How is Twitter boosting audience measurement amid Musk’s ‘bot’ claims? Why is Tencent monetising its new WeChat videos so soon? And how is Monday.com taking on Salesforce? Here’s all the latest adtech news in one place…
From MapQuest to Waze, the world has changed. AI and frequent real-time insights aim to change the RGM game for CPG brands.
Customer-centric organisations will be able to collaborate across unlimited datasets, unlocking planning, measurement, and analytics for the privacy-first world.
Early adopters include London North Eastern Railway, which now has capacity to send out 40x more personalised emails and texts,
Acquisition of Israeli AI firm bolsters Zefr’s technology-led approach to identifying and defunding misinformation, in the wake of TikTok appointing them as brand safety partner.
Automated ad buying platform Hawk Platform, has struck a global partnership with Azerion’s proprietary SSP, Improve Digital.
Clients across both platforms will now have access to proprietary viewability technology and MRC-accredited contextual, brand safety and suitability technologies.
Multilingual marketing: InnoVision Español division gives underserved hispanic market the attention it deserves
“Replicas of English messaging is not enough anymore”. New marketing division increases investment towards hispanic community with authentic messaging.
Under combined leadership and rebranding as ‘alan. place & space’, the joined forces intend to expand its anti-beige “visceral marketing” approach.
As retail becomes more consumer-driven, shoppers are increasingly finding what they’re looking for through the power of peer-to-peer exchange, including user-generated content.
Brands will be able to embed short form video directly into contextually appropriate positions within games, reaching captive, engaged audiences.
Brands can now target automated ads across the entertainment giant’s properties, using privacy-first data matched on the back end from Disney and The Trade Desk.
IAS Quality Sync Pre-bid Segment reduces ad campaign block rates and campaign activation time to match advertisers’ pre- and post-bid settings.
The partnership means Adverty’s in-game viewability tech is embedded in Oracle Moat Analytics so advertisers can measure impressions, invalid traffic and viewability.
Publisher-first adtech company Total Media Solutions has teamed up with fellow adtech solution provider Content Ignite to bring new contextual ad formats to its publisher clients.
Kantar XTEL and SilverTree Equity are purchasing StepUp RGM in a bid to create the leading end-to-end Revenue Management Software platform.
World’s largest retailer and TV streaming platform team up to “crack the code of video shoppability” without cumbersome QR codes or credit card numbers.
SALT, a specialist food and drink marketing consultancy, has become the first food and drink consultancy to launch on the global food metaverse, OneRare.
‘Creative Genome’ technology builds out freelance teams for specific jobs set by advertisers, from an exclusive group of creative talent.
Launch at Cannes Lions, the new scheme aims to advance omnichannel attention measurement Combining Creative and Media
Mobile demand-side platform claims to offer “true bidding transparency’ for advertisers.
The industry-first launch builds on long-standing partnership between the two providers.
Deal means that ITV advertisers can align with major sport and reality TV content via Snap’s non-skippable formats and a new ‘Best of British’ ad bundle.
New e-guide and interactive calculator reveals that almost 50% of digital audiences are being missed.
The partnership allows GumGum to expand its suite of high-impact ad products into gameplay.
AudienceXpress lets advertisers in Europe buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVOD), and digital publishers.
Move allows brands and agencies to control, shape and deliver CTV campaigns to the most relevant audiences in real-time.
Uniting the popularity of social stories, browsing experience of native ads, and the scale of programmatic advertising, Yahoo Stories Ad aims to deliver full-screen brand narratives in premium environments.
The move marks a significant category expansion for Snap's Dynamic Ads, wooing new advertisers from the hotel, airline and travel agency sectors.
The new suite of machine learning products aim to help brands better understand the motivations that drive consumer decision-making and then buy those audiences at scale.
Campaigns by Pipedrive offers users a real-time view of all their data in one place, including new ways in creating marketing emails and distributing to subscribers.
CTV is bigger than ever, but hard to measure. Cognitiv Performance CTV uses custom deep learning algorithms to measure and auto-optimise advertising performance.
A holistic solution provides granular transparency and third-party measurement for marketers on TikTok.
The digital performance agency perfects the tech to deliver to real-world commercial needs, working with New Look to achieve significant sales growth.
Tripadvisor Ad Express helps small and mid-size businesses engage with a global audience with automated tool and easier cross-platform advertising.
Link AI for Digital lets brands test their own, and competitors, digital campaign assets ads in a wider range of scenarios than before. Can AI reduce the time, scale and costs of the creative development process?
Samsung Ads launches new Consent Management Platform to help brands navigate compliance issues on CTV
The IAB compliant service gives users the control to consent and personalise their ads, and confidence to advertisers over privacy regulations.
