Brands need a very compelling case to spend budget entering the metaverse right now. Stuart Russell, CSO, Planning-inc unfolds the visions of the metaverse, how it can be democratised and who’s leading the way.
From the World Cup to the cost of living crisis, Dale Fisher, Global Head of Paid Social & Display at Superbet, outlines the challenges performance marketers face going into the 'Golden Quarter'.
From boardroom buy-in to empowering local teams, Farhad Divecha, MD at international agency AccuraCast, offers his experiences on helping brands turn global consolidation into marketing success stories.
From selling apples in his garden to selling Berocca Boost via smart speakers, we meet with Charlie Cadbury CEO of Say it Now, to talk about the future of voice commerce.
PMW meets with Jo Lyall, UK CEO at Brainlabs to talk about why connection, experimentation and adaptability are integral skills for performance marketers today.
A video interview with the Founder and Head of Performance at GA Agency. Guido talks to PMW about failure, time travel, and what is exciting about young talent in the performance marketing industry right now.