ATTENTION SEEKERS PODCAST
Latest podcast: Marketing is one big experiment, Amazon partners with Meta and Snap
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News Short: IPA Bellwether predicts shallow recession
Latest podcast: Unlocking China – a marketer’s guide to WeChat, Douyin, Weibo and Red
Latest podcast: Lessons from marketing at Google, Pinterest and Thinkbox
Latest podcast: Keeping up with social media, AI and Web3
How to win at affiliate marketing, TikTok Shop and social media – Avon joins the podcast
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
Is your business actually diverse? How to fix agencies' dysfunctional relationship with entry level marketers
FACE-TO-FACE
Building brand relationships with niche audiences: David Trencher, Reddit
Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why the metaverse won’t suit everyone
Is your brand metaverse-appropriate? Brands warned against jumping the gun
“Every business has data as its oil, they just need to know how to use it properly”
DPDI: “When there is no harm likely to happen, don’t create a cost or a burden on business”
The innovation roadmap for performance marketing: Sarah Salter, Wavemaker
The Surreal deal: how a plucky new cereal brand is eating its rivals for breakfast
Taking marketing measurement to the next level: Nick Reid, DoubleVerify
What do you meme? Monetising the creator economy
Frameworks of success for brands in the metaverse explained
THE PERFORMERS
Numbers man Nick Reid on Musk, cheese and Italian B&Bs
Wannabe lawyer to laughing at LinkedIn's liars
One for the purists from Planning-inc's Stuart Russell
Move over Musk… it’s lucky man Dale Fisher at Superbet
Apple opt-outs, SEO jokes and jiggling money: Farhad Divecha, MD at AccuraCast
The genius behind the chaos: John Thornton, Innocent Drinks
Motivational speaking and organising mud: it’s Shellie Vornhagen
Ain't nobody, knows Genefa Murphy better, than PMW
Katy Perry, Kismet and Karma with Joshna Rughani, Artfinder
'May the (sales) force be with you': Liz Emery, Tinuiti
PMW 30 UNDER 30 WINNERS
"84% of millennials don't trust traditional advertising" – Sam Crocker, impact.com
The importance of unifying zero, first, second and third-party data – Krishan Gandhi, iCrossing UK
Tribal and melodic techno from DJ Maro – AKA Megan Beatty, Media.Monks B.V.
Why we need to decentralise performance marketing – Breckon Lewis, Tinuiti
Dreaming of pre-iOS14 days – Tim Hyde, TWH Media
"If you don't ask, you don't get" – Amy Ratcliffe, CHS
"Fair measurement is key" – Nicole Wellman, Rakuten Advertising
Search sorcery – Tom Pool, Blue Array
Huge opportunities for growth in APAC region – Clara Gandakusuma, Rakuten Advertising
Attention is becoming a core KPI – Piper Heitzler, Amobee
The unknown boundaries of the metaverse – Isabelle Bagge, Amobee
If you're a CMO, watch out! – Lotte Hill, RocketMill
It's all about attention, and a little about champagne – Chinelle Brandford, MediaHub WW
Achieving a right brain left brain balance – Amanda Zwerin, Ally
How the pandemic actually increased awareness for sustainability – Rosie McLeod, Rakuten