NEWS

UK Stop Ad Funded Crime set up to tackle online fraud

$68bn of global adspend was lost to fraud and funding criminal activities this year. The UK initiative brings together clients and agencies to tackle ad funded crime, for the world to follow.

From Twitter to TikTok?

Half of Twitter’s top advertisers are reported to have left the platform. Will they flock to TikTok as Musk continues on a rocky path in the driver's seat?

Performance marketing people: Twitter exodus, new CMO at Tripadvisor and WPP hires UK President

More departures at Twitter, a boomerang return for Disney CEO and new faces following a restructure at News UK are just part of our latest round up of industry moves.

Marketing salaries revealed: talent pool for digital needs more supply

CRM, SEO and PPC managers are among the most sought after candidates in marketing with in-house expertise becoming more of an asset.

Video of the night: PMW UK Awards 2022

Watch the video highlights of this year's PMW Awards 2022 UK, including interviews with some of the winners and attendees at the biggest night in the UK performance marketing calendar.

“Not all deals are created equal”: 12 performance marketers offer last-minute Black Friday tips

One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other. PMW asked our expert panel for some on-the day advice to marketers and retailers alike.

In the dark this Black Friday? Almost half of younger consumers will give false data to brands

Marketers hoping to collect data amidst the Black Friday sales may come a cropper as savvy Brits hand out alternative contacts – and be warned, they will not tolerate irrelevant comms.

Top 5 adtech tools this week: Emplifi, Audiencerate, Eidgensi, Ivanti and Expandi

From a ‘web2.5’ agency to interactive audio ads and UGC tools to B2B advertising, here’s our round-up of new ways to power up your tech stack…

Football v Christmas: 29% of World Cup viewers set to buy football-themed Christmas gifts

In the hot competition between World Cup Fever and the Christmas spirit, new research reveals that almost four in 10 consumers are more excited about the football season than the festive season.

In pictures: PMW Awards 2022 - on the night

All the glamour, colour and celebrations at the PMW Awards 2022 - take a look below to see what went on.

Over half of Brits to cut back on Black Friday spend in response to inflation

Even those planning purchases are unsure of how much they will spend as economic turmoil bites hard.

Marketing to gamers: integrated ad experiences power up engagement

With one in three gamers saying ads negatively impact their experience, brands need to be more co-op friendly to reach this lucrative and growing audience. Ready player two?

ITV supercharges retail media offer with Boots and Tesco partnership

As the new look ITVX streaming service goes live, the broadcaster announces a raft of new services for advertisers, including enhanced measurement tools and an improved ad platform.

PMW Awards 2022: the winner's circle in pictures

Take a look at our gallery of worthy winners at this year's PMW Awards, held in London. Can you spot your team, colleagues or peers?

Carlyle buys performance marketing agency Incubeta

The acquisition will boost Incubeta’s proprietary ad technology, which counts Hyundai, Heineken, M&S, and L'Oréal among its clients.

Croud blends creative and performance with Born Social acquisition

Third acquisition in a year bolsters the agency’s brand and creative offer on top of its digital and data-led credentials.

Publicis and Carrefour to create retail media joint venture

New joint venture is expected to begin operating in 2023 to address retail media growth across Europe and Latin America.

Economic turmoil forces 70% of marketers to change their Black Friday discount plans

More than a third of marketers taking part in Black Friday have reduced the deals they will be offering, as the recession starts to bite.

Performance marketing people: marketing goes out of this world with new head at Virgin Galactic and former Nokia Global CMO joins Pizza Express

This week’s round-up of the latest performance marketing people moves includes new faces at Merkle, Ozone, WPP and Lucky Generals.

Super apps, AVOD, retail media and a gaming explosion: 10 media predictions for 2023

The economic landscape alongside consumers’ approach to content, commerce and community sets the tone for ten key media trends in 2023.

In pictures: Performance Marketing World Awards 2022

The PMW team was on hand to capture the glitz and glamour of last night’s live ceremony in London, including some of the winners and the afterparty.

Performance Marketing World Awards: all 24 winners announced

The winners of the second annual Performance Marketing Awards 2022 UK have been revealed. Here are the campaigns, teams and people that took the top accolades at our live show in London.

Meta lays off over 11,000 workers

The job cuts affect 13% of its workforce as Zuckerberg apologises for ‘over-hiring’. Can the embattled market leader in social media stop the slide with TikTok snapping at its heels?

Ozone debuts pre-roll video ads with Abba Voyage and AKA

Digital ad platform Ozone has launched a pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.

Airbnb’s 'anti-search' strategy pays off with best-ever quarter

Much-hyped move towards brand building drives success as CEO says performance marketing function is to “laser focus” supply and demand rather than “just purchase a large amount of customers.”

Dishing the dirt: 8 in 10 consumers “like negative reviews”

Over a quarter of global consumers want a fine of over 20% of the business’ total revenue for posting fake reviews.

US midterms: political ad spend soars… but are parties ditching Facebook?

Political ad spending is expected to break records this cycle, but Meta’s Facebook isn’t the key battleground it once was, according to reports.

Performance marketing people: new hires at M&C Saatchi Performance, ShareChat and LTK

In our latest round up of industry movers and shakers, UK agencies twentysix and Campfire make a suite of senior hires, while Dentsu International welcomes a new CEO of ANZ.

Top 5 adtech tools this week: Acast, Google, Blis, SoundOut and Swipe Back

From Discord to DOOH and music matching to podcast ads, here’s our weekly round-up of new ways to power up your tech stack…

Twitter to announce mass layoffs at 4pm: "The house is melting down"

Musk earlier told investors that he intended to reduce the company’s staff from around 7,500 down to just over 2,000. “It’s total chaos”, says one staff member.

Meta amps up performance marketing tools ahead of the holidays

‘Advantage+ Shopping Campaigns’ - Meta’s rival to Google’s Performance Max - relies on automation to find the right audiences for advertisers, as opposed to intricate, manual targeting.

Myleene Klass Instagram posts for Next and Skechers banned by ASA for not being identifiable as ads

The singer and presenter has had ads banned for her own book, and posts for two major fashion brands.

Tripadvisor partners Turkish tourist agency for first native content on Prime Video

Created by the travel platform’s newly launched in-house studio, the video series will offer high-impact exposure opportunities for global destinations seeking to drive visitation and awareness.

Streaming and rewarded display among Amazon’s new ad solutions

Amazon listened to the research and created seven new ad solutions, revealed in NYC this week.

Transform your social strategy with McLaren Racing and Vodafone at PMW live event in London on 7 December

PMW’s Social Media Transformation event is jam-packed with case studies from the ground up, and solutions to help you kickstart or refocus your 2023 social media strategy.

Cost of living prompts consumer rethink of ad-funded streaming services

While more than a quarter of surveyed UK consumers state that they will cancel a Netflix subscription if it became ad-funded, this has dipped from 36% saying they will drop an ad-funded Netflix sub six months ago.

Sephora’s subpar website launch is ‘giving empty shelves’

After all the hype and expectation of a ‘fully-immersive’ and ‘inspiring’ new site, the launch was met with some basic – but major – technical difficulties.

Performance marketing people: Wimbledon scores former Disney+ VP, and Shaken Udder gets new Marketing Director

This week’s round-up of performance marketing people moves includes leadership hires at Merkle, and new heads at VCCP Group and Yahoo.

ASOS’ ‘poorly planned’ marketing budget causes major losses

The online fashion retailer saw sales growth of only 1% in the last year and has built up £153m net debts, with the CEO now set to change the course for its marketing strategy after revealing that 80% of marketing budget was used for performance.

