IN DEPTH

UNDERCOVER REPORT

8 things you think you know about the metaverse – none of which are entirely true

The metaverse has been hyped as the next big thing since Zuckerberg’s $10bn VR rebrand last year. In this special report, PMW uncovers the facts behind the myths to find out if (and when) you should invest in this brave new virtual world.

Web3: what’s in it for performance marketers?

To infinity and beyond: a timeline for the next 10 years in the metaverse

10 stats you need to know about the metaverse

WTF are NFTs? The good, the bad and the ugly of marketing in the metaverse

ANALYSIS

Why ads will be Netflix’s saviour

Netflix ads were once considered unthinkable. But if done correctly, the platform’s next ad model can drive the company to even greater prominence as competition heats up.

Aim high with your data analysis: don't let cut-backs hold you back

Managing hybrid marketing teams: 5 tips to get it right

‘The internet is worse for the environment than airlines’

What is the ‘helpful content update’... and how does it impact you?

The cookiepocalypse is nigh (again)!

The devil wears Prada: an influencer’s story

A new era of brand loyalty in Web3

Online hate speech: if you're not part of the solution you must be part of the problem

Ditch the pitch: 7 tips for marketing to Generation Z

Winter is coming… Now is the time to rekindle loyalties so supply chain battles won't take you by surprise

Performance Marketing Manager

Senior Digital Marketing Manager

Paid Media Manager (Performance Marketing)

Paid Search Executive

PARTNER CONTENT

Run past retail media at your peril

Last minute Christmas Shopping tips: your invite to an interactive session

DMEXCO returns to set the digital agenda

Webinar: The power of partnerships for marketers

How to maximise your paid search strategy using Modern Search

Rakuten Advertising DealMaker Europe is back

How to turbo-charge the effectiveness of your paid-social campaigns

Watch: Behind the scenes at FleishmanHillard

"We want people's time at FleishmanHillard to be career-defining"

Industry insight: What does the buoyant jobs market mean for you?