The popular story format on social channels combined with Ozone’s existing ad slots provides brands with 3 times more attention than standard social ads, according to company study.
Americas-based instant delivery app JOKR has launched a new retail media platform, offering marketing placements for CPG brands, with Kellogg’s, Grupo BIMBO, and Pernod Ricard México already on board.
London-based B2B sales and marketing agency Punch! is partnering with Anglo-Chinese business specialist Singing Grass Communications in a bid to open up markets in China for its clients.
Initial testing has already yielded 18% lower cost-per-clicks and 20% lower cost-per-acquisition versus conventional channel specific campaigns.
Amobee teams up with SeenThis to drive maximised consumer attention through innovative adaptive streaming ad formats globally with energy efficient technology.
Snap has updated its AR Shopping features as the social network looks to expand its e-commerce reach for brands.
The launch offers core Everest features at a lower price point to serve a broader range of businesses.
The integration will enable more transparent and accurate campaign optimisation and actionable insights, removing data silos and helping digital ads avoid fraud.
The new partnership lets businesses sync their digital catalogues and turn their products into shoppable Pins, displaying in-stock availability and pricing information.
Partnership overcomes new regulation pitfalls by combining ability to insert audio ads on any stream with privacy-first contextual intelligence data.
As user cookie IDs start going dark, this new adtech partnership claims to offer advertisers real-time data accessibility with ‘up to 97% accuracy’.
The demand-side programmatic ad exchange has rejigged its AI-powered tools to help advertisers get more out of their mobile budgets.
The AI-driven tool 'frees creative teams from the tedium' of manually producing size, platform and product variations for performance-based advertising, giving brands and agencies “the fastest path to creative that works”.
The addition aims to help email marketers launch more creative and further optimised campaigns.
New platform speeds up time to market and ROI, with Shell, NBC Sports Group, Orange France and OneFootball signed up already.
New platform uses content recognition technology to identify and analyse every word spoken on TV, helping marketers understand when and where to buy media.
The LIZ© tool is designed to offer a ‘human-like’ understanding of brand risk with high-impact solutions ensuring a safer advertising environment.
Powered by machine learning, InMobi Commerce enables product discovery with influencer and shoppable video solutions, helping businesses monetise video in more than just social.
Publishers and advertisers can now take control of their data and address audiences effectively in the absence of third-party cookies.
Brands have access to a global portfolio of programmatic in-game ad solutions and experiences as gaming is more popular than ever.
New proprietary trend monitoring tool, Spark, marks the company’s transition into a social-first digital performance agency.
The integration will mean advertisers can activate their first-party data at scale across the open internet - including channels like Connected TV - without relying on third-party cookies.
New partnership makes a bold claim to be ‘a search landscape that never sleeps’ for marketers.
After a post-pandemic bounce back for DOOH, Hawk’s tool optimises advertising campaigns across all channels, including the metaverse, with front-end mapping technology.
Piloted with Grab and foodpanda in SE Asia, Video Lite unlocks more interactive ad features on video. Amidst fierce competition among APAC brands, the feature helps close the loop with meaningful engagements.
The adtech partnership brings together on-device contextual intelligence to tackle ad targeting at scale by leveraging untapped first-party data.
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
A new tool helps performance marketers match the right creator for the right campaign outcome, via filtering and analytics.
Unruly has launched a content-level targeting solution to help publishers segment their inventory based on attributes that mirror TV buys, such as genre and rating.
Programmatic ad platform Hawk has launched an in-built survey tool to help brands get granular insight on the effectiveness of their advertising across mobile, audio and digital out-of-home (DOOH).
Spotify is making podcast advertising more interactive and accessible with call-to-action (CTA) cards.
Sky Media has expanded its AdSmart technology with a new sponsorship tool, opening up a new level of real time, geo-targeted TV ads for brands.
Snap has given its AR shopping tools a major boost with catalogue-powered Shopping Lenses, designed to simplify the experience for retailers and consumers alike.
Engagement Bid strategy (EBS) is a new AI-based performance optimisation solution using attention metrics, without the need of cookies or tracking codes.
TVMOTIK aims to support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways.
New programmatic solution activates first and third-party IDs across all browsers and devices in a bid to reach the 50% of people hidden by crumbling cookies.
Big-name clients and developers are reaping the rewards of non-intrusive gaming ads. A 176 percent increase in brand awareness takes this partnership to the next level.
Recommendation engines are evolving from publisher websites and onto CTV, as advertisers seek more measurable (and cookieless) ways of reaching the Netflix generation.
The latest acquisition in adland shows how brands are hungry for data from both sides of their campaigns...