Klarna takes on the tech giants with new shopping features

The Buy Now Pay Later provider has unveiled Klarna Spotlight – a suite of products including shoppable content, intelligent search and an upgraded carbon tracker.

Apple opens lock screen to brands with ‘Live Activities’ on iOS

Move over Widgets. Apple just opened a prime piece of real estate to brands - the iPhone lock screen.

Snapchat expands £3.99 paid subscription service

New premium tier options include customisable notifications, flexible message expirations and Halloween Bitmojis.

Cool or creepy? Meta Quest Pro uses eye-tracking to measure engagement

While not explicitly mentioning virtual ads, new additions to Meta’s privacy policy include an “Eye Tracking Privacy Notice” to help "personalise your experiences and improve Meta Quest". Is this the next level of attention metrics?

How Adidas, Burger King, Nike and Snickers are using data to inspire creative customer engagement

Joint study uncovers 5 key themes from how the world's top brands are using technology to drive creativity and commercial success.

Meta explores the role of creative in marketing effectiveness

'People' and 'Product' are key to driving the highest ROIs across sectors, with brand cue, logo attributes, text, product and person attributes ranked by sector.

TikTok and IAS give advertisers confidence with third-party brand safety measurement

Marketers are slowly getting their way onto TikTok to take advantage of its huge user base, but can they trust their ads will appear next to suitable content?

Meta ordered to sell Giphy - this time it’s final

The ruling closes the book on the long-running saga which saw Meta appeal original sale order and a tribunal decision that the CMA acted lawfully in reaching its decision.

Uber targets hungry consumers and travellers with in app-ads (using your own data)

Retail media continues to grow, with ‘Journey Ads’ already being used by 40 brands to target customers throughout their entire journey and as they wait for an Uber Eats order.

IAB Europe locks horns with Belgian regulator over open web tracking framework

A long-running dispute between the EU regulator and a major ad trade body has intensified, with a key component of ad tracking hanging in the balance.

E-commerce decision making: Web scraping overtakes internal data collection

With the golden quarter around the corner, e-commerce organisations now prioritise web scraping when making decisions.

Clearpay rapped by ad watched for “irresponsibly” encouraging spending on Instagram

The Buy Now Pay Later provider was told by the ASA to ensure future ads did not encourage people to spend more than they could afford.

88% of digital advertisers “unknowingly sharing data before user has given consent”

A murky supply chain means advertisers are vulnerable to huge regulatory fines and reputational costs, even if they have strong internal data privacy measures.

Top 5 adtech tools this week: DoubleVerify’s Attention Lab and Match2One’s Shopify App

From real time segmentation to matching customer IDs and creative insights, here’s our round-up of new ways to power up your tech stack…

Channel 4 picks ViewersLogic for TV attribution platform

Big news for marketers looking to optimise campaign performance, with empirical insights linking their TV ads to sales, footfall, app downloads, and account openings via the national TV broadcaster. .

Tesco retains EssenceMediacom following performance power-up

Recently-combined agencies offer "innovative" marketing capabilities to supermarket giant, to continue running its retail, bank and mobile accounts.

Netflix finally reveals £4.99 ad-funded streaming tier: can the data match the hype?

The ‘Basic with Adverts’ plan will keep all the original features but will average four to five minutes of ads per hour, with some shows restricted.

Performance Marketing Unlocked: two day extravaganza coming to London in March 2023

The marketing community will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, tailored sessions and some big surprises... can you afford to miss out?

Performance marketing people: Former BBH CEO joins Say It Now board, leadership shuffles at twentysix and Reprise

Changes and promotions at Publicis Groupe, Dentsu and FCB Inferno while Evelyn Partners bolsters its senior team in this week’s performance marketer people moves round-up.

Matching music to marketing campaigns: BMG uses AI tagging across entire music catalogue

Need the perfect earworm to amplify an ad campaign? Now AI can unearth some hidden gems to settle the score for TV ads, audio, paid social and more courtesy of a major record label.

Netflix partners BARB: mystery viewing figures solved?

The data will be used by advertisers, competitors and journalists to determine the success of various Netflix shows. Just in time for the streaming giant to open its ad-supported tier.

Cracking the creative code? Kantar tool predicts ad effectiveness ‘in 15 minutes’

Predictive tech analyses ads by creative elements, such as humour, sustainability or timing, to identify which ones are most likely to drive brand impact ... and even content performance in different cultures.

As seen on TV: 7M Discovery matches ‘TV mentions’ to marketing insights

Adtech transcription tool offers a new layer of data for media planners to calculate true ROI of ad spend.

Channel 4 and seven major UK brands offer money saving tips in special commercial break

Boots, Co-Op, giffgaff, Go.Compare, Lidl, Nationwide Building Society and Vodafone feature in a unique TV ad break that will link to a bespoke website to help tackle the cost-of-living crisis.

Reddit woos advertisers with live chat, pixel helper and 1,000 more community segments

The social media giant is also offering free advertising credit to prove its performance credentials to curious marketers.

Kim Kardashian’s $1.3million fine for undisclosed crypto ad

Whilst Kimmy K takes a legal hit despite clearly stating her content as an #AD, brands are also culpable for influencers’ failures to comply.

Tech tracker round-up: fighting ad carbon emissions and creating Web3 customer data platforms

How is AI being used to understand the seven types of gamer – and why is Sprout Social partnering Salesforce? We round-up the biggest ad tech innovations around the world in one place.

ASA raps Match.com for TikTok video with 'negative gender stereotypes'

The advertising watchdog felt the “one-sided” post was likely to cause “widespread harm and offence. A stark reminder to performance marketers that context and sequential ad placements require careful planning.

“Everything app x”: Musk announces $44bn Twitter deal is back on

Tesla’s CEO makes a screeching U-turn on Twitter… and reveals his plans to shake up social media with the ultimate super app.

PMW Jargon Buster: new explainer series for performance marketers goes live

Do you know your CMP from your CDP? Our handy guide goes beyond a simple glossary to help practitioners and managers alike skill up fast.

PMW Awards go global: showcase your best work to the world

Performance Marketing World is launching its first-ever global awards and is now open for entries. Here's your chance to shout about your team's innovation on a truly global scale.

Nestlé gets new MD for UK and Ireland, Omnicom and Hearts & Science shuffle internal teams

Our latest round-up includes new hires at The Specialist Works and Havas Media Group, and former PMW Award winner joins Crossmedia.

9 most searched questions about NFTs – and their answers

These are the internet’s most Googled NFT questions, racking up a total of over 1.5 million monthly searches – and the answers to them from a Cryptocurrency expert.

Gamified shopping: Asda ditches 'points' in new loyalty programme

Mission-based shopping tasks add a new twist to loyalty schemes. Can a gamified approach boost loyalty amid an economic downturn?

Tug expands with US push

The performance marketing agency is further building its North American presence with a new New York office in response to client demand.

Amazon jumps ahead of Black Friday with ‘second Prime Day’ in October

The two-day sale means marketers must bring their 'golden quarter' campaigns forward this year, as the fight for share of voice (and wallets) intensifies amid global economic turmoil.

‘Moments’ by Storyly turns individual users into creators

The new Storyly product allows users to create and post their own Stories directly in the mobile app.

Performance marketing people: new boss at DBB as VanyerMedia shakes up EMEA team

Hubble gets a new MD, BrightBid CEO joins the Forbes tech council and AdTonos amps up its sound board with advisors from Spotify and AdsWizz. View all the latest movers and shakers within performance marketing below…

Decarbonising data: Essence launches sustainable programmatic marketplace

Going beyond just ‘offsetting’, a major ad agency is aiming to reduce total carbon emitted per publisher by 33% on average

Swedish adtech firm BrightBid targets London’s start up scene

BrightBid claims to offer an antidote to the rapid cost inflation across Google's ad network, with AI-powered bidding technology to help smaller firms compete in a crowded market.

