TECH TRACKER

tiktok ias

IAS expands TikTok partnership boosting brand safety with measurable invalid traffic tools

A holistic solution provides granular transparency and third-party measurement for marketers on TikTok.

MediaVision Predict SEO

MediaVision unlocks predictive SEO with new tech stack

The digital performance agency perfects the tech to deliver to real-world commercial needs, working with New Look to achieve significant sales growth.

Tripadviser Ad Express

Tripadvisor rebrands self-service advertising tool, giving control to brands

Tripadvisor Ad Express helps small and mid-size businesses engage with a global audience with automated tool and easier cross-platform advertising.

Kantar tool ‘can predict an ad's effectiveness within 15 minutes’

Updated Kantar tool ‘can predict an ad's effectiveness within 15 minutes’

Link AI for Digital lets brands test their own, and competitors, digital campaign assets ads in a wider range of scenarios than before. Can AI reduce the time, scale and costs of the creative development process?

Samsung ads CTV privacy

Samsung Ads launches new Consent Management Platform to help brands navigate compliance issues on CTV

The IAB compliant service gives users the control to consent and personalise their ads, and confidence to advertisers over privacy regulations.

Ozone stories mediacom

Ozone and Mediacom partner to boost advertiser ‘story’ channels across social platforms

The popular story format on social channels combined with Ozone’s existing ad slots provides brands with 3 times more attention than standard social ads, according to company study.

JOKR boosts retail media ad placements for brands with new platform launch

JOKR boosts retail media ad placements for brands with new platform launch

Americas-based instant delivery app JOKR has launched a new retail media platform, offering marketing placements for CPG brands, with Kellogg’s, Grupo BIMBO, and Pernod Ricard México already on board.

Punch! partners Singing Grass to open Chinese market for UK B2B brands

Punch! partners Singing Grass to open Chinese market for UK B2B brands

London-based B2B sales and marketing agency Punch! is partnering with Anglo-Chinese business specialist Singing Grass Communications in a bid to open up markets in China for its clients.

Wavemaker helps clients’ optimise Google Performance Max campaigns

Wavemaker ramps up Google Performance Max support for client campaigns

Initial testing has already yielded 18% lower cost-per-clicks and 20% lower cost-per-acquisition versus conventional channel specific campaigns.

Amobee SeenThis

Amobee and SeenThis partner to boost video ad optimisation at scale

Amobee teams up with SeenThis to drive maximised consumer attention through innovative adaptive streaming ad formats globally with energy efficient technology.

Back to reality: Snap boosts AR shopping tools with 3D asset manager

Back to reality: Snap boosts AR shopping tools with 3D asset manager

Snap has updated its AR Shopping features as the social network looks to expand its e-commerce reach for brands.

Email marketing Validity

Validity debuts email marketing tool tailored for small businesses

The launch offers core Everest features at a lower price point to serve a broader range of businesses.

IAS Adverity

Adverity and IAS team up to boost campaign optimisation tools

The integration will enable more transparent and accurate campaign optimisation and actionable insights, removing data silos and helping digital ads avoid fraud.

Pinterest turns brand product catalogues into Shoppable Pins with WooCommerce

Pinterest turns brand product catalogues into Shoppable Pins with WooCommerce

The new partnership lets businesses sync their digital catalogues and turn their products into shoppable Pins, displaying in-stock availability and pricing information.

Audio-first ads: AdTonos and NumberEight unlock contextual targeting capabilities

Partnership overcomes new regulation pitfalls by combining ability to insert audio ads on any stream with privacy-first contextual intelligence data.

Brightcom and Intent IQ team up for cookie-free cross device IDs

Brightcom and Intent IQ team up for cookie-free cross device IDs

As user cookie IDs start going dark, this new adtech partnership claims to offer advertisers real-time data accessibility with ‘up to 97% accuracy’.

Moloco tunes up demand-side platform to optimise mobile ad campaigns

Moloco tunes up demand-side platform to optimise mobile ad campaigns

The demand-side programmatic ad exchange has rejigged its AI-powered tools to help advertisers get more out of their mobile budgets.

Data meets design: VidMob’s Creative Automation reduces ad testing costs for brands on Meta

Data meets design: VidMob’s Creative Automation reduces ad testing costs for brands

The AI-driven tool 'frees creative teams from the tedium' of manually producing size, platform and product variations for performance-based advertising, giving brands and agencies “the fastest path to creative that works”.

Email deal: Validity snaps up Mailcharts to help boost ecommerce campaigns

Email deal: Validity snaps up Mailcharts to help boost ecommerce campaigns

The addition aims to help email marketers launch more creative and further optimised campaigns.

Airship debuts App Experience Platform: no-code tool for brands to accelerate monetisation

Airship debuts App Experience Platform: no-code tool for brands to accelerate monetisation

New platform speeds up time to market and ROI, with Shell, NBC Sports Group, Orange France and OneFootball signed up already.

7th Minute harnesses contextual TV data to inform marketing strategies

7th Minute harnesses contextual TV data to inform marketing strategies

New platform uses content recognition technology to identify and analyse every word spoken on TV, helping marketers understand when and where to buy media.

