know where all of its user data goes or what it does with it, according to a team memo.
Emerging channels including podcast and in-game advertising point to healthy growth for the UK, but storm clouds are gathering in the shape of a cost of living crisis.
As many countries worldwide celebrated workers’ rights to mark the beginning of May, workers and businesses are in less of a celebratory mood as the ‘Great Resignation’ continues to bite.
New program sees French data science firm power clients' privacy-first measurement models to help understand the true value of TikTok.
Updated consent choices mean no more “deceptive designs” for users, as advertisers face further lost customer visibility on a major platform.
The internet giant woos performance marketers with more time-saving tools and insights to increase customer conversions across Search, Display, Shopping, Discover, Maps, Gmail, and YouTube ads.
The world’s town square now has a new owner in the form of the world’s wealthiest person. How will this affect ads on the platform… and its audience?
The data-driven brand consulting company will gain more granular analytics and sophisticated modelling to accelerate plans for a Unified Marketing Measurement solution.
Yahoo shakes up its senior team in APAC, iProspect brings in a digital data veteran from Performics and a former Twitch director leads Reddit in Germany. We round up the movers and shakers in the performance marketing Industry this week.
With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.
Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.
FMCG giant ‘raises the bar’ by not collecting or storing data of under 16s, not using ‘kidfluencers’ and limiting influencers that appeal to children.
The winners of PMW’s first APAC Awards have been announced, celebrating the talent and data innovation across the diverse and fast-growing region.
The incredible shrinking audience means Netflix is finally considering a cheaper ad-funded tier to battle competition and the cost of living crisis, as subscriptions plunge 200,000.
PMW’s inaugural US Awards reveal the star performers that captured our judges’ imagination – and attention – with their standout results.
$8m seed round led by Galaxy Interactive, joined by major game publishers, as brands get serious about gaming ads.
The Performance Marketing World team is delighted to announce that TikTok is the sponsor of its live UK Paid Social Media Seminar on Tuesday 26 April.
The partnership expands Reality Gaming’s APAC presence and is a sign to brands of the potential of NFTs with an environmentally friendly solution.