Performance Marketing World Awards UK 2022: shortlist announced

With work for Asda, Samsung and BrewDog among the nominations, here are the campaigns, teams and people that made it through to the final round, ahead of a glitzy live ceremony in London.

Start-up blues: UK businesses feel location limits their ability to become a unicorn

Businesses in the North are more ambitious than those in London, but feel most hampered by regional barriers.

Over half of CMOs feel unprepared for data privacy changes

CMOs are falling short in data usage and preparations for changes in regulations

First party data trove: Tripadvisor launches own ad content studio

First client San Diego Tourism Authority signs $1.5m commitment to launch digital and interactive out-of-home campaign to attract travellers.

BeReal plans to skip ads with in-app purchases

Popular photo-sharing app comes under pressure to prove it's more than just a passing craze.

Combo! Mobile gaming giants assemble largest premium in-game ad network

Angry Birds meet Talking Tom Cat to bring an audience of 1.3 billion monthly active players to brands via interactive ads, rewards and celebrity calls.

Roblox expands immersive ad tools for brands

Popular multiplayer game connects users with interactive billboards, posters, and other ads inside games as it struggles to maintain growth post-pandemic.

Shopify beefs up cross-border commerce with translation tools

UK merchants are now selling to an average of 8 international markets on Shopify.

Instagram Reels ‘getting 10 times less engagement than TikTok’- report

Meta is struggling to get its short-form video to take off, even though Reels accounts for a fifth of the time people spend on Instagram.

Another social app copycat: TikTok debuts BeReal clone

TikTok copies BeReal’s main feature of posting authentic content in a limited time window. Will BeReal survive against the tech giant?

The Merge: has Ethereum solved crypto’s carbon problem?

A historic moment for a greener blockchain ecosystem also paves the way for a more secure and transparent relationship between brands and customers.

Instagram scales back Shopping features to focus on short form video

Rather than give up on e-commerce, Instagram will re-engage existing buyers with branded content and ads.

Twitter shareholders approve Musk deal (that he’s trying to cancel)

A bad case of buyer's remorse? The battle between the billionaire and the bird takes another twist as new texts reveal Musk’s jitters.

Why Starbucks' new NFT loyalty programme is grounded in reality

Coffee chain follows McDonald’s and Wendy’s into the metaverse. But unlike virtual restaurants, Starbucks NFT rewards are tied into its existing loyalty ecosystem.

A not-so-golden quarter for retail? PMW launches ‘Playbook’ series for in-house marketers

From Christmas planning tips to ‘mystery boxes’, a new 7-part report combines exclusive consumer research and expert panels to help retail brand marketers navigate a frugal festive season.

Lionesses get one million searches in the back of the net

Searches for the roll call of stars on the England women’s football team were up more than 2,000% compared to 2021.

Reddit snaps up Spiketrap to ramp up its contextual targeting in conversations

Reddit is evolving its algorithms and recommendation engines with the latest acquisition in a string of new buys.

McLaren Racing, Vodafone and Direct Line to speak at PMW’s Social Media Transformation 2022 event in London

Host of major brands including Nasdaq, Flo Health Inc., and Superbet offer best practice tips, panel discussions…and a real-life demo of marketing in the metaverse.

SMS for marketing: engagement rates up across all age groups

Survey of UK consumers finds that SMS marketing is equally well received by Baby Boomers and Gen Z

Performance marketing people: TikTok promotion, Netflix bolsters ad offering with Snapchat hires and Pinterest’s new Head of Global Business Marketing

McDonalds hires a new Chief Impact Officer, Mediabrands appoints Head of Performance for China and Yext gets a new CMO in the latest round-up of performance marketing people moves.

PMW Masterclass goes live: practical video lessons from the experts in performance marketing

September means it’s time to go back to school and learn the latest performance marketing skills, from server-side tracking to influencer marketing. Are you ready for the new term?

Snap restructures ad business with loss of 20% of staff and a refocus on core priorities

Google UK and Ireland VP to join as Snap President in EMEA as part of regional and departmental restructuring.

Posters go programmatic: Google expands DOOH ads into 360 display ad network

Placements combine traditional channels with the digital efficiency of programmatic, adjusting messages throughout the day

TikTok trials ‘Nearby’ feed – becoming the ultimate ‘super app?’

New tool places social app in direct competition with classified apps like Yelp and Google in the race for geo-targeted ad dollars – a boost for local businesses?

Clickbait killer? Google shakes up SEO with ‘Helpful Content’ update

Algorithm update targets “content that seems to have been primarily created for ranking well in search engines rather than to help or inform people”. Performance marketers have some new rules to learn...

Digital fitness: DMA launches Marketing Strategy Skills Bootcamps

The DfE-funded programmes aim to help unemployed or SME staff develop data and digital skill sets.

Performance marketing people: NFL marketing SVP moves to NWSL, Yahoo’s new Director of Native for APAC and Disney+ Hotstar announces new EVP

Leadership hires at Hill+Knowlton, dentsu, GroupM and DoubleVerify among this week’s performance marketing people moves.

Microsoft ramps up ads on Outlook for free users

A more aggressive approach signals a push towards its £69.99 subscription service as competition in the cloud storage sector heats up.

Marketers among the world’s best ‘sleepers’ in industry with more than four in 10 bagging over seven hours a night

Marketing, advertising and PR among the industries that admit to being most likely to get on average seven-plus hours ‘zzzz’ a night.

'Entertaining content fuels product discovery': TikTok launches Shopping Ads

Advertisers can test new formats to put shopping experiences directly in front of the TikTok community.

Hunker down or double up? Inflation rises above 10% in July, but what does this mean for marketers?

As UK inflation hits a new 40-year high, with the poorest likely to feel the biggest impact, how should marketers react?

Performance marketing people: Former HSBC APAC CMO joins Standard Chartered Bank, easyJet hires ASOS big hitter as CMO and Tug gets new Toronto MD

Our latest round-up of people moves in performance marketing also names new Customer Initiatives Officer at VoucherCodes, a suite of senior management hires at multilocal and managing partner at The Specialist Works.

Nielsen and Amazon ink three-year deal to measure NFL Thursday Night Football

The agreement marks the first time a streaming service has been included in Nielsen’s National TV measurement service, with promises of “apples-to-apples comparisons across their multi-channel media investments”.

Game over: Unity rejects AppLovin takeover bid to buy rival instead

Mobile marketing company spurned in favour of buying rival IronSource, as gaming and marketing continue to merge and monetise.

Facebook gets into the delivery business with Doordash partnership

No more home collections as Meta takes aim at the likes of Amazon and Postmates, as it looks to win back younger users in one area TikTok can’t reach.

Experience versus price: most Brits value smooth customer journey over cheaper price tag

Even with rising inflation, 98% of shoppers admit a good experience could tempt them to spend more, while gamification is becoming a stronger marketing technique in a digital world.

Making the leap: 41% of performance marketers tempted to change jobs… but where to?

Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.

TikTok gets serious about music with Ticketmaster team up and streaming app

Plans for a US music service and in-app ticket purchases show the social media app has Spotify and Apple in its sights.

UK consumers shun social media shopping and turn to buying now and paying later

Facebook is the social shopping platform of choice for both UK and US shoppers while TikTok struggles to attract Brits to part with their cash.