Seedtag

Seedtag upgrades brand safety with image recognition technology

The LIZ© tool is designed to offer a ‘human-like’ understanding of brand risk with high-impact solutions ensuring a safer advertising environment.

InMobi

Immersive shopping: InMobi blends brand and performance with AI-powered e-commerce tool

Powered by machine learning, InMobi Commerce enables product discovery with influencer and shoppable video solutions, helping businesses monetise video in more than just social.

TripleLift

First-party data solution for publishers as TripleLift acquires 1plusX

Publishers and advertisers can now take control of their data and address audiences effectively in the absence of third-party cookies.

Bidstack

Next level in-game ad formats for brands from Bidstack and Xaxis partnership

Brands have access to a global portfolio of programmatic in-game ad solutions and experiences as gaming is more popular than ever.

Social

Social media trend monitoring tool from Campfire gets clients ahead

New proprietary trend monitoring tool, Spark, marks the company’s transition into a social-first digital performance agency.

The Trade Desk ties into Adobe customer data platform

The Trade Desk ties into Adobe customer data platform

The integration will mean advertisers can activate their first-party data at scale across the open internet - including channels like Connected TV - without relying on third-party cookies.

Conductor

SEO monitoring for brands: Conductor snaps up ContentKing

New partnership makes a bold claim to be ‘a search landscape that never sleeps’ for marketers.

Hawk DOOH

Hawk’s DOOH planning tool optimises media buying with real-time intelligence

After a post-pandemic bounce back for DOOH, Hawk’s tool optimises advertising campaigns across all channels, including the metaverse, with front-end mapping technology.

Sleeker storytelling across social with Yahoo’s new Video Lite feature

Sleeker storytelling across social with Yahoo’s new Video Lite feature

Piloted with Grab and foodpanda in SE Asia, Video Lite unlocks more interactive ad features on video. Amidst fierce competition among APAC brands, the feature helps close the loop with meaningful engagements.

Mobile in-game ads: AdInMo and NumberEight join forces for privacy-first targeting

Mobile in-game ads: AdInMo and NumberEight join forces for privacy-first targeting

The adtech partnership brings together on-device contextual intelligence to tackle ad targeting at scale by leveraging untapped first-party data.

Mediaocean streamlines personalisation for brands with social creative tool

Mediaocean streamlines personalisation for brands with social creative tool

The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.

BuzzGuru connects brands to Instagram influencers via analytics platform

BuzzGuru connects brands to Instagram influencers via analytics platform

A new tool helps performance marketers match the right creator for the right campaign outcome, via filtering and analytics.

Unruly launches CTV ad exchange

Unruly launches CTV ad exchange

Unruly has launched a content-level targeting solution to help publishers segment their inventory based on attributes that mirror TV buys, such as genre and rating. 

Hawk’s programmatic platform gives advertisers new ‘survey’ insights

Hawk’s programmatic platform gives advertisers new ‘survey’ insights

Programmatic ad platform Hawk has launched an in-built survey tool to help brands get granular insight on the effectiveness of their advertising across mobile, audio and digital out-of-home (DOOH).

Spotify launches podcast ad banners

Spotify launches podcast ad banners

Spotify is making podcast advertising more interactive and accessible with call-to-action (CTA) cards.

Sky Media offers brands hyper-optimised ‘Smart Sponsorship’

Sky Media offers brands hyper-optimised ‘Smart Sponsorship’ format

Sky Media has expanded its AdSmart technology with a new sponsorship tool, opening up a new level of real time, geo-targeted TV ads for brands. 

Snappier shopping with AR Lenses

Snap has given its AR shopping tools a major boost with catalogue-powered Shopping Lenses, designed to simplify the experience for retailers and consumers alike. 

Outbrain takes native ads cookie-less with AI-powered bidding tool

Outbrain takes native ads cookie-less with AI-powered bidding tool

Engagement Bid strategy (EBS) is a new AI-based performance optimisation solution using attention metrics, without the need of cookies or tracking codes.

Smart AdServer creates TV advertising alliance in France

TVMOTIK aims to support TV channels in activating and marketing targeted advertising offers via Bouygues Telecom’s home gateways.

Adform ID Fusion aims to shed light on cookie-less audiences

New programmatic solution activates first and third-party IDs across all browsers and devices in a bid to reach the 50% of people hidden by crumbling cookies. 

Ubisoft’s in-game ads deal with Anzu gets a power-up

Big-name clients and developers are reaping the rewards of non-intrusive gaming ads. A 176 percent increase in brand awareness takes this partnership to the next level. 

Native ads coming to TV screens: why Outbrain is buying vi for £55million

Recommendation engines are evolving from publisher websites and onto CTV, as advertisers seek more measurable (and cookieless) ways of reaching the Netflix generation.

“Verify everywhere”: DoubleVerify adds pre-campaign insights with $150m OpenSlate takeover

The latest acquisition in adland shows how brands are hungry for data from both sides of their campaigns...