Is live shopping already dead? Facebook axes feature to focus on Reels

The format remains wildly popular in China, but has failed to take off elsewhere, with TikTok also pulling back efforts in Europe and the US.

Why is Amazon’s ad business outperforming Meta and Google?

Ad tracking changes hurt Amazon rivals much more in Q2, as the shopping giant dodges the worst effects of Apple’s privacy crackdown.

Performance marketing people: former adviser to Bill Gates joins HiveMind and new leaders across dentsu

Kin + Carta’s Americas chief steps up to Global CEO, new faces at the Ozone Project and Analytics Partners hires CMO.

Euro 2022 final: Lionesses dominated on the pitch and on social

England came top of the social game as the most talked about team, with 26% of the tournament’s tweets coming from UK accounts, partly thanks to BBC push.

Audio ads go mainstream, but can metrics and anti-fraud tech keep up?

As audio ads grow in popularity, third-party verification will play a critical role in preserving digital audio media quality, a YouGov report finds.

The TikTok effect: small businesses have tripled spend on social media since pandemic

Paid social pays off for small businesses, with TikTok’s budget transparency making it the platform to watch despite Meta’s dominance.

Google delays cookie demise (again) until 2024

Internal feedback shows that advertisers needed more time to switch to Google’s cookie replacement, with a new deadline set for around two years’ time.

Smart speaker ads ‘fire up the brain’: neuro research indicates higher audience engagement

Branded smart speaker ads trigger a 25% increase in overall brain activity when compared to branding in standard audio ads, according to a new brain study.

Monetising your music: Facebook pays users ad commission for featuring licensed songs

Meta shows seriousness about copyright protection while fuelling the creator economy. We’re all performance marketers now.

Top tech: Business leaders rank AI and Web3 as essential in next two years

Nearly 9 in 10 business leaders view the metaverse and Web 3.0 as essential to success, but AI trumps both with 91% seeing it as crucial over the next two years.

Ethical adtech? Terrific teams? Remarkable ROAS? Enter PMW’s 2022 Awards

Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.

Facebook’s new update takes on TikTok’s popular style

Meta’s new update for Facebook separates the Home and Feeds tab, copying the content style made famous by TikTok.

Going to waste: two-thirds of UK brands are underutilising their marketing data

Brands are limiting their data’s effectiveness by focussing on general analysis activations rather than more sophisticated techniques that could help improve ROI.

Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers

Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.

Strong but slowing growth for UK marketing budgets as cost of living crisis bites

IPA Bellwether report for Q2 2022 shows stagnant main media budgets, with performance marketing spend seeing steep drops in growth rates.

YouTube partners with Shopify to expand social commerce tools

Major new pact opens Shopify commerce platform to 2 billion YouTube users, as Alphabet takes on both Amazon and TikTok in the new creator economy.

Netflix picks Microsoft for ad-funded subscription tier

Streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.

Is Google about to spin off its adtech business to ward off an antitrust lawsuit?

Compromise deal could open competition in ad market… and lead to lower prices as each company seeks to undercut its rivals for its share of revenue.

Prettylittlething.com Instagram Story rapped for failure to disclose ad status

The ASA ruled that the Story by influencer Molly-Mae Hague failed to make clear commercial interest.

Amazon Prime Day: 6 performance marketers on the changing face of e-commerce

After Amazon’s first quarterly loss since 2015, will Prime Day and an introduction of live commerce save the e-commerce giant, and what can brands learn from this?

Meet the PMW UK Awards judges: Greg Levine, Vitality

“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.

“Call to arms”: DMA campaign tackles digital skills gap, urges Government and industry to prioritise talent

Pilot of new campaign will see DMA members introduce one hour a week training and learning for teams, and prompts an approach of “treating our workforce as we would our customers”.

Influencer Marketing Trade Body launches regulatory advice service REASSURE

Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.

Musk’s big bluff: $44bn Twitter takeover scrapped over spam bot claims

A messy legal fight will place the social network’s ad reach, and the billionaire’s contract, under the microscope.

Amazon investigated over treatment of third-party sellers on UK Marketplace

UK's competition watchdog to investigate how the online giant is using third-party seller data and whether it is using its position to give unfair advantage to its own retail business through anti-competitive practices.

Nearly half of parents in media agencies and ad tech have considered leaving the industry for better work/life balance

Almost three-quarters don’t work flexible hours, as new research prompts a pledge that employers can join to help create parent-friendly environments at work.

Brand management lacking: less than half of UK retailers respond to online reviews

Follow-up from study highlighting a lack of brand management strategy across businesses

EU legislators give the green light to new acts to rein in tech giants

The Digital Markets Act and Digital Services Act are now set to become law across Europe with new rules imposed on platforms such as Google, Amazon, Apple and Meta.

Havas Media Group launches Havas Business in a bid to disrupt B2B marketing

New global capability to supply a ‘boardroom-ready’ marketing division of B2B offerings and capabilities, whilst 68% of B2B CMOs plan to increase marketing budgets.

“Keeping it reel”: differentiating between Love Island star and authentic influencer

Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.

TikTok’s rumours of “abandoned e-commerce expansion” after staff shortages in UK

TikTok has faced bad press since it's been rumoured they have failed their e-commerce expansion into the US and Europe.

Performance marketing people: new DoubleVerify VP, Paralympian joins Interbrand as strategist and LoopMe scoops former Merkle director

Promotions at Wavemaker Asia-Pacific and Precis Digital, Kepler veteran elevated to Global CEO and a new CEO of Amazon Worldwide Stores are part of the latest round of performance marketing people moves.

TikTok’s music gets a brand remix with Jackleg Studio as official “Sound Partner”

Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.

PMW goes live with Love Islander Liberty Poole, Skinny Tan and Campaign Magazine

Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.

Deliveroo woos FMCG brands with new ad platform

Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.

Netflix confirms ad-supported tier: Google pact incoming?

Reversal of policy comes as streaming giant suffers its first quarterly loss in ten years, and the loss of around 200,000 subscribers. Will a Google tie-up boost its fortunes?

Web3 Marketing Association helps brands shape the future of the metaverse

Backed by founders from major brands and agencies, the new organisation aims to navigate the challenges of next generation platforms, from customer protections to measurement standards.

Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO

Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.

GARM unveils 3 new ad safety guides as brands enter the metaverse

New adjacency standards for Feed, Stories, In-stream Video, In-stream Audio and Display overlay help ensure brand safety is built into new metaverse spaces prior to monetisation.

Display ad dominance: Meta fails in bid to quash CMA decision to sell Giphy

Tribunal rejects all but one of Meta’s challenges as part of appeal against reversing its acquisition of the animated GIF platform in May 2020.

Ad spend on pirate sites dips dramatically in countries monitored by White Bullet

Data from the cyber safety company shows ad spend on pirate websites is almost four times lower than in unmonitored countries.

UK to scrap parts of “irritating” GDPR: are the plans workable?

New post-Brexit blueprints risk the UK becoming a pariah state as its consumer data becomes incompatible with the rest of Europe. Will cutting cookie pop-ups be worth it, or will reducing complexity prove too complicated?

Dentsu buys Pexlify to ramp up customer experience tools for Merkle clients

Pexlify to become a Merkle company, aiding Dentsu’s ambition to reach 50% of net revenue generated by ‘Customer Transformation & Technology’.

Seedtag buys KMTX to drive forward full-funnel cookieless ad solution

Seedtag’s acquisition of France-based AI provider adds capabilities to become the global provider in contextual advertising partnerships.

1 in 4 app businesses fear closure due to new privacy standards

Continuous changes to privacy and ad regulations makes it harder for businesses to reach new paying users for their apps

War on deep fakes: tech giants sign new EU ‘anti-disinformation’ code

The world's biggest technology companies are set to sign up to an updated version of the EU's code, designed to improve data transparency (and reduce fake news in ads).

New Pinterest fund elevates under-represented creators

New initiative supports the work of creators from groups with a lower representation on the internet with connection to monetisation opportunities including advertising and e-commerce.

Salesforce tests 'sustainable’’ NFT campaign platform for brands

CRM giant enters blockchain arena despite earlier staff protests, touting commitment to sustainability with offsetting via ‘carbon credits’.

Finding the missing link: research identifies ‘user centric’ content as key to better ad attention

Study finds quality digital advertising is rooted in user centricity, providing a framework to deliver better media experiences that benefit consumers, brands and publishers.

Search trends: cost-of-living crisis sparks second-hand shopping surge

Rising costs and climate-consciousness are driving changes in shopping behaviour, creating new opportunities for retailers and marketers in the ‘circular economy’.

European marketing budgets dip for first time since late 2020

Cost of living crisis and media inflation contributes to tightening conditions in Europe, while across the globe, digital and mobile budgets see strongest growth rate.

Performance marketing people: Snap boosts EMEA sales team as Wavemaker welcomes new CEOs in Canada and UK

Teads and Twillio get new CMOs, 30 jobs created at Mediaworks’ Manchester office and Infinite Arcade powers up its metaverse marketing team in San Francisco. We round up the movers and shakers in the global performance marketing industry this month.

UK consumers not cutting back on video streaming services despite cost of living crisis

Research reveals an 11% rise in the number of people paying for video services in the UK over the last year.

Top 3 CDPs revealed: Customer data platforms revenue to grow 250% by 2027

Revenue to reach $6bn globally, driven by retail and e-commerce demand with AI helping advertisers bridge the user data void left by cookie deprecation.

Google to face CMA probe over ad tech practices

Google has come under the microscope again for concerns over distorting competition and whether it has limited interactions of its ad exchange with third-party publishers.

Call for entries: Performance Marketing World Awards UK 2022

PMW has launched its competition to celebrate the best of performance marketing in the past 12 months.

Bad news: is Facebook about to unfriend publishers?

Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?

Sweaty Betty, Omaze, Gousto and more join PMW at London event

Join us in June to hear from the cream of the crop of British brands and their winning performance marketing strategies in PMW’s latest live event.

Meet the APAC experts: HSBC, P&G and Unilever share marketing tips in new video series

Performance Marketing World has launched a new editorial video series called “APAC Experts” offering cutting-edge advice from some of the biggest brands in the region.

Google faces split as programmatic ad ‘transparency bill’ reaches Senate

Democrats and Republicans unite with a potential law that could shake up the programmatic ecosystem… and break up Google and Meta. Is the day of regulatory reckoning nigh?

ASA starts using AI to identify influencers who fail to disclose ads in posts

The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.

Apple's PR war on data sharing: cheeky auction ad hammers rivals

iPhone takes a swipe at data harvesters and champions the recent 'ATT' customer privacy clampdown, which has upended performance marketing budgets around the world.

Alibaba programmatic ad pulled for portraying young girl in sexual manner

Programmatic ad served up via open marketplace to NewsNow and MailOnline banned from appearing again.

The App-ocalypse: most app marketers have lost revenue (and sleep) as new ad regulations bite

Continuing changes to privacy and ad regulations forces marketers to rethink user acquisition strategies, with 63% actively looking for new ways to target paying users.

Are you losing your marketing mojo? 42% of CMOs claim too much data hurts their creativity

The rolling avalanche of data points available to marketers is having mixed results on their creativity, leaving some overwhelmed and dampening their creative spark. Is a shift from reporting to analysis the solution?

What would attract you to a new performance marketing role – or convince you to stay put?

Spare five minutes to tell us what’s important to your performance marketing career and working life, and be in with the chance of winning a £200 Amazon voucher.

Love Island partners with Reddit, providing fans with the ultimate fire pit gossip

Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.

PMW 30 Under 30 Awards: the winners’ interviews

From search sorcery to lost millennial trust, today’s rising stars in performance marketing have plenty to teach the industry as it heads into a privacy-first era. Learn more in PMW’s exclusive new interview series.

Musk puts Twitter deal 'on hold' until fake user estimates resolved

Elon Musk has put his deal to buy Twitter on hold until he gets more information about fake accounts on the platform.

Netflix not chill: 36% of UK consumers say they would cancel if the platform goes ad-funded

A proposed new funding model is set to herald some major changes at the OTT media streaming giant, according to a new report.

Marketers differ on the metrics that matter to measure live events

Survey reveals a disconnect between the metrics marketers see as the most important to assess the success of a live event - and the data capture they want to prove value.

TikTok ‘Pulse’ puts ads next to top 4% of content

New tracking pixels and contextual tools show TikTok is gunning for Meta, offering advertisers placement next to top-performing, safe content, while measuring buyer intent in new ways.

Twitter metrics error: Musk plans major shake up as advertisers hit by ‘double counted users’

Turmoil at the social media giant leaves performance marketers with misleading data, as the new billionaire owner mulls paid subs for businesses and less ads space.

The retail goldrush: Publicis buys Profitero to ramp up e-commerce analytics

The trend of ad holding companies investing in e-commerce continues, as a major new deal lets Publicis measure how brands’ products move through different digital shelves.

“B2B buyers surf 10 channels before making a purchase”: McKinsey bolsters customer growth tools with S4G purchase

Consultancy giant brings in strategy, design, and analytical horsepower together with rapid Salesforce CRM implementation capabilities to cater for the growing but fragmented B2B market.

The ‘intrepreneur’ generation: PMW 30 Under 30 winners announced

Builders, change-makers, innovators… and revenue generators. The rising stars of performance marketing are transforming companies and cultures from the inside out. Meet all the winners of PMW’s first young professionals awards.

60% of businesses to increase digital marketing spend in 2022

A refresh of digital marketing strategies planned for this year as 79% of survey respondents view B2B marketing as “very important” for business growth.

“Like pouring ink into a lake”: leaked docs indicate Facebook unsure of own privacy issues

The social media giant does not know where all of its user data goes or what it does with it, according to a team memo.

Digital adspend enjoys biggest annual growth in 15 years

Emerging channels including podcast and in-game advertising point to healthy growth for the UK, but storm clouds are gathering in the shape of a cost of living crisis.

May Day! 60% of workers have either left or considered leaving their job this year

As many countries worldwide celebrated workers’ rights to mark the beginning of May, workers and businesses are in less of a celebratory mood as the ‘Great Resignation’ continues to bite.

Ekimetrics partners with TikTok to measure advertising media mix spend

New program sees French data science firm power clients' privacy-first measurement models to help understand the true value of TikTok.

'Reject all cookies': new Google button makes privacy easier after €150m fine

Updated consent choices mean no more “deceptive designs” for users, as advertisers face further lost customer visibility on a major platform.

Google updates ‘Performance Max’ to boost ad conversions across channels

The internet giant woos performance marketers with more time-saving tools and insights to increase customer conversions across Search, Display, Shopping, Discover, Maps, Gmail, and YouTube ads.

Elon Musk to buy Twitter for $44bn

The world’s town square now has a new owner in the form of the world’s wealthiest person. How will this affect ads on the platform… and its audience?

Kantar boosts marketing ROI tools for clients with Blackwood Seven purchase

The data-driven brand consulting company will gain more granular analytics and sophisticated modelling to accelerate plans for a Unified Marketing Measurement solution.

Performance marketing people: Google DeepMind pioneer joins Kin + Carta, new US boss at Incubeta

Yahoo shakes up its senior team in APAC, iProspect brings in a digital data veteran from Performics and a former Twitch director leads Reddit in Germany. We round up the movers and shakers in the performance marketing Industry this week.

Earth Day angst: almost half of Brits can’t afford to be more sustainable

With more affordable options a click away, consumers are struggling to justify making eco-friendly product purchases amid a growing cost of living crisis.

Stagwell powers up e-commerce tools for advertisers with BNG acquisition

Global Affiliate Brand New Galaxy joins Stagwell to accelerate connected commerce and digital transformation for global brands.

Unilever ditches data on children under new global marketing initiative

FMCG giant ‘raises the bar’ by not collecting or storing data of under 16s, not using ‘kidfluencers’ and limiting influencers that appeal to children.

Winners revealed: PMW APAC Awards 2022

The winners of PMW’s first APAC Awards have been announced, celebrating the talent and data innovation across the diverse and fast-growing region.

Netflix ads: coming to a screen near you?

The incredible shrinking audience means Netflix is finally considering a cheaper ad-funded tier to battle competition and the cost of living crisis, as subscriptions plunge 200,000.

Top performers: PMW US Awards winners announced

PMW’s inaugural US Awards reveal the star performers that captured our judges’ imagination – and attention – with their standout results.

Ubisoft backs in-game performance adtech venture Gadsme

$8m seed round led by Galaxy Interactive, joined by major game publishers, as brands get serious about gaming ads.

TikTok sponsors PMW’s UK Paid Social Media Seminar in London

The Performance Marketing World team is delighted to announce that TikTok is the sponsor of its live UK Paid Social Media Seminar on Tuesday 26 April.

Mana partners with Reality Gaming Group to offer Web3 services for brands in APAC

The partnership expands Reality Gaming’s APAC presence and is a sign to brands of the potential of NFTs with an environmentally friendly solution.

Meta lets Horizon Worlds creators sell virtual items (for a 25% cut)

The media giant hopes people can eventually “earn a living” in the metaverse where they can purchase digital goods, services, and experiences. A whole new world for performance marketing awaits…

China clamps down on big tech with ‘algorithm inspectors’

Tencent, Alibaba, JD.com, Mietuan, and ByteDance are among the internet giants that could face scrutiny over the way social media platforms serve ads and content to entice users.

The power of context: how streaming is turning CTV viewers into buyers

With two-thirds of viewers purchasing products they see on connected TV, media buyers need to deliver a call to action that takes the brand from their TV sets and into the browser search bar.

Ogury levels up with creative studio from Motionly acquisition

The deal aims to provide clients with more personalised and engaging mobile content, giving end-users back the control with privacy-safe and noninvasive ads.

WARC March 2022: marketing spend growth slows across the globe

Growth rates ease after a strong bounceback last year, but Europe sees marked slowdown in marketing budgets and staffing levels settle globally.

ASA connects with TikTok, Meta and Google for pilot to expand online enforcement role

IAB members agree to help expand the ASA’s role in a year-long pilot to bring greater transparency and accountability of online advertising rules.

Incubeta buys Mexican data specialists Extendo

Building its presence in Latin America, the acquisition will also help cultivate Incubeta's relationship with Google.

War of words: Meta hires marketing firm for targeted anti-TikTok campaign

Valid criticism or fanning the flames? Meta’s new anti-competitor campaign has stirred controversy and sparked a robust defence from the team behind it.

Responsible drinking: UK consumers want to know where their vodka is from

One of the less obvious (and, to be honest, less important) side-effects of the Russian invasion of Ukraine has been to prompt consumers to get online and check the provenance of their vodka…

EU reins in tech giants with new anti-monopoly powers

The Digital Markets Act would likely bar Amazon from using data from its third-party sellers to inform its own product development, and require Android to offer users alternatives to Google search and email.

Getting metaverse ready: NBCUniversal and HTC join Anzu’s in-game advertising mission

Major brands join Anzu’s growing list of strategic investors as in-game ads attract more money from performance marketer’s budgets.

Future expands YouTube and social expertise with two social tech acquisitions

Media platform buys two businesses to support social drive and inform editorial strategies with machine learning, continuing their acquisition spree.

Superdrug reveals online marketplace in major e-commerce push

First-of-its-kind UK platform aims to remove listing barriers for innovators in the market and promote diversity within the industry, with brands being actively recruited to lead the upcoming launch.

Proof mobile retargeting works? Data shows 100x increase in sales with same-day follow up

Automated retargeting via mobile drives campaign efficiencies while guarding against spam.

PMW launches new ‘Undercover’ series: first stop; the metaverse

Performance Marketing World has launched a new in-depth series called Undercover, which delves into the key sectors, disciplines and trends within the industry.

DoubleVerify exposes global fraud scheme ViperBot for attempting to defraud advertisers of over $8 million a month

CTV and mobile have been affected by “one of the most sophisticated fraud schemes that DV has ever identified”. Fraudsters are stripping measurement provider tags and redirecting them to avoid detection.

Bye bye behavioural ads: consumers reject ‘creepy’ ads based on browsing history

A new survey reveals over three quarters of UK consumers are more comfortable seeing online ads that align with a digital environment over ads based on browsing history.

Ukrainian creatives can work with global brands on Talenthouse’s AI platform

e!Creative is an AI-based platform allowing brands, startups, and businesses worldwide to engage Ukraine’s creative talent, by Talenthouse’s ElloWorks.

YouTube takes on TV: free ad-supported shows streamed for the first time

Hell’s Kitchen, Heartland and Unsolved Mysteries go free to US viewers via web, mobile devices, and connected TV apps. Are broadcast television’s days numbered?

Meta retakes app crown as 25 percent of budgets shift from Apple to Android

Apple ATT privacy crackdown has wreaked havoc on a yearly rankings index, which charts the performance of the world’s biggest apps.

Performance marketing people: News UK shakes up sales and tech teams

A new UK MD at HDY Agency, Wavemaker welcomes a Head of Innovation and Verasity beefs up its esports marketing team. We round-up the ones to watch in performance marketing this week…

Alibaba targets Amazon with European marketing drive

The Chinese e-commerce behemoth is expanding its customer base across the continent via a new 'cost-efficient' digital marketing initiative. Should Amazon be worried?

WPP becomes latest Reddit partner in social commerce push

The link up harnesses commerce and tech expertise across media agencies including GroupM, to drive commerce through the social network’s 100,000 communities.

Google Universal Analytics RIP: GA4 becomes standard for cookie-free future

After a decade, Google Analytics is closing down its popular Universal Analytics tool as it shifts to a new cookie-less standard. But will marketers follow or now consider other options?

“We couldn’t just abandon them”: Publicis keeps staff safe amid Russia exit

Holding company joins other ad giants WPP and IPG in leaving the country over its war on Ukraine, while securing a future for its staff in the region.

Havas expands performance marketing in Australia with Frontier tie-up

The move will see Frontier Australia integrated into Havas Group’s Edge Performance Network

The rise of the ‘consumer capitalist’: what consumers really think about data privacy across the globe

Trust is the most important factor when it comes to willingness to share personal information with a company and consumers want more control over the data they share - but more consumers globally see data as their asset that they can trade for benefit

Google and Meta antitrust probe: did a backroom deal limit ad competition?

The parallel investigations are looking at whether the “Jedi Blue” agreement between Meta and Google for online display advertising services may have broken EU competition rules.

Salesforce boosts social tools with Sprout partnership

Global partnership lets the CRM giant’s customers manage their presence across platforms through a suite that turns social data into meaningful insights.

Yahoo partners with Near across APAC, bridging the gap for omnichannel campaigns

The partnership enables marketers to connect the dots in omnichannel audience activation and campaigns with a privacy-first solution.

Job hunt: 7 in 10 marketers to look for new roles this year

In the wave of the Great Resignation, more money, better work/life balance and opportunities to grow and learn top the agenda for job hunting marketers this year

Publishers unite: The Trade Desk partners The Ozone Project to boost open web ad reach

The deal links advertisers with 99% of online adults, providing a 'brand-safe' environment made up of 12 of the biggest publishers in the UK.

War in Ukraine: don’t let adtech dollars fund fake news, warns WFA

Blunt use of programmatic ad exchanges could result in unwittingly supporting misinformation, as Russia’s invasion sparks an unprecedented brand boycott of the region.

PayGapApp goes viral: how a Twitter bot exposed brand hypocrisy on International Women’s Day

Warm words? Meet cold hard data. As marketers flocked to social media yesterday to #BreakTheBias, a plucky little bot was quietly tweeting out the actual pay divide at each company… and people shared the stats in droves.

Ad fraud: digital advertisers to be $68bn out of pocket this year

New findings from Juniper Research reveals that digital advertisers are set to lose $68bn of their spend to fraud across the globe in 2022

Kin + Carta boosts e-commerce for clients with global acquisitions

The publicly listed B Corp is driving global expansion with raft of acquisitions in Europe and US

Jumping ship: nearly half of e-commerce customers are abandoning their carts near the checkout

Brands are becoming a stepping stone, with consumers ditching the checkout near the finish line to check and buy items on Amazon (43 percent) or competitors (44 percent), according to a new report from Ve Global.

Performance Marketing Worldwide unites global brands for cross-border collaboration

Starting in Singapore and signing off in Seattle, PMW’s first international event featured brand titans such as Mastercard, Ford, Gojek and General Motors. Here’s our highlights from the 11-hour spectacular that crossed several time zones.

‘The next frontier’: Web3 panel discusses the future of the Black community in the metaverse

Ray J debuts metaverse shopping experience at Black History Month Panel, powered by former basketball player Charles Barkley’s Redmont Vodka.

ITV goes hybrid: will Brits ditch ads for a Netflix-style model?

A digital-first approach pits the iconic commercial broadcaster up against the tech giants of Amazon and Netflix. But will viewers pay to be ad-free as inflation bites?

UK government hires Snapchat for augmented reality career fair

The Department for Education (DfE) has launched the UK’s first ever AR career fair with Snapchat, as it seeks out young job starters in their native environment.

Disney gets serious about data: Horizon Media deal boosts ad measurement

The ‘House of Mouse’ is extending its data clean room, letting brands track their ads on the media giant’s platforms in a privacy-centric way.

Performance Marketing people: latest moves at VaynerMedia, Ekimetrics and Incubeta

A new UK CEO leads Hearts and Science, a media specialist returns to Kantar and Mediaworks expands in the North West. We round-up the ones to watch in performance marketing this week…

Ad industry giants unite on addressable media standards

The biggest organisations in advertising have just reached a major milestone in global ad tracking standards. Here’s what performance marketers need to know about Addressable Media Identifiers (AMIs).

NBCUniversal strikes in-game ad partnership with Anzu.io

Gaming is the next frontier for ads, with some of the biggest brands and publishers in the world joining the fray, across mobile, desktop and consoles.

“This will hurt Facebook hardest”: 12 performance marketers’ views on the Android tracking phase out

Power-grab or practical privacy? Google’s clampdown on cross-app tracking has divided adland. PMW spoke to key marketing leaders on how to prepare for the next big mobile data challenge…

Living in a phygital world... and 476 stories performing for you now

Welcome to the all-new PMW site, rebuilt from the ground up to answer the needs of modern marketers around the world.

Norway’s national lottery ramps up performance marketing with impact partnership

Norsk Tipping will leverage Impact’s platform to build automation and to support partnerships, turbocharging growth and performance for the lottery.

Nielsen partners with The Trade Desk for open web project

As adland seeks out alternatives to tracking cookies, a new open web initiative will help power privacy-first measurement across global regions.

Google Privacy Sandbox coming to Android: a ‘less blunt’ approach than Apple?

Android’s two year transition away from cross-app tracking is in stark contrast to Apple’s forced walled-garden approach. Can advertisers breathe a sigh of relief?

How Coinbase won the Super Bowl with a bouncing QR code

Among the big-budget, star-studded commercials at last night’s big game, a simple, performance driven campaign stole the show… and crashed a website. 

Celebs don’t always equal sales: why two-thirds of this year’s Super Bowl ads could flop

As brands scrimmage in one of the biggest global ad events of the year, AI predicts that most commercials from the big game will miss the mark if not integrated into a deeper brand story.

UK news giant 1XL links with Outbrain for native ads

Sponsored content will diversify revenue streams for 43 local news media publishers, including Newsquest, Johnston Press, Archant, Iliffe Media, and Tindle.

Kantar buys MindIT to boost AI-powered analytics

The deal aims to bridge the gap between insights and sales execution for FMGC brands, with machine-learning tech born in Bologna University. 

Britvic goes in-house with ‘Infused’ digital strategy studio

A new ‘digital engine’ for Tango, The London Essence Company and Aqua Libra aims to drive data-driven long-term success for the drinks giant. 

Ford, Mastercard and GSK to speak at first-ever PMW Worldwide event

Performance Marketing World is launching its first-ever global event on 2 March 2022, with major brands including General Motors, Vodafone and Colgate Palmolive taking part. 

Why Amazon now has a bigger ad business than YouTube

Often described as a ‘sleeping giant’ in adland, Amazon has disclosed revenue for its booming ad business for the first time. Should Google and Facebook be worried?

Performance Marketing people: latest moves at Croud, Kepler and Hawk

A Facebook veteran joins Permission.io, while big changes are afoot at the newly-formed What’s Possible Group. We round-up the ones to watch in performance marketing this week…

Influencer crackdown: fail to declare ads and we’ll name and shame, says ASA

Advertising Standards Authority to take out ads unmasking those who fail to flag ad posts.

Google ditches FLoC for ‘Topics’: a more advertiser friendly privacy solution?

The newest toy in the Privacy Sandbox aims to simplify cookie-free targeting for brands. Are the two sides finally talking the same language?

EU clamps down on sensitive information being used for targeted advertising

The European Parliament has approved new legislation which could hit big tech where it hurts: banning some targeted ads.

This week on PMW: Walmart resurrects RFID tags; Microsoft’s gaming gamble

Why is Walmart bringing back in-store tracking tags? What’s smart about Sky’s new sponsorship tool? And which new tech is most talked about? We round up the biggest news and moves in performance marketing this week…

Battle in the Metaverse: Microsoft’s Activision Blizzard takeover puts pressure on rivals

The deal will open a realm of data-led marketing possibilities for brands in the emergent metaverse, providing new communities, commerce and advertising potential to the tech giant. 

M&S versus ASOS: why pure plays haven't beaten the high street just yet

As the pandemic subsides, pure play retailers can’t rest on their laurels. With M&S enjoying a better Christmas than ASOS, the online fashion retailer can learn a few fashion tips from the high street stalwart.

This week on PMW: T-Mobile’s in-taxi videos; blockchain ads come to China

What did Brits spend Boxing Day searching for? Why is T-Mobile buying an in-taxi video firm? How are user surveys being integrated into programmatic ads? We look at the big news and moves in performance marketing this week… 

Are brands getting worse at privacy breaches? GDPR fines hit record €1billion

Despite the slow demise of tracking cookies, GDPR penalties are increasing year-on-year, considerably affecting businesses that don’t comply with the new privacy laws. Some countries are gathering significantly more fines than others. 

This week on PMW: Spotify’s CTA cards and a peek inside Clubhouse

How is Spotify making its new ads unskippable? Who is Meta’s first European ad measurement partner? And why is Twitter selling its mobile ad unit? We look at all the news and moves in performance marketing this week…

CTV gets a programmatic boost: Azerion strikes global deal with ZEASN

The partnership leads to integration of ZEASN’s advertising solutions with Azerion’s proprietary programmatic platform, Improve Digital.

Twitter sells mobile ad platform for a billion dollars

Despite MoPub generating strong revenue, Twitter’s mobile ad ambitions have been thwarted by Apple’s new privacy opt-ins.

Apple becomes world's first $3trillion company amid shift to service-based revenues

Apple has briefly become the first company to hit a stock market valuation of $3trillion after the US tech giant’s pivot to a privacy-centric ad strategy last year.

This week on PMW: Cadbury’s e-sport victory and Coty’s Pinterest quiz

How did Cadburys’ newest ads smash viewability rates? Which agency has Brainlabs bought now? And what is the European Addressable Media Initiative? We round up all the news and moves in performance marketing this week….

This week on PMW: adtech allies, top searches and Reddit recaps

What was the top global search on Google? Why are adtech giants joining forces? And what does Bill Gates really think of the Metaverse? We look at the top performance marketing news and moves this week...

This week on PMW: Unruly takes CTV programmatic as Dorsey exits Twitter

How does Unruly’s new CTV ad exchange work? Who is Twitter's new boss? And why is Taco Bell ditching Christmas? We round-up the biggest news and moves in performance marketing this week...

This week on PMW: trackable packaging and Facebook’s new brand safety controls

How is Tetra-Pak helping CPG brands scale-up their smart packaging? And how are Coca-Cola and Walmart using Snap for Black Friday sales? We round-up the biggest news and moves in performance marketing this week...

This week on PMW: Yahoo’s programmatic posters, Snap shakes up ad buying

How is Snap recalibrating its ad inventory to boost performance? And why is Yahoo applying programmatic principles to posters in Singapore? We round up the biggest news and moves in performance marketing this week…

Brand or agency: who’s in charge of supply path optimisation?

Programmatic advertising needs daily care beyond a ‘set it and forget it’ mentality. But should brands or agencies take the lead?

This week on PMW: Microsoft reveals ‘rage clicks’ as YouTube hides dislikes

Can Microsoft offer more ‘clarity’ than Google analytics? Why is YouTube burying its dislikes? And how are PepsiCo using conversational ads to boost sales? We round up the biggest performance marketing stories this week...

The cost of going cookie-less: marketers predict 10 to 25 percent revenue decrease from loss of user-tracking tools

Despite upbeat talk of cookie deprecation as an ‘opportunity’ for marketers, most still think the loss of easy tracking on Chrome and iOS will bring more pain than gain…

This week on PMW: Meta’s new agency, early Christmas for John Lewis

Why did John Lewis launch its Christmas ad two weeks early? Who won Facebook’s lucrative Meta account? And it's all change at TikTok’s top. We round-up the biggest stories in performance marketing this week...

Why Yahoo is pulling out of China

Yahoo has become the latest US company to exit China for good, just as the country’s Personal Information Protection Law (PIPL) comes into effect. 

This week on PMW: Amazon’s new ads and witching hour Whoppers

What is Facebook's new name? How do Amazon’s latest ad formats work? And ‘witch’ Halloween ads are getting the best results? We round up the top news and moves in performance marketing this week...

Pay for performance only: Why Rakuten Advertising is taking on the risk for brands

The ‘Accelerate’ affiliate marketing program assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for results.

This week on PMW: why PayPal wants to buy Pinterest

Why is Paypal bidding $45billion for Pinterest? Why did P&G defy investors over marketing spend? And just why is a museum group opening an OnlyFans account? We look at the biggest (and weirdest) stories in performance marketing this week…

Marketing in the metaverse: Facebook hires 10,000 staff to build next-gen platform

Facebook’s latest recruitment drive shows that it’s still betting on a 3D future. So is it time marketers took virtual hang-outs seriously in a post-pandemic world? 

How Squid Game is winning the influencer marketing battle royale

Netflix’s brutal TV show has become a global phenomenon, with major brands battling to sign the stars generating tens of millions of followers. 

This week on PMW: Roblox goes programmatic, InMobi buys AppSumer

What new Facebook tools can overcome Apple’s ad privacy clampdown? And how is gaming phenomenon Roblox opening up to programmatic ads? We look back at the biggest news, campaigns and moves in performance marketing this week...

This week on PMW: Pinterest shopping tools, Sky Glass and taco temptations

How did Taco Bell use WhatsApp to drive in-store sales? And how can Pinterest's new shopping tools boost conversions? We look back at the biggest news, campaigns and moves in performance marketing this week...

First-party IDs overtake cookies for the first time (in Denmark)

As the tracking cookie slowly crumbles, Denmark is giving advertisers a glimpse into a first-party data-led future for performance marketing.

Facebook goes dark: How a six-hour outage cost billions

Facebook's biggest outage since 2008 is a stark reminder for advertisers to spread their bets... and flex their creativity.

The performance marketing world this week: TikTok, Clubhouse and ‘the worst campaign in the world’

From Ellesse’s shoppable TikTok launch event to a poster-based search ad stunt, we round-up the biggest news, campaigns and industry moves in performance marketing this week. 

Google shakes up ad metrics: last-click attribution axed for new AI model

A fundamental change to Google Ads is coming this week. Here’s what performance marketers need to know...

GroupM and Twitch offer livestream gaming insights for brands in APAC

Twitch has partnered with media agency GroupM to give brands and advertisers across Asia Pacific access to insights into the live streaming gaming platform’s audiences. 

The Trade Desk wins programmatic deal with Middle East media giant Choueiri

The Trade Desk has secured a new partnership with Choueiri Group to offer greater programmatic ad access to brands and agencies in the Middle East region. 

The performance marketing world this week: LEGO gets creative, Primark gets serious about CX

How is Primark boosting customer experience? What new adtech tools are you missing out on? From Shopify to Spotify, we’ve assembled the biggest performance marketing news this week, all in once place...

The performance marketing world this week: Facebook uses AI to replace Apple’s data void

From Apple’s privacy-first iPhone 13 launch to Facebook’s latest AI-workaround for advertisers, it’s been a disruptive week for the performance marketing industry. Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...

Are China’s walled gardens about to crumble?

Could China’s latest crackdown on tech giants' data silos actually boost performance marketing in the region?

Apple’s ad privacy crackdown finally gets real

While Google’s Chrome cookie lives on for another year and a half, Apple has followed through on its own privacy crackdown for iOS users.  Here’s what performance marketers need to know about their changing iPhone audience… 

The performance marketing world this week: Nike’s new app and Pepsi’s latest data tool

How is Nike using its first-ever free brand app to boost sales in Asia? And how is Pepsi bridging local in-store sales with a global AI merchandising tool? Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...

The performance marketing world this week: latest tools, best campaigns and new faces

From Boohoo’s latest SEO drive to AI-powered Facebook ad audits, it’s been another packed week for the performance marketing industry. Catch up on this week’s product launches, biggest campaigns, partnerships and people moves, all in one place...

Joining the conversation: Reddit opens chat threads to ads for the first time

Reddit’s new ‘conversation’ format is designed to help advertisers reach people when they are most engaged - sharing their passions and interests on one of the most popular, and overlooked, sites on the internet.